Own business: how to open a summer cafe. Opening a fresh bar: a promising business at minimal cost

A fresh bar is a small mobile or stationary point where freshly squeezed juices and other drinks prepared on their basis are made and sold. A business plan for a fresh bar will require about 35-500 thousand rubles. and very small area. The manufacturing technology is so simple that you can quickly reach self-sufficiency.

First steps

The first thing to do to open such a small item Catering- Register your business. It is enough to register as an individual entrepreneur, although if you plan to open a network of such mini-bars and you are expected to make large-scale investments, then it makes sense to stop at such an organizational and legal form as an LLC.

Since a fresh bar is essentially a catering facility, you will need permission from the sanitary and epidemiological service. Also, each of your sellers must have a sanitary book.

Some entrepreneurs solve the issue of opening a fresh bar easier by installing vending machines. But this type of business is quite risky. For a decent income, you need to install at least a dozen of these machines around the city. However, they are much less popular than coffee machines.

Analyzing the market and choosing a place

Since fresh is a specific product, the presence of competitors in the immediate vicinity of your outlet can significantly affect your income. Therefore, first of all, it is necessary to assess the situation with the supply throughout the city, determine in which areas the competition is low, and find the best points for installing your own bar.

In parallel with these studies, it is desirable to find out the assortment that is offered at already operating bars, as well as their pricing policy, Additional services. As a rule, such bars are located in shopping, entertainment centers, supermarkets, and in the warm season - in recreation areas.

These same places must be sought to place your own point. But keep in mind that even within the same supermarket, profits can vary significantly from the place where your bar is located. We need to look for the point with the maximum flow potential clients. The advantage of the bar is that 2-4 is enough for it. square meters. But it is advisable to immediately accurately determine its size, taking into account the possible expansion of the range and the installation of additional equipment.

Assortment of drinks

It makes no sense to limit the bar menu to several types of drinks, but keep in mind that the most popular fruit juices are:

• grapefruit;
• orange;
• carrot;
• apple.

AT recent times Vegetable fresh juices are gaining popularity: from beets, tomatoes, celery and other vegetables. This completes the initial range of the bar. But for the future it is desirable to expand it to such positions:

• fresh (fruit, vegetable);
• smoothies (milk, berries, soda, etc.);
• ice cream;
• confectionery(cookies, muffins, cakes).

Equipment

Equipment for a fresh bar is selected based on its working areas and the assortment of the point. In fact, there should be two working areas: for washing fruits and equipment, for the actual preparation of drinks.

At first in working area it is enough to buy two juicers - one special for citrus fruits and one for other vegetables and fruits. And it is advisable to immediately buy professional devices. They are not cheap, about 90 thousand rubles, but they will withstand high intensity of operation and save you from downtime. This is especially true for seasonal days - in the summer.

In addition to this equipment, you need to purchase:

• sink;
• fridge;
• refrigerated showcase;
• apparatus for cleaning fruits and vegetables;
• ice maker;
• bar counter;
• storage cabinets.

If you plan to offer ice cream, coffee and other assortment of products, the list of purchases of the necessary equipment will also expand.

Staff

The search for personnel is no less important task than the selection of suitable equipment. Women under 45 or young people are usually hired for such work. But still, the main attention should be paid to personal qualities - decency, accuracy, sociability. You should not put forward special professional requirements - you can get used to the equipment literally in a day of work.

At least three sellers for shift work must be selected for one point. The fact is that shopping centers, supermarkets usually work from early morning until late in the evening for a full week. Therefore, workers need to set a work schedule of three in three days or a week after a week.

Wages are usually formed from the minimum rate and a percentage of sales, which, as a rule, is 10%. To prevent possible theft, you can install a video camera above the bar, but this is an additional cost. Most often, owners use the test purchase method, when one of their friends or relatives comes to the point for the specific purpose of checking the work of the seller with the client.

Opening costs

Practice shows that to start a fresh bar, you need to allocate about 10 thousand dollars. These funds will be spent on:

• equipment;
• rent;
• purchase of vegetables and fruits;
• purchase of consumables;
• salespeople's wages.

The cost of equipment depends on the brand and performance. For example, minimum set firm ZumeX will cost about 8 thousand dollars. Rent also varies depending on the region, the chosen place. The cost of vegetables and fruits depends not only on the region, but also on the season of purchase. On average, about 300 kg are needed per month at the rate of 10 kg per day.

Consumables should include not only raw materials for making fresh juices, but also detergents, disinfectants, cleaning products, as well as bottles, cups, napkins, and accessories for serving fresh juices.

Expected profit

Despite these costs, the business is demonstrating high profitability– approximately 80%. The fact is that the margin on fresh juices is 300%, and on drinks based on them - about 200%. That is, for a glass of freshly squeezed juice, you can take at least 75 rubles. at its cost of 25 rubles.

On the worst days, about 25 liters of drinks are sold, and sales can double during the season. That is, the profit from sales can be expected at the level of 350 thousand rubles. per month. And this is only the sale of fresh, and at the outlet you can offer a number of other related products. Therefore, experts recommend starting from the amount of 500 thousand rubles. profit per month.

On average, a point will pay off in a year. But this period can be significantly reduced if you find a good place, offer a popular assortment, choose effective marketing tools, and strictly monitor product quality and customer service. To increase the profitability of the business, experts recommend immediately aiming at opening a network of such outlets.

The opening of a fresh bar is a worthy place of funds, which will be appreciated by lovers of a healthy lifestyle. The business plan of a fresh bar includes, first of all, summed investments, which will allow the future owner to calculate the cost of opening such an establishment from scratch. It is known that the profitability of a business should be at least 200%.

Summary

A business plan for a fresh bar with calculations involves clarifying and visually identifying costs and opportunities for saving money. In order for your costs to bring the expected profit in a short time, an example of such a business plan, thought out and developed for all items of expected costs, will be an excellent help.

A smoothie bar, as a fresh juice and beverage establishment is also called, is supposed to open in a small city with a population of less than a million inhabitants, so the business plan is drawn up taking into account average figures.

Compared to major cities, there is less interest in fresh drinks in the provinces. On the other hand, you will be able to grow your business seamlessly with little to no competition. In the future, your bars selling fresh drinks and smoothies will be located in the most visited places in the city. The name and advertising slogan describing the products are designed to make your chain of fresh bars memorable for visitors.

Financial plan

The potential profitability of opening a fresh bar is the main figure when planning a business. The relevance of business can be assessed based on population surveys in Russian cities. These data show that every bar visitor who comes to drink a glass of juice leaves no more than 200 rubles in the bar. In addition, the majority of the interviewed people who tried fresh drinks for the first time (almost half) would like to regularly visit a fresh bar.

The most pessimistic forecasts lead to such figures: if at least 15 visitors enter the smoothie bar a day, they will leave approximately 5,000 rubles at the checkout. The cost of a liter of juice and confectionery for it is about 600 rubles, and the net income can be at least two and a half million in the first year and a half.

Step-by-step instruction

When opening outlet you need to focus on the fact that residents of nearby houses will visit the bar. If the chosen place is located in a residential area of ​​the city, it is best to open a bar in supermarkets or entertainment centers.

You need to start the process with the preparation of documents individual entrepreneur on a simplified taxation scheme. The project will be financed from the net income received from the sale of bar products in the first 10-14 months. The initial investment is one million rubles.

The organization of production will include, in addition to the purchase of fruits and other food products:

1. Purchase of the necessary utensils and containers for drinks - 10,000 rubles.
2. Purchase of stainless steel furniture (bath, shelves and desktop) - 20,000 rubles.
3. Purchase of a bar counter and chairs - 50,000 rubles.
4. Purchase of a coffee machine - 90,000 rubles.

How to properly equip a fresh bar

A room located in the central part of the building, in full view and on the aisle, at the entrance to the halls where the main products of the store are sold, is well suited for placing a smoothie bar. You may even be satisfied with a few meters along main wall. Experts recommend choosing square room which is much more convenient for staff and visitors. Sold assortment through glass doors is clearly visible from all sides, and high-quality equipment and a brightly decorated showcase in a cozy bar attract attention from afar. You need to choose a room with water supply, as there is always a need to wash dishes, fruits and hands before preparing fresh juices and desserts.

The assortment, as the practice of Moscow fresh bars shows, should be made taking into account the preferences of regular visitors. In the menu, it is desirable, in the initial version, to include juices, coffee, ice cream.

Table 1. Fresh bar menu

Statistics show that many visitors will choose a citrus drink based on orange juice. This fresh occupies a leading position in the list of sales in the bars of the capital cities. Root crops such as carrots, celery, potatoes, beets, pumpkins and other vegetables are best obtained in a purified form.

Valuable properties of fresh are huge! One glass of such a drink contains almost as many vitamins and microelements as a kilogram of apples or oranges. But the product must be sold immediately, within a maximum of 4 hours, while the juice retains beneficial features. It is not practical to make it for the future. Therefore, purchases should be carried out as products are sold, attributing the cost of purchasing raw materials to those that change depending on the season. Vegetables and fruits should be fresh and delivered two to three times a week.

It takes about two and a half kilograms of oranges to make a liter of juice. To sell 25 glasses of juice daily, you must purchase at least 6 boxes of 15 kg of oranges. The cost of such a delivery will be 10,000 rubles.

It is better to purchase confectionery products from trusted manufacturers in small workshops so that there are as few preservatives as possible in the products. Buns, muffins and pies made from high-quality raw materials with fruit fillings should be as light as possible, with large quantity fruit as a topping.

Table 2. The cost of confectionery

In the coming years, your outlets will sell baked goods own production. To do this, you will need to allocate funds to open a company shop for the manufacture of confectionery. This, as practice shows, will be much more profitable than buying them on the side.

The expected influx of visitors, especially in summer, will reach 20-26 people per day. Buyers are attracted, first of all, by the opportunity to eat in mall after shopping. The order should take no more than 5-7 minutes to complete.

The bar menu includes, in addition to fresh juices and exotic drinks, cocktails and ice cream, coffee and tea products.

Table 3. Equipment for the production and storage of juices and smoothies

Employee Responsibilities

Professionals recommend opening several points around the city at once, conducting an advertising campaign about the benefits of a healthy diet and lifestyle. If you decide to start a business with the organization of one outlet, at first you can work in it yourself. It is necessary to have time to prepare fresh juices and serve visitors, performing the duties of a seller and a bartender at the same time.

But, given that your task will be to negotiate with suppliers of vegetables and fruits, resolve issues with regulatory authorities and the owner of the rented premises, you most likely will not have time to work at the bar. Therefore, the allocation of money to pay employees will be another item of your expenses.

Depending on how many people will visit your bar daily, you will need to equip workplace for sellers. When fully loaded from 10 am to 10 pm, it is best to hire two employees as staff. Each of them will work one week, reporting and handing over money at the end of their shift. Accounting reports for your bar will be compiled and handed over by an incoming specialist working on a contractual basis. It is best to hire experienced professionals who have worked in this field before. Candidates will be subject to the following recruitment requirements:

• Experience and qualifications, knowledge of basic documents for conducting trade settlements.
• Ability to communicate with customers, accuracy and decency.
• Availability of a health certificate.
• communication and activity.

As part of staff training, it will be necessary to conduct detailed briefing. It is advisable to train employees to prepare not only juice, but also various ice cream desserts, drinks, tea and coffee. The staff will be 2 people.

Table 4. Fund wages

Advertising campaign

This aspect of getting your smoothie bar up and running includes making a sign at the entrance and outdoor advertising on the building. To make it easy to find you, play soft music and hand out flyers at the entrance. The placed electronic ticker on the door, which notifies you about the assortment in your bar for today, also works well.

Plan the main advertising expenses for the first two months of the institution's operation. The quality of drinks and high customer service will play a role - the smoothie bar will be popular as marketing research show that a customer who is satisfied with visiting your bar will bring 4-5 more acquaintances and friends with him. A bright leaflet with a catchy text will become the main advertising medium at a low price of its production. It is planned to spend about 10 thousand rubles for the entire advertising campaign.

What are the risks

Among the risk factors, in the first place, we can name such as:

• An unexpected decline in purchasing power.
• Increasing the cost of utilities and rent of premises.
• Inflation, leading to a rise in the price of products and raw materials.
• Increasing the amount of taxes and other force majeure circumstances.
• Falling consumer demand due to reputational losses.
• Lack of consumer interest in environmentally friendly and healthy products.

Risk mitigation is planned through advertising campaign and formation of people's need for healthy nutrition, as well as constant maintenance High Quality sold products.

The payback period of the investment will be approximately 18 months.

Eventually

The fresh bar has become a very popular place in big cities where environmental friendliness and the need for a healthy diet have become a real problem for a large number people forced to buy products with an unimaginable number of letters E in the composition. Before implementing the idea in a small town, you need to find out how big the need for such products is here. If the city has a developed private sector, and agricultural fairs are constant from spring to autumn, it may be very difficult to take a place in the market.

Fresh bar (it is also called a juice bar or a smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

In summer, a huge number of Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high permeability potential buyers. The target audience includes everyone - from children to the elderly.

Most advantageous places- this is:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often - in a shopping center right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

It is possible to sell drinks in shopping centers, airports and other closed premises even in winter, at outdoors season - the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different places cities. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with creative design trading place.

Option one - a hut with thatched roof. Stylish and unusual. Do wooden structure with a counter, order a canopy of straw - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

A point of sale in the shopping center can be issued artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a supplier that provides services for after-sales service. This is how you protect yourself from long downtime and additional costs for repairs in case of equipment failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not the best simple task, since the profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is the design of a point of sale. Come up with an original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

To learn about the smoothie bar as much as possible more people, you can distribute flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

The documents

If you are self-employed, it is better to register as a sole trader. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the mall will not require permits from fire service and sanitary and epidemiological stations. When opening a fresh bar in separate room need more effort and expense. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juice as a business is so tempting, consider grapefruit fresh as an example (one of the most sought after).

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now let's imagine detailed business fresh bar plan with calculations.

Cost items to start:

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly expenses for raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, be sure to draw up a business plan with detailed analysis competitive environment, industry development prospects, with data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of the business include a quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, dishonesty of suppliers.

A fresh bar is a bar whose assortment consists of juices and drinks based on them. The idea was born in the USA in the wake of promoting a healthy lifestyle. Instead of alcohol, coffee or tea, visitors are offered fresh natural juices. In America, this business generates multimillion-dollar incomes, while in Russia the initiative is only taking root. Yields are, of course, lower. But today the level of profitability reaches 300%. In addition, this still new business idea has not been implemented in every region of the country. At the same time, the implementation of the plan does not imply either a complex bureaucracy associated with permits from government agencies, or large investment capital, or the search for qualified personnel who could be entrusted with the business.

Let's look at a fresh bar business plan drawn up for the city of Lipetsk.

Summary

The aim of the project is to open a bar selling fresh juice and other drinks made from it. The need for investments is only 760 thousand rubles. Planned income - 600 thousand rubles. in year. The payback period is 16-18 months if the pessimistic scenario is implemented.

Before proceeding with the registration of an enterprise, you need to understand how to open a fresh bar and how much money it will take. On average, the initial investment is 350-450 thousand rubles. The amount of monthly costs depends on which premises are used (own or rented) and whether hired personnel are involved.

The fresh bar menu will include:

• juices;
• smoothies (a cocktail of berries, milk, soda, etc.);
• confectionery (cakes, muffins, cookies);
• ice cream.

Business environment

There are no fresh juice bars in the city yet, but several stores have equipment that allows you to get fresh juice. In them, as well as in the bar, the seller prepares the juice immediately before the sale. Leisure in the store, of course, is not provided. Drinking fresh juice is also not immediately possible. At the same time, the survey shows that an institution where one could sit and drink fresh juice or a cocktail based on it instead of traditional tea or alcohol will be in demand. At the same time, as the survey showed, most citizens are ready to go to a bar along the way, as a result, an institution should be opened in the city center, or in places where there is often a mass congestion of people, for example, in large shopping centers.

Since there is no similar enterprise in the city, we will evaluate the potential income based on the results of the study. It is also impossible to rely on the experience of fresh bars operating in Moscow, since this is more Big City with a higher standard of living. The population of Lipetsk is relatively small. It is a little more than half a million inhabitants, although the standard of living in the region is high. So, for example, in comparison with neighboring Voronezh (a city of a million inhabitants), the income level of Lipetsk residents is at least 25% higher. At the same time, 50% of respondents showed that they are ready to systematically visit the institution if the prices in the fresh bar are moderate. The average check is usually 155 rubles, while the cost of 1 liter is 245 rubles. This amount also includes the order of confectionery. If at least 10 people visit the fresh bar per day, it will be possible to earn 600 thousand rubles a year. Of course, in reality there should be more visitors. Based on the survey data, you can count on 20 people, but we will make the calculation based on a pessimistic scenario.

The emphasis in the advertising campaign should be on a healthy lifestyle. At the same time, one should not forget to monitor the quality of purchased products from this point of view. It is best to conclude an agreement with a small confectionery shop for the purchase of products. If you buy cakes and muffins at a wholesale warehouse, then there is a high probability of stumbling upon products with a large amount of preservatives, which is unacceptable. In the future, when the number of points increases to at least 3, it will be possible to open our own workshop.

operational plan

To work, we need absolutely small room. For starters, 8-10 m2 is enough. As the experience of Moscow enterprises shows, even 4-6 m2 can be dispensed with. We chose a small department (7 m2) in a shopping center. Renting such an area will cost only 30 thousand rubles. per year along with utilities. In addition, it is necessary to purchase furniture and equipment for the production of juices and cocktails. The cost of a professional kit is 280 thousand rubles. You also need to buy confectionery products daily and fruit once a week. Fruit consumption per day is about 10 kg.

Workforce plan

At first, the investor will work on his own. This is justified, since entrusting all the work to an employee at the very beginning means losing control over the course of affairs immediately. After the work is debugged, you can transfer cases, but not on the first day. Of course, the enterprise must operate in 2 shifts, and not just 8 hours, besides, weekends are not expected in such a business, so 1 employee will still be needed.

Have you noticed that many today are literally obsessed with a healthy lifestyle? And of course, many catering outlets are trying to support this trend in every possible way, offering customers a "healthy" menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​launching a fresh bar! There are 2 options - a business either under its own brand or under a franchise. It is not difficult to draw up a business plan for a fresh bar - it is quite possible to organize a profitable business in just a couple of months.

Fresh bar (another name - juice bar) is a mobile or stationary catering point, the menu of which is based on natural freshly squeezed juices and smoothies.

Our business valuation:

Starting investments - from 500,000 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

Business Advantages and Disadvantages

Why is the idea of ​​a juice bar business gaining popularity? The direction has enough advantages to allow as soon as possible recoup all costs:

The niche of fresh bars is not overflowing with offers. Surely, in many shopping centers in your city there are no such establishments yet - the competition is minimal.

• Low start-up costs make it possible to start a business even for beginners.
• You will sell products that are in demand. If you choose a walk-through place to open a mini-cafe, there will always be a demand for juices and smoothies.
• To attract more customers, there is an opportunity to slightly supplement the menu. The profit will be higher.

Fresh-bar as a business has one significant drawback - seasonality. The greatest demand for the offered products will be observed in the summer, when it is hot outside. The level of sales is inconsistent.

Own brand or franchise?

Opening a fresh-bar is possible in several directions - either a cafe under its own brand, or a franchise business.

To open a franchise restaurant, you will need to conclude an agreement with the franchisor. In this case, you will be provided with a complete business plan and all the necessary recommendations for doing business. Yes, a fresh bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under famous brand Juicemaster, it will take over 2,500,000 rubles. However, there are offers from franchisors and cheaper - the Juicy BAR franchise costs about 700,000 rubles.

Having decided to open a fresh bar on your own, you will have to spend time developing the design of the institution and the menu, searching for reliable equipment suppliers. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small area.

Preparation of the necessary documentation

A fresh bar is a catering point. This means that before opening a business, you will need to obtain permission from the SES and the fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - for sure, here, at the construction stage, it was foreseen the possibility of opening catering points, which means that the administration has the appropriate permits.

Are you going to open a fresh cafe-bar alone? Then register a business as an individual entrepreneur - it is much faster and will require a minimum of costs. If you are planning entrepreneurial activity with founders, without organizational form LLC is indispensable. As a rule, the process of registering a case takes a month.

Where to open a fresh bar

The amount of profit received largely depends on where exactly the fresh bar counter will be placed. Choose your location responsibly!

The main criterion for choosing a location for running a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. In this case, "neighborhood" with food courts is welcome. Since it is planned to offer a healthy menu to customers, consider opening a business in fitness centers, beauty salons - this is your target audience. In summer, it is beneficial to open a mobile fresh bar on the beach.

Rent small area in the shopping center it will cost inexpensively. The rack will take no more than 3-4 m 2. Experts advise to organize a point of sale square, and not elongated shape- it will be much more convenient for the staff to work.

What menu to offer customers

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices, smoothies. But you can not limit yourself to this, in order to attract more customers, expand the range of products offered.

Plan your menu as soon as possible. Even at the stage of developing a business plan, it does not hurt to establish contacts with suppliers of products for the preparation of juices, cocktails and smoothies. What equipment to buy for a fresh bar will depend on the range of drinks and dishes offered.

Do not forget that the fresh bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, stick to the concept! No hamburgers, french fries or hot dogs! In addition to juices and smoothies, you can offer tea, coffee, and milkshakes to your customers. If you open a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese fresh bars, for example, sellers sell organic cosmetics in addition to food. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment will be required?

There are different types of fresh bars, which means that different equipment may be required for doing business. Let's designate the main list of appliances and furniture that you will have to buy anyway - even if you open a mini-cafe.

What will be required?

• Cash machine.
• Rack.
• Juicers (universal, special for pomegranates and cirus fruits).
• Apparatus for automatic cleaning of fruits and vegetables.
• Refrigeration chests.
• Ice maker.
• Showcase with cooling.
• Blender.
• Mixer.

The list of additional equipment includes a coffee machine, an ice cream freezer. Everything will depend on the proposed menu.

When buying juicers for a fresh bar and other equipment, you should take into account the design of the outlet - everything should be in harmony with each other. It is also necessary to take into account the patency of the institution - if there are a lot of customers, more powerful units will be required.

If you are not constrained in finances, then buy professional equipment foreign manufacturers- as practice shows, they have higher productivity and long term services. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.

In addition to equipment, it is necessary to purchase and expendable materials- napkins, cutlery. As for cups and glasses, then focus on the level of service - it can be glass or plastic tableware. Who will the juice bar be aimed at - elite guests or every passer-by?

Profitability of the newly opened fresh bar

How to open a fresh bar from scratch and how much money will it take to invest? To launch a mini-cafe (on an area of ​​\u200b\u200bnot more than 6 m 2), selling only juices and smoothies, you need at least 500,000 rubles - and this is taking into account not the most expensive and productive equipment. A larger establishment of start-up investments will require more - from 800,000 rubles.

Business profitability is high. Markup on finished products in fresh bars is about 300% - excellent profitability! For example, the cost of 250 g of freshly squeezed orange juice is about 50 rubles - while you will sell it for no less than 90 rubles.

The final profit of the cafe will depend on the volume of sales. Naturally, in passable places more high level implementation. As practice shows, "average" fresh bars can bring their owner up to 300,000 rubles of monthly revenue. In this case, minus variable costs(payment of rent, purchase of products, payment of wages to sellers), the profit will be about 150,000 rubles / month. And if you start offering customers more a wide range of, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. It is possible to recoup a fresh bar with proper business management even in six months.