Retail chain business plan. Commodity supply of the retail trade network. Features of developing a business plan for a wholesale and retail store

  • Project Description
  • Description of products and services
  • Work with providers
  • Staff
        • Similar business ideas:

We bring to your attention typical business plan(feasibility study) discovery grocery store walking distance. This business plan can serve as an example for obtaining credit resources from a bank, government support or attracting private investment.

We suggest studying a typical business plan for opening a grocery store within walking distance in a city with a population of more than 600 thousand people.

Project Description

General information:

  • City population: 600 thousand people;
  • Trade format: Counter-type trade;
  • Store location: residential area of ​​the city;
  • Type of ownership: building owned, land leased;
  • Working hours: 10:00 - 20:00;
  • Number of jobs: 4 salespeople;
  • Sources of financing: own funds - 590 thousand rubles; borrowed funds (private investments) - 2 million rubles.

Key business performance indicators

  • Monthly profit = 118,580 rubles;
  • Profitability = 11.7%;
  • Payback = 21 months.

What system of taxation to choose for business registration. OKVED code

The legal form will be individual entrepreneurship. For food trade, the OKVED code is 52.1: "Retail trade in non-specialized stores."

The single tax on imputed income (UTII) will be applied as a taxation system. The tax amount is calculated according to the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. coefficient k2 for retail food products in the territory of the Ulyanovsk region is 0.6; k1 - the deflator coefficient in 2013 is 1.569. The planned retail area of ​​the grocery store is 58m2. As a result of the calculations, the tax amount will be 14,751 rubles per month.

The location of our store: the sleeping area of ​​the city, the sector of multi-storey buildings.

What documents are needed to open a grocery store

Currently, practical activities have begun to implement the project:

  1. Registration of individual entrepreneurship in the tax service;
  2. The location of the grocery store was agreed with KUMI. A package of documents for the lease of a municipal land plot area of ​​120 m2. Estimated lease term - 5 years with registration in Rosreestr. Rental price - 96 thousand rubles per year;
  3. A company was found that builds turnkey grocery stores on favorable terms.

The working hours of the organization are planned to be set from 10:00 to 20:00.

In the planned staffing will include 4 sellers.

Description of products and services

The average markup on food will be 20%:

  • Margin on essential goods no more than 15%;
  • Margin on fruits and vegetables no more than 30%;
  • Margin for low-alcohol products no more than 30%.

Suppliers of essential goods will mainly be local producers. These products include: eggs, cottage cheese, milk, sour cream, bread and bakery products, flour, cheese, sausages, etc.

Since individual entrepreneurs do not have the right to sell strong alcoholic products, the sale of strong alcohol will be carried out by renting out shelf space to licensed organizations.

The structure of the assortment of goods can be represented as a diagram:

Download grocery store business plan

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The main visitors of the outlet will be residents of the sleeping area, as it will be the only store within walking distance within a radius of 200m. It is assumed that every resident of the area can get to the store in just 1-2 minutes.

How much can you earn selling products

Estimated number of visitors (market capacity)

In the sector where it is planned to place a grocery store, there are 6 nine-story houses with total strength the adult population (from 16 years old) is about 3,000 people. It is assumed that every day the grocery store will be visited by 10% of residents or 300 people per day. Since the store is not designed for a large volume of purchases (as in self-service hypermarkets), the average bill in our store will be about 200 rubles per person.

The total estimated revenue per day is 60,000 rubles. However, such indicators will not be achieved immediately. Therefore, let's imagine the so-called schedule for reaching the design capacity of a grocery store:

It is assumed that only by the 2nd quarter of 2014 the grocery store will reach the maximum value of daily revenue.

The planned revenue indicators will be achieved by gaining trust from customers, which is planned to be won in the following ways:

  1. Exceptionally fresh products, especially essential products (bread, milk, cottage cheese, eggs…);
  2. A wide range of local products at low prices;
  3. Polite attitude towards the buyer from the sellers of the store.

The estimated revenue of the grocery store for the calendar year will be 13.8 million rubles.

Grocery store production plan

A prefabricated building constructed from sandwich panels will have the following characteristics:

  • The frame of the store includes light metal structures;
  • The walls consist of sandwich panels with 120mm foam insulation;
  • The roof is made up of roof sandwich panels based on foam 150mm;
  • PVC windows and doors;
  • The foundation consists of screw piles.
  • Shop area - 100m2, trade area - 58m2.

The construction of such a turnkey facility with an area of ​​100 m2 using sandwich panel technology will cost 1.1 million rubles. The structure of the premises will comply with all SES standards and fire safety rules.

Work with providers

Food delivery will be wholesale organizations under pre-contracts. It is planned to work with at least 8-9 distributors. All settlements with suppliers will be carried out through a bank account.

In accordance with the rules and regulations of Rospotrebnadzor, an agreement will be concluded for the removal of solid household waste and garbage.

It is also planned to conclude an agreement with the bank for collection Money(revenue) and settlement and cash services.

Staff

Hiring a full-time accountant does not make sense, since the entrepreneur will be on a special job. tax regime (UTII). Therefore, it is planned to involve the services of an accountant through outsourcing. Outsourcing costs per year will be about 50 thousand rubles.

The function of the store administrator will be performed by the entrepreneur himself.

Vendors will work shift schedule 2/2. Per good performance labor quarterly bonuses are possible.

The store will be protected by installing a special security system.

To start the project, investments in the amount of 2.59 million rubles will be required. Of these, own funds amount to 590 thousand rubles and borrowed (private investments) 2 million rubles.

Basic monthly expenses individual entrepreneur, will be the payment of wages to employees - 48,000 rubles. per month (44%).

In addition to paying wages, the entrepreneur will pay large expenses for insurance premiums to the Pension Fund and the Social Insurance Fund: 14,400 rubles per month for employees and 3,000 rubles per month for individual entrepreneurs.

The total amount of monthly expenses (fixed costs) of the grocery store will be 108 thousand rubles.

The structure of annual costs is presented in the form of a diagram:

The total annual cost will be 1,301,000 rubles.


Briefly describe the essence and characteristics of the business. Sample:

Institution type: clothing store.

Square: total area – 50 square meters. Shopping room- 30 sq. m, 10 sq. m - warehouse, 10 - bathroom and office space.

Type of ownership: rent.

Location: indicate the chosen option (in mall, in a residential building, etc.)

Schedule: daily from 9.00 to 21.00.

Registration

your project is enough register as a sole trader by selecting OKVED code 47.71.– “Retail sale of clothing in specialized stores”. The next step is to apply for the application of the UTII taxation system or USN.

Other required documents and permits:

  • Certificate of entry in the general commercial register;
  • Certificate of registration with the tax service;
  • Conclusions from Rospotrebnadzor and Rospozharnadzor (to obtain it is required to provide fire protection develop an evacuation plan);
  • Waste Disposal Agreement;
  • Checking account;
  • Registration of a cash register with the Federal Tax Service;
  • Statistics codes from the State Statistics Committee;
  • Sanitary books for workers.

Market analysis and placement selection

In this area, it is most often beneficial to follow the “beaten path”. You should not open a small shop in a place not surrounded by competitors. Most likely, there are no customers there either.

The best way to get promoted for free– to be located in a busy place next to a mass of competitors. Many potential clients already know that there a good choice and they will definitely visit you.

Where is the best place to open a store?

  1. In a separate building (the most expensive option, suitable for prestigious establishments);
  2. In a shopping and entertainment center (guaranteed flow of visitors from the center itself);
  3. On the ground floor of a residential building (suitable for location in residential areas);
  4. AT trade pavilion near the grocery supermarket (in this case, the assortment should consist of everyday items and popular simple accessories).

Assortment and pricing

In order for a small business to flourish, it is necessary to form an optimal assortment.

What to buy?

Necessary put up for sale men's and women's clothes, accessories, related products (tights, socks, jewelry). On average, the markup is 200-400%. One of the most is jeans, the usual margin for them is 300-400%.

Example: wholesale jeans are purchased for 500 rubles, and sold for 1800-2200 rubles. For blouses and shirts, the margin is slightly less - up to 200-300% of the wholesale price.

Supplier search

For a boutique focused on buyers with average and slightly above average incomes (the most profitable option), suppliers from Turkey, Poland, Belarus, China (bijouterie) are suitable. There are three supplier options:

  • Manufacturer directly. Among the pluses low price, but you have to purchase the entire size range;
  • Wholesale supplier-intermediary. The cost of production is slightly higher, but it is possible to take only the models and sizes you need most.
  • Online store. New way procurement. Find a wholesale site, study the range, buy. There is a risk of purchasing low-quality products, first study the reviews about the supplier.

At first, you will have to make a 100% prepayment for the goods.

After several months of successful cooperation, you can try to take the goods for sale. For example, half of the cost of things you pay when you buy, the other half - as they sell.

Production plan

It is worth starting a business selling things in a rented room. The rental price differs depending on the location, but on average for 50 sq. m is $ 900-1100 per month. Here and below, all calculations are made in dollars. Finishing, repair, lighting installation will require additional costs: about $ 2,500.

Room requirements:

  1. Ceiling height from 2.5 meters;
  2. Good lighting;
  3. Electrical network, air conditioning;
  4. The main hall should be separated from the utility rooms.

When organizing inner space eliminate the appearance of "mazes", the visitor should easily navigate, quickly find the right thing . Place fitting booths in a conspicuous place so that you do not have to look for them for a long time.

Technical base, or equipment for a clothing store

When starting a business from scratch, divide the equipment costs into two parts: hall furniture and commercial equipment.

Furniture

You will need to purchase:


  • Two glass showcases - $150. VICA, Russia, April.
  • Trade counter - $ 40. DVK Style, Standes, Imato, Ronikon.
  • Shelving (4 pcs.) - $ 150. VICA, Standes, DVK Style, Torpal.
  • Two full-length mirrors - $85. Standes, "Mirror Edges", DUBIEL VITRUM.
  • Hanging floor (8 pcs.) - $ 220. VICA, ABBOTT, Techservice.
  • A set of hangers - $ 80. Techservice, Plastservice, Titan.
  • Economy panels for small items and accessories (15 pcs.) - $45. ABBOTT, DVK Style.
  • Island rack for accessories - $ 70. VICA, Argos, Torpal.
  • Two racks for things and hats - $ 80. VICA, "TechnoModule".
  • Mannequins and torsos, forms (busts, hips) - $ 250-300. RusManeken, Maneken Plus.
  • Fitting rooms with mirrors (3 pcs.) – $350. ABBOTT, "Module-Design", "Proform".

Equipment

  1. Cash register - $ 150-200. Mercury, Orion, Elwes-MK.
  2. Computer - $460. Lenovo, Asus, Samsung.
  3. Barcode printer - $250. Proton, Zebra, Citizen.
  4. Anti-theft system (radio frequency gates, removable sensors, several video cameras) - $ 600-700. JSB, Definity.
  5. Etiquette pistols (2 pcs.) - $ 10. Mitsy.
  6. A set of price tags - $ 50.

Investments in furniture and equipment will amount to $3200-3500. To exercise cashless payments, it is required to conclude an agreement with one of the banks on the terms of deduction of interest from each financial transaction by "non-cash". Usually, bank employees bring and install a special machine for cashless payments on their own, and train employees to use it.

Marketing plan

It is impractical for a small establishment to launch large-scale advertising on the Internet or distribute promotional materials. It is better to use the area of ​​the boutique itself to the maximum. Do you need a catchy sign, advertising on walls and windows or glass doors when placed in a mall. You can write on the windows bright colors data on discounts (for example, “from 20 to 70%!”) and sales, display advertising banners, etc. This is a ready-made promotion channel, the cost of which is already included in the rental price. If the institution is located on the street (in a residential building or a separate building), you will need a pavement sign with a pointer.

Actively use the following methods of sales promotion:

  • Stock. Examples: “The third item as a gift”, discounts on the entire range on certain days (15th day 15% discount), etc.;
  • Monthly Sales, discounts;
  • Discount and discount cards.

organizational plan

At this point of the business plan, you should draw up a detailed list of suppliers (at least 6) and the conditions for working with them. Specify the working hours and the required personnel. It is worth organizing shift work (shifts per week). In this case, it is required to hire two sellers, a consultant, a security guard and one cleaner. The manager will manage the personnel and purchases. Accounting is handled by a freelancer.

Launch strategy

Procedure for opening a company:

  1. Search for premises and conclusion of a lease agreement (for processing some documents, it is necessary to have an appropriate certificate, so we start with this);
  2. Procedure for registering and obtaining the required permits;
  3. Repair, finishing, installation of communications and signs, decoration;
  4. Conclusion of contracts with suppliers;
  5. Purchase and installation of equipment;
  6. Purchase of products for two months;
  7. Hiring;
  8. Display of goods;
  9. Loud opening, with promotions, contests, gifts.

On average, it will take two to three months to launch.

Risk assessment

To keep the project afloat under any circumstances, think in advance about all kinds of risks and ways to deal with them.

Increasing the cost of production. This will lead to higher selling prices. To avoid the outflow of customers, form their loyalty to the company, offer discounts to regular customers, monitor the quality of service. Then a slight increase in cost will not cause a drop in sales.

Appearance of a direct competitor nearby, that is, an institution that is almost identical to yours in terms of assortment and pricing policy. The best way to combat this is to create a unique trade offer. It can be exclusive things, an interesting department with accessories, promotional sales.

Decreased product popularity. To avoid being overwhelmed unnecessary things, follow fashion trends, feature articles and exhibitions. Ideally, you should anticipate certain fashion trends by being the first to offer the appropriate product.

Seasonal drop in demand and sales. It is worth preparing for the “off-season” in advance by arranging sales and promotions to cover current expenses.

Changing the cost of renting space. To impact on this moment almost impossible. If the new price turns out to be inappropriate, the option of a new location should be ready.

Financial plan

To make an accurate calculation of how much it costs to open a clothing store, we take into account all, even the smallest, costs.

Capital investment:

  • Registration of an individual entrepreneur, payment of state duty - approximately $ 13;
  • Opening a current account - $ 16;
  • Registration of certificates and permits - in the region of $ 250-300;
  • Making a seal - $ 15-17;
  • Rent for three months in advance - $ 3,000;
  • Repair and decoration - $ 2500;
  • Production and installation of a sign - $ 500-600;
  • Printing promotional materials (window stickers, banners, posters) - $100;
  • Purchase of equipment - $ 3500;
  • Purchase of goods - $ 8000-9000.

In total, you will have to spend $19,000 to open a business.

Let's plan monthly running expenses in advance:

  1. Rent - $ 1000;
  2. Taxes, utility bills - $150-200;
  3. Salaries - $ 3000;
  4. Purchase of things for sale - $ 3000-3500.

The enterprise spends approximately $7,500 each month. Revenue in the first months is in the region of $ 9,000-10,000. Net profit - 1500-2500 $. High quality products and services, active promotion will pay back the business in 9-10 months.

To plan correctly and realistically, observe your main competitors in your chosen location. Consider their pros and cons and do better. This will provide the company with fame and a stable income.

A retail network business plan is something that is in more and more demand every year. It is easier to open a business in such trade than in any other area. For this reason, the competition is simply huge.

What is a trading network

A retail chain is a set of stores that have certain common features. First, a network can be called at least two stores or more. Second, everything outlets must be united by a common host. Thirdly, such outlets have one supplier of goods for all stores. If the outlets sell products in large quantities, that is, in bulk, then there should be one buyer. The last thing that unites such stores is the same style of registration of all documents.

It can be added that retailers are more effective method running a retail business than running a few separate stores.

Benefits of creating a trading network

The chain of stores has many positive aspects, but there are several main ones:

  1. A large number of stores will allow its owner to better regulate the range of goods, as well as reduce the price of it, if necessary. These two qualities are the key to successful trading.
  2. The business plan of a retail chain always includes the purchase of a large assortment of goods in large quantities. Such a bulk purchase has always been more profitable in terms of savings on shipping. In addition, wholesale buyers are often given discounts on products.
  3. The network of stores always has a single and centralized management. This suggests that all decisions are made quickly and clearly, and on the highest level. Plus, in such stores, only highly qualified specialists most often work, which eliminates many of the problems in work that are present in smaller enterprises.
  4. It is quite possible to reduce the cost of goods due to the fact that there is no need to constantly search for places of sale, as well as in the absence of advertising. Because of this the final price will also be smaller, which will naturally attract more buyers.
  5. The business plan of the retail chain must also take into account that each individual store is located in its own area, and the demand may be for different products. That is, a little independence in the selection of goods for each individual point of a single distribution network will only be a plus for the entire enterprise.

Retail chain in numbers

If we turn to the figures, then the business organizations of the retail chain in foreign countries occupy almost the entire market. Only about 4% is accounted for by small shops or individual outlets. Everything else is occupied by full-fledged networks with a single owner. If we turn to the market for statistics Russian Federation, then here only 20-30% of stores are part of retail chains. All other stores and outlets are separate small businesses. However, observations suggest that this trend is improving. Every year there are fewer individual points, and the networks are growing.

It is also worth adding that a retail chain that has 19 or more stores is moving into the category of a trading chain. In other words, it moves to the next step of development. Some economists, after carrying out calculations and observations, have come to the conclusion that the most profitable chain will be the one that includes 21 or more stores.

Trade network structure

A stationary retail chain is not just a few outlets that follow the same goal. These are several independent enterprises, each of which is located in a certain territory and is intended to meet the needs of the population in a certain product or service. Retail chain management is the process of managing an entire network of outlets. The essence of management is that the director must monitor the quality of the services provided, as well as the availability of the necessary goods at these points, which are in demand. If necessary, it is necessary to revise the assortment so that it most accurately meets the needs of the population in this area.

A successful trading network is characterized by the fact that it is able to provide citizens with the necessary goods or services as quickly and efficiently as possible. At the same time, it is best to locate such establishments near a large crowd of people, that is, near offices or houses.

What characterizes the network

The retail trade network is characterized by several of the following points:

  • There should be a certain ratio between outlets that sell food and non-food products.
  • A certain percentage that the network occupies among the entire market for the sale of this product.
  • A certain percentage of outlets that sell specialized products/services from total number points.
  • The business plan of a retail chain should include a variety of methods for the sale of goods and services that currently exist.

There are several other indicators that characterize retail chains. Products with a short implementation time should also take a certain percentage of the total. Such stores must be equipped with refrigerators, since most often they sell goods such as dairy products or meat.

What you need to open a network

A retail chain business plan should have several specific points:

  1. The control center of the entire network should be located in one place or office.
  2. All activities associated with the purchase of goods should be carried out in a single place, from a single supplier.
  3. All commercial operations that are necessary for each store individually are carried out under the guidance of managers from the main office.
  4. All stores belonging to the same distribution network must be supplied with the best cash register equipment, which will allow you to keep an accurate count of finances and goods sold.

All points included in a single network must comply common standard in my own way appearance, as well as engage in the sale of goods, which are strictly determined by the main office.

How to create an effective network

The statement that opening your own store is very profitable is true only if you do it wisely and in accordance with all the rules. You can increase income from such an enterprise at times if you start opening not one point, but a whole network. It will be even more profitable to open outlets in different cities which are close to each other. It is quite possible to put this plan into action without unnecessary losses in material terms, if you follow some instructions:

  1. Drafting a well thought out business plan.
  2. Network registration and receipt of all papers.
  3. Choice correct premises to host a store.
  4. Conclude agreements with suppliers on favorable terms.
  5. Select professional workers.
  6. Run a good marketing campaign.

Organization of the network

  1. The first thing to do is to determine exactly the segment of products that will be sold, as well as the price criterion. The network can be engaged in the sale of both expensive goods and ordinary ones, which are used by ordinary citizens every day.
  2. The second step is, of course, the registration of the enterprise in the tax office. You can register a chain of stores as a limited liability company, or you can register as an individual business.
  3. If there are not enough funds for several points at once, then it is better to create one full-fledged one than several poorly equipped ones.
  4. When searching for suppliers of goods and concluding a contract with them, it is necessary to discuss all possible conditions, as well as a system of discounts if the number of purchased products grows.
  5. It will be very important to choose good employees. However, the most important role will be played by the manager, who should be in each individual store.

Opening rules

There are only two options for developing your business. The first option is self-discovery and the second is a franchise. As practice shows, franchising is even more in demand in some countries than the independent opening of a new business. The first rule that will help in opening a franchise network is to find a successful franchise. It is necessary to thoroughly study the area in which you plan to work, as well as all the companies that can provide their franchise.

The second rule is budgeting. It is very important to draw up this document, because, firstly, all the expenses required to implement the idea will be taken into account, and, secondly, without a clear plan for the future, not a single franchisor will provide a franchise. In addition, it is worth remembering that the estimate should take into account the rental of the place where the store will be located. This is a very important point, since it is best to place a point in a crowded place, and, as a rule, rent in such places is several times more expensive than in remote ones.

Merchandising outlet

Commodity supply of a retail trade network is a complex of certain measures, which consists of commercial and technical actions, as a result of which the goods are delivered to the places of their sale. It is necessary to monitor this system very closely, as it must ensure the constant need of citizens for certain form goods.

Organization of supply

In order to organize a stable and constant supply of goods, it is necessary to follow some important requirements:

  • When organizing the delivery of goods from the manufacturer, it is necessary to take into account the territorial location of the supplier, as well as the volumes of products that he manufactures and the volumes required by the network of outlets for the sale of this product. The volume supplied should be slightly larger than the volume of consumption, but not too much, so that the goods do not have time to deteriorate.
  • The quantity of imported goods must also correspond to the turnover of the store and its capacity. In addition, it is necessary to ensure that the point has all the necessary technical equipment to store purchased goods. Such equipment is most often cold rooms for storing meat, dairy products, etc.
  • When placing an order for the next delivery of products, it is necessary to take into account the balance from the last delivery, and also add to this the average rate of the goods sold.
  • A properly created system for supplying a point of sale with goods is characterized by the fact that the shelf life of goods remains minimal.

The rhythm of product delivery is very important. First, this feature must ensure the delivery of goods at regular intervals. Secondly, a properly tuned rhythm of the delivery of goods will supply the store with a constant small stock of products, which will ensure constant sales and eliminate shortages at a certain moment. The most important thing in the supply of goods to a retail network is its efficiency. It is also important to monitor the cost-effectiveness of supply, which implies the minimum cost for the delivery of products.

Retail trade is one of the most attractive activities in the medium and small segment. In this category, samples and examples of business plans are different. Usually they differ not only in the amount of investments, but also in types. An approximate trading plan should contain the subtleties of the business and the features of the product.

A good example of a retail business is opening a clothing outlet. As a rule, this does not require high initial investments. It also eliminates the risk of losing the product due to its damage. Retail Stores can be opened in various areas, including specialized ones. For example, sports nutrition and much more.

Sample Retail Business Plan

A sample sales business plan structure contains the following aspects:

  • Summary;
  • List of products sold;
  • Production plan;
  • Organization of activities;
  • Marketing;
  • Financial planning;
  • Prediction data.

The first section should indicate the purpose, type of activity and cost of implementation. The list of products must be presented in full and with an indication of the wholesale and selling prices. A trading project also requires calculation total cost products. The production section lists all initial costs. The store requires the rental of premises or its acquisition, as well as the purchase of goods and equipment.

The main part can be considered financial plan with calculations. The calculation of revenue, taxable and net income, taxes, calculation of income and expenses, and much more should be presented here. Forecasting data can be compiled on the basis of financial calculations.

A store business plan with calculations will help you realize the idea of ​​​​entrepreneurship in the shortest possible time, since the trust of creditors and investors with its high-quality compilation increases significantly. Retailing is an excellent basis for starting a business from scratch.

The amount of initial investment is 532 000 rubles.

The break-even point is reached for the fourth month of work.

The payback period is from 14 months.

Medium net profit 46 000 rubles.

Profitability of sales 16 % .

2. Description of the business, product or service

In this business plan, we are considering a small grocery store with an area of ​​20-25 m2 in a residential area in a place with high traffic. It can be in a separate building or on the ground floor of a multi-storey building.

The food industry is very competitive. As a rule, on weekends people buy in hypermarkets. However, due to the fact that people often need to buy certain products after work, and there is simply no time for going to supermarkets, the demand for convenience stores remains high.

Before opening a store, it is necessary to carefully consider the assortment, pricing policy, and make a forecast regarding future sales of specific groups of goods. In other words, you need to calculate in advance what will be in great demand among buyers. There is no universal algorithm for compiling an assortment - almost all entrepreneurs are looking for "their product" through trial and error, conducting a thorough analysis of incoming demand and sales.

Here we present the most standard product range.

  • Meat and sausage products;
  • Vegetables and fruits;
  • Dairy;
  • Grocery;
  • Confectionery;
  • Soft drinks;
  • Low alcohol products.

Also, to maximize profits, you should add household essentials (matches, soap, household chemicals, etc.) and pet food.

Grocery store hours: 9:00 - 22:00 daily.

3. Description of the market

Customers come to the store near the house after work to buy the necessary products for dinner. Children, young mothers, and pensioners also go to such outlets.

Analyzing the indicators of monetary income per capita for last years, a positive trend can be noted: since 2009, per capita cash income Russians grew almost 2 times. (Information obtained from the official website Federal Service state statistics RF)

Cash income and expenditures on average per capita in Russia for 2009-2016, rub.

As incomes rise, household consumer spending rises. As a result, food costs are on the rise. Consumers are already choosing to buy higher quality products.

Consumption of basic foodstuffs in the Russian Federation

(per capita per year; kilograms)

Meat and meat products in terms of meat

including meat and meat products without category II by-products and raw fat

Milk and dairy products in terms of milk

Eggs and egg products - pieces

Vegetable oil

Potato

Vegetables and food melons

Fruits and berries

Bread products (bread and pasta in terms of flour, flour, cereals and legumes)

This table confirms the stability of demand for food products, and also helps to navigate the store assortment. (Information obtained from the official website of the Federal State Statistics Service of the Russian Federation)

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a grocery store.

Registration with government agencies

  • We recommend registering in the form of IP.
  • The best code for registering a business will be the OKVED code - 47.2 - “Retail trade services food products, tobacco products in specialized stores.
  • After receiving the certificate of registration, you need to draw up a lease agreement for the premises. It is necessary to obtain permission from firefighters, for this the room must comply with all applicable standards: it must be located at least on the first floor, have an emergency exit, and a fire extinguisher. In order for the sanitary and epidemiological station to give the green light to the work of the grocery store, it is necessary to prepare:
  1. contract for sanitization premises;
  2. garbage collection agreement
  3. contract for the disposal of food waste;
  4. health records for all employees.
  • The store must be equipped with a consumer corner with copies of licenses for the sale of alcohol and tobacco products, certificates of quality and compliance with SES standards, a certificate of registration legal entity, a book of reviews and suggestions.
  • UTII is planned to be used as a taxation system. We believe that this is the most favorable tax regime for a store, when the amount of tax does not depend on the business income.

Search for premises and repair

Potentially profitable is a building located no further than 100-150 meters from four high-rise buildings (in which about 1500 people live).

The following requirements apply to the premises:

Accessibility of access roads to the building.

Supplier search

Particular attention should be paid to the search for suppliers. The best option is the delivery of products from large wholesale bases according to a cyclic schedule, it can be carried out on your own. A promising option is to purchase agricultural products directly from farms. Such a solution will save on the services of intermediaries and provide customers with fresh and high-quality products.

6. Organizational structure

As a rule, when opening one point, the owner of the grocery store himself becomes the manager and to minimize taxes wages does not charge himself.

Key personnel:

  • 2 salespeople working in shifts 2/2;
  • cleaning woman.

Basic requirements for sellers:

  • activity;
  • high communication skills;
  • goodwill;
  • honesty;
  • discipline;
  • a responsibility.

Sellers are required to have medical books.

Each seller has a salary part of the salary - 12,000 rubles. and the premium part, which is calculated as follows:

Bonus part of salary - 5% of revenue

The cleaner has a fixed salary - 10,000 rubles.

The full calculation of the payroll with the bonus part and insurance premiums is presented in the financial model.

7. Financial plan

Investments in opening a grocery store are as follows.