How to open a store? Business plan for setting up a retail business

• Project Description
• Description of products and services
• Work with providers
• Staff
• • • • Similar business ideas:

We bring to your attention typical business plan(feasibility study) discovery grocery store walking distance. This business plan can serve as an example for obtaining credit resources from a bank, government support or attracting private investment.

We suggest studying a typical business plan for opening a grocery store within walking distance in a city with a population of more than 600 thousand people.

Project Description

General information:

• City population: 600 thousand people;
• Trade format: Counter type trade;
• Store location: residential area of ​​the city;
• Type of ownership: building owned, land leased;
• Working hours: 10:00 - 20:00;
• Number of jobs: 4 salespeople;
• Sources of financing: own funds - 590 thousand rubles; borrowed funds (private investments) - 2 million rubles.

Key business performance indicators

• Monthly profit = 118,580 rubles;
• Profitability = 11.7%;
• Payback = 21 months.

What system of taxation to choose for business registration. OKVED code

The legal form will be individual entrepreneurship. For food trade, the OKVED code is 52.1: "Retail trade in non-specialized stores."

The single tax on imputed income (UTII) will be applied as a taxation system. The tax amount is calculated according to the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. coefficient k2 for retail food products in the territory of the Ulyanovsk region is 0.6; k1 - the deflator coefficient in 2013 is 1.569. The planned retail area of ​​the grocery store is 58m2. As a result of the calculations, the tax amount will be 14,751 rubles per month.

The location of our store: the sleeping area of ​​the city, the sector of multi-storey buildings.

What documents are needed to open a grocery store

Currently, practical activities have begun to implement the project:

1. Registration of individual entrepreneurship in the tax service;
2. The location of the grocery store was agreed with KUMI. A package of documents for the lease of a municipal land plot area of ​​120 m2. Estimated lease term - 5 years with registration in Rosreestr. Rental price - 96 thousand rubles per year;
3. A company was found that builds turnkey grocery stores on favorable terms.

The working hours of the organization are planned to be set from 10:00 to 20:00.

In the planned staffing will include 4 sellers.

Description of products and services

The average markup on food will be 20%:

• Margin on essential goods no more than 15%;
• Margin on fruits and vegetables no more than 30%;
• Margin for low-alcohol products no more than 30%.

Suppliers of essential goods will mainly be local producers. Such goods include: eggs, cottage cheese, milk, sour cream, bread and bakery products, flour, cheese, sausages, etc.

Since individual entrepreneurs do not have the right to sell strong alcoholic products, the sale of strong alcohol will be carried out by renting out shelf space to licensed organizations.

The structure of the assortment of goods can be represented as a diagram:

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The main visitors of the outlet will be residents of the residential area, as it will be the only store within walking distance within a radius of 200m. It is assumed that every resident of the area can get to the store in just 1-2 minutes.

How much can you earn selling products

Estimated number of visitors (market capacity)

In the sector where it is planned to place a grocery store, there are 6 nine-story houses with total strength the adult population (from 16 years old) is about 3,000 people. It is assumed that every day the grocery store will be visited by 10% of residents or 300 people per day. Since the store is not designed for a large volume of purchases (as in self-service hypermarkets), the average check in our store will be about 200 rubles per person.

The total estimated revenue per day is 60,000 rubles. However, such indicators will not be achieved immediately. Therefore, let's imagine the so-called schedule for reaching the design capacity of a grocery store:

It is assumed that only by the 2nd quarter of 2014 the grocery store will reach the maximum value of daily revenue.

The planned revenue indicators will be achieved by gaining trust from customers, which is planned to be won in the following ways:

1. Exceptionally fresh products, especially essential products (bread, milk, cottage cheese, eggs…);
2. A wide range of local products at low prices;
3. Polite attitude towards the buyer from the sellers of the store.

The estimated revenue of the grocery store for the calendar year will be 13.8 million rubles.

Grocery store production plan

A prefabricated building constructed from sandwich panels will have the following characteristics:

• The frame of the store includes light metal structures;
• The walls consist of sandwich panels with 120mm foam insulation;
• The roof is made up of roof sandwich panels based on foam 150mm;
• PVC windows and doors;
• The foundation consists of screw piles.
• Shop area - 100m2, trade area - 58m2.

The construction of such a turnkey facility with an area of ​​100 m2 using sandwich panel technology will cost 1.1 million rubles. The structure of the premises will comply with all SES standards and fire safety rules.

Work with providers

Food delivery will be wholesale organizations under pre-contracts. It is planned to work with at least 8-9 distributors. All settlements with suppliers will be carried out through a bank account.

In accordance with the rules and regulations of Rospotrebnadzor, an agreement will be concluded for the removal of solid household waste and garbage.

It is also planned to conclude an agreement with the bank for collection Money(revenue) and settlement and cash services.

Staff

Hiring a full-time accountant does not make sense, since the entrepreneur will be on a special job. tax regime (UTII). Therefore, it is planned to involve the services of an accountant through outsourcing. Outsourcing costs per year will be about 50 thousand rubles.

The function of the store administrator will be performed by the entrepreneur himself.

Vendors will work shift schedule 2/2. Behind good performance labor quarterly bonuses are possible.

The store will be protected by installing a special security system.

To start the project, investments in the amount of 2.59 million rubles will be required. Of these, own funds amount to 590 thousand rubles and borrowed (private investments) 2 million rubles.

The main monthly expenses of an individual entrepreneur will be the payment of wages to employees - 48,000 rubles. per month (44%).

In addition to paying wages, the entrepreneur will also pay insurance premiums to the Pension Fund and the Social Insurance Fund: 14,400 rubles per month for employees and 3,000 rubles per month for individual entrepreneurs.

The total amount of monthly expenses (fixed costs) of the grocery store will be 108 thousand rubles.

The structure of annual costs is presented in the form of a diagram:

The total annual cost will be 1,301,000 rubles.

Average investment: from $5000 (flower shop)
Approximate payback period: from 1 year

It would seem: why puzzle, how to open your store?

You have chosen a product for sale, created a commodity stock, rented a room and are waiting for a well-deserved profit.

But anyone who has faced this task in practice will confirm that everything is not so simple!

To open outlet, which will bring a stable profit and will not close in six months, you need to pay a lot of effort and attention to some points.

Advantages and disadvantages of the idea to open a store

For some reason, the idea of ​​opening a store remains one of the most popular among newcomers to the business.

Although, like any other idea, it has drawbacks.

How to choose a niche to open your store?

Choosing a niche for a business is the first step an entrepreneur takes.

In fact, further decisions depend on what products you decide to offer customers.

Lucky are those units that burn with an original and popular idea, therefore they do not suffer with a choice.

But the rest need to do analytical work, considering several points:

The level of competition.

There is already a high level of competition in trade so as not to analyze this point before organizing a business.

This does not mean that with a nearby supermarket, opening a stall is a failed idea.

It is enough to narrow the direction of work (only confectionery or bread) and things will go well.

Demand analysis.

If there are no competitors to the business at all, perhaps it simply will not find an audience?

Sometimes potentially profitable ones simply turned out to be misunderstood by Russian buyers.

And entrepreneurs had to close unprofitable business until better times.

Pay attention to whether there is seasonality in the chosen niche.

For some newcomers, simply doing business in the "off season" without preparation proved to be disastrous for the business.

If seasonality is pronounced, plan before you open a point, how you will level it.

For example, the starting budget, calculated according to the business plan, needs to be increased by another 30-50%.

Look at the resulting figure.

Do you have such capital?

Or do you have investors in mind who can provide you with financial support?

Calendar plan ideas for opening a store

A calendar plan is necessary to control the implementation of the idea to open a store.

Terms depend on the chosen niche and the expected scale.

How to advertise your store?

It is worth starting to advertise a future store even before you open it.

Hang a large banner with the opening date.

On X day, be sure to decorate the entrance, turn on the music, make special gifts for the first visitors.

To make your customers permanent, offer special conditions.

This may be a "Club of buyers", regular promotions, the use of discount cards.

Inform customers about discounts and sales.

To do this, you can use the distribution of leaflets, newsletters, the release of mini-newspapers of your store.

• Sales are good for most niches, but don't use them too often.

Hire promoters to hand out flyers in nearby public places.

It works well for grocery stores to distribute promotional material across mailboxes nearby houses.

Implementation steps to open your store

The steps required to open a point depend on the chosen niche.

However, some steps are common to all.

Registration and Permits

An online store can be opened without permissions, but for offline activities, you need to get a whole pile of papers.

To open a store, entrepreneur or LLC.

Each option has pros and cons, so the choice is yours to make.

• In order to register a store, you must decide on the basic information: name, legal address, founders, form of taxation, and others.
• Registration includes registration with a number of organizations, funds (pension, medical, social insurance), printing and opening a current account.
• To obtain a work permit in the selected premises, you need to pass inspections of the State Fire Supervision and Rospotrebnadzor.
• If you plan to use a cash register, do not forget about the need to obtain permission for it.

The process of obtaining permits and other paperwork can take a long time.

Experienced entrepreneurs advise, if possible, to delegate this task to specialists.

The cost of the service is not particularly large (about 35,000 rubles), but the processing time will be significantly reduced.

Choice of location and premises

What else needs to be done before opening your store?

Decide on a location.

A novice entrepreneur may not be in a hurry to buy a territory.

It is better to start renting the right place, and then build on the success of your business.

When choosing a location, consider:

• it is important that your customers have easy access to both public and private transport;
• a big plus is the presence of crowded places nearby (crossroads, underground passages, office centers);
• evaluate whether there is enough space to organize not only trading floor but also warehouse and technical premises.

Recruitment for the store

Competently selected employees are half the battle.

Do not forget about refresher courses and incentives through bonuses.

An approximate staff of a small store might look like this:

The duties of an accountant, security guard and cleaning lady are often delegated to other firms.

This saves on wages.

How much does it cost to open your store?

Open point may require both minimum investment and large costs.

It should be borne in mind that trading is accompanied by a number of risks.

And if you invest large sums from someone else's "pocket" into the business, the danger of the venture grows exponentially.

Approximately the cost of opening a store can be represented by an example:

List of estimated costs for the development of your store

Before the profit will cover the costs, the entrepreneur must have a source for investing in TT.

A rough list of monthly expenses for work looks like this:

How much can you earn if you open a store?

The potential of the store can be assessed in a month or two of work.

After the opening, strong and weak sides, which you might not have identified in the preliminary analysis.

Increase the stock of popular items, arrange a sale of stale items, expand the range and experiment with advertising.

The income from the store will depend on the chosen niche.

As a rule, it consists of several parts:

• direct profit due to the margin on the goods (on average - 40-200%);
• profit from additional services(placement of advertising brands, sale of "golden shelves", paid delivery of products);
• Income from the rental space of your store building.

Practice shows that the average store needs at least 1-1.5 years for a return on investment.

The video covers the basic steps to open retail store:

Before, how to open your store, the entrepreneur must weigh: will he be able to take into account all the subtleties and rules voiced above in the organization?

After all, any unaccounted for risk or error in the calculations can lead to collapse.

But with a competent and planned approach, your own store can become a source of large stable income.

So believe in yourself and succeed!

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The amount of initial investment is 532 000 rubles.

The break-even point is reached for the fourth month of work.

The payback period is from 14 months.

Average net profit 46 000 rubles.

Profitability of sales 16 % .

2. Description of the business, product or service

In this business plan, we are considering a small grocery store with an area of ​​​​20-25 m2 in a residential area in a place with high traffic. It can be in a separate building or on the ground floor of a multi-storey building.

The food industry is very competitive. As a rule, on weekends people buy in hypermarkets. However, due to the fact that people often need to buy certain products after work, and there is simply no time for going to supermarkets, the demand for convenience stores remains high.

Before opening a store, it is necessary to carefully consider the assortment, pricing policy, and make a forecast regarding future sales of specific groups of goods. In other words, you need to calculate in advance what will be in great demand among buyers. There is no universal algorithm for compiling an assortment - almost all entrepreneurs are looking for "their product" through trial and error, conducting a thorough analysis of incoming demand and sales.

Here we present the most standard product range.

• Meat and sausage products;
• Vegetables and fruits;
• Milk products;
• Grocery;
• Confectionery;
• Soft drinks;
• Low alcohol products.

Also, to maximize profits, you should add household essentials (matches, soap, household chemicals, etc.) and pet food.

Grocery store hours: 9:00 - 22:00 daily.

3. Description of the market

Customers come to the store near the house after work to buy the necessary products for dinner. Children, young mothers, and pensioners also go to such outlets.

Analyzing the indicators of monetary income per capita for last years, a positive trend can be noted: since 2009, per capita cash income Russians grew almost 2 times. (Information obtained from the official website Federal Service state statistics RF)

Cash income and expenditures on average per capita in Russia for 2009-2016, rub.

As incomes rise, household consumer spending rises. As a result, food costs are on the rise. Consumers are already choosing to buy higher quality products.

This table confirms the stability of demand for food products, and also helps to navigate the store assortment. (Information obtained from the official website of the Federal State Statistics Service of the Russian Federation)

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a grocery store.

Registration with government agencies

• We recommend registering in the form of IP.
• The best code for registering a business will be the OKVED code - 47.2 - “Retail trade services food products, tobacco products in specialized stores.
• After receiving the certificate of registration, you need to draw up a lease agreement for the premises. It is necessary to obtain permission from firefighters, for this the room must comply with all applicable standards: it must be located at least on the first floor, have an emergency exit, and a fire extinguisher. In order for the sanitary and epidemiological station to give the green light to the work of the grocery store, it is necessary to prepare:

1. contract for sanitization premises;
2. garbage collection agreement
3. contract for the disposal of food waste;
4. health records for all employees.

• The store should be equipped with a consumer corner with copies of licenses for the sale of alcohol and tobacco products, certificates of quality and compliance with SES standards, a certificate of registration of a legal entity, a book of reviews and suggestions.
• UTII is planned to be used as a taxation system. We believe that this is the most favorable tax regime for a store, when the amount of tax does not depend on the business income.

Search for premises and repair

Potentially profitable is a building located no further than 100-150 meters from four high-rise buildings (in which about 1500 people live).

The following requirements apply to the premises:

• The premises can be either owned or rented;
• Room area - from 20 m2 to 25 m2;
• Sewerage, water supply, engineering communications, powerful electrical networks for refrigeration equipment corresponding technical requirements equipment;

Accessibility of access roads to the building.

Supplier search

Particular attention should be paid to the search for suppliers. The best option is the delivery of products from large wholesale bases according to a cyclic schedule, it can be carried out on your own. A promising option is to purchase agricultural products directly from farms. Such a solution will save on the services of intermediaries and provide customers with fresh and high-quality products.

6. Organizational structure

As a rule, when opening one point, the owner of the grocery store himself becomes the manager and to minimize taxes wages does not charge himself.

Key personnel:

• 2 salespeople working in shifts 2/2;
• cleaning woman.

Basic requirements for sellers:

• activity;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Sellers are required to have medical books.

Each seller has a salary part of the salary - 12,000 rubles. and the premium part, which is calculated as follows:

Bonus part of salary - 5% of revenue

The cleaner has a fixed salary - 10,000 rubles.

The full payroll calculation with the bonus part and insurance premiums is presented in the financial model.

7. Financial plan

Investments in opening a grocery store are as follows.

Nowadays, opening your own grocery store is perhaps the most popular form of small business. This is easily explained by the fact that such a business is not characterized by the most great investment funds, as well as a good return in the form of profit. However, not every entrepreneur is successful in this type of business, and the first reason for the failure of entrepreneurs is the wrong form of organizing such a business.

It is for the concretization of doing business that it is necessary to develop a business plan.

It is not difficult to compile it yourself, for this you need to understand the specifics of the business, as well as take into account all the costs of it and calculate the approximate profit.

The business plan also needs to reflect all parties - financial, production, set a time frame and much more.

Organizational and legal form

Organizational and legal form commercial enterprise this type is a sole proprietorship. This is based on the fact that the most frequent customers of your business will be ordinary individuals, and this form of doing business will allow the entrepreneur to reduce tax costs, significantly simplify accounting calculations and the conduct of business as a whole.

Here, the level of success of doing business with this form can be assessed very highly, because despite the huge number of similar grocery stores in the aggregate, a well-chosen location, coupled with professional marketing, can ultimately allow you to rebuff your competitors, as well as receive a stable good income.

You need to plan for doing business in such a way that your retail facility will be exclusively engaged in the sale of goods for end consumer. The optimal work schedule will be around the clock, since this is what will seriously increase profits.

Taxation system

It is necessary to make a thorough analysis of the existing taxation systems in Russian legislation. When opening an IP, two systems are the most preferable - OSNO and STS - a general taxation system and a simplified one.

Let's look at both systems in more detail.

At common system The IP will pay the following fees:

1. Personal income tax of 13% of income.
2. VAT, the value of which can range from 0 to 18%.
3. Possible local taxes.
4. Insurance fee.

The USN is popularly referred to as "simplified". With this type of taxation, individual entrepreneurs are exempt from paying VAT and personal income tax.

In addition, under such a system, individual entrepreneurs may not pay property tax for the property that will be used in the course of their activities.

For individual entrepreneurs with the simplified tax system, the following rates for fees are valid:

1. 15% if the object of taxation is the difference between income and expenses.
2. 6%, in that situation, if income is selected as the object of taxation.

Usually, for small expenses, a rate of 6% is chosen. But for enterprises that operate in the field of trade and provision of services, it is best to choose a rate of 15%.

But it must be remembered that before choosing a rate, it is imperative to conduct a thorough analysis of the costs and income of your enterprise, at least an approximate one. For example, if your business's expenses exceed 80% of total gross income, then 15% of STS is the most appropriate.

If expenses are less than 60% of total income, then a 6% STS rate looks preferable.

How to write a business plan for opening a grocery store

Before you decide to open a grocery store, you need to carefully calculate all the risks, costs and expected income. To do this, it is necessary to develop a business plan and fully comply with its conditions. How to do it?

Sketch out a plan for your future grocery store.

It should include the following information:

In no case should a businessman save on marketing research and market research. To do this, you can use specialists consulting groups so that they can best locate your outlet, as well as determine the client group for your outlet.

Be sure to pay attention to the purchased equipment for the store - racks, cash registers, refrigerated cabinets, showcases. average cost total equipment is about $50,000.

About 30% of all investments will also need to be spent on replenishing the assortment positions.

You must have a work permit from fire service and sanitation services. In order to obtain such permits, you will also have to incur certain expenses.

The business plan should also reflect such costly items as the purchase of special clothing for employees, as well as associated costs and tax costs. In the first year of operation for a standard small grocery store, these costs would be approximately $80,000.

This is just a sample of the main part of a business plan. You can compose your own and include in it those items that are necessary depending on your conditions or expectations.

Marketing plan

The best place to open a grocery store is an area where there is no supermarket nearby. It’s not scary if small retail outlets are located in the neighborhood - with the right marketing, you can easily win the fight against competitors.

Be sure to thoroughly study the range of competitors and product prices. Based on the analysis of the available information, it is necessary to draw the right conclusions and offer the buyer more favorable conditions - either expand the range or reduce the cost.

You can also demonstrate a special approach to maintenance. Second important point here - continuous monitoring of the conditions offered to customers by your competitors.

Any businessman is able to drastically change the conditions of competition, constantly apply new tricks to deal with you, and therefore you must always be ready for a timely rebuff.

At this stage high costs you will not have about $ 1,000 for the production of booklets, flyers, posters and signs.

For the win competition various marketing campaigns are used. The key here is that your promotions and tricks should be radically different from the actions proposed by the competitor.

And they must necessarily be more profitable than others.

The algorithm for opening a retail store can be found in the video.

Production plan

This point of the plan is very important for this kind of business, because it reflects such points as the type of premises, work with suppliers, selection and recruitment of personnel. Let's consider these points in more detail.

First you need to determine what to do with the retail space - buy, build or rent. At first, renting is ideal, since the purchase and construction of the area will take much large quantity funds.

Then you need to find profitable suppliers. It will legal entities who will work with you under previously concluded contracts.

There is also one catch here - to have one supplier at first or two. Cooperation with two companies will immediately bring more costs, however, in this case, an uninterrupted supply of goods will be established, there will be no delays and a decrease in the degree of freshness of the goods.

Subsequently, the list of distributors will be expanded to 10 positions or more.

Rospotrebnadzor also requires the conclusion of an agreement with housing and communal services in order to take out the garbage. You will also need an agreement with the bank for settlement and cash services and collection of funds.

The recruitment process is much easier. A small retail outlet requires three sales assistants, no matter what schedule the store will work on - around the clock or day shift.

You will also need a loader and an accountant. Both of these units should not be full-time, since their employment is not needed on a permanent basis.

You can conclude an agreement with special outsourcing companies that provide such specialists, you can negotiate personally with them if there are such employees among your acquaintances. Well, the function of an administrator or store manager at first will be carried out directly by the entrepreneur himself.

Calendar plan

The calendar plan should reflect the deadlines for each article of the business plan. Let's consider a specific example.

for the preparation of permits and possible construction store (if the funds allow it to be done immediately), it will take about two months.

Upon completion of these works, it is necessary to determine the terms for the purchase of equipment for trade, the installation of fire protection and alarm systems, as well as external and interior decoration premises.

All these events should be given no more than two weeks.

Then it is necessary to decide on the product range and select the necessary personnel units. This takes an average of two weeks.

The last line in calendar plan there will be a store opening.

Total: on average, it takes no more than 3 months to open a store and create it.

Financial plan

To start planning, it is very important to decide on overall size investment. If we consider the average, then it should be about 2.6 million rubles.

This is taking into account the construction of the premises, without it, the amount, respectively, is slightly reduced. With these funds, you can safely paint the plan itself.

It should include the following articles:

1. Basic monthly expenses.
2. The total amount of annual expenses.
3. Product markup.
4. Calculation of income per month and per year.
5. Count net profit for certain control periods.
6. Calculation of profitability of sales.

By following all the above points, you can get a good financial plan, adhering to which, the entrepreneur will not deviate from the set course and will spend no more than the amount that will be reflected in the end.

Summary

With the proper preparation of a business plan, there will be no obstacles in order to fully implement it. Well, the period of time for which all expenses will pay off for you will directly depend on a combination of factors - the location of the outlet, the quality of goods and assortment, promotions, etc.

On average, the payback of a standard grocery store can be about one and a half years.

Learn how to write a business plan for a grocery store from the video.

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If you have the makings of a sales manager and want to try yourself as an owner trading business, then opening a retail outlet on the market can be not only interesting for you, but also profitable business. But to open and run your own business, one desire and ability to sell is not enough. You need to clearly understand the entire sequence of actions for opening a retail outlet in the market and you need to understand well how to organize your business so that it is most effective.

Development of a business plan for a retail outlet in the market with financial calculations

Market outlet business plan, developed by the specialists of our company, will help you deal with these issues. You can draw up a business plan for an outlet on your own, without contacting a professional consulting company, but if you have not had such experience before, the result is unlikely to satisfy you. Thanks to many years of experience, we guarantee the work high quality services of our company, which is confirmed by the results of our work. Therefore, in order for your project to be successful, take the first step for this - contact the specialists of our company and we will draw up a competent business plan for you to organize your own outlet.

What are the key issues you need to address first?

Product. You can sell anything on the market - food, clothes, accessories, dishes, cosmetics. Choose what you have a soul for and what you understand. We suggest that you choose economy class products from local manufacturers, as the market customers are mainly people with an average and below average income. And cooperation with local manufacturers will allow you to reduce the cost of delivery and work with intermediaries.

Production plan. You need to rent an outlet in the market and purchase the first batch of goods. In our point of sale business plan, we recommend purchasing a small batch of goods first to study demand.

Marketing plan. To compile the range and study competitors, we will analyze the market of the product that you are going to offer.

Financial plan. Size and movement financial flows at the point of sale largely depend on the product you are working with. Below is the data for a business plan for a retail outlet selling by weight food products.

Average payback period: 5 months

As you can see, the outlet in the market brings a small, but stable income. Having gained experience in this business, you can then open several outlets or move to larger trading forms.