Growing strawberries on an industrial scale as a business. How to grow strawberries all year round at home? early maturing varieties

• • Strengths
  • Business registration
• 2. Sales of strawberries
  • Option 1. Sales through own outlets
  • Option 2. Sales through shops and supermarkets
• • Staff
• 4. Financial calculations
• 4. Conclusion

The high profitability of sales of strawberries is due to high consumer demand and high cost relative to products with similar properties. The demand for strawberries, in turn, is provided by excellent taste qualities, appetizing appearance and some psychological aspects, for example, your favorite dessert or romance.

It is believed that fresh ripe strawberries are available only in the summer season, in the rest of the year they are used in canned or frozen form. Imported strawberries from abroad are mainly used to decorate sweet dishes and desserts, due to their high cost.

Via special technology and varieties of strawberries that bear fruit all year round, it makes sense to organize an enterprise for the production (growing) of strawberries with subsequent retail sales.

1. Business plan for growing and selling strawberries

Strengths

• high profitability of the project;
• free market;
• no strong competition.

Option 3. Home delivery service

The service is relevant in a large locality, as additional way implementation. Exclusively new idea sales of strawberries. Supermarkets that deliver groceries to your home or to order do not focus on strawberries. A well-conducted marketing company and advertising.

To sell strawberries and draw up contracts with customers, you need to issue a number of permits:

• declaration of conformity GOST R. Characterizes the check for standardization, compliance of the product with its description. Detailed Features are recognized in the bodies of the SES;
• phytosanitary certificate. Data on the document and its execution are provided by Rosselkhoznadzor.

3. Fixed assets for growing strawberries and equipment for sale

Organization of strawberry cultivation

• land area not less than 120 sq.m.,
• greenhouse buildings,
• racks for growing strawberries,
• drip irrigation system,
• garden tools and other equipment according to technology.

Organization of sales at the point of sale

1. commercial premises (roller shutters) 5-8 sq. m.,
2. refrigeration equipment for storing strawberries
3. refrigerated showcase,
4. electronic balance,
5. container for storage and packaging.

Staff

With established production, 1-2 workers are needed for maintenance:

• strawberry picker, technologist. Collection and organization of strawberry cultivation.
• strawberry picker, handyman, driver.
• distributor at the point of sale.

Requirements for staff - the presence of a health book and a desire to work. In general, staff is needed when expanding production, growing strawberries on 80 kV. m. can be serviced by yourself.

Watch the video - "A way to grow strawberries all year round"

4. Financial calculations

According to the technology, the predicted harvest 4.4 - 5.1 kg ripe strawberries per month from 1 sq. m.,

The minimum harvest per month will be 4.4 x 80 = 352 kg;

Analysis of the cost of strawberries is determined by the ratio of the sum of the price different periods to their number, the average cost is 400-500 rubles/kg.

Estimated yield is 352 kg x 400 rubles. - costs = 140800 rub./month minus variable costs and a percentage of fixed costs, including depreciation.

4. Conclusion

Thus, the sale of strawberries is profitable and profitable business. It is important for this to draw up a business plan for growing and selling strawberries, what will be the costs and income from your activities.

Strawberries are delicious, sweet, and therefore almost everyone loves them. That is why such a business is so attractive and popular among those who know how to work the land: their favorite berries are always on the table, and there is an opportunity to make good money.

What are the benefits of a berry growing business?

The main advantages of this business are:

• relatively small investment first initial stage;
• the ability to grow berries in any season;
• good income in winter period;
• short payback;
• harvesting does not require much effort.

It would be fair to warn about the risks of such a business:

• the occurrence of a plant disease, the appearance of harmful insects is possible;
• when not proper care the plant can deteriorate: wither, rot.

Therefore, in order to avoid losses and disappointments, thoroughly study all aspects of this business before starting.

Strawberry cultivation options and their features

There are several options for growing berries (in open field, closed, protected), each of which has its own advantages. Evaluate your strengths, financial capabilities. In addition, it is important to decide whether to breed only seedlings, or grow berries.

Home cultivation (indoors)

The business of growing seedlings and strawberries can be run even at home - this does not require a lot of space and investments. You can grow berries in a small area: on a balcony, loggia or in a garage.

Suitable for home growing your favorite berry dutch technology. The essence of the method: a plastic bag is filled with perlite and peat. Further, holes are made in it for seedlings, irrigation tubes are brought in and an artificial lighting system is being established. Three bags can be placed per 1 square meter.

At the initial stage, watering can be done independently, that is, manually. Later, you can install a drip system. You will also have to pollinate the berries - at home, strawberries do not pollinate themselves. For this, a brush with natural bristles. If the plantation is large, you can use a home fan.

Since the plant needs air circulation, the room in which you decide to grow strawberries should be well ventilated. To do this, it is enough to keep the window open. It should be noted that strawberries really need light. Therefore, it is desirable to choose a sunny side for seedlings.

home growing berries is suitable for beginner businessmen. In this case, it is more convenient to build a business on growing seedlings than on fruits.

Greenhouse (protected ground)

The method of growing berries in a greenhouse is an option for those who want to engage in such a business all year round. This will require appropriate costs: for the installation of a greenhouse structure, equipment for irrigation and heating, greenhouse lighting. The greenhouse method of growing strawberries requires many times more expenses than growing in open ground. But, accordingly, the income is higher.

The plant in the greenhouse matures several months faster than in the open field. This is influenced by artificial optimal conditions for growing. With proper care, the berries will be beautiful and useful.

Strawberries in a heated greenhouse are often planted in the soil. You can also plant the plant in small containers - special berry blocks or in boxes filled with a mixture of coconut and peat.

By the way, in greenhouses you can also have another source of income.

open ground

Growing berries in open ground is possible only during the season. It also has its pros and cons. The advantages, of course, include minimum investment compared to other methods. Strawberries in season are easy to grow, not difficult to sell. The taste and aroma of strawberries grown in this way is unmatched by others. This growing method is great for beginners. this business.

The disadvantages include the risk of possible negative impact nature. For example, strawberries can burn in the sun or vice versa, freeze. In addition, the plant needs to be replanted every 4 years.

Start-up costs

Costs directly depend on the option of growing a plant:

• Home planting in protected ground.
• Greenhouse planting in closed ground.
• In open ground.

Home planting of berries at the initial stage requires purchase costs:

• equipment (containers, racks);
• planting material;
• soil;
• lighting systems.

The method of growing strawberries in a greenhouse, in addition to those listed above, requires the following costs:

• building a greenhouse;
• carrying out lighting and water supply in it.

Growing a plant in open ground requires the following costs:

• purchase of planting material;
• soil treatment from harmful insects;
• fertilizers.

Which grade to choose for business

For growing strawberries, it is better to choose varieties different term maturation. In this way, “downtime” during the ripening process can be avoided.

early maturing varieties

Early varieties include:

1. Olivia - winter-hardy variety, well withstands the difficult Russian climate. Such strawberries have a spectacular presentation - the berries are large, regular in shape, withstand transportation well.
2. Alba is one of the best early varieties for industry. Strawberries are disease resistant, handle transportation well and have a long shelf life.
3. Clery - great choice for business. This variety is perfectly preserved during transportation, gives a lot of planting material (whiskers). Clary's view is very effective - a bright berry, like a varnished skin, you want to buy such a strawberry.

Early ripening varieties require special care:

• regular watering water not colder than 25 degrees;
• mulching beds with compost;
• airing the plant in sunny weather.

Varieties of medium maturity:

For doing business, you can choose the following varieties:

1. Marmalade is a variety with the advantage of high yield. Strawberry regular conical shape with a sheen.
2. Arosa too. a good choice for cultivation. The berries of this variety are bright orange in color and slightly flattened.
3. Asia - has high content sugar, which makes the berries very tasty. Strawberries are resistant to frost, diseases, long-term storage. This is one of the best varieties for industry.

Varieties of medium ripening need mainly the following:

• correct control of temperature conditions;
• drip irrigation.

late maturing variety

To strawberry late ripening, suitable for growing for sale, can be attributed to a variety such as Malvina - the berries are sweet, with a delicate aroma. Strawberries are resistant to natural influences but susceptible to insect attack.

Variety care:

• this strawberry is distinguished by the growth of leaves, therefore, to improve ventilation, illumination and ripening of berries, it is better to thin out the leaves during the fruiting period;
• the variety requires fertilization with nitrogen substances, while it is very important that the application of top dressing is moderate.

Repair varieties

The difference between remontant varieties is their ability to bear fruit three times during the growing season. Best business options:

1. Monterey is a variety suitable for growing in a greenhouse. Excellent harvest, juicy berries.
2. Portola - new variety, is an improvement to Albion. It differs from it in a milder taste and high yield.
3. San Andreas - similar to the characteristics of the Albion variety, but the San Andreas berries are larger. Strawberries are weather and disease resistant.

Care for remontant varieties includes:

• abundant watering;
• loosening the soil;
• treatment for pests and diseases;
• soil fertilization;
• weeding;
• for some varieties - removal of whiskers.

Garlic planted between bushes will protect strawberries from pests.

Video provides strawberry growing tips from a community plant expert Green Garden. The expert will talk about the seasonal features of plant care:

Strawberry marketing options

The most acceptable ways to sell goods:

1. Home delivery of strawberries actual way sales in a populated area, for example, a millionaire.
2. Sales through supermarkets.
3. Delivery of berries for processing.
4. Sales through own outlets: market, shop in a supermarket or shopping center. This option is suitable for the sale of large volumes of strawberries.

Each sales option requires the execution of certain documents!

Profitability of the strawberry business

To calculate the profitability from the sale of strawberries, it is necessary to calculate all costs: from the purchase of material to the delivery of goods to the buyer. Don't forget your monthly electricity and heating bills. You also need to know the expected profit.

A square meter of seedlings produces 4.5 kg of fruit per month - this formula should be the starting point for calculating monthly profits. That is, a plantation of 50 squares will bring 225 kg of berries per month.

Depending on the season, the cost of berries varies dramatically. Average price it is considered 400-500 rubles. per kilogram. Accordingly, a plantation with an area of ​​​​50 squares will bring an income of 90 - 112.5 thousand rubles a month.

Thus, the liquidity of the strawberry business is only a few months.

The opportunity to receive high income from the sale of berries or strawberry seedlings - main reason, according to which amateur gardeners retrained into businessmen. Regardless of the season, the competition is only imported expensive goods with average taste, which is also great advantage this business.

The strawberry growing business is considered profitable. The sweet berry is in demand all year round, especially in winter time. Breeders bred remontant varieties, bearing fruit 5-6 times per season, and new growing technologies allow you to harvest even indoors.

Important information! 80% of the market today is occupied by imported strawberries. If it is profitable to carry berries by plane from the Dominican Republic to Moscow or Irkutsk, you should think about plans and ways to implement a profitable idea in your homeland. Experts estimate the annual growth of the strawberry market at 25-30%.

What you need to know before starting a strawberry business

There are differences in the cultivation of strawberries for themselves and for sale. On 3-5 acres of free soil, berries are grown for home use, but there is no need to talk about a serious income from the sale of strawberries. To make money on this business, they develop an area of ​​20 acres or use new methods of obtaining a crop: in bags, boxes, film or polycarbonate greenhouses.

A good plan to make money on domestic berries requires detailed study. This is not necessarily a one-time summer income, you can earn income all year round. A profitable strawberry business is the fulfillment of a number of conditions:

1. the selected variety is adapted to the local climate and gives the maximum yield in given conditions;
2. varieties are selected in such a way that sweet goods ripen at different times;
3. berries are suitable for transportation (a plan for the collection and marketing of products has been thought out, suitable containers and equipment have been prepared).

Important to remember! The taste qualities of the berry are directly related to its ripening period and tolerance for transportation. The earlier it ripens, the easier it is to move, the less moisture and sweetness it has. Therefore, they grow sweets for themselves late varieties, for sale - early, resistant to adverse conditions climate. The taste of the latter is usually worse, but the presentation is better.

Growing strawberries outdoors

The home method of growing berries on open land is weather dependent, therefore the main task gardener - protect seedlings from rain, drought, cold and pests. To this end, they not only meticulously choose varieties, but also stock up on film to keep warm, mulch cover to protect against weeds and diseases, mineral fertilizers for feeding, chemical protection against diseases. Inclusion in the plan additional materials will require financial costs, but will significantly increase yields and income.

The maximum profit from a strawberry plantation will be received by those who follow the full cycle of work: independently germinate seeds, harvest from adult plants planting material, independently (without intermediaries) packs, stores, exports for sale. Surplus strawberry seedlings (remaining after a dive) give a good income. In this case, it is not necessary to resort to the help of hired personnel. As a last resort, during the harvest period, businessmen hire seasonal workers to pick berries.

It is interesting! If it is possible to grow a sweet product without “chemistry”, eco-product stores will be happy to take it. True, in this case, you will have to obtain a certificate from Rosselkhoznadzor and a declaration of conformity in the SES.

The Dutch Way of Growing Garden Strawberries

Recognized as good and profitable home-based business on strawberries, organized indoors (Dutch way). For this, a house, a barn, a garage is suitable - an area of ​​\u200b\u200b10 square meters. m. is enough to start a business, because strawberry plantations are located on 3-4 "floors". The use of boxes or bags with substrate and humus instead of soil allows you to grow ripe juicy berries for sale all year round.

This is a costly way to get a crop, because sunlight will have to be replaced artificial lighting, natural heat - to receive from domestic heating appliances. In addition, you will have to take care of artificial pollination. But the price of a kilogram of strawberries in winter is from 300 rubles. In addition, the business does not depend on the time of year and the vagaries of the weather. In the summer (at this time, the harvest is harvested from the open ground), work is going on indoors. Germinate seeds, prepare planting material, equip a mini-farm. Instead of soil, the Dutch method involves the use plastic bags filled with peat and perlite. Slots are made in it in a checkerboard pattern, where seedlings are planted. It is advised to do this at the end of summer, in order to harvest in October.

Tips and life hacks for men on organizing and promoting their home business

In a 10 sq. m. grows 300 kg of strawberries. Sale at a price of 150 rubles in the summer will bring 45,000 rubles. In the winter season - at least 80,000 rubles. Since the berry ripens all year round, the income is received several times.

Important! If the premises are own, the entrepreneur will make the shelves with his own hands and come up with good plan automatic watering, this will significantly save start-up capital. Also, there will be no need for salary expenses - one person can quite manage on a compact strawberry plantation.

The nuances of growing strawberries in a greenhouse

A good way to generate income is to combine both options by growing berries indoors in a greenhouse. For serious commercial enterprise erect glass structures or polycarbonate greenhouses, but the most affordable option is a metal or wooden frame with a film coating.

Since the film will not protect against frost, the task of the greenhouse is to accelerate the ripening of berries, to bring them to the market before competitors. It will also save plants from weeds, vagaries of the weather and reduce losses from diseases and pests. The construction of a greenhouse on 10 square meters will cost 30,000 rubles, and the full organization of a greenhouse business with a working area of ​​1 hectare will result in the amount of 1,000,000 rubles. But the profitability of growing berries in a greenhouse is more than 100%.

Important advice! The cost of 1 kg of goods is the smaller, the larger the working area. On a plot of 20 hectares, a kilogram will cost 10-20 rubles, on an area of ​​\u200b\u200bless than 1 hectare, the cost increases to 50 rubles. For the profitability of an open field business, choose a plot of 0.5-1 ha, in a greenhouse - 20-30 acres.

Issues of advertising, marketing and transportation of crops

The strawberry business has an obvious disadvantage: it is a perishable commodity; you can’t take it away over long distances, you can’t hold it in a warehouse for a month. So the question of where to start a business is decided not with the purchase of seedlings, but with the search for someone who will sell the crop. For the preservation of the berry, a prudent businessman will take care of the scales, plastic container and refrigerator. As for transport, its purchase is relevant if it is planned to sell the goods independently. If the manufacturer plans to sell on the local market, documenting business is not so important. But when delivering to the supermarket, you can’t do without it. The mini-farm must be registered as an official business; in addition, certificates are obtained for the berry in a special laboratory or SES.

Growing strawberries as a business is a great solution for entrepreneurs who understand a lot about agriculture. Juicy and fragrant berry is in high demand in retail stores and catering enterprises, own farming will fully pay off in 2 years. The strawberry business is not too complicated, but when organizing it, you will have to take into account many important little things on which the success of the project depends.

• strawberry cultivation technology for sale
• How to start a strawberry growing business?
• Strawberry Growing Tips
• Implementation details
• How much can you earn growing strawberries
• How much money do you need to start a business
• Which equipment to choose
• Which OKVED to indicate for a strawberry growing business
• What documents are needed
• Which taxation system to choose

strawberry cultivation technology for sale

To achieve high profitability, it is better to combine open beds with greenhouses. This approach will help:

• save electricity in summer time;
• extend the fruiting season from early spring to frost;
• in heated greenhouses, the harvest can be obtained all year round;
• the opportunity to experiment with varieties, choosing the most delicious and fruitful.

Industrial cultivation of berries has a number of features. To create open beds you need enough large plots. To protect yourself from pests and simplify the care of plantings, the beds can be made raised, and the space between the berry bushes and the aisles can be mulched with peat, sawdust or agrofiber. Growing strawberries in the open field makes it possible to obtain good harvest, berries are distinguished by a particularly bright taste and delicate aroma. There is only one minus in the beds - the harvest from them can be harvested no more than 1-2 months a year.

Greenhouses should be placed next to open beds. For the successful cultivation of strawberries, designs from cellular polycarbonate on the metal frame. The construction of such a structure is not cheap, but a capital non-separable greenhouse will serve for several years and will not require repair.

Growing strawberries in a greenhouse all year round is quite a costly undertaking. The colder the region, the more you have to spend on heating and heating plantings. It is most advantageous to grow berries in the middle zone. In summer, the greenhouse can function without additional heating; in winter, you can save on electricity by using bio-fuel.

How to start a strawberry growing business?

To understand how to make money growing strawberries all year round, you need to study several business plans for such industries. They indicate full list future expenses, as well as future income and the overall profitability of the project. With properly organized work, the enterprise will pay off in 2 years. How larger production, the higher the profitability, but the initial and fixed costs in this case also increase.

It is easiest to organize a strawberry business on the territory of a former state farm with sufficient space fertile land. Open plantations and greenhouses can be located on this base. Land is bought or rented, for this you can get a state subsidy or a soft loan.

Register entity. It is most convenient to run a strawberry business in your own farming. Such legal form allows you to significantly save on taxation and allows you to count on additional benefits and subsidies.

Build greenhouses. Good profitability is provided by structures from 100 to 250 square meters. m. You can start with 1 greenhouse, after a year the economy should be increased. To grow strawberries all year round and facilitate labor, shelters are equipped with an automatic irrigation and ventilation system. Winter greenhouses require a reinforced cinder block foundation and a well-thought-out heating system. It is most profitable to combine electric or water boilers with bio-fuel from a mixture of rotted manure and straw. The mixture is laid out on the beds and covered with a layer of soil. Bio-fuel maintains the ideal temperature for 3-5 months and serves as additional nutrition for plants.

Select suitable grade strawberries. For greenhouses, hybrids of the latest generation of Dutch, Polish, Russian selection are suitable. Consumers prefer large juicy berries of bright red or red-pink color with a pronounced pleasant aroma. To increase profitability and reduce rejects, choose a strawberry variety with fairly firm berries that hold their shape well. Such strawberries are well stored and tolerate transportation without any problems.

Growing strawberries is a promising line of business. The demand for berries of domestic origin has increased markedly over the past 4 years. This niche of the agricultural industry is only being mastered by entrepreneurs, which means that you have excellent chances to successfully “join” it.

Do you want to know how to start a strawberry growing business, how to find buyers and get a stable income? Read new article on our website!

Description of business and product

Growing strawberries is a business with many benefits. Doubt? Let's find out!

Strawberries are a healthy, sweet berry. Russians buy it all year round. The peak of demand is the period from May to October, when ground berries bear fruit. This direction is not yet as mastered by Russian entrepreneurs as the cultivation of greens, potatoes, vegetables, so the competition is still low.

Profitability factors for a strawberry business:

1. Reducing the volume of imported products.
2. Greenhouse cultivation does not depend on the season and climatic conditions.
3. different ways cultivation (hydroponics, open or closed ground).
4. Some varieties produce two harvests per season.
5. According to experts, the cost of opening a business pays off after the first harvest.
6. Great demand from buyers even in the off-season.
7. Annual increase in prices for products (on average by 25-45%).
8. The business does not require significant start-up investments.
9. Strawberries are not whimsical. She needs light, warmth and moisture.
10. It will take only 2-3 months to “launch” the business.

Start your business in a small town. It is cheaper to rent a plot of land in its suburbs. It is easier to enter the market here and the competition is weaker.

Description of the market

Ways of implementation depend on the amount of grown products. Think about marketing channels at the stage of drawing up a business plan. The berry quickly loses its presentation, it needs to be sold quickly.

Consider ways to sell the crop:

• independent sale in the market. You will need: trading place, counter, refrigeration equipment for storing berries, scales, packaging for packing goods;
• sale to supermarkets, food stores, catering establishments. You will need: registration of IP, certificate of product quality from the laboratory;
• wholesale trade repurchasing companies. You will need: registration of IP, certificates of product quality.

You will receive the maximum price per kilogram of berries only from retail On the market. Sales to stores and wholesale resellers are carried out at a low purchase price. This is the way to implement big harvest.

Sales and Marketing

To increase sales and attract customers, you need advertising.

1. Bright outdoor advertising. Make a spectacular advertisement on cars delivering berries to supermarkets, above a trading place in the market, near greenhouses where berries are grown.
2. Advertisements in local newspapers.
3. Use the internet. Online trading platforms like Avito, social media, local forums - use them to find like-minded people, to share experiences and find buyers.

The more information the consumer sees about you, the more trust you will inspire in him. Your task is to be remembered during the sales season of ground strawberries, so that in the “off season” buyers have maximum confidence in your berry.

Position yourself as a producer of high-quality berries of domestic origin, focus on the naturalness and taste of the product. Accompany advertisements with photos of strawberries growing in a greenhouse.

Production step by step

Before installing the greenhouse and starting production, draw up a detailed plan of action. Reflect in it all the stages that you have to implement for the production and sale of berries.

A plot of 6 acres is suitable for organizing a business. It is enough to allocate 50 square meters to the greenhouse. m., on 100 square meters you can grow strawberries in the open field.

Let's consider each item of the production plan in detail.

Step 1. Preparation and execution of documents

To sell strawberries to supermarkets and sell it to wholesale companies, you need to issue an IP. Select OKVED code: 01.13.21. Behind him is the cultivation of berries and fruit crops. This activity belongs to agriculture. Apply for the Unified Agricultural Tax. His rate is 6% of the profit.

To apply for an IP, you will need:

• application for registration;
• photocopy of all pages of the passport;
• receipt of payment of the state fee for consideration of your application.

Documents can be submitted in person or by mail.

Step 2. Installation of the greenhouse

practical and reliable option– installation of a polycarbonate greenhouse on a metal frame. The size and number of greenhouses depends on the scale of production.

It is rational to start with the construction of one greenhouse. In order to save money, build it yourself. There are many on the internet ready schemes installation. Choose one of them and adapt to your project. Don't forget the foundation. It serves as the basis for the design, protects against pests and freezing.

Step 3. Installing the necessary hardware

Is the greenhouse installed? Proceed with the installation of equipment.

For year-round cultivation of strawberries, you need:

• Irrigation system or hydroponic system if you are using Dutch soilless growing technology
• shelving to increase usable area rooms and combinations different technologies cultivation;
• lighting;
• heating;
• ventilation system.

At first, you can water the plants manually with a hose. This is the most economical option. For a small greenhouse, a homemade system is suitable drip irrigation.

Another option to save money at the start is to use solar heating. It's not about solar panels, but about improvised means that accumulate heat. With them, you will provide plants with heat, stabilize the temperature in the room.

Step 4. Selection and purchase of seedlings

At this stage, you need a good theoretical background. Study agricultural forums, chat with those who have already succeeded in growing strawberries. For year-round cultivation, different varieties are needed: early, mid-season, late.

The most popular varieties are Honey, Darenka, Victoria, Sonata, Rusanovskaya, Octave, Alba.

Buy seedlings from those who are professional strawberry growers. These are greenhouse complexes, nurseries. Take a few varieties to get acquainted with their features. Choose those that ripen faster and bear fruit longer.

Step 5. Pollination and care of the berry

The main principles of berry care are the creation optimal conditions humidity, light, temperature. Strawberries do not like overflows, so it is better to water them with a drip method. Feed is introduced along with water through a drip system. This irrigation system is suitable for greenhouse production and for open ground.

Outdoors, the flowers are pollinated by wind and insects. AT greenhouse conditions The movement of pollen occurs with the help of fans. The second way is to transfer it from flower to flower with a soft brush. The flowers are hand-pollinated only on small plantations.

Illumination affects the flowering of plants. During the flowering period, plants need more light and heat.

A video will tell you in detail about planting berries in greenhouse conditions, lighting and watering:

Organizational structure

At the initial stage, to maintain the strawberry beds, you will need two or three auxiliary workers, as well as two security guards (if you rented a site for a greenhouse complex, and did not build it in your yard).

Personnel cost table:

With the increase in production, the staff will expand. You will need a driver to deliver products to the place of sale, handymen, an accountant. Hire an outsourcing specialist to cut down on the cost of paying an in-house accountant.

At the initial stage, do the production yourself. Many entrepreneurs who have chosen to produce greens, mushrooms or other crops at home work themselves together with family members. So you save on staff, try out production technologies, and get a feel for the specifics of the industry.

Financial plan

This part of the business plan reflects all the costs associated with starting a business. This includes the cost of purchasing materials for the construction of the greenhouse, the purchase of seedlings, advertising, wages employees.

Expenses are divided into start-up and current.

They are displayed in a summary table:

Cost depends on how you grow garden strawberries and on what scale: at home, in closed greenhouses, outdoors, in bags, on racks with a hydroponic system in your own basement or in several greenhouse complexes.

In addition to expenses, the projected profit is included in the financial plan. The price of strawberries in the "off season" reaches 600 rubles. In summer, it fluctuates between 230-270 rubles. Medium net profit will be 150-170,000 rubles. If you do a good marketing job, you'll be able to recoup your start-up costs for your first harvest.

Risk factors

Risk factors for this agribusiness industry:

• low productivity due to violation of production technologies, climatic features of the region;
• plant diseases;
• sales problems.

If you don’t want to depend on climatic conditions, set up greenhouse production that allows you to get a good harvest even in winter.

Reduces the risk of crop failure right choice seedlings, treatment of plants from diseases, compliance with production technologies. Invite a specialist for a consultation. His recommendations will help to comply with technological conditions, properly organize the process of planting, care, harvesting.

How to avoid implementation problems? Study the market, analyze the offers of competitors, offer loyal prices, actively advertise yourself.

Berries that have lost their presentation will be used for jam. Jam is another profitable business, but that's another story.

For more details on this topic, see our article. Strawberries in the greenhouse all year round as a business.

Download business plan

The journey of every entrepreneur begins with a business plan. It includes the goals and objectives of the project, the calendar plan, the costs of starting a business, a description of the risks, marketing plan, production plan.

What will you get from writing a business plan?

1. A clear plan of action.
2. Control of all production start-up processes.
3. Forecast of income and payback.
4. The possibility of obtaining investments in the bank, government agencies.
5. error insurance and extra spending.
6. Saving time and effort.

To prepare a business plan, it is not necessary to hire a specialist. Download a sample with calculations on the Internet.

You can't blindly follow a pattern. This is an example for drafting a document that reflects the features of your project.

We have prepared one of these for you. This is a plan for the production and sale of vegetables in greenhouse conditions. It provides sample calculations, describes varieties, irrigation systems, and more.

Conclusion

Most income type"strawberry business" - industrial cultivation of berries in a greenhouse. It is considered profitable even taking into account the fact that its opening requires start-up capital for the purchase of equipment, the purchase or lease of land, seedlings.

Your main task is to establish sales, plant plants and harvest all year round.

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