Lecture 11 Business plan of the enterprise 11.1. The place and role of the investment project business plan in enterprise planning

Stimulating Retailers Consumer awareness and willingness to buy will mean little until Corn Crunchies gets where consumers want it to be. Therefore, it is necessary to somehow convince the trade that

Approximate data:

• Monthly income - 1,050,000 rubles.
• Net profit - 250,750 rubles.
• Initial costs - 1,999,300 rubles.
• Payback - from 8 months.

In this article, we will make detailed business plan women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service description

The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Let us remind you once again that this business plan can be applied to menswear, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur manages his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income when right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.

I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.

Today, in a broad sense, the following options for opening your own clothing outlets are being considered:

• “real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
• online stores (this may include large online stores, one-page sites or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.

Now let's look at specific store formats.

1. general store

This format is the most common. Two sub-formats can be included here, each of which has its own specifics:

• Shop located in the mall

In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placing additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.

• Shop located in a separate building

In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.

counting necessary expenses, you will need to include:

• purchase of a product range;
• rent;
• necessary equipment;
• wages staff;
• taxes.

The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".

Another very interesting option for a "real-time" store is the so-called showroom at home. This option is suitable for those who have a very small amount of initial capital. There are benefits in this case, they are quite large:

• no rent;
• no payroll costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Such stores are usually used as a source of additional income. Often such impromptu outlets are opened by hairdressers, manicurists working at home.

1. Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.

The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make the purchase of these goods via the Internet, and all the rest prefer to visit stores on their own.

From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.

Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer has placed an order.

But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:

• opening your own store;
• work as a distributor;
• work on the franchising system.

It is worth noting that the latter option is most in demand today.

According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. To exit to international level it takes 5 times more.

So, we have decided that an “offline” store can bring big profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following features:

• suitable item (60%);
• quality (15%);
• practicality (7%);
• compatibility with other wardrobe items (7%);
• exclusivity (5%);
• brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.

Thus, our store will sell women's products at an affordable price in the mall, targeting women aged 18-45.

I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs about the latent needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

External factors include:

1. Opportunities:

• high and constant demand for goods in this category;
• relative inelasticity of demand in a given market segment;
• the possibility of expanding the assortment with other categories of goods and adding items for men and teenagers to the product matrix;
• the opportunity to order goods at competitive prices.

1. Threats:

• high level competition in this market segment;
• lack of a controlled market share;
• increased competition;
• it is possible to tighten the legislation, which will create obstacles for work in this segment;
• an economic downturn that negatively affects the economic performance of the store.

Internal factors include:

1. Strengths:

• increasing the motivation to work among the staff;
• the ability to find bona fide suppliers;
• the ability to work at high wages;
• a wide range of goods;
• the ability to set a fairly wide range of prices for goods;
• convenient and advantageous location for sales;
• convenient working hours.

1. Weak sides:

• lack of experience in this field;
• lack of knowledge;
• lack of business reputation and loyal consumers;
• lack of a circle of regular customers;
• lack of a network of suppliers;
• unknown store;
• lack of trained staff.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

Through the online store, the entrepreneur will not sell products. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

1. Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail sale of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail sale of sportswear;

52.42.6 - Retail sale of hosiery;

52.42.7 - Retail sale of headwear;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail sale of footwear and leather goods;

52.43.1 - Retail sale of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in your own store in order to reflect all types of planned activities at once, and not to make changes to the documents every time.

1. An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. A certificate of entry in the general commercial register is required. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
3. You will need to obtain a permit to carry out trading activities.
4. Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
5. Be sure to have an official lease agreement, a contract for garbage collection.
6. You will need a permit for outdoor advertising, if any.
7. Do not forget to fix the KKM in the tax office.
8. Goskomstat codes will be required.
9. If you plan to sell any products that require a license, then you will need to obtain it.
10. Employees must have medical books (do not forget about the regularity of passing commissions).
11. You will need a list of goods and certificates for them.
12. Do not forget about the need for a sanitary passport.
13. For cashless payments, it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the landlord and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

• Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
• Informing your consumers through a group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to timely add to them the current and interesting information- about possible promotions. You can hold draws, for example, to receive a 50% discount.
• Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.

Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle class. price category and below average.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.

Production plan

The shop premises will have an area of ​​70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.

Wherein special costs it will not be required for repairs, but it will simply be necessary to equip it. You will need:

• signboard (40,000 rubles);
• shop windows (25,000 rubles);
• racks (20,000 rubles);
• mirrors (35,000 rubles);
• hangers (45,000 rubles);
• KKM (8,500 rubles);
• computer (30,000 rubles);
• anti-theft system (40,000 rubles).

We will also need furniture:

• shelves (15,000 rubles);
• mannequins (60,000 rubles);
• sofas (35,000 rubles).

You will also need various lamps and other ways of lighting.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. General costs for wages - 110,000 rubles.

organizational plan

Financial plan

• Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
• Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
• Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
• Profitability: 250,750/1,050,000*100% = 23.88%.
• Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.

Risks

The following risks can be identified:

1. An increase in the cost of rent.

This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties reconsider the cost of rent.

1. Increasing competition.

Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.

The following ways to overcome the situation are possible:

• develop and use a unique store concept;
• to offer its customers a unique product;
• conducting various promotions and offering discounts.

1. Unprofessionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the overall sales volume will decrease, and the business reputation may turn from positive to negative.

It is possible to overcome these risks with an integrated approach, including:

• ongoing staff training related to sales and service trainings;
• informing about the features of fabrics, materials, goods and care for them;
• development and use of financial and non-financial motivational levers;
• placement of CCTV cameras (they will also reduce the number of thefts in the store).

1. The exit of goods from fashion, their irrelevance.

This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

franchise business

You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.

Use ours to find a franchise!

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

• Capital investments: 4,485,000 rubles,
• Average monthly revenue: 4,200,000 rubles,
• Net profit: 195,000 rubles,
• Payback: 23 months.

The purpose of the business plan: Calculation of the effectiveness of investing in opening a grocery store in Ensk

Project idea

The idea of ​​the project is to open a social grocery store for low-income strata of the population in Ensk.

The opening of the store will solve the following problems:

• Decision social problems, namely the provision of low-income segments of the population with inexpensive products.
• Creation of jobs in the city.

Input data

• Type of activity: Retail trade in foodstuffs.
• Store format: Counter type trade
• Location: Ensk city (pop. 240,000), The store will be located in its own modular building. In close proximity to public transport, in a densely populated residential area.
• Square: total area establishments 180 sq.m. including the trading area of ​​the hall 150 sq.m.
• Opening hours: 10:00 to 21:00

Range:

• Food
• Vegetables
• Soft drinks
• Low alcohol drinks.
• Household chemicals
• Organizational moments business.

Business is planned to be carried out through the registration of an individual entrepreneur. As a form of taxation, a special tax regime will be chosen: UTII. Tax accounting is carried out independently using the online service "My business".

The volume of capital expenditures

According to the business plan, investments in opening a store amount to 4.5 million rubles. largest share in the cost structure is the acquisition of a modular building (48%), as well as the cost of creating a commodity stock is occupied (22%). All expenses will be financed from the savings of the business owner.

Project launch schedule

According to the schedule, the grocery store will be open 3 months in advance. All stages of work will be controlled by the owner of the business, third-party organizations will be involved to perform the work of the required special knowledge. At the same time, before giving an order for the performance of any work, commercial offers will be made (minimum 3) and the contract will be given to the company that offered the most attractive conditions.

Deciphering the stages

Registration of activities in the IFTS

To carry out entrepreneurial activities, it is planned to register with the tax office, at the place of registration of the entrepreneur. The food retail business is planned to be carried out in the form of Individual entrepreneur, as a form of taxation, a special tax regime will be chosen: Single tax on imputed income.

Location selection

It is planned that pensioners will be the main buyers, in this regard, the store must be opened in the immediate vicinity of bus stops, no more than 10 minutes walk. The ideal place to open a store is microdistricts built in the 1970-1980s, as they are home to a significant number of potential buyers(elderly people)

Acquisition of a modular building

To carry out activities, it is planned to purchase a modular building. Despite the fact that the cost of a modular building, with an area of ​​180 m 2 . is about 2.2 million rubles, its installation has many advantages compared to renting,

Advantages of a modular building:

• Can be installed in any convenient location.
• Ease of dismantling and transportation.
• The modular store is completely ready for operation and meets the requirements of SanPiN and fire service presented to grocery stores.
• Reduced total monthly expenses as no rent payments for the room. If the store is leased, then about 10-15% of the revenue goes to paying rent payments, rent land plot goes much cheaper than renting a room.

An analysis will be carried out to select a supplier of a modular building commercial offers, the search for suppliers will be carried out on the Internet. The building will be ordered from the supplier who offered the most favorable terms in terms of cost and production time.

Conclusion of a lease agreement for a land plot

To accommodate a modular building with an area of ​​180m 2, a land plot with an area of ​​200 sq.m. or more is required, with the ability to connect to a power line.

The land is planned to be leased. For the first year of operation, the lease agreement will be short-term (up to 1 year), for next year, if the activity is successful, it is planned to conclude a long-term lease agreement, with registration in RosReestre.

Transport and installation

Transportation of the modular building will be carried out by rail, installation will be carried out by the manufacturing company of the modular store.

Approvals of SES and the Fire Service

After installing the store building, you must obtain permission from the SES and the Fire Service to start work. Internal layout modular store meets all the requirements of the inspection authorities. Despite this, in order to speed up the receipt of all permits, it is planned to attract a specialized commercial firm.

Purchase and installation of air conditioning, fire alarm, video surveillance systems

It is planned that about 350-450 people will visit the store per day to create favorable climate in the store, both for customers and employees, it is planned to install a modern air conditioning system (with a heating function in winter) in the premises.

To reduce the risk of fire, it is planned to install a fire alarm. To control the work of sellers, as well as to exclude cases of theft by buyers and third parties, the store will be equipped with video surveillance cameras. The purchase and installation of the above equipment will be carried out in specialized centers that offer a full range of services: purchase, installation, maintenance.

Purchase of commercial equipment

Purchase of showcases, racks, counter, refrigeration equipment, cash registers.

The grocery store will be counter-type and divided into 5 departments. Based on this, the purchase of the necessary equipment will be carried out.

It is planned that all the necessary equipment will be purchased from one supplier, this will allow you to get a discount due to the volume.

Recruitment

The owner of the business will be responsible for finding and hiring employees.

Conclusion of contracts with suppliers

The final stage of opening a store is the conclusion of contracts. To carry out activities, it is necessary to conclude the following contracts:

• Contracts with suppliers. Currently, there are about 25 companies in the city offering food products in bulk, delivery to the store by transport and at the expense of the supplier. To create a product range, it is planned to conclude agreements with at least 7 companies, while the main emphasis will be on companies that are official distributors brands in the region.
• Contract for the removal of solid waste and garbage. SES requirement.
• Security agreement. Store installation planned panic button, if necessary, the seller can press it and within a short period of time employees of the security company will arrive at the place.
• Agreement with a bank for collection and settlement and cash services. The planned daily revenue of the store is 120-200 thousand rubles a day, so that there are no problems with storing such significant amounts, an agreement will be concluded for the collection of funds to the bank. After the funds are credited to the current account, cash will be used to pay suppliers.

Personnel plan

Shop opening hours daily from 10:00 to 21:00. To meet the requirements of the Labor Law, it is planned that employees will work in two shifts. The following schedule is suggested: One shift for two weeks, another for two weeks. After each shift, it is planned to conduct an inventory of the store's inventory.

In order to improve the quality of customer service and exclude cases of theft by employees, it is planned to introduce a bonus wage system in the store. Employees will receive a fixed salary and a bonus for meeting planned sales volumes.

Taxation

Food retail activities qualify for preferential tax treatment. To select the optimal taxation regime, the calculation of taxes paid under UTII and USN will be made. Input data:

• Revenue per month: 4,200,000 rubles
• Monthly expenses: 3,980,000 rubles
• Profit: 220,000 rubles
• Social contributions with a payroll per month 55,200 rubles
• The area of ​​the trading floor is 150 sq.m.
• Basic yield: 1,800 rubles
• K1 - 1.4942
• K2 - 0.8

Calculation of taxes for a retail store when switching to UTII

The calculation of the single tax on imputed income takes place in several stages:

• Taxable base = 150 sq.m. * 1,800 rubles * 1.4942 * 0.8 \u003d 322,747 rubles.
• Calculation of UTII tax = 322,747 * 15% = 48,412 rubles
• Adjustment for the amount of social contributions paid from the wage fund. Since the social contributions made are more than 50% of the tax, we adjust the resulting value of the UTII tax by 50% 48 412 * 50%
• The amount of UTII tax payable to the budget for the month amounted to 24,206 rubles.

Calculation of taxes for a retail store when switching to the simplified tax system

Calculation of the taxable base: 4,200,000 rubles - 3,980,000 rubles = 220,000 rubles. (The tax base for the transition to the simplified tax system income minus expenses is profit)

Calculation of the amount of tax payable: 220,000 rubles * 15% = 33,000 rubles.

As a result of the analysis of the two tax regimes, it was determined that if the store is on the UTND, the amount of tax payments will be 24,206 rubles per month, and with the simplified tax system, 33,000 rubles per month. Hence, optimal shape taxation for a retail store is UTII.

The tax on imputed tax is paid quarterly. In addition to the tax on imputed income, it is necessary to make monthly deductions from the Wage Fund to the Pension Fund, the Social Insurance Fund, and the Medical Insurance Fund. The total amount of deductions is 30% of the wage fund.

Grocery store development plan until 2015

Planned performance indicators of the enterprise for 2012 - 2015

Planned revenue for 2012-2015

The opening of the store is scheduled for September 2012, the release of the planned revenue is scheduled for the fourth month of operation, for this it is necessary that the flow of customers per day be 400 people, the average check is 350 rubles. The store's revenue is made up of the daily sales of food products by the buyer, for cash.

The revenue is stable, the activity has a certain seasonality, so in the summer period there is an increase in revenue, which is associated with an increase in the sale of beer, the same revenue growth occurs in December (the population buys groceries before new year holidays), in January of each year there is a decrease in sales. Starting from 2014, the store's revenue growth is planned to be 5%, growth is driven by inflation.

Revenue structure

The store is planning to sell the following groups of goods:

• Essential foodstuffs (bread, milk, cereals, pasta, canning products, sausage products and so on). The planned range of about 250 positions, the main emphasis will be placed on inexpensive products.
• Vegetables fruits. The main emphasis will be placed on the traditional set: potatoes, carrots, beets, onions and so on.
• Low alcohol products. Alcoholic products will be presented mainly in the economy segment. Beer will be sold both in bottles and on tap (live beer).
• Household chemicals. Mainly in the store will be presented washing powders, and detergents in the low price segment.

Planned revenue structure

Expenditure part of the activity

The expenditure part consists of the following groups:

• Production cost
• General expenses

Production cost

The cost of production includes the sale of goods at supplier prices. The following mark-up is planned for the realized product groups:

• Essential food items. Margin 5-15%, weighted average 10%.
• Vegetables fruits. Markup 20-30%, weighted average markup 25%.
• Low alcohol products Mark-up 20-30%, weighted average mark-up 25%.
• Household chemicals. Markup 15-25%, weighted average markup 20%.

The weighted average markup for all product groups is 15%.

General expenses

The following costs are included in the total costs:

• Payroll fund (salary + deductions)
• Land lease
• Utilities (electricity, heating, water supply, garbage collection)
• Administrative expenses (communications, internet, banking expenses, office supplies)
• Security
• Advertising (Radio, flyers, announcements, ticker)
• Other (expenses for maintenance accounting, minor repairs).

The structure of the general expenses of the store is as follows:

The distribution of funds received from buyers can be seen in the following chart:

87% of the funds received from customers are directed to pay suppliers, 8% is directed to the maintenance of the store. The net profit is 5% of the received funds. Such a low value of profitability is due to the fact that the margin in the store will be minimal, access to profitability will be achieved by increasing turnover.

Store self-sufficiency

Preparatory stage opening the store will take 3 months, while before the opening it is necessary to pay the lease of the land. It is planned that the store will reach self-sufficiency in the first month of operation (September 2012)

Generalized financial and economic performance indicators for 2012-2015

Payback calculation

• Project start: June 2012
• Store opening: September 2012
• Reached operational break-even: September 2012
• Achievement of forecast revenue: December 2012
• Payback date of the project: May 2014
• The payback period of the project is 1 year and 11 months
• Return on investment - 45%

Addition

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Average investment: from $5000 (flower shop)
Approximate payback period: from 1 year

It would seem: why puzzle, how to open your store?

You have chosen a product for sale, created a commodity stock, rented a room and are waiting for a well-deserved profit.

But anyone who has faced this task in practice will confirm that everything is not so simple!

To open an outlet that will bring a stable profit and will not close in six months, you need to pay a lot of effort and attention to some points.

Advantages and disadvantages of the idea to open a store

For some reason, the idea of ​​opening a store remains one of the most popular among newcomers to the business.

Although, like any other idea, it has drawbacks.

Advantages	disadvantages
Opening a store is considered one of the less stressful options for owning a business.	Some store options require significant start-up capital.
A retail business is relatively easy to scale.	It is necessary to have a "financial cushion" to finance the business if things are not going well.
Profit depends only on the desire and effort.	This business comes with a number of risks.
Store management can be completely delegated to specialists.	There is a high level of competition in trade.
Opening a store is profitable and cost-effective if you organize your business wisely.	Even if the basic rules of the organization are observed, no one can guarantee an entrepreneur 100% success.

How to choose a niche to open your store?


Choosing a niche for a business is the first step an entrepreneur takes.

In fact, further decisions depend on what products you decide to offer customers.

Lucky are those units that burn with an original and popular idea, therefore they do not suffer with a choice.

But the rest need to do analytical work, considering several points:

The level of competition.

There is already a high level of competition in trade so as not to analyze this point before organizing a business.

This does not mean that with a nearby supermarket, opening a stall is a failed idea.

It is enough to narrow the direction of work (only confectionery or bread) and things will go well.

Demand analysis.

If there are no competitors to the business at all, perhaps it simply will not find an audience?

Sometimes potentially profitable ones simply turned out to be misunderstood by Russian buyers.

And entrepreneurs had to close unprofitable business until better times.

Pay attention to whether there is seasonality in the chosen niche.

For some newcomers, simply doing business in the "off season" without preparation proved to be disastrous for the business.

If seasonality is pronounced, plan before you open a point, how you will level it.

For example, the starting budget, calculated according to the business plan, needs to be increased by another 30-50%.

Look at the resulting figure.

Do you have such capital?

Or do you have investors in mind who can provide you with financial support?

Calendar plan ideas for opening a store


A calendar plan is necessary to control the implementation of the idea to open a store.

Terms depend on the chosen niche and the expected scale.

Event	1 month	2 months	3 months
Registration and Permits
Signing a lease agreement
Execution of repair and finishing works
Interior design
Purchase and installation of equipment, furniture
Staff recruitment
Start of the advertising campaign
Store opening

How to advertise your store?


It is worth starting to advertise a future store even before you open it.

Hang a large banner with the opening date.

On X day, be sure to decorate the entrance, turn on the music, make special gifts for the first visitors.

To make your customers permanent, offer special conditions.

This may be a "Club of buyers", regular promotions, the use of discount cards.

Inform customers about discounts and sales.

To do this, you can use the distribution of leaflets, newsletters, the release of mini-newspapers of your store.

• Sales are good for most niches, but don't use them too often.

Hire promoters to hand out flyers in nearby public places.

It works well for grocery stores to distribute promotional material across mailboxes nearby houses.

Implementation steps to open your store




The steps required to open a point depend on the chosen niche.

However, some steps are common to all.

Registration and Permits

An online store can be opened without permissions, but for offline activities, you need to get a whole pile of papers.

To open a store, entrepreneur or LLC.

Each option has pros and cons, so the choice is yours to make.

• In order to register a store, you must decide on the basic information: name, legal address, founders, form of taxation, and others.
• Registration includes registration with a number of organizations, funds (pension, medical, social insurance), printing and opening a current account.
• To obtain a work permit in the selected premises, you need to pass the inspections of the State Fire Supervision and Rospotrebnadzor.
• If you are planning to use cash register, do not forget about the need to obtain permission for it.

The process of obtaining permits and other paperwork can take a long time.

Experienced entrepreneurs advise, if possible, to delegate this task to specialists.

The cost of the service is not particularly large (about 35,000 rubles), but the processing time will be significantly reduced.

Choice of location and premises


What else needs to be done before opening your store?

Decide on a location.

A novice entrepreneur may not be in a hurry to buy a territory.

It is better to start renting the right place, and then build on the success of your business.

When choosing a location, consider:

• it is important that your customers have easy access to both public and private transport;
• a big plus is the presence of crowded places nearby (crossroads, underground passages, office centers);
• evaluate whether there is enough space to organize not only the trading floor, but also storage and technical premises.

Recruitment for the store


Competently selected employees are half the success.

Do not forget about refresher courses and incentives through bonuses.

An approximate staff of a small store might look like this:

The duties of an accountant, security guard and cleaning lady are often delegated to other firms.

This saves on wages.

How much does it cost to open your store?

Open point may require both minimum investment and large costs.

It should be borne in mind that trading is accompanied by a number of risks.

And if you invest large sums from someone else's "pocket" into the business, the danger of the venture grows exponentially.

Approximately the cost of opening a store can be represented by an example:

List of estimated costs for the development of your store


Before the profit will cover the costs, the entrepreneur must have a source for investing in TT.

A rough list of monthly expenses for work looks like this:

How much can you earn if you open a store?


The potential of the store can be assessed in a month or two of work.

After the opening, strong and weak sides, which you might not have identified in the preliminary analysis.

Increase the stock of popular items, arrange a sale of stale items, expand the range and experiment with advertising.

The income from the store will depend on the chosen niche.

As a rule, it consists of several parts:

• direct profit due to the margin on the goods (on average - 40-200%);
• profit from additional services(placement of advertising brands, sale of "golden shelves", paid delivery of products);
• Income from the rental space of your store building.

Practice shows that the average store needs at least 1-1.5 years for a return on investment.

The video covers the basic steps for opening a retail store:

Before, how to open your store, the entrepreneur must weigh: will he be able to take into account all the subtleties and rules voiced above in the organization?

After all, any unaccounted for risk or error in the calculations can lead to collapse.

But with a competent and planned approach, your own store can become a source of large stable income.

So believe in yourself and succeed!

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