Business in modern world- a very exciting and unpredictable activity. It makes life much more interesting and richer in events. But what if you really want to try your hand at this difficult, but profitable business, but finances do not allow this? The conclusion is obvious - you can become a dealer of any large company.
How to become an official dealer - where to start
AT recent times This profession is very relevant and constantly at the hearing. Dealer - a person who is a representative of a company. There are dealers who work in the securities market.
On the one hand, they can win a lot of money in one minute, and on the other hand, they can just as easily part with their capital.
There are dealers who buy products in bulk and sell them at retail. There are dealers who represent a large automobile company, finding buyers for cars produced by it, and receive a certain percentage from this.
If you want to become a dealer, then, first of all, you need to decide in which business area you want to try yourself.
As in the rest of the world, there are companies in Russia that do not trade on their own, preferring to carry it out with the help of dealers. This type of sales is very profitable, because with minimal cost you can get a big return.
The dealer is not just a representative of the company, but a legal entity, which means that he must have the appropriate documents, and it is also highly desirable to have a higher legal or economic Education.
Many companies post ads that they are looking for dealers on the Internet, so you can start by looking at such ads. You can do the opposite - write a good resume and send it by e-mail to all the organizations you are interested in. Only before that, you need to collect all the available information about what this or that company does, what its policy and requirements for dealers are, so that you can more clearly determine whether its conditions are right for you.
How to become an official dealer of Tricolor TV
- Install and sell related equipment.
- Open your dealer account on the official website of the company.
- Activate cards and register receivers in your personal account.
- Maintain a personal client base and provide clients with information support.
In order for the company to consider your candidacy, you must send an application to the address Email listed on the Tricolor website.
How to become a building materials dealer
The building materials market today is very profitable and in demand. That is why many successful businessmen seek to cooperate with companies that produce Construction Materials. How to become a dealer of such a manufacturer?
First you need to decide on the scope of your work. Will it be a major commercial network or a small business with several employees - it all depends on your plans and financial investments. It is worth considering that on initial stage a medium-sized company is able to bring in much more profit than a large organization.
Experts do not recommend starting a business with cooperation with large manufacturers, whose permission for dealership is very difficult to obtain. If you become a small dealer construction company you can get a good income and gain experience. Most often, a serious company will require the following from a person who wants to become their representative:
- fill out a questionnaire;
- provide documents confirming the status legal entity;
- have sufficient knowledge in the area represented. In order to sell building materials well, you need to know as much as possible about them and be able to tell potential customers about their characteristics;
- have suitable space available.
After all the conditions are met, you will be able to purchase the goods, but be careful and do not overestimate your strength. Try to calculate whether you can sell the purchased amount of building materials.
How to become an official car dealer
If in the capital this niche is almost completely occupied and it is very difficult to open a new car dealership, then in the regions of Russia you can be very successful working as a car dealer (for example, KIA, Mercedes, Toyota).
First you need to open a salon in which you can represent cars of a company that agrees to make you its dealer. When choosing a place where your car dealership will be located, consider whether it is convenient for potential customers to get to it. Usually, rent for premises on the outskirts is significantly lower than for the same area in the city center.
The first thing manufacturers need to determine Do they even need dealers?. Listen to your clients. You need to think about how customers want to search for your product, learn about your product, and purchase your product. You may not need a traditional dealer, but a sales team and a logistics specialist will suffice.
If you still need a dealer, then it is worth taking part in exhibitions to find out how and through whom companies similar to you sell their products. You can start your search with existing distributors.
But finding a dealer is only the beginning. From this point on, the company must recognize that its business is now closely related to the partner. While the manufacturer and dealer may have different approaches to doing business, they work for the customer - the one who pays for the product at the end of the line. The dealer is not your client, he is a partner.
Too often manufacturers bring in a dealer without a real strategy. You have to figure out exactly what you need to explain it in no ambiguous terms. You may also need to invest in sales training. Otherwise dealers can "ruin" the product.
As a manufacturer, you also need to make sure that the contract is structured to please not only the dealer but also your own. You must have a reward system that encourages the dealer to do what you want them to do.
Many people think that becoming a dealer is very easy. Take the product of someone else's labor and sell it to your health. But not everything is as simple as it seems at first glance.
Key points
The very word "dealer" is translated from English as "merchant". Indeed, people in this profession have to deal with the purchase and sale of a particular product. There are two categories of dealers:
- some participate in the circulation of securities, and do it on a contractual basis at their own expense;
- others buy wholesale products from large manufacturers and then sell them at retail or in small batches.
After such definitions, it is clear that becoming a dealer is not at all easy. First you need to officially register your activity. To do this, you need to obtain the appropriate license. For the first category of dealers, it is subdivided into operations with corporate or government securities. But for its registration, it is necessary to have your own initial capital, the amount of which is established in accordance with the law. Further, his duties will include the preparation of quotations and the conclusion of sales contracts. Therefore, to become a dealer, you must have an appropriate economic education and certain practical skills. After all, in the future he will have to represent the interests of the issuer, and this must be done, focusing on the maximum benefit in the interests of each of their parties.
The result of the work of the dealer
The representatives of the second category of this complex profession are most often encountered in life. Sometimes they are mistaken for speculators who sell someone else's goods, arbitrarily raising the price of it. This statement is not entirely true, since the specialist conducts all his actions on a completely legal grounds. The dealer in this case acts as an intermediary between the manufacturer and the consumer. He takes the goods from the manufacturer at one price, and sells at another. It is called the selling price and is slightly higher than the original price. This is the whole secret. The difference between these two values will represent the income of an ordinary dealer. Its main task is to interest the buyer in the products he sells. Essentially, a dealer's job is to sell direct. That is what he is getting paid for. The higher the sales volume, the higher the income. But in order to become a dealer of a particular manufacturer of products, it is necessary to conclude an appropriate agreement with him, where all aspects of their cooperation will be clearly spelled out.
Interest in an intermediary
Manufacturing enterprises in the course of their development sometimes reach a level where they already need the help of third parties in the issue of selling an increased volume of products. At this moment, individuals and legal entities have the opportunity to become a dealer of the manufacturer. To do this, they need to take certain steps. First, in order to represent the interests of the enterprise, the intermediary must have necessary knowledge in the field of trade and possess certain qualities, such as activity, purposefulness, competitiveness and stress resistance. Only then will his candidacy be of interest to the leadership. Secondly, in order to become a manufacturer's dealer, it is necessary to draw up the relevant documents, namely an intermediary cooperation agreement. To do this, the other party must:
1) Be a legal person.
2) Have the appropriate certificate.
3) Own an office to work.
Another important factor is finance. But here everything depends on mutual agreement. You can either redeem the goods, or take it for sale, making a settlement after its sale. But in the second case, the price of products will be somewhat higher.
Territory question
Many enterprises invite companies wishing to become a dealer in the region and represent the interests of the manufacturer in this territory for cooperation. This is done to improve the efficiency of interaction with potential clients which entails:
- reduction of delivery times;
- expanding the range of products and services offered.
It is beneficial for a particular enterprise to have its representatives in different regions. This gives him the opportunity not only to be closer to the consumer, but also to ensure the presence of his products on the market in different territorial areas. How more people know about the product, the more likely it is that someone will want to buy it. By increasing the number of such regions, the manufacturer gets the opportunity to expand the geography of its sales. The management of the enterprise is especially careful in choosing a regional representative. It must have certain qualities:
- have trading skills for at least one year;
- own your own office to work and warehouses for storage of incoming goods;
- to have a group of specialists ready to carry out work on the development of a particular area.
Other issues are usually resolved by the parties during the process of cooperation.
Path of the official representative
Entering the path of independent activity, not everyone has the opportunity to immediately open their own business or establish their own production. There are people who cope with the implementation faster than with the production. They know how to solve issues related to the sale, and this is exactly what a good dealer needs. But the work of an intermediary has its own characteristics and you need to clearly know, for example, how to become an official dealer of a company. First you need to study different directions and choose a specific field of activity for yourself. Then, from a large list of manufacturers, select the one whose products you would like to promote. After that, you need to carefully address the issues of supply and demand, identifying potential customers for yourself. Next, you need to contact the manufacturer with an offer of their services and, in case of a positive response, formalize the contractual relationship. Thus, it is possible to build a good own business. In addition, the official dealer has its own advantages:
1) He receives products at special (dealer) prices, which, as a rule, are lower than for other buyers.
2) Such a seller may be the only one who will have a particular item in stock.
3) The dealer can always reserve the goods for himself in the manufacturers' warehouse or make a preliminary order.
4) All orders from buyers in this region are sent to him.
And the most important thing is the opportunity to work under a well-known brand, which provides him with a decent reputation in the market.
Modern man increasingly wants to become independent from the state and seeks to work for himself. Starting your own business is not an easy task, in addition to collecting the necessary information and documentation, you must have initial capital. However, not everyone has the opportunity to collect right amount money, in this case, you can become an official dealer. Many do not know this concept, but abroad it is a common phenomenon. Let's try to figure out what the word "dealer" means and why it is more preferable to work in this direction than to open your own business?
Who is a dealer?
Dealer types
- a dealer who is a participant in the securities market;
- a dealer who buys wholesale and sells products at retail;
- a dealer who is a company representative who finds customers and receives a profit for this.
Dealer terms and conditions
To become a dealer , as a rule, it is necessary to have a stable financial position. If the candidate meets the following requirements, then he has the opportunity to be accepted into the team:
- Preference is given to candidates with experience in the company's field of activity.
- The dealer must have a business plan.
- The representative must be interested in the services/products of the company and be result-oriented.
- The dealer must have the necessary equipment.
- The dealer must be able to invest in procurement/construction.
The company is interested in promoting its product in different regions, therefore, if a dealer network is already developed in the city of your choice, then you can get a refusal. The way out is to look for a new manufacturing company or move to a region that is not occupied for activity.
Documents required to work as a dealer
You can become a manufacturer's dealer if you have certain documents. For a legal entity, this is:
- Charter.
- If available, memorandum of association.
- Certificate of state and tax registration.
- A document certifying the powers of the head.
- Rental agreement for premises, if applicable.
- If there is a contract with a sub-dealer.
- Leader's passport.
- Bank details.
If the dealer is registered as individual entrepreneur, then you need to have only a certificate of IP and TIN.
Benefits of being a dealer
Working as a dealer has a lot of advantages compared to starting a business on your own, the main of which is the receipt of an already advertised product. This means that there is no need to spend money and time on brand promotion and promotion of a new product to the masses, this has already been done by the parent partner company.
Another important reason to become a reseller is the ability to choose the product you will work with. If you have an attraction to sports products, then there will be no desire to deal with goods Food Industry and vice versa. The main component of business success is the desire to engage in it, and not the need to earn money.
To become a dealer, you do not need to spend money on training, the company offers it for free. This is a great chance to learn from a firm that has established itself in the market. The manufacturer, as a rule, teaches his dealers the basics of successful sales, marketing, after-sales service - in a word, he helps to establish all the processes that are necessary for the sale of goods. This is a significant plus, since achieving the results of a large company on its own is very problematic, and it can take years. Various seminars, trainings, trips to other regions to learn new methods of work and other events often take place, because the manufacturer is interested in the quality of the work of its dealers.
Also, the advantages of dealership include the possibility of selling goods at selling prices, which will be supplied by a parent company. Thanks to this, there is no need to search for points of purchase of the necessary goods.
Becoming a factory dealer means gaining the experience of a company that has been acquired over the years. This may help in future opening own company, new brand.
Many companies specifically resort to cooperation with dealers, because in this way it is possible, without spending a budget, to promote goods in absolutely different regions countries.
Where to find companies for cooperation?
The desire to become a dealer is still not enough, for this it is also necessary to find a company for cooperation. There are two options here.
You can register on job search sites, post your resume with a proposal for cooperation and wait for a response from companies or send responses to their vacancies.
The other most productive option is to look for companies on your own. First you need to decide in which area you want to become a dealer, study all the pros and cons of the chosen direction, find the manufacturer and go to his website. 90% of success is the choice of a supplier company, so you need to pay close attention to the choice.
Recently, the sphere of trade has begun to develop rapidly, so the profession of a sales representative has become one of the most sought-after specialties in the labor market. All companies that sell goods or provide services need such workers. In this article, we will tell you how to become a sales representative and understand all the features of this profession.
Responsibilities of a sales representative
So, sales rep, what kind of job is that? It acts as an intermediary between major supplier and retailers. The trade representative promotes the products of his company and works in its interests. The main goal is the development of the existing client base and finding new customers. The specialist accepts and processes applications, and also controls the delivery time. In addition, it is the responsibility of the sales representative to track the payment of the goods.
The main qualities for successful work
You don't need any special education to apply for this position. It is enough to carefully study the range of goods. Besides, official duties a sales representative involves his interaction with the owners of retail outlets. It is desirable that the employee has foreign languages because there are many foreign trading companies operating in our country.Also, you will need a minimum work experience to get a job. If you are determined to become a sales representative, but have never worked in this field, look for a company that offers employee training. Sociable, responsible people with an imposing appearance usually achieve great success in this line of activity.
Each employee is assigned a specific territory. To quickly go around all the outlets, you will need the ability to drive a car. Thanks to this, the specialist has more time to communicate with the owners of outlets.
During the work process, various non-standard situations. Therefore, before becoming a successful representative, you need to learn how to quickly solve any problems and make the right decisions.
Advantages and disadvantages of the profession
We figured out what the job of a sales representative is.
Let's define its main advantages and disadvantages:
- The freedom of action. The specialist does not have to sit in the office, so he can independently adjust the work schedule;
- Good salary. The earnings of a trade representative largely depend on the efforts made by him. If the plan is fulfilled, the reward will be quite high;
- Communication with people;
- Opportunity for self-improvement and career advancement.
But behind all these advantages, there are also disadvantages. You need to be a driver, a psychologist, an accountant and a sales consultant at the same time, because this the only way how to become a good sales representative. It is difficult to say that this is an easy profession. To master it, you need to spend a lot of time.
Where can you work?
As mentioned above, such specialists are in demand in all companies. In addition, you can independently open a representative office in your city and offer consumers:- Food;
- household appliances;
- auto parts;
- Construction Materials;
- Services;
- Electronics and more.
Search for new buyers and partners
To understand what the job of a sales representative is, you need to understand all the features of this profession. The search for clients is carried out by specialists in the process of personal communication. They visit various outlets and offer goods. In some cases, product samples may be sent by courier or by mail. At the same time, the trade representative should interest his interlocutor and describe to him all the advantages of cooperation. It can be low prices or usefulness of the product.
Document management
Among the duties of a sales representative, the most unloved occupation is the manipulation of documents. Such work takes a lot of time that could be spent on finding a good client.
The specialist must check the quality of the product, ensure its timely delivery and ensure that the client pays for the order. To avoid any overlap, these steps must be documented. All papers are a source of important information that is necessary to track the dynamics of demand, draw up tax reporting and identifying deficiencies in performance.
In addition to paperwork, the job responsibilities of a sales representative include product promotion and analytical work.
Trade Representative Supervisor
These professionals usually work in large companies, trade organizations and wholesale hypermarkets. They report to the commercial director.
In large wholesale organizations, more than a hundred representatives of this profession can work. Each of them is assigned to a certain territory and has its own sales plan. The duties of the supervisor of sales representatives include monitoring the performance of the work of subordinates. They should observe the work of employees and point out their mistakes.
Regional represantative
Many people who are looking for a job are interested in how to become a company representative in their city? The best way to start your own business is to become a regional representative. At the expense of the main company, you will be able to accumulate your own start-up capital and gain invaluable experience. In addition, you will earn the trust of partners, and this is a very important point.Let's see, who is the regional representative?
Such a specialist is a commercial agent of one or more companies. He sells their products in a certain territory and receives a commission for this.
Sales Representative Training
There are several options for organizing the work of regional representatives:
- Commission plus rate. Finding such an offer is not so easy, since most employers offer only commissions. This is perfect option in order to start an activity in this profession;
- Commission remuneration. The advantage of this option is that the employee works in a free mode. But despite this, he still has to report to the main office. The main requirement that the employer puts forward is the implementation of the sales plan in a certain territory. The disadvantage of this method is that in the absence of sales, a person can work for nothing. To reduce the risk, you can enter into agreements with several firms;
- Agent with own warehouse. Such an agreement is usually concluded with employees who have a good reputation. In this case, sales are conducted on behalf of the seller, which can significantly reduce delivery times. When trading in expensive equipment, this does not special significance. Goods from the warehouse can be sold wholesale and retail;
- It is best to work as a regional representative in foreign companies that offer basic training.
- Many do not know what the job of a sales representative is, so they believe that in this profession you can earn a lot of money without much difficulty. But it's not. Nowadays, you have to fight with competitors for every centimeter of the shelf at the outlet. Any delays in development lead to a decrease in sales;
- Some believe that trade representatives can work as long as they want. It is enough to quickly go around all the outlets and you can relax. An irresponsible attitude to work does not allow you to achieve good results, so with this approach you are unlikely to be able to stay in this position for a long time;
- The duties of a specialist include communication with clients. Be aware that 70% of the outlet owners will provide you with cooperation. Such negative communication should not reflect on the business. Therefore, even if they do not want to listen to you, smile and try to continue the conversation.
findings
If you are young and full of energy, there are no obstacles in your way to achieve success in this prestigious profession. The average salary of a specialist is 40 thousand rubles. Such employees are required in almost every company, so the demand for them will only increase in the near future.
