* Calculations use average data for Russia
Autumn is the time to start your business. Therefore, 12 profitable autumn ideas: for any budget and with detailed guide to launch.
The work does not have bad weather, which means that at any time of the year it is possible to conduct a profitable activity. It's time to think about what business is profitable to open in the fall. We have collected in the article 12 of the most profitable ideas for small businesses that will help make money in the autumn.
There are many myths about seasonal business, which is why many aspiring entrepreneurs refuse this idea. But in vain. To dispel myths and fears, first we will answer the most common questions.
Is the seasonal business profitable?
Seasonal business on average has a high profitability. Firstly, during this period, such categories of goods and services are popular, for which you can set a high margin of more than 100%. Secondly, a seasonal business usually involves a small cost to open it, so it is quite possible to recoup the investment in the first season and start making a profit. Of course, success can be achieved with proper planning: you should choose the most right time to start, optimize costs, objectively evaluate sales volumes.
What are the risks of a seasonal business
The main risk of a seasonal business lies in its specifics. What does it consist of:
Difficult to predict demand. There are some types of seasonal business that are very unpredictable due to the vagaries of nature. For example, in a rainy and cold summer it will be unprofitable to sell kvass for bottling, and warm autumn without precipitation, rubber boots and umbrellas will not be in demand. Another nuance is that this risk is very difficult to manage. And here the advice will come in handy: before implementing the idea of \u200b\u200ba seasonal business, evaluate the impact of the weather. And if it turns out that the demand for your product or service is directly dependent on weather conditions, check out the long-term forecast for the season. On the Internet, you can easily find weather forecasts for the season. Of course, these data are very approximate, but together with the statistics of previous years, they will allow you to at least somehow assess the conditions for your business.
May require knowledge. Seasonal types of business are divided into those based on the resale of some product, and those that require certain knowledge and skills in production. A banal example, if in the first case you can sell potatoes bought from farmers at the lowest cost, then it all depends on your entrepreneurial abilities. But if you suddenly decide to pick mushrooms or open your own apiary, you can’t do without special knowledge and skills. Therefore, it is worth preparing for a seasonal business in advance: in order to acquire the required knowledge or find competent specialists.
Short project implementation time. Life cycle seasonal business is 3-5 months. Therefore, there is no time for "buildup". You need to act quickly and always be ready to change your idea in accordance with market requirements.
Preparation required. The limited time for the implementation of such a business requires the entrepreneur to carefully prepare before the start of the season: the purchase of goods or equipment, the lease of premises, the search for a retail outlet - all this should be ready a few months before the start of the season. Starting a business at peak is completely wrong.
Down season. For a seasonal business, this risk is inevitable. Of course, super-successful projects at this time can count the profits and gain strength for the new season. However, everything works differently. Seasonal business, like any other, requires constant involvement - the workflow is not interrupted, it just changes.
a) retrain in a company with related activities. For example, the owner of a kiosk where cold drinks were sold in the summer can replace the assortment with tea and coffee in the autumn-winter period. These changes may require additional hardware. But these costs will more than pay off later.
b) analyze the work for the season, identify mistakes, make a plan for the upcoming season, taking into account all the mistakes made.
c) engage in business development: purchase equipment, improve business, search for suppliers and partners.
Who is seasonal business for?
Engaging in seasonal business is worth it for those who are able to quickly respond to changing circumstances and are not inclined to build long term strategies. Seasonalists do not need to calculate the break-even point, they do not set global goals, but act according to the “here and now” rule.
A seasonal business is ideal for students, any entrepreneur who is willing to devote time to their business for only a few months of the year, as well as for those who are looking for temporary income.
Business in the fall - why and how
For a long time known fact- business activity increases in autumn. The work process is being restored after the holidays, and clients are waking up after their summer hibernation and are gradually merging into social life. According to statistics, deals are most often made in autumn, shops open, and new names enter the market. Therefore, the autumn period is the time to declare yourself.
1. Mobile car wash
Investments: 100 thousand rubles.
The weather plays into your hands. Frequent rains and mud are obligatory phenomena in autumn, because of which cars quickly become dirty and require washing. Therefore, opening a car wash during this period is a great option. The stationary point of a classic car wash requires considerable effort in the organization - you need to choose the right place, prepare the site, purchase expensive equipment, and collect permits. There are many nuances. It will take more than one month to prepare everything you need. It is much easier to open an exit car wash.
Today, residents of large Russian cities are limited in their free time, so not every car owner wants to spend it on a regular car wash. So, stationary car washes are being replaced by more convenient options - mobile and dry car washes, which compare favorably with other types of such services. This concept of a car wash is convenient for both car owners, saving time, and entrepreneurs, since an on-site car wash requires a minimum of costs. In addition, the advantages of an exit car wash are:
mobility. Special equipment of an exit car wash allows you to provide services anywhere;
no complex equipment required;
low level of competition in the mobile car wash segment;
low initial investment;
average business profitability - 30%.
Exit washing can be carried out in a wet and dry way. It should be noted that one difficulty is associated with the organization of wet washing - the provision of such services in public places is prohibited by law. Therefore, we offer to organize an exit service, which involves a dry wash. The dry method of washing a car is to use products containing wax, without the use of water. The composition of the products is such that it provides the machine with protection against corrosion. The wax protects the paintwork.
We draw attention to one drawback of this washing method: it is inefficient for cars with heavy pollution, because. involves a large consumption of detergents. This should be taken into account when making a proposal.
How mobile car washes work
Mobile car wash - a service that provides car maintenance services with a visit to the address specified by the customer. Orders are accepted through calls and online applications on the company's website. Clients leave applications indicating the exact address, select the required services and receive a calculation of the cost of the order. This information goes to the washers, who promptly go to the place and provide car maintenance services. Mobile car wash dry method takes about 20-30 minutes, depending on the degree of pollution of the car.
Washers can work not only on the road, but also stationary, for example, you can organize a point in the parking lot of a shopping center. Then washing the car will become even more convenient - the car owner can leave his car for washing while shopping in the shopping center. A stationary point will double your profit. To do this, you need to contact the administration of the shopping center, discuss a commercial offer. The cost of renting a parking lot varies depending on the shopping center and its attendance. Prices can vary from 10 to 40 thousand rubles.
The car is processed according to a special technology using polymeric detergent compositions, which makes it possible not to use water when washing. Thanks to this, the cleaning of the car from dirt occurs without harm to the body and other parts. vehicle. There is nothing difficult in this technology, anyone can master it.
The list of services includes washing the body, interior cleaning of the cabin, washing rugs, disks and glasses, polishing, etc. The presence of additional services will also increase your profits. The average check for the services of an exit car wash is 500 rubles. Not the cheapest car wash option, but there are many people who are willing to pay for the convenience.
The target audience of the mobile car wash is car owners with average and above average income levels. Behavioral characteristics of potential consumers: lack of free time, making rational decisions, caring for your car, priority in the use of environmental products, when ordering again - confidence in the high quality of the services provided.
Currently, many car owners are not yet familiar with the on-site car wash service and are suspicious of the dry method, mistakenly considering it harmful and damaging the car coating. Therefore, the main difficulty in the implementation of the project is the need to promote a new type of service in the car wash market. This problem can be solved with a well-designed advertising campaign, which would focus on the safety and convenience of dry cleaning.
To promote an exit car wash, you can use: installation of billboards and signs; distribution of business cards, flyers or booklets with a discount coupon for the first wash; advertising in the media; radio advertising; outdoor advertising at gas stations, parking lots, auto parts stores; loyalty programs, promotions and so on. The use of one or another tool depends on the target audience of the institution and the budget of the project. The development of a one-page site will cost 15-20 thousand rubles. Printing and distribution of printed material - about 10 thousand rubles.
For example, specifically for the exit car wash format, it was proposed to use mobile app, which simplifies ordering and allows you to evaluate the work of the washer. However, it should be understood that the development of such an application and its promotion will cost a significant amount.
It will take an average of 1-2 months to organize and promote an exit car wash. Keep this in mind when planning your business.
What you need to open a mobile car wash
The first thing to do is to register an enterprise and open a bank account. When registering, you will need to indicate the types of activities in accordance with OKVED-2:
45.20 "Services for maintenance and repair of vehicles" - it is recommended to indicate as the main one, in addition, you can indicate:
45.20.3 Vehicle washing, polishing and similar services.
50.20.3 Provision of other types of motor vehicle maintenance services.
The next step is to find a place for a stationary point or a car on which the washer will go to order.
At the third stage, when you decide on the form and scale of the services provided, you need to find assistants. At the start of the business, you will be able to handle orders alone, but to develop the business, you will need to expand the staff of washers. The same can be said about the ways to get orders. At first, you can do without your own website and take orders by phone. But for further work, it is desirable to make a website with an order form.
Thus, total amount initial costs for equipment and materials will be 121,600 rubles. This consumption of materials is calculated for the maintenance of 400 vehicles. You can adjust the purchase amount depending on the planned sales volume. At the same time, the cost of a car wash service averages 120-250 rubles. for 1 car (depending on the list of services provided).
Also, when planning, you need to take into account the following expenses: wages for employees, advertising costs, rent (when a stationary point works), fuel consumption for field orders, income tax, depreciation of your car.
If you want to study more accurate financial calculations, we advise you to read the business plan for opening an exit car wash.
How much can a mobile car wash earn? Practice shows that one washer can service an average of 200 cars per month (that's 9 cars a day with 22 working days). If a stationary point near the shopping center works, then 15 cars can be serviced per day. Then the monthly revenue will be 100-160 thousand rubles. Subtract from this amount the cost of washing and other expenses. The entrepreneur will have a net profit of 50-100 thousand rubles.
What difficulties might you face. The main risk in this case is the insufficient level of demand. Firstly, the specifics of the dry cleaning method can scare away part potential clients; secondly, the level of demand for this type of service reacts sharply to the reduction in incomes of the population. It is possible to reduce the risk with careful planning of the company's activities and financial results, competent implementation of advertising and pricing policies, stimulating repeat orders, etc.
Another threat is the reaction of competitors. Since the automotive service market is quite saturated and the competition is high, the behavior of competitors can have a strong impact on the activities of the enterprise. The emergence of new car washes will lead to a redistribution of the customer base and profits. To minimize this risk, it is necessary to create your own client base, constantly monitor the market, implement customer loyalty programs and form competitive advantages.
However, the risks this business pay off with a high level of profit, especially at the peak of sales. Another advantage of mobile car washes as a business is that it can be carried out all year round. By opening a mobile car wash service by the beginning of the autumn season, you can make good money and use this money to develop your business.
2. Transportation of students
Investments: from 2 thousand rubles.
Car owners may find this seasonal business idea, such as transporting students, useful. In early autumn, many students begin to move from their parents' houses to student dormitories or rented housing. In all these situations, services for the transportation of things will be in demand.
This business can grow into a more serious business - transportation of nonresident students home and back for the weekend. Back in 2009, this idea was successfully implemented by an American from Baltimore. A resourceful entrepreneur, being a student, began to offer other students to give them a ride home in his car. He distributed leaflets at the university offering his services and began to earn money by taking students home.
This is how the College Shuttles project was born. At first, the entrepreneur personally transported students. To date, his company has several cars, and among the clients are students from 8 educational institutions in the USA.
This idea can take root in our country. What does it take to open a transportation business? The most important and obvious thing is that you must have your own transport. Flyers offering their services will help you find customers. It will be much easier for students to find clients. In another case, just organize the distribution of leaflets near universities and hostels.
In the event that you already have a car for transportation, investments to start will be minimal. Then you will have to spend only on printing promotional materials, which is 2-3 thousand rubles. It is much more important here to calculate the cost of gasoline and correctly set the price of services.
How to calculate the cost of a service? The average fuel consumption is 12 liters per 100 km. With a gasoline price of 42 rubles per liter, it turns out that the cost of a trip of 100 km will be 504 rubles. It is also worth adding to this 200 rubles. for other expenses (car maintenance, depreciation, etc.). Knowing the cost of the service, you can set a price. Please note that there is no need to break the price: students have a very limited budget, and many, in order to save money, will simply choose public transport like minibuses, buses or trains. Therefore, be guided by the price of a ticket for public transport. Of course, your services will cost more - because you can carry a maximum of four passengers in a regular car. But this difference should not be too big. On average, one ticket in your "student taxi" can cost 620 rubles. (subject to full load). With an individual order, the cost of the trip will be about 2500 rubles. For correct calculations, it is recommended to install a taximeter in the car (you can use applications on your mobile phone), which will accurately calculate the distance traveled and the cost of the trip at a given rate.
Thus, you can earn 15-20 thousand rubles per month, given that trips will be carried out only on weekends. And this is a good additional income.
3. Organization of autumn photo shoots
Investments: from 0 rub.
Thematic photo shoots do not lose their popularity. Therefore, the organization of autumn photo shoots for couples, children, lovers and everyone else is a sought-after product. Especially if you can think of original idea with interesting props.
If you are a photographer, you can independently organize a turnkey autumn photo session - offer options for outfits through the rental service, choose appropriate place outdoors or in a photo studio, to think over the concept, to offer the author's processing. You can cooperate with make-up artists, decorators and create a whole project where you can invite many people. This service delivery format looks like this: clients sign up for a photo project, each is given 30 minutes or 1 hour of time during which you implement your idea.
Of course, such photo projects can be arranged not only in the fall, but they are also suitable for an autumn photo session: shooting schoolchildren, stylized as the Soviet years, Halloween, in an autumn grove, etc.
If you are not a photographer, but have organizational skills, you can take over the entire organization process: finding a place, props, a photographer and a makeup artist for cooperation… I.e. become the ideological inspirer of the photo project. Your task will only be to come up with an idea, find those who will implement it, and customers. In this scenario, the cost of starting a business is minimal. Only your skills, imagination and time.
To promote your services, you will need to create an Instagram account, where you will post examples of your work, announcements, stories about the specialists with whom you collaborate on the project.
The cost of participation in such a photo project is 2-4 thousand rubles. It all depends on the complexity of the project, the cost of the photographer's services, the number of photos that the client will receive, and the time of the photo session. 4-5 orders can be realized per day. That is, you can earn 10-20 thousand rubles per day. Most of it will go to pay for the photo studio and other services involved in shooting, but about 20% will definitely be yours. If you oversee several projects and take on the development of individual orders, you can earn 30-40 thousand rubles. per month.
Investments: 60 thousand rubles. 
One of the most profitable and common areas for autumn is the sale of seasonal vegetables and fruits. At this time, farmers across the country harvest and sell it to wholesalers. The easiest option for a business is to resell products. You will need a minimum investment and a little ingenuity. To start a business, you need: a truck, wholesale suppliers and trade point. The scheme for opening is quite simple, but has some nuances.
Create an IP. If you decide to trade vegetables or fruits, we recommend that you register a business activity in order to avoid problems. To register, we contact the tax office, write an application, indicate the OKVED-2 code: “47.21 - Retail trade in fruits and vegetables in specialized stores”, pay a state duty of 800 rubles. and choose suitable system taxation (STS at a rate of 6% or 15%). It is also recommended to submit a "Notice of the commencement of activities" to the territorial department of Rospotrebnadzor. This will confirm that all trade rules and sanitary rules for the sale of food products are observed.
To trade seasonal vegetables or fruits, you need to have a minimum package of documents: phytosanitary certificates for the goods (issued by the supplier), medical book, IP registration documents.
Selecting a point of sale. You can choose a stationary point or trading format "from the car". However, please note that the latter option may violate the rules of non-stationary trade, so make sure you have all the permits in advance. Non-stationary trade is regulated by the Chamber of Commerce of the municipality, so you should obtain the appropriate permission there. If it is planned to open a stationary point of sale, it is necessary to resolve lease issues.
Purchase of goods. We will follow a simple path - this is a wholesale purchase from suppliers and further retail sales of goods. Suppliers are usually farmers. It is from them that you can buy products at the lowest cost. Another option is wholesale depots, where the products will already be with a small margin. For seasonal business, you can do without concluding any contracts. However, there is always the risk of purchasing low-quality products and fewer opportunities to get discounts on goods. Before agreeing on cooperation and purchasing goods, you must carefully study all the offers of wholesalers, analyze prices and read reviews.
Range. What to sell? In autumn, potatoes, apples and pears, grapes, cabbage, and pumpkin are in high demand.
Salesman. He's also a truck driver. He's also an entrepreneur. As you understand, this type of business can be run independently. One requirement for the seller is the presence of a medical book.
Equipment. In order to start trading in vegetables and fruits, you need to purchase auxiliary equipment: wooden boxes for storing and transporting vegetables, electronic scales, a calculator, containers for selling vegetables and fruits, packaging material.
Expenses. Let's calculate the costs of starting a business:
registration, registration of permits - 2,000 rubles.
equipment - 15,000 rubles.
initial purchase of goods - 30,000 rubles.
additional unforeseen expenses - 10,000 rubles.
Total: 57,000 rubles.
In addition to the initial investment, you need to plan monthly expenses:
purchase of goods - 50,000 rubles.
administrative expenses and taxes - 15,000 rubles.
additional unforeseen expenses - 5,000 rubles.
8. Income. Let's move on to the most enjoyable part of business planning - calculating profits. How much can you earn on the seasonal trade in vegetables and fruits? The margin for each unit of goods is 40-200%, so the business can be called profitable. The profitability of a business is 20-40% and depends on the location, customer base, purchase price, etc. On average, a retail outlet is able to bring in 150 thousand rubles per month. The net profit that will remain for the owner will be 70-80 thousand rubles. In this scenario, the initial investment will pay off in the first month of work.
Investments: from 0 rub.
With the beginning of autumn and school year the relevance of the topic of education increases dramatically. Demand for tutoring services is on the rise. Those who are older begin preparation for the Unified State Examination, and students of the lower grades require additional education. Tutoring is often associated precisely with preparing for the exam, but the lessons of music and drawing, acting and vocals are also tutoring. You can organize programming courses for the smallest, various creative circles, English courses, etc.
No special costs are required. You just need to place an offer of your services on the classifieds site, post ads next to the entrances - and wait for customers to call. Of course, you must have the appropriate education so that a parent can entrust their child to you.
You can earn good money from tutoring. The cost of one lesson is 300-600 rubles. depending on the subject, program and other factors (for example, home tutoring will cost more). You can have 3-4 students per day. With such a workload, monthly earnings will be 24-48 thousand rubles.
Investments: from 600 thousand rubles.
In autumn, a van converted into a simple dry or wet steam bath for several people can be in great demand. Principle of operation: a van drives into the courtyard of a residential area for a week or two and, with the help of a megaphone and printed advertising, attracts residents to visit a mobile bathhouse.
The temporary action factor of the action and the convenience of visiting such an institution near your home will spur the hype. The rainier autumn and closer to winter, the more profitable such a business. However, in winter the service mobile bath becomes more complicated, so for the time of frost, you can turn a bath on wheels into a stationary point.
Ready-made ideas for your business
How to open your bath on wheels
Design. This is the most milestone in the implementation of the idea. Typically, a mobile steam room consists of two rooms - a steam room and a dressing room.
When creating a bath project, consider: the weight of the structure, the load on the wheels and centers of gravity, desired power boiler or furnace. The project can be ordered from professionals who will help take into account all the nuances. If you do not want to spend time and effort on developing a mobile bath from scratch, then you can buy ready-made equipment. Its cost will be 300-600 thousand rubles. depending on the condition, size and other parameters.
Vehicle selection. Experienced entrepreneurs for a bath on wheels are advised to use cars such as GAZ 66, GAZ 3308, ZIL 131. These cars are easiest to convert into a bath on wheels. Their capacity allows serving a group of 4-6 people at the same time. The mobile bath itself is relatively cheap and very comfortable.
But there are various options for the basis of a mobile bath: a trailer, a bus, a platform frame on wheels. On the Internet you can find many ideas for your project.
Construction and equipment
The bath is built in several stages:
design and layout of the structure;
installation of stiffeners and frame assembly;
arrangement of thermal insulation;
execution of interior decoration;
installation of interior items;
implementation of external cladding.
Mobile steam rooms on wheels are mounted the way the owner wants. The construction of this kind of structure is quite within the power of any layman who knows how to hold tools in his hands.
But it is desirable to entrust the responsible business to professionals. It is better to contact large auto repair shops, where professionals can help you. After all, a bath on wheels should be developed in accordance with sanitary rules and fire safety standards.
For sheathing, choose good wood. Experienced entrepreneurs are advised to choose linden or fir for this. Do not forget to equip the mobile bath with the appropriate paraphernalia: birch and oak brooms, wooden buckets, hats, towels, buckets, and more. Construction and installation work and equipping the bath with everything you need will cost you about 200-300 thousand rubles.
Register a business. To do this, you will need to register an IP or LLC. You must also have permission to operate a mobile bath from various authorities exercising control: fire service, State traffic inspectorate, SES, permission of the local administration, documents for the car, equipment certificates.
The economic side of the issue. The initial investment in the mobile bath project will be about 600 thousand rubles. In addition, you need to calculate the operating costs, which include fuel, spare parts, firewood, advertising. Total about 25 thousand rubles. per month.
Mobile bath income. The cost of renting a mobile bath is 1000 rubles per hour. weekdays and 1500 rubles per hour on weekends. With attendance - 3 orders per day, you can earn 24 thousand rubles per week. And for the month, the revenue will be about 100 thousand rubles. We subtract expenses - 70 thousand rubles remain. net profit. This is the minimum that you can earn on a mobile bath.
Important nuances. In order for the mobile bath to serve for many years, you need to take care of it carefully. For example, provide for the installation of additional supports if you use a trailer with a bathhouse. This is to ensure that the trailer is stable and does not sway. After the procedures, the shelves and crate made of wood should be taken outside, washed thoroughly and dried in a natural way. The door of the steam room after using the bath should be opened wide, and the stove should work at minimum power.
Another important point during operation - a bath on wheels can only work in a static position. Under no circumstances should it be used while the vehicle is moving. This is a safety violation that can lead to unpleasant consequences.
Mobile bath services can be offered not only to residents of sleeping areas. It can be placed near the recreation center, reservoirs where fishermen gather, in popular places for going out into nature. To increase profits, you can offer additional services: renting a mobile bath for an event, providing massage services, a mini-bar, and more. You can read more about opening a bath on wheels.
Investments: from 0 rub.
Few people think about the fact that money literally lies under our feet. But the most enterprising can turn autumn leaves into money. This idea is not new at all, but undeservedly forgotten. It is very easy to implement: minimal investment of capital and time.
What to do? We are waiting for rainy weather, we collect fallen leaves in boxes with perforated walls. We carefully tamp, press down with a load, add fresh green grass. To speed up the process of maturation of humus and improve its quality, you need to alternate layers of garden soil and moistened leaves, as well as use crushed hardwood. You can grind the leaves using a garden vacuum cleaner or lawn mower when collecting.
However, with the usual method of creating compost, it will take a long time to wait - humus can only be sold for the next season. However, there is a little trick here: the composting process can take exactly 1 week and does not require additional space. It is already actively used abroad.
What is the secret? In equipment that you can build yourself. Metal pipes, lumber or barrels are suitable for this. You can buy the material, or you can "get" it at the lowest price or for nothing. In search of suitable containers, contact the manufacturers of dietary supplements, and pipes can be found at scrap metal collection points. The main thing here is to be smart. Then you can reduce costs to zero.
There are many videos on YouTube on how to make this equipment at home. Most of them are in English, but you can also navigate by visual material. To find a video type in the search box the query "Compost Tumbler". Here is what the device looks like.
After the leaves are loaded into the plant, it is necessary to regulate the process of compost maturation. The main method is turning, shoveling, tedding. Therefore, for convenience, it is necessary to equip the equipment with a handle that will turn the cylinder with compost.
Humus can be sold to flower growers, gardeners, including owners of nurseries, municipal housing and communal services. You can find customers by placing an ad on a specialized website. You won't be able to earn much from this. The average cost of 1 ton of compost will cost 400-500 rubles. Therefore, it is better to engage in this business as an addition to the main one. And it can also be associated with leaves.
Investments: from 15 thousand rubles.
Ecological issues have long acquired acute relevance. AT recent times most startups are based on the idea of sustainability. One such idea is to produce fuel briquettes(pellet).
An innovator in this area was the Briton Peter Morrison, who proposed to make combustible briquettes from leaves. The idea came to him in the fall, when he was cleaning the paths in front of the house from fallen leaves. Deciding to test his idea, he made a combustible tablet, which became the beginning of the Leaf Log company. To date, fuel pellets are successfully sold throughout Britain at a price of $56 for 10 pieces.
What are they? Fuel briquette is compressed dried leaves in the form of a cylinder or tablet. For gluing and improving combustible properties, wax is added to the briquettes: the most effective ratio is 70% of leaves with 30% of wax. One “eco-pole” releases about 30 megajoules of energy per kilogram. This heat is not enough to heat the whole house, but it is enough for cooking on the grill or creating a cozy fire in the fireplace.
What you need to start a leaf briquette business
Buy equipment. If we were talking about a large production, then it would be necessary to give an impressive list of what was needed, worth about 1 million rubles. But in order to start a business at home and organize a mini-production, you will need a briquetting press (hydraulic, screw or shock-mechanical) and a complex for drying the finished product. However, you can do without the latter - if it is possible to dry the material in the fresh air. It should be noted that the material must have a moisture content of not more than 13%. On the Internet, you can easily find videos that show how to make equipment with your own hands. If you do not want to spend 15-50 thousand rubles. on the equipment, you can make the equipment yourself. You can find great deals on the ad site and buy a bracket press at the lowest price.
Prepare a suitable site. For the production of fuel pellets, a place will be required for: placing equipment, drying finished products and storing them. On average, you will need 50-60 sq.m. Room requirements: good ventilation, electricity, good fire extinguishing system. Suitable premises can be rented or equipped in your own yard. If you plan to rent a production facility, then budget about 20 thousand rubles. to pay rent.
Learn the manufacturing process. We will not dwell on this point in detail here. There is a lot of useful material on the Internet that will allow you to independently study all the nuances of the process of manufacturing fuel briquettes.
Find "suppliers" of raw materials. Of course, the leaves can be collected by yourself. But imagine how much raw material it takes to make at least one bag of pellets! One log takes a big bag harvested leaves. If you decide to personally collect the leaves, there will be no time left for the production itself. Therefore, it is rational to use outside help. Conclude an agreement with parks and forestry, housing and communal services, which clean the leaves in garbage bags. Many will be happy to delegate to you the collection and export of leaves, and even receive money for this. Organize a leaf collection point where residents can donate raw materials for a small fee. And there are really a lot of raw materials. For example, in the UK, the weight of fallen leaves in the autumn is more than 1 million tons. For a small town, this figure is about 15 thousand tons of leaves.
Find customers and organize sales finished products . The main consumers of these products can be the owners country cottages, dachas, private houses, for heating of which fireplaces or boilers are used. Fuel is also useful for those who use it for kindling barbecues and barbecues. In addition, biofuels are in great demand among various agricultural enterprises, poultry farms, factories, etc. An excellent option would be to cooperate with a large enterprise, to which you will regularly carry out wholesale deliveries.
How to find clients. Send out commercial offers, try to conclude a supply agreement with stores or wholesalers. Place ads on the Internet, order an article in the media, where you tell about the benefits of your products.
What price to charge and how much you can earn. The wholesale cost of briquettes is about 5-6 thousand rubles. per ton. During the autumn season, a small production facility can produce about 150 tons of fuel briquettes. Having realized the entire volume, you can count on revenue of 750 thousand rubles. If you subtract all expenses (collection of raw materials, purchase of equipment, expendable materials, payment for advertising services, etc.), net profit will be 300-400 thousand rubles.
What difficulties might you encounter? Not every entrepreneur will be able to organize the collection of raw materials and even do it at minimal cost. It is not so easy to sell products on such a large scale. In addition, in the field of biofuel production, there is high level competition. It is not easy for a small business to survive in the market. In addition, there is a threat that your idea will be implemented by more large production, so you should think about patenting and certifying your business idea.
Ready-made ideas for your business
Investments: from 1 thousand rubles.
In rainy weather the most the best options shoes remain rubber boots. Convenient, but very unpresentable. Therefore, many fashionistas have to sacrifice comfort for the sake of beauty. But if you turn ordinary rubber boots into an original and, moreover, an exclusive wardrobe item?
All you need to get started is yours. Creative skills, purchase of conventional rubber boots, acrylic paints and other accessories for painting. This idea is suitable for those who have the skills of an artist and designer. If this is about you, feel free to try yourself in a new business! It is not difficult to implement it, and investments are required minimal. 400 rub. for a pair of boots, 500-600 rubles. for consumables.
Before painting on the surface, you need to treat the shoes with a strong yacht-type varnish. It will protect the paint layer and add gloss. However, you need to experiment with caution - rubber can be different, not every surface will "get along" with varnish and acrylic. Therefore, to begin with, we advise you to buy one pair of shoes to conduct an experiment.
You can sell your work through Instagram or any site with handmade goods. The cost of such designer boots can be 1.5-3 thousand rubles. It all depends on your ability to create an attractive product for which you can charge a high price.
Investments: from 0 rub.
The walnut consumption market in Russia is growing every year. Therefore, a business based on the sale of walnuts is seen as a promising direction.
The ideal option is not to invest a single ruble, but to receive proceeds. There is no need to create, plant and build something. Although if you grow in your garden walnuts- it will only make things easier. The idea will be relevant for those areas where a lot of hazel grows, because that's where you need to go for the "goods". Explore the surroundings outside the city - for sure you can find a large number of wild walnut trees.
Then you act according to a simple scheme: you collect nuts, peel them, and then sell them. You can harvest from them on your own or advertise in the local newspaper by organizing a reception point. The average wholesale price for the purchase of unshelled walnuts is 50 rubles/kg. . To get 5 kg of peeled nuts, it is necessary to process about 10 kg of unpeeled ones. And the cost of peeled nuts is already 150-350 rubles. per kg.
How to calculate estimated income? Let's say you bought 100 kg of nuts for 50 rubles. 500 rubles were spent on packaging. Total costs amounted to 5500 rubles. From 100 kg of nuts, 50 kg of peeled nuts were obtained. You sold them for 300 rubles. per kg. Total revenue amounted to 15,000 rubles, and net profit - 9,500 rubles. Additional income can be brought by the sale of shells and membranes to pharmaceutical companies, beauty salons. You can sell a nutshell at a price of 300 rubles. for 100 kg.
You can hand over the peeled nuts to the store, to the base, sell them via the Internet or in the market - choose what is closer to you. There is practically no excess supply on the walnut market, so there should not be any difficulties with the sale.
Investments: from 0 rub.
Autumn is the time for mushroom picking. In rainy times, this product is consistently in excess. This is one of the most available species business that requires absolutely no investment.
In Russia, mushrooms grow from early summer to mid-autumn, but each species has its own fruiting period. From the point of view of investing in a business, the main advantage of forest mushrooms over cultivated champignons and oyster mushrooms is that they do not need to build greenhouses and invest money. In the forest, everything grows by itself - come and take it for free. The extraction of forest mushrooms is not subject to licensing at the federal level: permission to collect forest gifts is issued by the local authorities, with which it is easy to negotiate, and in most cases it is not necessary at all.
The main difficulty lies in the process of picking mushrooms. It takes time, patience and some knowledge. The main condition is good orientation and knowledge. You can’t go for mushrooms without understanding them!
What mushrooms to collect? Most valuable mushroom- white. It is followed by butterflies, mushrooms, milk mushrooms, honey mushrooms, chanterelles, boletus and boletus.
Purchasing prices for mushrooms vary depending on the type (value) of the mushroom and the yield. One of the most expensive to buy is chanterelles. Along with porcini, these mushrooms are well distributed in Europe. According to some reports, 5 thousand tons of chanterelles are exported to European countries annually. The purchase price for them can reach up to 40-50 rubles per 1 kg.
Fresh mushrooms are stored for several days, so they need to be sold or processed as soon as possible. If you do not have time to sell the goods, it is better to cook them and preserve them. For cooking, a special boiler with a volume of at least 100 liters is required. Cooked mushrooms are packaged in metal barrels and transported to the plant for further conservation. Mushrooms can also be frozen and dried. When dried, mushrooms significantly lose weight (about 10 times), but the price rises to 600-1000 rubles per kg. Mushrooms are dried in a special electric dryer. Its cost is about 8 thousand rubles.
Once the mushrooms are cooked, they are packed in metal barrels and transported to the factory for further canning. At the factory, the mushrooms are sorted, preserved and sent to the shops.
How much can you earn picking mushrooms? During the season, an entrepreneur can earn 80-120 thousand rubles. The main thing is to find markets. You can sell mushrooms on your own, take them to a wholesale base or directly to production. You need to decide in advance how you will sell your products, because mushrooms are perishable goods, the shelf life is up to 3 days.
12. Selling coffee from machines
Investments: from 800 thousand rubles.
Coffee is a product of daily demand, and in autumn it becomes especially popular. Therefore, starting a coffee business in the autumn is an opportunity for a quick and successful start.
By choosing a mobile trading format, the entrepreneur will only win. Firstly, organizing and maintaining a mobile coffee shop is easier than a regular one. And it's not only the amount of costs, but also the complexity of work processes. Secondly, for the functioning of a mobile coffee shop, you will not have to recruit staff - the business owner will be able to handle it alone. Thirdly, a mobile coffee shop can move around the city, change locations and look for a better option for trading. Fourthly, having made a choice in favor of a mobile coffee shop, the entrepreneur simplifies the process of registration and collection of documentation. And with all this, he can earn a decent profit.
For the first time, this format of coffee houses appeared in Europe, from where it migrated to our country. Appeared - and firmly entrenched in the market, because there are many coffee lovers, and the climate in many cities only contributes to the demand for hot drinks. People appreciated the advantages of mobile coffee houses - the quality of the drink in them is not inferior to those served in most establishments, and its cost is lower. In addition, a mobile coffee shop allows you to make a quick purchase, and with the frantic pace of the city, this becomes a huge plus.
How to open a mobile coffee shop
First you need to purchase a car and equip it. Most often, cars of the following brands are purchased for automobile coffee shops: Renault Kangoo, Peugeut Partner, Citroen Berlingo, FIAT Doblo. The average cost of such a car is 750-800 thousand rubles. If you consider buying a used car, you can save.
In addition to the machine, you will need to purchase equipment. The most important element here is, of course, a quality coffee machine. You don’t need to save on it, because it will affect the quality of your product - which is what any consumer is guided by. A good coffee machine will cost an average of 70 thousand rubles.
In addition, batteries are needed to power the coffee machine. For uninterrupted operation for 12 hours, you will need two batteries, the average cost of each is 2 thousand rubles. You also need to equip a mobile coffee shop with a mini-fridge, dishes, posters with a price list, advertising on a car, etc. Another 20 thousand rubles should be allocated for this.
Today the market offers ready-made options mobile coffee shops. You can get acquainted with the offers of firms and choose the turnkey option to simplify the preparation process. There were offers on the Internet promising a turnkey mobile coffee shop even for 270 thousand rubles, but such ads should be carefully studied. Although they look tempting, they probably have some kind of catch. Therefore, you need to clearly understand how much a business can cost approximately and make informed decisions about buying expensive equipment.
Paperwork for opening a mobile coffee shop has some peculiarities. The list of documents includes:
A document confirming the registration of a businessman as an individual entrepreneur. To obtain it, you must contact the tax office and submit an application. You need to provide a copy of your passport, a list of selected OKVED-2 (here 47.99 is suitable - Other retail trade outside shops, stalls, markets) and the selected taxation system (in this case it is better to stay on the simplified tax system).
Permission to place the object of trade. It all depends on the installation location: if the outlet is on the sidewalk, then the application is submitted to the district administration; if on the territory of a road, then to the Highway Service.
The list of the range of products sold is submitted to the Sanitary and Epidemiological Station of the corresponding district, indicating “ retail drinks."
Certificate of conformity for the coffee machine.
Sanitary book for the worker.
Sanitary and hygienic conclusions for products (desirable).
Also keep in mind that re-equipment of a car requires re-registration with the MREO. To do this, you need to provide a supporting document in several forms: certificate of approval of the vehicle design; Act technical expertise; certificate of conformity.
It is no secret that many types of entrepreneurship are affected by seasonality. But there is also all season business bringing about all year round.
- cultivation of environmentally friendly agricultural products. Includes crop production. In the warm period, it is normal, and in the cold - greenhouse, greenhouse. Animal husbandry is also in this category.
Products such as grown without chemicals, hormones, artificial dietary supplements, genetically modified vegetables, fruits, poultry, livestock are in constant high demand;
- catering - cafes, restaurants of any category. People visit these establishments all year round. Especially if the establishments have winter and summer playgrounds;
- service sector - most services, works, services out of season. So, for example, repair, legal, psychological, medical, financial, IT, insurance, printing, educational, marketing services are always in demand;
- entertainment complexes - night clubs, bowling, billiards, indoor game attractions, karting, shooting range, etc.;
- sports, institutions (martial arts schools, fitness clubs, swimming pools, indoor playgrounds for tennis, ping-pong, squat, climbing, children's playrooms);
- relaxation, health, image establishments. These are private clinics and beauty salons, hairdressers and tattoo parlors, massage rooms, yoga courses, healing, restorative, corrective procedures;
- infobusiness - entrepreneurship in the creation, promotion of Internet resources, information products;
- also all-season business the sale of accessories acts: jewelry, belts, bags, hair ornaments;
- sale of decorative and caring cosmetics, perfumes;
- sale of elite sorts of alcohol;
- sale of cars, auto parts, goods for car maintenance;
- sale of children's products: food, toys, dishes, furniture, car seats, cosmetics, bedding and bedding;
- sale of such goods as: household appliances and computers, means of communication and office equipment, stationery, crockery, kitchen appliances, bedding, underwear, household chemicals and personal hygiene products.
The same group of goods includes furniture, home lighting fixtures, decor items, medicines for people, animals, corrective glasses, contact lenses;
- baths, saunas, hamams, sale of accessories for them, their construction at home (mini-saunas);
- rental property, intermediary services for the sale, purchase, rental of housing, offices, garages, warehouses, land.
This is not a complete list of types of entrepreneurship that fits the category " all season business».
In addition, you can even turn it into a year-round one if you move it indoors - this is what concerns street entrepreneurship.
Or vice versa, if in addition to the winter version, the summer one will also be presented. So, for example, today there are already many examples of such a business: indoor water parks, a ski club, roll parks, skating rinks, installations for skaters, rollers.
Currently all season business is the most attractive financially for the long term, because, as a rule, it requires a large investment.
This means that it also has a longer payback period, material returns. If you are looking for a quick profit with a minimum investment, then this is not for you.
Summer is a small life, as sung in the famous song of the famous bard. And we sing - l this is a great time to make money and open your own small business. What? And you will find out right now. Read on for summer business ideas.
What are the flight business ideas?
Summer business differs from business in general - seasonality. There are some types of business that are obtained only in the summer. It's like the services of Santa Claus, only the other way around. Although, with due ingenuity - mobile air conditioners or battery or cigarette lighter powered humidifiers are great business in traffic. Believe me, this is a really worthwhile business idea, if you implement it correctly.
By the way. Some readers reproach us that we are a site that publishes articles, sometimes stupid, but mostly without specifics. But, this is not a guide to action. Because, good guides cost money, and ideas are free and should generate their own ideas.
Therefore, this selection is based on simple ideas and articles published on our portal.
1.
Although work with water and earth is possible in winter, it is worth doing it in summer. In addition, the demand for this service arises in the spring and ends in the fall. Making mini-ponds with various engineering solutions- waterfalls, slides, fountains and lighting - this is a complex job that can be part of the services for landscape design, but it may be separate.
If you love water and land, know the basics, learn easily - the idea of a business is your idea.
2.
Is it possible to imagine summer without going to the beach? You can if you live in the Arctic Circle. However, judging by the statistics of visiting our site, there are no more than 3 such people here. Therefore, the beach business is very relevant for you.
The provision of small and large services, the operation of beach cafes and attractions, the rental of unusual water equipment - all this, which you can realize with a profit.
3.
A camper is a residential car trailer. You attach one to your car and drive from Moscow all the way to the outskirts, stopping and spending the night wherever you want.
Back in Soviet times, this type of recreation was promoted. And even mastered the production of campers. However, we found out that in order to operate such a trailer, you need a developed network of camper attendants. Do not understand? Drain impurities, charge gas cylinders, get power not from car batteries, but from the network, dial clean drinking water... alas, such services did not arise in the USSR.
Modern trailers are more autonomous and successfully solve the problems of the lack of commonplace amenities. Therefore, it is very relevant.
4.
An unusual solution for resorts is floating sun loungers. This business idea has been around for many years. Unfortunately, these sunbeds have not gained popularity on the beaches of our country. It probably has to do with their size. All the same, to ensure stability on the water, solid geometric dimensions are needed.
However, if you read the reviews for it, you will find an alternative solution.
5.
Summer is a hot time for students. Revived construction teams, auxiliary workers at a construction site, in the office, restaurants, bars and cafes. Wherever there is money, there are students. And that's great.
How can an ordinary student earn a million over the summer? Read. And don't say we didn't inform you.
6.
One of the oldest ideas that more and more people are embodying. Fortunately, the sale of alcoholic beverages on the beach is prohibited. However, there are still many different products and things that can be profitably sold under the hot sun to vacationers on the sand.
8.
how a little boy was able to earn a million US dollars in five years? Can't you guess?
9.
Several recipes that allow "seasonal" businessmen to work in the season and earn in the off-season. How you can make money on frozen insects, rent tools and open a sugar-free business -.
Summer business is an opportunity not to be missed, especially if you live in a resort town or village. Even in the vastness of an ordinary northern city, you can make good money in the season, if you approach business wisely.
Features of seasonal business
Unlike a seasonal business, there are reporting periods in a year-round business: a month, a quarter, a half year, a year. Seasonal business is completely limited to the beginning of the season and its end. All the features of a seasonal business are determined precisely by this time limitation. Therefore, it is important to approach each new season as a full-fledged project, the preparation of which must begin somewhere in six months. If the preparatory phase is not completed qualitatively, then at the end it will be difficult to count on the desired results.
During the year-round business, the regularity and rhythm of deliveries is very important. Seasonal business will require only the availability of goods in sufficient quantities and its receipt at the right time. Seasonal business requires uninterrupted delivery, in which the likelihood of shortages is minimized. Information logistics here should also be at the level, because the seasonal framework does not provide opportunities for rescheduling.
It is better if advertising for a seasonal business is built on images already recognizable by the consumer. If the novelty has some kind of zest, then it should be really bright and recognizable. Recognition is necessary so that customers can quickly navigate the choice.
Experienced seasonal market players know how to create the right mood by creating appropriate images. For example, it could be happy family on new model bikes you sell.
Advantages of a summer seasonal business
Seasonal business is not for everyone. Mostly, it will be good for those who can think flexibly and quickly change strategy. Seasonal workers do not set global goals, but think in terms of "here" and "now".
Summer types of business are good because they can bring profit in the shortest possible time. Any investment here will quickly pay off, because the demand for some goods and services is very high during the season.
If you choose a seasonal trade, such as fruit or flowers, then you can buy lots of goods from farmers at minimal prices. If you are going to sell ice cream or draft kvass, then the equipment can be rented, and a good choice of a point will help you quickly get a significant profit, because the margin of retail sellers is usually 30-40%.
The key to the success of any shooting range is right choice places. If the shooting gallery is mobile, then you can not wait for customers, but look for them yourself. It would be easiest to go to Kid `s camp on parent's day. After all, no one can refuse a child the pleasure of shooting. But even better is to locate the business in a favorite place of rest for the inhabitants of the city, having previously obtained permission from the local authorities and concluded a lease agreement for the land. So you can provide yourself with 50-100 customers a day.
When organizing a shooting range, it is important to pay attention to the targets. People care about what they shoot at, and if you line up empty beer cans, you risk losing customers. Today, the choice of targets is quite large. There are, for example, complex mechanical toys that "die" every time they hit.
Sale and installation of air conditioners - cool business
You can make good money in the summer heat. Starting capital to start selling air conditioners is about 10 thousand dollars.
There is very serious competition in the air conditioner sales market, so it is better to attract customers with various innovations and bonuses, for example, offering installation on an installment plan or additional cleaning systems.
An easier option is to sell fans. The initial investment here will be about 5 thousand dollars, and the profitability of such a business will be at least 40-50%.
Active leisure business (jet skiing, water skiing, etc.)
Equipment rental for active rest can be arranged near a holiday home, hotel, located next to a river, lake, sea.
The risks of such a business are very high. The profitability of rental will always depend on the weather, damage to equipment. Renting equipment for active summer recreation will also not have the highest profitability and payback.
However, you don't need a lot of capital to get started. It will be enough to start with 10 thousand dollars and move with your equipment along the beach. In the future, it will be possible to open a full-fledged water sports club with locker rooms, staff, and a wide range of services.
For one point, two bananas, two jet skis and two instructors will be enough.
Water vehicles for transportation (aquabikes, jet skis) must be registered with the relevant state authorities. Instructors must have a license to drive them.
A set of two jet skis will cost about 14 thousand dollars. During the season, the jet ski will bring a profit of at least 8-10 thousand dollars. At the same time, given the intensity of use, it will have to be repaired at least once per season. A rubber banana will cost $300-1200 and will easily pay for itself over the summer.
Possible business risks for the summer season
The main risks of summer business are usually associated with the fact that it is impossible to calculate demand in advance. For example, if the summer is rainy and cloudy, then sellers of air conditioners and ice cream may be left without buyers.
It is also necessary to accurately calculate the required number of workers. If, for example, air conditioners are stored in a warehouse, and there is no one to install them, then buyers will simply go to another seller. 
Seasonal business is divided into 2 types. This is the resale of some goods and a business that requires some specific skills. And in the second case, in order not to lose time during the season, it is important to look for good specialists in advance.
As you can see, there are many options for a summer business, each of which is capable of generating huge profits in a limited time. Contrary to the common stereotype, a summer business is not only an ice cream trade, but also many other services and goods.
Every individual entrepreneur knows that sales of his product are seasonal. Even bread, an essential daily product, has its own seasonality, as a rule, it is bought less in summer and more in winter. But on the other hand, bread kvass goes well in summer, so you can sell several products, and seasonality will not significantly affect the overall profit. There is also such a clear rule that before the holidays, which in Russia the government tries to make less often, but longer, sales increase, and after the holidays they fall.
And this is due not to the low demand for certain groups of goods, but to the general solvency of the population. After the holidays, the wallets of our fellow citizens are empty, and filling in the form of savings for serious purchases is much slower than spending money before the holidays. The same phenomenon is observed after the summer holidays. Throughout the year, buyers accumulate money for all kinds of tours and trips, and after returning from travel, many "tighten their belts" tighter. Naturally, the market for expensive goods immediately suffers, since many families at this time spend money only on food and on paying for vital services.
All these phenomena are logical and understandable, it would never occur to anyone to argue with these statements. Only some regional features can influence these processes. I can cite one amazing fact as an example. I have been in the advertising field for many years, and for as many years I have read in very respectable sources that summer is the time for radio advertising and the decline of TV advertising. And rightly so, because the needs of the viewer-listener serve as a guide. In summer, the consumer of advertising most often listens to the radio in nature, in the countryside, at picnics, and at camp sites. And the TV fades into the background. The situation changes dramatically in winter, when people sit in warm houses, on comfortable sofas.
But in small provincial towns, the worldview of entrepreneurs is so conservative that it is impossible to convince them that they should be guided by consumer interests, and not by their own. Their reasoning is different: “If I go on a round-the-world trip in the summer on an ocean liner, then everyone goes there and on the same transport, why then advertise at all. And it turns out that it is in this area that the dead season in the summer comes for the entire advertising business.
Of course, I exaggerated, but the meaning of what is happening was conveyed correctly. This phenomenon, most likely, will not be understood in progressive large cities, where the understanding of businessmen is more dynamic, where knowledge of the laws of the market is an indispensable element of entrepreneurship.
What can happen during the off-season
If your type of product is out of season, then you may encounter the following manifestations of it. A drop in sales brings to zero all your efforts to promote the product, even the highest quality product becomes unclaimed. The number of customers who turn to your company with a desire to buy something is falling catastrophically, and even fewer of those who actually buy something. Entrepreneur is shrinking working capital nothing to buy new product, update and expand the range. Competitors, in order to attract buyers, arrange price cuts, sales, you strive to do the same, lowering the price to the level of cost, but no positive effect you don't see it in sales. At this time, as a rule, large manufacturers are activated, which can offer a lower cost, which the consumer chooses, leaving behind the goods of small entrepreneurs.
What is the result of such a phenomenon? For some time, the company has been operating at a loss, there is not enough money to purchase goods, utilities, salaries of employees, as a result of which the most professional personnel are at the hands of competitors. Growing debts to creditors, banks, suppliers of products. A very unpleasant picture, which can be somewhat improved by the savings that the entrepreneur will make during the year, knowing that the "off season" will come. But preparation for this period should take place in several directions, not only in the field of the formation of money reserves.
Ways to boost off-season sales
In order not only not to drop, but also to increase sales during the period of seasonal stagnation, there are several ways. Each company can come up with their own methods. If you have never asked such a question, then start by implementing our recommendations, and later your ideas will be born.
Method one - work with the client base
If you are constantly working with both the base and clients, then it will be easier to survive the stagnation in sales. Remind your customers constantly. Correctly maintain the database of your customers and partners. Be sure to write in the customer cards such items as the birthday of the director of the company, the company itself, the date of the professional holiday, etc. These are significant positive reasons to congratulate and remind yourself of yourself. And if you have discounts, promotions, distribution of bonuses, a change in the system of cooperation, then again use the data from your database: send messages by e-mail, fax, printed letter in an envelope, by phone.
The search for new customers is very problematic, although they cannot be stopped. But if a company or an individual has already become your client once, then it is much easier to convince him of the need to re-purchase him. And on the eve of the holiday, it will be very logical and effective to turn to him, and remind him of himself, and invite him to his store. Only this appeal should be correctly drawn up, in it the client should be motivated as much as possible. How to do this - read our article on writing a commercial proposal.
Method Two - Launching a Viral Marketing Wave
You can also find a huge number of articles on viral marketing. If you do not go into theory, then you can give some advice of this kind. For the holidays, prepare a discount for customers in the event that a buyer brings a friend to you, even if he does not make a purchase. If a condition is set for a purchase, then many immediately refuse to participate in the action. Make it easier: bring a friend - 5% discount, bring a friend who bought the product - 25% discount. And it will not be expensive for you, and there will be much more chances to attract more customers to your store.
Some shops and companies offer a discount for contacting three or more friends who are subsequently referred to purchase. Someone acts even more effectively: the discount is received not by the client himself, but by his friend who comes to the same company for a purchase. All residents should be told about this action locality so that they look among their friends for those who have already bought something and received a coupon for a friend.
Method three - gifts are valuable and not very
The more valuable the gift, the more chances to attract more buyers. If you buy future gifts in the "off season" of the companies that sell them, they will cost you less. Let them wait in the wings in your warehouse. And before the holidays or your seasonal period, start a long-term promotion, during which for the purchase of a certain amount of goods you will be given the gift your customers need.
I remember the case when I came after the new year (very dead season) to a large supermarket and saw that a shelf with washing powders gathered quite a few customers. It turns out that each pack of powder came with a gift - a cleaner for sinks and stoves, and dishwashing liquid. Such a triple set caused complete delight among the ladies, and even those who did not have an urgent need for washing powder. The interests of buyers were taken into account very precisely - in the set there were only those goods that are always very necessary for every housewife!
This is how gifts should be chosen. Selling TVs - give a special screen care product in the worst case, and if possible - then a more serious gift, for example, a moving shelf for wall mounting. Trade in milk - give a jug to store it in the refrigerator. You sell clothes, so you can give a certificate for the purchase of a wardrobe in a company related to you. And that company, in turn, will give certificates for the purchase of your clothes. Such cooperation is very beneficial for mid-level entrepreneurs.
Method four - use discount cards
The benefits of issuing and distributing discount cards have long been proven. When handing such a card, be sure to ask the client to fill out a questionnaire where he will indicate his contact details - phone number, email and also birthday. Not everyone has a personal website, a fax, but it’s better not to ask for the address and passport data, this will cause questions and unpleasant impressions about the company. A discount should be provided on a discount card, and the larger it is, the more valuable the card will be for the client, the more willingly he will provide information about himself and the contacts of his friends. The accumulative discount card will encourage you to shop only in your company in order to achieve maximum discounts. And later the client will come only to you, since such a discount for this type of product will be only in your company.
Once in a small town, I saw an example of issuing discount cards that did not increase profits, but, on the contrary, reduced it and discredited the company. A network of local grocery stores issued discount cards, which they handed out with great noise and PR. It turned out that a 3% discount is provided for it, and not for all goods, but only for 3 types - for milk, bread and wheat groats. And not every day, but only on Wednesdays and Fridays. And only if total cost purchases reach 300 rubles. Pensioners and old people were completely at a loss, and even, forgetting decency, threw these cards in the face of sellers.
By making cards with a discount, make discounts without restrictions on time and types of goods. For certain types, it is best to hold promotions, and the main discount should be permanent. Promotions with discounts and gifts work very well, which are added to the main, discount one.
Method five - one-time coupon discount
This method is very popular with various large chain stores. During the period of increased sales before the holidays, customers are given coupons for a significant discount, which can be obtained after the holidays, that is, in the “off season”. Not all coupons are then collected back in the store, but there is a certain benefit from them, otherwise this type of customer acquisition would not have been used for many years in a row. Marketers have determined that the amount for which coupons are issued should be a minimum of 10%, a maximum of 25%. The only restriction that buyers need to be warned about is the limitation of the ability to use coupons by time. That is, they should only work during a downturn in sales.
At this time, many stores use the coupon method to attract customers. Therefore, in order for your company to be noticed and visited by buyers, you need to come up with a creative publicity stunt. Place more ads, its text should be as attractive as possible for potential buyers. AT short form tell in this text about the main advantages of buying from you right now.
Method Six - Think of new ways to work with customers
In anticipation of a lull in sales, prepare unusual surprises and new forms of cooperation for customers. But all this will be reduced to zero if your assortment is not updated, if the staff is rude to customers and slow in serving. If the quality of customer service is very high, then the client will go to you without any persuasion.
To maintain customer interest, you can give a small but pleasant free service in the post-holiday time, or a gift for being the hundredth or tenth customer, etc. Pay attention to competitors: if they provide additional services, then enter the same but give one or two of them free. But for this, ask your customers to give you the contacts of their friends and acquaintances in order to replenish your customer base.
Among the nice bonuses, you can offer beautiful packaging, a package or a box, they must have a company logo on them. Each visit to you the client should receive something pleasant - from a bonus when buying to a simple candy. Congratulate clients on their birthday, invite them to your company's birthday.
Do you have a seasonal decline in sales, for example, in January? Appoint Tatyana's day - the birthday of your company, conduct active preparations, accompanied by an advertising campaign. Invite clients, partners to your place, prepare gifts or animators for them, fantasize! An influx of buyers and an increase in sales are guaranteed!
If you have carefully read our recommendations, then you have drawn the right conclusion: a seasonal decline in sales is not terrible only for those companies that constantly work with client base with their customers. These directions are necessarily included in the marketing plan, and if it is not only written in your company, but also put into practice, then the “dead season” will not cause you any problems.
E.Shchugoreva
Video on how to deal with seasonality in business:
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