Who are marketing consultants and how to choose them? Interview with a marketing strategist. Internet Marketing Consulting Business Development Marketing Consultant

Marketing consulting

Marketing consulting from SCM Consult will help your company achieve unique business results and leave your competitors far behind, regardless of the geography of your activity, in Russia or abroad.

Following the harsh economic realities, modern business is acquiring new features, looking for alternative ways and methods of solving problems, rebuilding the system of guidelines and values. Standard canons and matrices are no longer valid, and the consideration of the business environment through the prism of art and creativity is being updated. It is intellectual improvement that is the key to success in the current economic environment.

If you need to bring your business to a new, higher quality level, increase revenue, profit and value of your brand, then as part of our marketing consulting service, we will develop a marketing strategy for the company that is effective to effectively manage the market behavior of the maximum range of customers.

The key condition for success in developing an enterprise marketing strategy according to the TMS℠ model is the investment of strategic meaning both in the system for selling goods and services, and in each individual contact with a potential or current client.

Marketing consulting is based on the innovative transformational marketing strategy TMS℠ (from the English - Transformational marketing strategy). Transformational marketing TMS℠ is a complex strategy that can surprise you with its possibilities. Developing a TMS℠ marketing strategy in line with the organization's requirements will help you succeed in promoting new products and services, establish effective communication and better integration between functional disciplines, contractors and sales channels, and as a result increase sales, profitability and brand loyalty.

Marketing consulting - stages:

• Creation of a strategic plan of the company with the ability to minimize and predict risks.
• Definition of a strategy, including the development of market promotion, a holistic positioning of the company, the creation of a pricing policy, assortment, as well as marketing tactics for the services and goods offered.
• Formation of a loyal system of relationships with the client base of the organization.
• Creation of the distribution system of the enterprise.
• Personnel consulting in the formation or restructuring of the functional departments of the organization.
• Branding, rebranding, consulting in the company's advertising promotion, creating an external image image of services and goods, naming, creating promotions, media planning, etc.

In the field of Internet technologies, TMS℠ aims to generate and attract targeted traffic, effectively collect data on leads, whenever possible, and then channel these leads through a custom-designed and content-rich sales funnel aimed at conversion.

In our work, we adhere to an integrated approach to building effective marketing.

Marketing consulting services

The study of the functional service of the enterprise in terms of increasing the value of the business. Conducting an audit to evaluate current practices, brand performance and existing customer analytics of the organization.

Conducting the market and surroundings. Definition of market orientation and analysis of assets. Assessment of potential opportunities and preparation of a business case for a brand or company for the development, retention and involvement of different markets.

Understanding the consumer– consulting in the field of consumer behavior, market segmentation. Formulating, testing and optimizing the organization's communication programs.

Implementation of the mix - services for the development and use of an arsenal of means of information impact, the development of the company's product policy and innovation processes, pricing strategy, building a successful brand, integrated communications.

Customer relationship management- here you can order marketing consulting on working with key customers, managing the company's sales channels and assessing the level of satisfaction of the organization with the quality of service, services for evaluating and monitoring performance according to the developed KPIs to increase the profitability of investments.

You can order the development of the entire range of strategic works from us. Our marketing consulting experts can help you put a value perspective on this functional area and understand how enterprise assets can be used to create value for customers and profit for your organization.

It should be noted that the set of tools is selected by the consultant individually for each client, based on the main tasks and requirements. Intellectual business support is no longer a novelty, but a rational tool for optimizing the work of an enterprise, its successful development and promotion on the market.

Today our guest is Irina Khudyakova - marketing strategist and Internet marketer, project manager #kitchenmarketer andbusiness game “Living the role of the client”, author and creator of the “Project Diary”. Irina shared with us stories from her 12-year practice in marketing and sales and talked about everyday life marketing consultant.

What is a Marketing Consultant? What tasks does a marketing consultant help solve?

Let's just take an example. I had a client, a furniture manufacturer, who had his own . They were pros in their field, but, like any specialists, the eye “blurs” over time. There is an immersion in routine questions and endless reports. The company's specialists no longer saw an exit to other market segments, advertising had a wow effect, but no longer gave the same results as before. Then the management decided to find an expert consultant. The consultant's task is to find weaknesses, analyze the current situation in the company, look at the product from different angles. It helps to analyze well and performs many other functions, it all depends on the specifics of the business.

What is the job of a marketing consultant and how long does it take?

The work of a consultant can take place in any format - a personal meeting, phone call, visit to the customer's company, email, and so on. The work can take from 1 hour until the issue is resolved. The consultant can develop a strategy for the needs of the customer, choose solutions, and even start doing them by hand. Reporting, of course, is always present. It can be a written report, audio, video with all indicators.

When should a business contact a marketing consultant? Is it necessary if you have your own marketer in the state?

I recommend contacting a consultant when you are at the start, so you will have less financial losses. Very often they do not turn to a consultant because they think it is expensive and will not pay off. But this is not the case, a good Expert Advisor will save budgets at launch. It happens to me every time. When startups come and want to launch their project, and in the end, after working with them, they realize that they almost made a mistake.

If the company already has a marketer on staff, then a consultant is needed, as I said above, to see weaknesses, to help grow both within the company itself and full-time marketers. In my practice, it often happens that full-time marketers begin to further reveal themselves, and this is important for me. With them we begin to work in tandem. True, there are those who are afraid of losing their place and in every possible way dishonor themselves and the invited expert. In that case II try to explain that I am not an enemy. My task is to help him grow as a marketer within the company. And together we work for a common result. The main thing is to talk, and not build gossip behind your back.

What to look for when choosing a consultant?

People do not expect you to show off in front of them, it is important for them to be heard.

If a couple of years ago it was safe to say that you need to choose according to cases, now the time has changed. Cases can be fake, and in some cases, customers bind the consultant with an obligation of non-disclosure, especially when you create a strategy for them. I always offer this option - get in touch via Skype, phone or arrange a face-to-face meeting. Just keep in mind that the consultant has a scheduled time and sometimes you have to wait to get to him. When I communicate with clients, as a rule, I listen more than I speak - this is the main difference between experts. People do not expect you to show off in front of them, it is important for them to be heard. After talking with an expert, you will understand that he does not speak in abstruse phrases, but explains on his fingers - step 1, step 2, step 3 .... An expert is always interested in taking your project to a new level, an amateur is always thinking about how to earn a beautiful case.

Tell us about bright examples among your clients, what was the business mistake

Business is like a child, as you invest resources in it, it will grow like that.

I have many bright projects from different fields. But perhaps the brightest one is the wine store. When a client opens a wine boutique, before taking such a step, one must clearly understand who his consumer is. And many open and think that now friends and acquaintances will visit them. The first time after the opening, everything goes well, but then the business begins to make losses. Because the place is chosen too disadvantageous, from the position of traffic. A lot of money is spent on design, on the first PR, there is no clear business model, marketing is in its infancy. For many, marketing is cool stuff, posts on Instagram and “just make me a site with contextual advertising.” The complete absence of a project development strategy. In general, I would give this advice: a business is like a child, as you invest resources in it, it will grow like that.

And at the end of the interview, I would like to add: a consultant is not an enemy, not an empty phrase, not a fashionable trend, he is needed to solve strategic problems in any project. With it, the project quickly reaches a new level.

If you need help in promoting your business on the Internet, then I invite you to my consultation.

Promoting a business on the Internet, based only on your own experience and knowledge, is fraught with the fact that you can make mistakes, which can take a lot of time and money to correct.

You should not promote yourself on the Internet without having an idea of ​​\u200b\u200bhow it is done. But to consult a specialist who knows the most correct solution is the best way out. Especially in a situation of uncertainty and lack of deep knowledge of Internet marketing tools.

WHAT IS INTERNET MARKETING?

Internet marketing is a set of classic marketing tools used on the Internet to increase sales of goods or services. That is, all the methods used in classical marketing are adapted to promote a business on the Internet.

Internet Marketing are actions aimed at:

growing popularity of your company/brand/product on the Internet;

growth in sales of your product/service.

In order to independently understand the issues of promotion on the Internet, you should immerse yourself in this topic in detail and spend many hours reading professional literature. Most likely, combining your business and immersion in Internet marketing (promotion on the Internet) will not be easy - it will take some time. Another person can do this for you, and you can use your time more efficiently, for example, to develop your business and improve the professional level in your field.

An Internet marketing consultant will tell you how to promote your business on the Internet, as well as help you avoid commonplace mistakes in these matters.

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