* Calculations use average data for Russia

600 000 ₽

Minimum starting capital

2 000 ₽

Monthly subscription cost

40-50 sq. m.

Min. square

20-25%

Profitability

Today, goods and services for children are gaining more and more popularity. One of the first places is occupied by children's developing centers. Due to the catastrophic lack of places in public institutions, developing centers for kids is a great business idea.

Today's parents are increasingly using the services children's development centers. According to surveys conducted in large cities among parents of children from 8 months to 7-8 years old, more than half of mothers already take or are going to take their children to developmental classes. At the same time, if earlier visiting commercial centers was not cheap, now such pre-school education and development is available even to people with an average income level.

More and more new mothers are thinking about opening their own children's development center and turning it into a permanent source of income. Despite high competition, business in this area remains attractive and profitable, as the number of children increases every year, and there are still not enough good childcare facilities for preschoolers.

Classification of children's development centers

There are children's centers of various types. The owner of such a center himself determines the areas of work he is interested in, the level and list of services provided. Regardless of whether you plan to take funds to start your own business or are going to make do with your savings, before starting work, experts advise you to draw up a detailed business plan. Such a plan for a children's development center, which aims to develop the intellectual and creative skills of children aged 1 (less often younger) to 8 years, includes several sections: an overview with a description of the specifics of the industry, a description of the enterprise itself, a list and description of the services that you plan to render, analysis of the modern market, production plan.

If you do not have the funds to consult specialists, conduct your own market research of similar organizations in your city and in the area where you are going to open a center. Interview potential clients of the children's development center - parents of children (respondents can be found at playgrounds, in children's clinics or at kindergartens). Ask them questions about the location of the club, where they would like to take their children, about the program and teachers they are interested in. Find out what they look for in the first place when choosing a children's center for their little ones.

First of all, to organize your own children's development center, you need to find the optimal room. Most entrepreneurs do not aim at large areas, preferring to rent a small establishment with an area of ​​​​about 40-50 square meters. meters. The main selection criteria: convenience of location (in the city center or at least in a large residential area, in a place with high traffic), the minimum need for repair work (although, most likely, you can’t do without it), the availability of a separate bathroom and space, where parents will wait for the end of classes.

Let's return to the question of choosing the area where your center is located. It does not depend on your preferences and amenities, but on the target audience you are targeting. Assess your financial capabilities. A children's center that claims to be in the high price segment, with excellent repairs, the most qualified teachers, a professional administrator and demanding clients, will be very expensive. Such an institution should be located in the city center, where the rent will cost a pretty penny.

For a simple kids club with a low cost of classes, even the first floor of a multi-storey building in a residential area is suitable. Decide in advance on those areas that do not suit you uniquely in terms of remoteness (you will also have to travel to work every day) and / or according to the contingent and solvency of the population, competition and other factors. The area of ​​your premises also depends on the goals and objectives. The study room (if there is one) should be at least 30 sq. meters. Some children's clubs open in office buildings or shopping malls. Ideally, they should be located on the ground floor so that the little ones do not have to climb stairs or take the elevator. In this case, there may be several study rooms, but most likely they will be small in size.

In any case, your child development center should have a waiting room. Often, the heads of the centers try to save on rent and do without it. However, many parents will wait for their children while they study. If they have to stand all this time on the street, they are unlikely to go to your center for a long time, no matter how good it is.

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Taking into account the study rooms, the waiting room (or hall) and the bathroom, the area of ​​​​the children's club should be about 50 square meters. meters. If you don't have the money to rent a large space and can only afford one study room, of course, and such an institution can be profitable, but you greatly limit the choice of courses you offer. With all the desire to “score” the whole day with classes, it will not work. Kids come to practice in the morning - before lunch and daytime sleep.

Older children attend classes after 17-18 hours (when they are picked up from kindergartens). The period from 13 to 17 hours (in fact, half a day) simply falls out of the schedule, as older children spend this time in the kindergarten, and the kids sleep.

As an option, you can offer discounts for classes during this time, but this is unlikely to completely solve the problem. On the other hand, the main rule of the rented premises is that each meter of it should bring you profit. Therefore, renting or buying a large area that you simply have nothing to occupy is also not worth it. The list of classes in your center and the schedule of lessons in each of the rooms must be drawn up at the stage of choosing a room.

When searching for premises, it is necessary to take into account the norms of the SES and the Fire Supervision authorities. For example, a children's center cannot be located in the basement, semi-basement or basement. The premises should be well ventilated, have a separate entrance and a separate bathroom. Of great importance is the convenient access to your center, and the availability of a place to park a car (this is especially true for the city center, where it is very problematic to find a free place during rush hour).

One of the main conditions for the success of your institution is its staff. Moreover, it includes not only the teachers themselves, but also administrators. True, it will be easier to find a good administrator than a teacher who loves and understands children, knows how to find an approach to them and captivate them with any activity. For the position of administrators who will answer phone calls, receive visitors, schedule classes and solve other organizational issues, you can take students or recent graduates. Administrators usually work in shifts. At first, you can take on their duties, unless, of course, you yourself are going to conduct classes.

It is much more difficult to find good teachers for a children's development center. Qualified teachers with extensive experience in kindergartens or even schools will cost a lot, but the worst thing is that having a diploma of special higher education, certificates, diplomas and other documents does not at all guarantee that your teacher will be able to find a common language with children, and not beat they have a desire to learn. It also happens that recent graduates of pedagogical faculties turn out to be better teachers who are liked by both children and their parents.

Ready-made ideas for your business

Conduct face-to-face interviews with potential employees of your children's center. Pay attention to their appearance, communication style, evaluate their passion for their work, initiative and innovation. Sometimes even mothers of toddlers who do not have a special education, but who are very passionate about various methods of developing children, constantly attend various courses and seminars, are interested in new phenomena in the field of preschool education, and, most importantly, understand what their children need. On the other hand, the presence of a diploma of pedagogical education for your employees, of course, will be useful, but still this cannot be the only criterion for choosing an employee.

Advertising and marketing of a children's development center

Do not forget also that the services of your child development center must be advertised. Your target audience, first of all, is mothers of preschool children. It is they who, as a rule, choose clubs for their children. Undoubtedly, the best advertisement is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances. However, the reputation still needs to be earned. To attract customers at the first stage of work, you can use standard advertising methods: posting ads, distributing leaflets, advertising on the Internet on forums and websites dedicated to the topic of raising children.

Consider the possibility of a free visit to the children's development center (or at a significant discount) for the first trial lesson, at which mom and baby can decide whether your center is right for them or not. As a rule, the centers offer two options for paying for visits - a one-time visit at higher prices and a monthly subscription. In the latter case, the cost of the lesson is 15-20 percent lower.

Let's say a few words about the legal side of the issue. Until recently, many children's centers that provided services in the field of preschool education tried to avoid explicit mention of this in their names and documentation. This was explained by the fact that obtaining a license to carry out educational activities is a rather complicated and costly business. Therefore, most of the small centers and courses for preschoolers were opened as individual entrepreneurs (IE), and not as a non-state educational institution (NOU) and did not license their activities. They positioned themselves as leisure centers, clubs, private tutors, etc. However, now the situation has changed.

According to the new Federal Law "On Education", an individual entrepreneur has the right to officially conduct educational activities with the involvement of other teachers, but for this he needs to obtain an appropriate license before January 1, 2014.

In the near future, by-laws are expected to be released that will clarify the procedure for obtaining a license for an individual entrepreneur and the conditions that such a preschool educational institution and its employees must comply with.

Let's calculate the costs of opening a children's development center. This includes the rental of premises (depending on the location and area), repairs if necessary (from 150 thousand rubles and more), purchase of the necessary equipment and materials (about 200 thousand rubles), purchase of furniture (minimum 80 thousand rubles), wages teachers, administrators, cleaner, advertising and promotion (at least 25 thousand rubles per month). The cost of one subscription for 8 visits is from 2000 rubles (depending on the city, target audience, program). The payback period for such a project is one year.

Children's development center. Questions and answers.

💡 What is a child development center?

There are children's centers of various types. The owner of such a center himself determines the areas of work he is interested in, the level and list of services provided. Regardless of whether you plan to take funds to start your own business or are going to make do with your savings, before starting work, experts advise you to draw up a detailed business plan. Such a plan for a preschool institution, which aims to develop the intellectual and creative skills of children aged 1 (less often younger) to 8 years, includes several sections: an overview with a description of the specifics of the industry, a description of the enterprise itself, a list and description of the services that you plan to render, analysis of the modern market, production plan.

💡 Staff for the children's center?

One of the main conditions for the success of your institution is its staff. Moreover, it includes not only the teachers themselves, but also administrators. True, it will be easier to find a good administrator than a teacher who loves and understands children, knows how to find an approach to them and captivate them with any activity. For the position of administrators who will answer phone calls, receive visitors, schedule classes and solve other organizational issues, you can take students or recent graduates. Administrators usually work in shifts. At first, you can take on their duties, unless, of course, you yourself are going to conduct classes.

It is much more difficult to find good teachers. Qualified teachers with extensive experience in kindergartens or even schools will cost a lot, but the worst thing is that having a diploma of special higher education, certificates, diplomas and other documents does not at all guarantee that your teacher will be able to find a common language with children, and not beat they have a desire to learn. It also happens that recent graduates of pedagogical faculties turn out to be better teachers who are liked by both children and their parents.

💡 How to advertise a children's development center?

559 people are studying this business today.

For 30 days this business was interested in 290863 times.

In this material:

Many people think about how to open a kids club to make it profitable. Such a business idea can be very fruitful. The creation of a popular children's center, a creative studio for children is a promising line of business. A business plan for creating a commercial children's center will help outline a plan of action, see problems and ways to solve them.

It is important to understand what your goal is in this business. In the eyes of potential customers, this will make your center necessary for the development of children, attractive to parents.

Competitive advantages

They are as follows:

• no need to obtain a license;
• today, a rapid growth in the birth rate is observed in the country;
• the idea of ​​early development is becoming more and more popular;
• expensive equipment is not required;
• many parents plan to develop their child in the commercial sector of education;
• there are no problems with debtor-creditor troubles and suppliers;
• children's studios and circles are liked by children and parents;
• relatively small investment;
• excellent results can come from the efforts invested in the development of children;
• an entrepreneur does not need professional training, you just need to love children;
• this is a very pleasant thing, since the entrepreneur brings tangible benefits to society.

The problems of developing this business are as follows:

• different preparation and level of development of children;
• the seasonal nature of this business activity;
• turnover, change in the composition of the children's team;
• this business may be profitable, but is not very profitable;
• various obstacles - objective circumstances in the form of workload of children at school, flu epidemics, childhood illnesses, trips of children during the holidays and other conditions.

The peculiarity of this business is a significant socially oriented component.

The concept of business in the commercial sector of education

The target audience of this segment of entrepreneurial activity is truly huge.

The necessary conditions for a successful children's club are as follows:

• it takes a great conscious desire to implement this business plan;
• it is important to set goals correctly, realizing the expectations of children and parents;
• professionalism in this area is required;
• you need to use all the accumulated experience of working with children;
• you should strive to reveal all your creative potential;
• willingness to risk losing all your savings;
• it is necessary to follow new trends in this area and move forward;
• it is important to have fun implementing this business plan.

Components of success of a good children's center

When people start their business, they often have only an abstract model. You need to be very clear about what you will be doing in this process. Working in the children's business is multifaceted. You need to communicate with parents, conduct classes with children, do marketing, work with finances.

It is important to find some area in which you get great pleasure. You need to be part of this process. If an entrepreneur thinks only about the prosperity of his business in order to earn money, such a project may turn out to be a failure.

Only such a project of work with children, in which you put your soul, turns out to be successful. With the design of the children's center should work first of all.

Consider the following points carefully:

• the daily schedule of the educational institution;
• the length of stay of children in the kids club;
• programs and teaching materials for use in work;
• the main direction of development;
• the principle of the formation of a children's team;
• availability of individual lessons;
• children's age;
• composition of qualified specialists.

How to start a commercial children's club project? To open a children's development center, you need to conduct a little marketing research. It is better to get professional advice from a specialized organization. About 1.5 million rubles. is the amount of investment in the creation of a commercial children's center.

Registering a business

You can open a kids club on a franchise or on your own. In the first case, under a well-known brand, a ready-made idea is acquired, a plan for the effective promotion of a children's development center and cost reduction at the start. A well-known trademark costs about 800 thousand rubles. If the brand is little known, then the franchise can cost from 80 thousand rubles.

To open a children's center, you need to register as an entrepreneur by registering as an individual entrepreneur or LLC without a license. You'll have to make an effort. During registration, numerous approvals are required in the relevant state bodies. It is required to provide the program developed by you to the department of education. This educational institution will be constantly subject to inspections.

Services of hired personnel, premises in a residential area will cost a modest amount if your category is economy class. Be prepared to make a serious investment if your center caters to children from wealthy families. The best teachers, renting expensive premises will require a significant amount of money.

Selection of premises and staff

Several training rooms can be rented in an office building or a shopping center located in the area of ​​​​your target audience. To keep the cost of educational services low, you can rent a suitable room in an urban residential area.

A children's center can be created on the ground floor of a residential building. Your financial capabilities should be carefully assessed. To create a children's club, a room with a small area of ​​\u200b\u200babout 50 m² is suitable. It is very expensive to rent premium premises.

The staff of the children's club determines the effectiveness of the business. A qualified administrator will be able to properly organize the work of the center. The most pressing issue is the choice of a teacher.

The results and the atmosphere in the classroom are completely dependent on his personal and professional qualities. Demonstration of professional skills is a necessary condition for the work of a teacher.

Opening a children's center can be a profitable business idea. The guarantee of quality training is the professionalism of the staff.

This actively developing business brings a small but stable income.

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Sooner or later, a person moving forward wants to start his own business in order to live on a convenient schedule and implement his ideas without tight control from management. The main question arises: "How and what is profitable to open a business, and with minimal losses and decent profitability?"

Service market

There are a million options, it is important to decide on personal interests, initial capital and ultimate goals. The presence of special education can become the foundation for the foundation of entrepreneurial activity.

Women with a teacher education are often attracted by the organization of a children's club that promotes the early development of abilities and creative talents.

The population of the country is growing, and therefore the problem with kindergartens is the main one in the family circle. The placement of a child in a preschool institution from the state is problematic and usually goes beyond the prescribed time frame, which creates inconvenience for the mother to return to work. To solve such nuances, the market offers a new type of service - children's clubs, which offer courses in drawing, reading, writing, acting, needlework, etc. for children of all ages.

Choice of option

Beginning entrepreneurs ask themselves: "How to open a children's club, what investments are needed, are there any possible risks?" For a business to be successful, you will first need to decide what goal you are pursuing by founding an educational club, what specialized classes will be based on, and determine the age range of the target audience.

There are many options, such as:

Preschool preparation of children with the study of classical sciences;

Creative development of children and their self-realization through natural talents;

Courses with a linguistic bias, mathematical.

And this is not the limit.

Interior organization

When the orientation of the institution is chosen, it is necessary to be puzzled by the creation of a characteristic interior in the room, plan the zoning: where will the classroom be, and where will the playroom be, in which part should the reception be located for waiting for parents, choose colorful decorations and furniture attributes that are acceptable in terms of theme.

You can set aside a place for a mini-buffet for selling juices, sweets, oxygen cocktails, buns and only organic products.

Planning

Having outlined the direction of your institution, feel free to sit down for a business plan for a children's club. The main thing here is to provide important components.

Depending on the direction of the club, you need to create a list of tasks. If it is, for example, theatrical art, then it will be something like this:

Draw up a lesson plan, highlight the relevant disciplines: acting, speech development, stage exercises, creating an artistic image, and others;

Select qualified personnel, in particular, experienced teachers with pedagogical education;

Come up with a "chip" that distinguishes your club from other similar ones, for example, offer parents a set of classes at a loyal price and with a bonus - a free lunch for a child with each visit;

Procurement of professional literature, teaching aids, board games, themed costumes for the implementation of staged scenarios, musical instruments, etc.

Business intricacies

Don't know how to open a kids club? If you are full of positivity, self-confidence and have a high capacity for work, do not worry. Sociability also does not hurt, as you have to communicate with clients (parents), kids, and working staff. Here you will need to adapt somewhere, be condescending to claims (if any), smiling and friendly, regardless of your own mood.

Important Points

And now, when the idea is painted in detail, you can begin to thoroughly draw up a business plan for a children's club with details. The calculations will include several items: rent of premises, utility bills, special equipment, salaries to employees, advertising promotion, unforeseen expenses (they also need to be paid attention to). Next, we will present the stages of drawing up a business plan and talk about what you need to pay attention to in the first place.

District selection

The decisive aspect in choosing the premises is the budget of the entrepreneur: either it will be a middle-class children's club, or for wealthy families. In principle, both options will be beneficial, if it is reasonable to approach the matter and rent a room in a suitable area.

The elite area is suitable for a prestigious club. But the cost of rent, related repairs and decent wages will increase significantly. Although in the ratio of expenses / income, profitability will be tangible.

For an economy class club, an ordinary area is suitable, but with good traffic. If highly qualified employees are taken as teachers, then people from all parts of the city will take their offspring for additional training.

Although the best option is the central area. "Fruitful" places are also fresh streets next to new buildings, where there are practically no offers for services of this kind.

Requirements for the premises

The total area of ​​the premises should be at best 70 squares, but not less than 50. Since at least one room is allocated for classes, it is necessary that there be three or more of them. It is also mandatory to have a bathroom equipped according to SES standards.

By the way, the regulatory authorities require the location of an institution of such a plan on the ground floor or higher (in no case in the basement or in the basement). Streams of daylight and fresh air must certainly enter the room where the children are.

It is desirable that the entrance to the club has free access, there are parking spaces nearby for the convenience of visitors.

Recruitment of qualified personnel

The most important rule in the selection of personnel for working with children is experienced teachers with the appropriate education.

Knowing in general terms how to open your own kids club is half the battle. Further attention should be paid to the selection of personnel. The well-known phrase “cadres decide everything” was not invented in vain, a productive business is built on them in the future. It is the teacher who is able to interest the kids in cognitive activities, involve them in the subject being studied and thus keep them in the kids club, inclining them to constant visits. In a word - to inspire the trust of children and their parents.

Content Topics

All parents want to give their children the best, and the acquired skills and development lay the foundation for the successful education of the child, the quality of further education. Obtaining a prestigious position depends directly on the basic knowledge and skills acquired in childhood.

Entrepreneurial, thinking people, with the education of a teacher or a psychologist, choose for business a direction related to additional teaching of children in general subjects, acting, drawing, foreign languages ​​- that is, a children's center.

Demand for the children's center

First you need to figure out what are the differences between a public kindergarten, its alternative - a private institution and a children's development center. Then consider opening a business in this direction.

In public kindergartens, children are given a minimum program. Yes, and attention to each child in state institutions is not given in due measure - the groups are overcrowded, there is always a shortage of staff. Arrange in the garden is difficult - the places are scheduled for years to come.

Alternative kindergartens are not always affordable - the groups are small, 6-8 people each, but the cost of one day sometimes reaches a thousand rubles.

Against this background, children's clubs and centers are a good way out of the situation - affordable prices for services, careful attention to each child, development according to interests and in-depth study of compulsory subjects. Plus, games and communication with peers, under the supervision of experienced friendly teachers.

In such centers, children are prepared for school, their talents are developed, and they are helped to learn foreign languages. There are now many centers of this direction, which creates healthy competition - the quality of service is increasing, prices are becoming affordable.

Benefits of opening a kids club

• The state encourages an increase in the birth rate, stimulates with capital. This leads to more children.
• The level of progress in society makes parents think about the prospects for their children, give them more than just a school.
• Children develop earlier, parents do not have enough time to study with them.
• From the age of 1, a child is able to play logic games, develop motor skills, and show his creativity.

In the children's club, experienced specialists take care of the child, helping to discover talents, opportunities, and potential. And they do their best to teach children everything.

Step-by-step process of opening a children's center or club

The principle of initial actions is the same as when preparing to open a business in other directions.

First you need to decide on the form of organization for registration, registration of the institution. Then search and select a building under the center. Then repair work, interior decoration, purchase of equipment. Search and hiring of personnel, advertising projects for the popularity of the club.

Separate stages of preparation are associated with some features that are worth remembering and paying attention to.

1. A license is required for teaching and general education
2. Careful selection of teachers, psychologist
3. Motivation of employees for attentive and friendly treatment of children

Types of areas of work of the center

The types of activities with children depend on the direction in which the children's club will work:

• Classes in separate groups according to the schedule
• Comprehensive classes in several areas

Based on a certain direction, it is possible to draw up training programs that will affect such subjects:

• Preparatory courses for school - teaching writing, reading, mathematics
• Creative courses - fine arts, work with soft materials (clay, plasticine)
• Teaching a spoken foreign language
• Interest groups - acting, dancing, sports, construction
• Lessons with a speech therapist

Having decided on the main directions, it will be easier to choose a room for the center, teachers, draw up a daily routine and a schedule for the courses. For example, the organization of the day might be:

Center registration - special moments

At the stage of registering your center, choose a form of individual entrepreneurship or a limited liability company - they are acceptable for an institution of this type, with a simple tax payment scheme.

Be sure to pay attention to OKVED codes that will determine the focus of your center:

• Preschool educational services - 85/11
• Primary school education - 85/12
• Additional educational institutions - 85/41

These codes change frequently, so you need to choose immediately upon registration. For an accurate definition by codes, ask the advice of a specialist.

A license will be required if:

1. An educational institution is opened, which at the end of the training issues certificates of completion, diplomas
2. The name of the center contains the terms "training", "educational"

The children's development center is not required to apply for a license, but employees will not be able to be called teachers - only administrators, instructors, assistants.

Documents for obtaining a license

• Permit Application
• Certificate of registration of a legal entity - LLC
• Organization regulations
• Coordination with the fire inspection and sanitary and epidemiological supervision
• Education and Training Package
• Information about the composition of the teachers of the center

To pay taxes, it is more convenient to choose a simplified taxation system. Its advantages are low payout percentages and a simple accrual scheme and reports.

Criteria for placement and decoration

The right choice of premises, its location and design are very important - the number and constancy of customers directly depend on them. A separate building in a densely populated area will be visited. Renting in the city center will be expensive, plus a remote location from residential areas.

The club must be located no higher than the third floor, and not in the basement. There should be free access inside, with convenient access roads, parking.

You should not be located in apartments - this does not meet the standards. Such premises may not pass inspection according to the norms of the SES and the fire inspection. The size of the future club is from 80 meters squared, with high ceilings, electricity sources are placed 180 centimeters from the floor.

Equipment and interior of the center

Necessary premises for the work of the center:

1. Game rooms, classrooms
2. Manager's office
3. Wardrobe
4. Bathrooms
5. Staff quarters

It is necessary to carry out repair and finishing work - painting, pasting the walls, installing new windows and doors. Plumbing must be durable and new - inspectors pay attention to this.

Of the equipment for classes will be needed:

• tables
• Chairs
• Soft stools
• Shelving shelves
• A computer
• Television
• Material and literature for development
• Flooring
• Decor elements
• For the amount - 162 thousand rubles

For other rooms:

• Sofas
• reception desk
• Hangers
• Tables with chairs
• Shelving
• Notebook
• Kettle
• Plumbing
• For the amount - 102 thousand rubles

If the center has dance lessons and sports sections, the equipment for them will cost another 50,000 rubles.

The total amount is 314 thousand rubles.

Children's center staff

The most important link on the path to the success of the club will be the teaching staff - without it, all efforts can be considered useless. It is teachers who will be able to establish contact with children and parents, will interest them in continuing their studies. And that means they will help the prosperity of the center.

For the right choice of teachers, you need to rely on a plan for the direction of classes. Recruitment agency specialists will help you find experienced teachers and psychologists. Technical staff, administrators, you can choose yourself.

You can interest teachers in expanding the clientele by assigning piecework earnings - half the payment from the lesson. This motivates the employee to retain customers and search for them.

In the first months of work, it is better to set a fixed salary, for ease of reporting. The center team might look like this:

It is better for the owner to become a manager - tangible savings in wages, full control over the work of the center.

How to quickly find clients?

• Website, work in social networks. You will have to invest in creating a site - experienced programmers will make it for 20-25 thousand rubles. Further, it will only be necessary to regularly replenish it with information from the club. In social networks, you need to give advertisements in groups, communities for moms.
• Beautiful, bright sign and entrance. Place it before the opening, during the preparation, the whole district will know about you, tell friends and relatives from other quarters.
• Distribution of polygraphy - flyers, brochures, leaflets. The cheapest way to mass advertising. You can distribute on your own, or hire a team of peddlers. You need to lay out in mailboxes throughout the area, distribute at the entrances to shopping centers, hang on bulletin boards.
• Paid advertising time on radio, television. Information banners, banners, posters - the costs will pay off as soon as a large client base appears. And people will learn about your club from advertising.
• A festive opening with an entertainment show will attract a lot of spectators, the distribution of prizes or a souvenir draw will increase the popularity of the center.

Total cost of the project

The cost is made up of all the factors on which the opening and full-fledged work of the children's center depends:

In addition, there will be monthly mandatory expenses:

Calculation of income and payback

Calculations of payback and profitability are made up of working time, time and cost of classes - for 1 hour up to 300 rubles. Based on the expected number of children per day in classes in 2 rooms, it will turn out up to 15 thousand rubles daily, and 450 thousand per month.

It is worth considering that in the first months the attendance will not be full, which means that the profit will be less.

From all the indicators, you can draw up an approximate plan for reaching self-sufficiency:

Possible risks

• Bad location. The center, located in a hard-to-reach place, far from residential areas, will be little visited.
• Lack of staff. The lack or inexperience of educators will scare away clients.
• Weak advertising. Advertising that does not attract new visitors to you is ineffective. It is worth changing the methods, or the format of the ads.
• Failure to comply with safety measures when working with children. Children can fall, drop a heavy object on themselves. To avoid this, you need to regularly conduct safety briefings with the staff, eliminate access to places or objects that can cause injury.

Subject to all the conditions, the correct calculation of the business plan and the competent construction of the organization of work, your club will become successful and make a profit in six months. Further development and a good reputation will help bring it into the category of successful business ventures.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's club for the implementation of a range of developmental services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

The growth in the birth rate, the popularization of preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of preschool children. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The mission of the children's club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

For the implementation of the project, a room with a total area of ​​150 sq.m., located in a residential area of ​​the city, is rented. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a working capital fund until the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

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Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key project performance indicators taken into account in the business plan of the children's club

The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of developmental children's clubs and private kindergartens. In recent years, Rosstat has noted an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

Peak natural population growth in the country occurred in 2012, and the peak of increased competition among children's clubs shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the segment of private children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.

Thus, the business idea of ​​a children's club is promising, it takes into account the main social and economic trends. The market for additional preschool education is characterized not only by a growth trend, but also by an imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives highlights a set of barriers that impede the development of the additional education market, in particular children's clubs:

Lack of state statistical accounting in the industry;

Excessive requirement in regulatory documents (SanPins);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The amendments to the draft laws and the measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education for children in the Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

Thus, it is possible to highlight the advantages and disadvantages of this business idea. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, wages of employees and the cost of services provided. Nevertheless, the opening of a children's developing club is assessed as a promising line of business, which is characterized by a stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Club is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:

children from 2 to 3 years;

children from 3 to 5 years;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.

The format of the children's club provides a wide range of services. To decide on their list, you need to form the concept of your club (family club / school for creative development / preschool education or another direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to attend (usually, this is due to higher salaries for teachers). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of preschool children. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The purpose of the children's club is to provide a wide range of services for pre-school education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation of favorable conditions for the development of the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Thus, in order to realize its potential, a children's club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, an advertisement for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For your business at a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own children's club website with parallel maintenance of your own group in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club's services, but also should contain useful information - these can be training tips, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing an announcement about a children's club in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information concerning the children's club at various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision of additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The implementation of the business idea of ​​​​opening a children's club includes the following steps:

1) Registration in state bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulations on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activities are not subject to licensing. Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability of fire alarms, fire extinguishers, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.

The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. Work desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with soft carpet will be enough, for others an equipped class will be required.

A bathroom that provides for the presence of children's sinks.

In this project, it is planned to place 8 isolated rooms:

Class for the younger group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. The main problem when opening such an institution lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in the psychological, pedagogical and creative fields will be required.

4) Purchase of equipment. To organize the educational process in the club, you will need different equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. It is possible to form a clear list of the necessary equipment and calculate the costs for it when specific educational programs are determined. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment for the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project, an individual entrepreneur performs all managerial functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6. Staffing and wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan of the business plan of the children's club takes into account all the income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8. Fixed costs of a child development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. PERFORMANCE EVALUATION

The payback period taken into account in the business plan of the children's club with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value of the children's club business plan is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constantly monitor the market, and have a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not classified as a priority, they can be excluded in order to save the family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and dance schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the clients of the institution and taking corrective measures.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to the quantitative risk assessment, it is possible to establish what should be focused on and what measures should be taken to minimize losses.

Table 9. Quantitative risk analysis of the kids club business plan

In accordance with the above calculations, the most serious risks taken into account in the business plan of the children's club are the risks of a shortage of qualified personnel and the reaction of competitors. In the first direction, it is necessary to create favorable working conditions in order to attract experienced employees. In the second direction, special attention should be paid to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system for working with clients.

This business is quite interesting, specific and complex.

It is interesting because the volume of investments, as a rule, does not exceed 0.5-2.0 million rubles. (unless the property is purchased). It is specific because the service offered for sale is, first of all, a teacher with a non-standard training program, in other words, “exclusive”. And the more "exclusive", the better.

Of course, it is impossible to say that the consumer is greedy for “exclusive” in the current difficult time, but nevertheless. You need to understand that if there is no “zest”, then people may simply not reach such a children's center. That is why, if a few years ago the main emphasis was on languages, drawing and preparation for school (for kids), now such new areas of development of children as calligraphy (Japanese, Chinese), mental mathematics, children's TRIZ (Theory of Inventive Problem Solving) are in demand. and RTV (Development of Creative Imagination), health practices.

Business is complicated by the fact that in million-plus cities there is quite high competition. In addition, it directly depends on the macroeconomic situation in the country, and the current stagnation of the economy does not affect the dynamics of market growth for the better, but rather the opposite.

Of course, it makes sense to say that the cost of promoting the services of children's centers can sometimes be 25-40% of revenue. This is extremely large and this is a kind of serious risk of its further existence as a Center.

That is why, when planning such a business, it is necessary, first of all, to pay attention to the so-called. "payback point", and in the second, to lay "planned losses" in the first two, three, and sometimes six months of work.

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