Artistic style briefly. Examples of artistic style. Artistic text in detail

Introduction

1. Literary and artistic style

2. Figurativeness as a unit of figurativeness and expressiveness

3. Vocabulary with objective meaning as the basis of figurativeness

Conclusion

Literature

Introduction

Depending on the scope of the language, the content of the utterance, the situation and goals of communication, several functional and stylistic varieties, or styles, are distinguished, characterized by a certain system of selection and organization of language means in them.

Functional style is a historically developed and socially conscious variety of the literary language (its subsystem), functioning in a certain area. human activity and communication created by features the use of linguistic means in this area and their specific organization.

The classification of styles is based on extralinguistic factors: the scope of the language, the topics determined by it and the goals of communication. The areas of application of the language are correlated with the types of human activities corresponding to the forms public consciousness(science, law, politics, art). Traditional and socially significant areas of activity are: scientific, business (administrative-legal), socio-political, artistic. Accordingly, they also distinguish styles of official speech (bookish): scientific, official business, journalistic, literary and artistic (artistic). They are opposed to the style of informal speech - colloquial and everyday.

The literary and artistic style of speech stands apart in this classification, since the question of the legality of its allocation into a separate functional style has not yet been resolved, since it has rather blurred boundaries and can use the language means of all other styles. The specificity of this style is also the presence in it of various figurative and expressive means to convey a special property - figurativeness.


1. Literary and artistic style

As we noted above, the question of language fiction and its place in the system functional styles solved ambiguously: some researchers (V.V. Vinogradov, R.A. Budagov, A.I. Efimov, M.N. Kozhina, A.N. Vasilyeva, B.N. Golovin) include a special artistic style in the system of functional styles , others (L.Yu. Maksimov, K.A. Panfilov, M. M. Shansky, D.N. Shmelev, V.D. Bondaletov) believe that there are no grounds for this. The following are given as arguments against singling out the style of fiction: 1) the language of fiction is not included in the concept of literary language; 2) it is multi-styled, not closed, does not have specific signs that would be inherent in the language of fiction as a whole; 3) the language of fiction has a special, aesthetic function, which is expressed in a very specific use of linguistic means.

It seems to us that the opinion of M.N. Kozhina that “bringing artistic speech beyond the limits of functional styles impoverishes our understanding of the functions of the language. If we deduce artistic speech from among the functional styles, but consider that the literary language exists in a variety of functions, and this cannot be denied, then it turns out that the aesthetic function is not one of the functions of the language. The use of language in the aesthetic sphere is one of the highest achievements of the literary language, and because of this, neither the literary language ceases to be such when it enters a work of art, nor the language of fiction ceases to be a manifestation of the literary language.

The main goal of literary artistic style– exploration of the world according to the laws of beauty, satisfaction of aesthetic needs as an author artwork, and the reader, the aesthetic impact on the reader with the help of artistic images.

It is used in literary works of various kinds and genres: stories, novellas, novels, poems, poems, tragedies, comedies, etc.

The language of fiction, despite the stylistic heterogeneity, despite the fact that the author's individuality is clearly manifested in it, still differs in a number of specific features that make it possible to distinguish artistic speech from any other style.

The features of the language of fiction as a whole are determined by several factors. It is characterized by broad metaphor, figurativeness of language units of almost all levels, the use of synonyms of all types, ambiguity, different stylistic layers of vocabulary. In the artistic style (compared to other functional styles) there are laws of perception of the word. The meaning of a word is largely determined by the author's target setting, genre and compositional features of that work of art, of which this word is an element: firstly, in the context of a given literary work, it can acquire artistic ambiguity that is not recorded in dictionaries, and secondly, it retains its connection with the ideological and aesthetic system of this work and is evaluated by us as beautiful or ugly, sublime or base, tragic or comic:

The use of linguistic means in fiction is ultimately subordinated to the author's intention, the content of the work, the creation of the image and the impact through it on the addressee. Writers in their works proceed primarily from the fact that they correctly convey the thought, feeling, truthfully reveal the spiritual world of the hero, realistically recreate the language and image. Not only the normative facts of the language, but also deviations from general literary norms are subject to the author's intention, the desire for artistic truth.

Coverage artistic speech The number of means of the national language is so great that it allows us to assert the idea of ​​the fundamental potential possibility of including all existing linguistic means (albeit, connected in a certain way) into the style of fiction.

These facts indicate that the style of fiction has a number of features that allow it to take its own special place in the system of functional styles of the Russian language.

2. Figurativeness as a unit of figurativeness and expressiveness

Figurativeness and expressiveness are integral properties of the artistic and literary style, therefore, from this we can conclude that figurativeness is necessary element of this style. However, this concept is still much broader, most often in linguistic science the question of imagery of a word as a unit of language and speech, or, in other words, lexical imagery, is considered.

In this regard, figurativeness is considered as one of the connotative characteristics of a word, as the ability of a word to contain and reproduce in speech communication a concrete-sensory appearance (image) of an object, fixed in the minds of native speakers, a kind of visual or auditory representation.

In the work of N.A. Lukyanova "On the semantics and types of expressive lexical units" contains a number of judgments about lexical imagery, which we fully share. Here are some of them (in our formulation):

1. Imagery is a semantic component that actualizes sensory associations (representations) associated with a certain word, and through it with a specific object, a phenomenon called this word.

2. Imagery can be motivated and unmotivated.

3. The linguistic (semantic) basis of motivated figurative expressive words is:

a) figurative associations that arise when comparing two ideas about real objects, phenomena - metaphorical figurativeness (boil - "to be in a state of strong indignation, anger"; dry - "to worry a lot, take care of someone, something");

b) sound associations - (burn, grunt);

c) imagery internal form as a result of word-formation motivation (play, star, shrink).

4. The linguistic basis of unmotivated figurativeness is created due to a number of factors: obscuration of the inner form of the word, individual figurative representations, etc.

Thus, we can say that figurativeness is one of the most important structural and semantic properties of a word, which affects its semantics, valence, emotional and expressive status. The processes of formation of verbal imagery are most directly and organically associated with the processes of metaphorization, that is, they serve as figurative and expressive means.

Figurativeness is "figurativeness and expressiveness", that is, functions language unit in speech with the peculiarities of its structural organization and a certain environment, which reflects exactly the plan of expression.

The category of figurativeness, being a mandatory structural characteristic of each language unit, covers all levels of reflection of the surrounding world. It is precisely because of this constant ability to potentially generate figurative dominants that it became possible to talk about such qualities of speech as figurativeness and expressiveness.

They, in turn, are characterized precisely by the ability to create (or actualize linguistic figurative dominants) sensory images, their special representation and saturation with associations in the mind. The true function of figurativeness is revealed only when referring to a real objective action - speech. Consequently, the reason for such qualities of speech as figurativeness and expressiveness lies in the language system and can be found at any of its levels, and this reason is figurativeness - a special inseparable structural characteristic of a language unit, while already the objectivity of the reflection of the representation and the activity of its construction can be studied only at the level of the functional implementation of the language unit. In particular, it can be vocabulary with a subject-specific meaning, as the main means of representation.

Lesson plan:

Theoretical block

    Linguistic features of the artistic style of speech

    Features of the artistic style and its signs

    Spheres of use of the artistic style of speech

    Art style genres

    The role of the sentence in the text

    Text-forming functions of a sentence

Practice block

    Working with texts: determining the style of the text and highlighting the language features of each of them

    Highlighting the main features of artistic style in texts

    Distinguishing substyles and genres of artistic style

    Analysis of artistic style texts

    Compilation of texts using reference expressions

Tasks for SRO

Bibliography:

1. Russian language: textbook. allowance for students. kaz. otd. un-tov (bachelor's degree) / Ed. K.K. Akhmedyarova, Sh.K. Zharkynbekova. - Almaty: Publishing house "Kazakh un-ti", 2008. - 226 p.

2. Stylistics and culture of speech: Proc. Benefit/E.P. Pleshchenko, N.V. Fedotova, R.G. Chechet; Ed. P.P. Fur coats.Minsk: "TetraSystems", 2001.544 p.

Theoretical block

Artstyle- functional style of speech, which is used in fiction. The artistic style affects the imagination and feelings of the reader, conveys the thoughts and feelings of the author, uses all the richness of vocabulary, possibilities different styles, characterized by figurativeness, emotionality of speech.

In a work of art, the word not only carries certain information, but also serves to aesthetically influence the reader with the help of artistic images. The brighter and more truthful the image, the stronger it affects the reader.

In their works, writers use, when necessary, not only words and forms of the literary language, but also obsolete dialect and vernacular words.

The means of artistic expression are varied and numerous. These are tropes: comparisons, personifications, allegory, metaphor, metonymy, synecdoche, etc. And stylistic figures: epithet, hyperbole, litote, anaphora, epiphora, gradation, parallelism, rhetorical question, omission, etc.

The style of fiction has its own specifics. It serves the emotional and aesthetic area of ​​personality activity. The main properties of the artistic style are: a) aesthetic; b) influence on emotions: with the help of artistic images, the feelings and thoughts of readers are influenced; c) communicative: the ability to evoke a response in the mind of the reader, due to which thoughts are transmitted from one person to another.

Art style

Scope of application

The sphere of art, the sphere of fiction

Main functions

The function of emotional and aesthetic impact on the reader

Substyles

prose (epic)

Dramaturgic

Poetic (lyric)

Novel, short story, story, fairy tale, essay, short story, essay, feuilleton

Tragedy, drama, farce, comedy, tragicomedy

Song, ballad, poem, elegy

poem, fable, sonnet, ode

Main style features

Imagery, emotionality, expressiveness, appraisal; manifestation of the creative individuality of the author

General language features

The use of stylistic means of other styles, the use of special figurative and expressive means - tropes and figures

The artistic style of speech is not distinguished by all scientists. Some researchers, highlighting the artistic style among the functional styles of speech, consider its main features:

    its use in works of art;

    the image with its help of a living picture, object, state, the transfer to the reader of the feelings and moods of the author;

    concreteness, figurativeness and emotionality of the statement;

    the presence of special linguistic means: words with a specific meaning, with comparison value, comparisons, words in figurative use, emotional and evaluative, etc.

Other scientists consider it as the language of fiction, and the concepts of "artistic style", "style of fiction", "language of fiction" are considered synonymous.

Instruction

This style can otherwise be called the style of fiction. It is used in verbal and artistic creativity. Its main goal is to influence the feelings and thoughts of readers and listeners with the help of images created by the author.

Artistic style (like any other) involves the selection of linguistic means. But in it, in contrast to the official business and scientific styles, all the richness of vocabulary, special figurativeness and emotionality of speech are widely used. In addition, he uses the possibilities of different styles: colloquial, journalistic, scientific and official business.

Distinguished art style Special attention to the casual and the particular, behind which are visible the typical features and images of the time. As an example, we can recall "Dead Souls", where N.V. Gogol portrayed the landowners, each of which is the personification of certain human qualities, but all of them together are the "face" Russia XIX century.

One more hallmark artistic style is a subjective moment, the presence of the author's fiction or "re-creation" of reality. The world of a literary work is the world of a writer, where reality is presented through his vision. In a literary text, the author expresses his preferences, rejections, condemnation and admiration. Therefore, the artistic style is characterized by expressiveness, emotionality, metaphor and versatility.

To prove the artistic style, read the text and analyze the language used in it. Pay attention to their diversity. Literary works use a large number of tropes (epithets, metaphors, comparisons, hyperbole, personifications, paraphrases and allegories) and stylistic figures (anaphoras, antitheses, oxymorons, rhetorical questions and appeals, etc.). For example: “a man with a marigold” (litote), “a horse runs - the earth trembles” (allegory), “streams ran from the mountains” (personification).

In the artistic style, the ambiguity of words is clearly manifested. Writers often discover additional meanings and meanings in them. For example, the adjective "lead" in a scientific or journalistic style will be used in its own direct meaning"lead bullet" and "lead ore", in fiction, most likely, will act as a metaphor for "lead twilight" or "lead clouds".

When parsing the text, be sure to pay attention to its function. If the conversational style serves for communication or communication, the official business and scientific ones are informative, and the artistic style is intended for emotional impact. His main function- aesthetic, which is subject to all linguistic means used in a literary work.

Determine in what form the text is implemented. Artistic style is used in drama, prose and poetry. They are respectively divided into genres (tragedy, comedy, drama; novel, story, short story, miniature; poem, fable, poem, etc.).

note

The basis of the artistic style is the literary language. But often it uses colloquial and professional vocabulary, dialectisms and vernacular. This is due to the desire of writers to create a special unique author's style and give the text a vivid imagery.

Useful advice

Style can be determined only by the totality of all features (functions, set of language tools, form of implementation).

Sources:

  • Artistic style: language and features
  • how to prove that the text

Tip 2: Distinctive features of the official-business style of the text

The language used in different areas of activity differs, in addition, it can be very different from spoken language. For such areas public life, as science, office work, jurisprudence, politics and the media, there are subtypes of the Russian language that have their own characteristics, both lexical and morphological, syntactic and textual. It has its own stylistic features and official business text.

Why you need a formal business style when writing

The official business style of the text is one of the functional subtypes of the Russian language, which is used only in one specific case - when conducting business correspondence in the sphere of social and legal relations. It is implemented in lawmaking, managerial and economic activities. AT writing its document and can, in fact, be both a letter and an order, and normative act.
Business documents can be presented to the court as evidence at any time, since they, due to their specifics, have legal force.

Such a document has legal significance, its originator acts, as a rule, not as a private person, but is an authorized representative of the organization. Therefore, any official business text is subject to increased requirements to eliminate ambiguity and ambiguity of interpretation. Also, the text should be accurate communicatively and adequately reflect the thoughts that the author expresses.

The main features of the official business style

The main feature of official business communication is the standardization of phraseological units used, it is with its help that communicative accuracy is ensured, which gives legal force to any document. These standard phrases make it possible to exclude ambiguity of interpretation, therefore, in such documents, repeated repetition of the same words, names and terms is quite acceptable.
An official business document must have details - output data, and specific requirements are also imposed on their location on the page.

The text written in this style is emphatically logical and unemotional. It should be extremely informative, so thoughts have strict wording, and the presentation of the situation itself should be restrained, using stylistically neutral words and expressions. The use of any phrases that carry an emotional load, expressions used in common speech, and even more so slang, is excluded.

To eliminate ambiguity in a business document, personal demonstrative pronouns (“he”, “she”, “they”) are not used, since in a context with two nouns of the same gender, ambiguity of interpretation or contradiction may appear. Consequently mandatory condition logic and reasoning, in a business text, when writing, complex sentences are used with a large number of unions that convey the logic of relations. For example, infrequently used ordinary life constructions, including unions of the type: “due to the fact that”, “for what”.

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Since ancient times, France has been considered not just a country whose inhabitants have an exquisite taste. She was a trendsetter. In Paris, as in the very heart of the country, even its own special style was formed.

Speaking of Parisian women, many people imagine a sophisticated woman, with impeccable hair and impeccable makeup. She is dressed in shoes high heels and dressed in elegant clothes in business style. The lady is surrounded by a halo of the aroma of expensive perfumes, and her gaze is directed into the distance. So what is it, the style of a Parisian?

Mandatory wardrobe items for a Parisian.

Many of the fair sex, who strive to look stylish and sophisticated every day, have a set of basic, must-have items in their wardrobe. What kind of items can be found in the closet of a Parisian?


1. Ballerinas. Contrary to popular belief, high heels are not always preferred. They're in Everyday life wear comfortable flats with thin soles.


2.Bag with long strap. A handbag thrown over one shoulder is a habit a large number residents of the fashion capital.


3.Scarf big size. A variety of voluminous scarves are preferred by residents of many countries. However, most Parisians believe that this is an indispensable and absolutely necessary accessory in the cold season.


4. Fitted jacket, raincoat or jacket. A truly French style is to wear fitted jackets. They are decorated with thin straps or worn wide open.


5.Large sunglasses. In combination with hair pulled up in a tight ponytail, bun or updo, these glasses look especially stylish and elegant.


6. Black clothes. The black color for the inhabitants of Paris is not the color of mourning. For them, he is the personification of style and grace. Therefore, to create a Parisian look, you must have black T-shirts, T-shirts, sweaters and other items of clothing in your wardrobe.

Which is unacceptable for the Parisian style.

There are things that a lady with truly French views on fashion will never allow herself to buy, much less wear. In one of the first places on the list of bad manners were too long bright false nails. Many representatives of France prefer naturalness and neutrality in everything. Including in .


A miniskirt in combination with a deep neckline is also not in the style of a resident of the fashion capital. The true one is unlikely to allow herself to look too frank and too sexy.


Bright hair color, multi-colored highlighting, flashy accessories, all kinds of bouffants and a huge amount of hair styling products. In most cases, a lady living in Paris will bypass this entire list and will only be surprised that it occurred to someone to experiment with their appearance in such a way.


The main criterion that distinguishes a true Parisian is harmony in everything: in clothes, style, look, hairstyle, accessories. She does not seek to repeat someone's image and is of the opinion that each person is unique.


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Within the framework of a particular style of speech, several genres are usually distinguished, each of which represents special form material organization. The scientific style is distinguished by a special genre diversity, which is determined by the need to convey the meaning of the provisions of science to different audiences.

Actually scientific style of speech

Most research monographs and solid scientific articles belong to the proper scientific style. The peculiarity of this genre is that such texts, as a rule, are written by professional scientists for the same specialists. Such an academic style is very often found in scientific works devoted to one issue, as well as in small essays, where the author presents the results scientific research.

Texts written in the proper scientific style are distinguished by the accuracy of presentation, verified logical constructions, an abundance of generalizing terms and abstract concepts. A standard academic text composed in this genre has a strict structural composition, which includes a title, introductory and main parts, conclusions and a conclusion.

Scientific and informative genre of scientific style

The scientific-informative genre is considered a secondary form of the scientific style of speech. It, as a rule, is compiled on the basis of some basic, supporting text. In this case, original monographs or articles are often taken as a basis. An example of texts made in the scientific and informative genre can be theses, or.

A scientific-informative text is a creatively revised presentation of the primary material, which completely coincides with it in meaning. However, it does not contain all, but only basic information, only the most essential information about the subject. Writing works in this genre requires the ability to work with scientific literature, evaluate sources and transmit their content in a compressed form without distortion.

Other genres of scientific style of speech

Linguists often combine texts of scientific-reference, educational-scientific and popular science genres of scientific style into one large group. These sub-styles are characterized by the focus of information not so much on specialists, but on those who are far from the specifics of the subject placed at the center of the publication. Importance at the same time, they have not only the results of scientific research, but also a form.

In the educational and scientific genre, most often they write study guides and texts of lectures. The scientific reference genre, characterized by extreme clarity and conciseness, is typical for reference publications, scientific dictionaries, encyclopedias and catalogues. Texts compiled in the popular science genre are less tied to special terminology. They are often used in books intended for a mass audience, as well as in television and radio programs covering scientific topics.

There are many types of text styles in Russian. One of them is the artistic style of speech, which is used in the literary field. It is characterized by the impact on the imagination and feelings of the reader, the transfer of thoughts of the author himself, the use of rich vocabulary, emotional coloring text. In what area is it used, and what are its main features?

The history of this style dates back to ancient times. Throughout time, a certain characteristic of such texts has developed that distinguishes them from other different styles.
With the help of this style, the authors of works have the opportunity to express themselves, convey their thoughts and reasoning to the reader, using all the richness of their language. Most often it is used in writing, and in oral it is used when already created texts are read, for example, during the production of a play.

The purpose of the artistic style is not to directly convey certain information, but to influence the emotional side of the person reading the work. However, this is not the only purpose of such a speech. Achieving the set goals occurs when the functions of a literary text are performed. These include:

  • Figurative-cognitive, which consists in telling a person about the world, society with the help of the emotional component of speech.
  • Ideological and aesthetic, used to describe images that convey to the reader the meaning of the work.
  • Communicative, in which the reader associates information from the text with reality.

Such functions of a work of art help the author to give meaning to the text so that he can fulfill all the tasks for the reader in accordance with which it was created.

Scope of the style

Where is the artistic style of speech used? The scope of its use is quite wide, because such speech embodies many aspects and means of the rich Russian language. Thanks to this, such a text turns out to be very beautiful and attractive to readers.

Art style genres:

  • Epos. It describes storylines. The author demonstrates his thoughts, external disturbances of people.
  • Lyrics. Such an example of artistic style helps to convey the inner feelings of the author, the experiences and thoughts of the characters.
  • Drama. In this genre, the presence of the author is practically not felt, because much attention is paid to the dialogues taking place between the heroes of the work.

Of all these genres, subspecies are distinguished, which in turn can be further divided into varieties. Thus, the epic is divided into the following types:

  • epic. Most of it is devoted to historical events.
  • Novel. Usually it is distinguished by a complex plot, which describes the fate of the characters, their feelings, problems.
  • Story. This work is written in small size, it tells about a certain incident that happened to the character.
  • Tale. It is medium in size, has the properties of a novel and a story.

The following lyrical genres are characteristic of the artistic style of speech:

  • Oh yeah. This is the name of a solemn song dedicated to something.
  • Epigram. This is a poem with satirical overtones. An example of an artistic style in this case is “Epigram on M. S. Vorontsov”, which was written by A. S. Pushkin.
  • Elegy. Such a work is also written in poetic form, but has a lyrical orientation.
  • Sonnet. This is also a verse, which consists of 14 lines. Rhymes are built according to a strict system. Examples of texts of this form can be found in Shakespeare.

The types of drama include the following genres:

  • Comedy. The purpose of such a work is to ridicule any vices of society or a particular person.
  • Tragedy. In this text, the author talks about the tragic life of the characters.
  • Drama. This eponymous type allows the reader to show the dramatic relationship between the characters and society as a whole.

In each of these genres, the author tries not so much to tell about something, but simply to help readers create an image of heroes in their heads, feel the situation described, and learn to empathize with the characters. This creates a certain mood and emotion in the person reading the work. A story about some extraordinary case will amuse the reader, while the drama will make you empathize with the characters.

The main features of the artistic style of speech

Signs of the artistic style of speech have developed over its long development. Its main features allow the text to fulfill the tasks assigned to it, influencing the emotions of people. The linguistic means of a work of art are the main element of this speech, which helps to create a beautiful text that can capture the reader while reading. Widely used are means of expression how:

  • Metaphor.
  • Allegory.
  • Hyperbola.
  • Epithet.
  • Comparison.

Also, the main features include the speech ambiguity of words, which is widely used when writing works. With the help of this technique, the author gives the text additional meaning. In addition, synonyms are often used, thanks to which it is possible to emphasize the importance of the meaning.

The use of these techniques suggests that during the creation of his work the author wants to use the full breadth of the Russian language. So, he can develop his own unique language style, which will distinguish him from other text styles. The writer uses not only purely literary language, but also borrows funds from colloquial speech and space.

The features of the artistic style are also expressed in the exaltation of the emotionality and expressiveness of the texts. Many words in works of different styles are used in different ways. In the literary and artistic language, some words denote certain sensory representations, and in the journalistic style, these same words are used to generalize any concepts. Thus, they complement each other perfectly.

The linguistic features of the artistic style of the text include the use of inversion. This is the name of the technique in which the author arranges the words in a sentence differently than it is usually done. This is necessary in order to give more significance to a particular word or expression. Writers can different options change the order of words, it all depends on the overall intention.

also in literary language deviations from structural norms can be observed, which are explained by the fact that the author wants to highlight some of his thoughts, ideas, emphasize the importance of the work. To do this, the writer can afford to violate phonetic, lexical, morphological and other norms.

The features of the artistic style of speech allow us to consider it the most important over all other varieties of text styles, because it uses the most diverse, rich and vivid means of the Russian language. It is also characterized by verb speech. It lies in the fact that the author gradually indicates each movement and change of state. This is a good help to activate the reader's tension.

If we analyze examples of styles of different directions, then identify artistic language definitely won't be difficult. After all, the text in an artistic style in all of the above features is noticeably different from other text styles.

Examples of literary style

Here is an example art style:

The sergeant walked along the yellowish construction sand hot from the scorching sun of the day. He was soaked from head to toe, his whole body was strewn with small scratches left by sharp barbed wire. The aching pain drove him crazy, but he was alive and walking towards the command headquarters, which could be seen in the distance three hundred meters away.

The second example of artistic style contains such means of the Russian language as epithets.

Yashka was just a little dirty trick, who, despite this, had great potential. Even in early childhood, he masterfully poked pears at Baba Nyura's, and twenty years later he switched to banks in twenty-three countries of the world. At the same time, he was able to masterfully clean them up, so that neither the police nor Interpol had the opportunity to catch him at the crime scene.

Language plays a huge role in literature, since it is he who acts as building material to create works. The writer is an artist of the word, forming images, describing events, expressing his own thoughts, he makes the reader empathize with the characters, plunge into the world that the author created.

Only the artistic style of speech can achieve such an effect, so books are always very popular. Literary speech has unlimited possibilities and extraordinary beauty, which is achieved through the linguistic means of the Russian language.

Artistic style is a special style of speech that has become widespread both in world fiction in general and in copywriting in particular. It is characterized by high emotionality, direct speech, richness of colors, epithets and metaphors, and is also designed to influence the reader's imagination and acts as a trigger for his fantasy. So, today we are in detail and visually examples consider artistic style of texts and its application in copywriting.

Art style features

As mentioned above, the art style is most often used in fiction: novels, short stories, short stories, short stories and others. literary genres. This style does not have value judgments, dryness and formality, which are also characteristic of styles. Instead, for him, the characters are narrative and the transfer of the smallest details in order to form in the reader's imagination a filigree form of the transmitted thought.

In the context of copywriting, the art style has found a new embodiment in hypnotic texts, to which an entire section "" is devoted to this blog. It is the elements of artistic style that allow texts to influence the limbic system of the reader's brain and trigger the mechanisms necessary for the author, due to which a very curious effect is sometimes achieved. For example, the reader cannot tear himself away from the novel, or he develops sexual attraction, as well as other reactions, which we will talk about in subsequent articles.

Art style elements

In any literary text there are elements that are characteristic of the style of its presentation. For the artistic style are most characteristic:

  • Detailing
  • The transfer of feelings and emotions of the author
  • epithets
  • Metaphors
  • Comparisons
  • Allegory
  • Using elements of other styles
  • Inversion

Let's consider all these elements in more detail and with examples.

1. Detailing in a literary text

The first thing that can be distinguished in all literary texts is the presence of details, and, moreover, to almost everything.

Art style example #1

The lieutenant walked on yellow building sand, heated by daylight. scorching sun. He was wet from the tips of his fingers to the tips of his hair, his whole body was littered with scratches from the sharp barbed wire and aching with maddening pain, but he was alive and heading for the command headquarters, which was visible on the horizon about five hundred meters away.

2. Transfer of feelings and emotions of the author

Art style example #2

Varenka, such a sweet, good-natured and sympathetic girl, whose eyes always shone with kindness and warmth, with a calm look of a real demon, walked to the Ugly Harry bar with a Thompson machine gun at the ready, ready to roll these vile, dirty, smelly and slippery types who dared stare at her charms and drool lustfully.

3. Epithets

Epithets are most characteristic of literary texts, since they are responsible for the richness of the vocabulary. Epithets can be expressed by a noun, adjective, adverb or verb and are most often bundles of words, one or more of which complement another.

Examples of epithets

Example of artistic style No. 3 (with epithets)

Yasha was just a small dirty trick, which, nevertheless, had a very great potential. Even in his pink childhood, he masterfully stole apples from Aunt Nyura, and not even twenty years had passed, when he switched to banks in twenty-three countries of the world with the same dashing fuse, and managed to peel them so skillfully that neither the police nor Interpol couldn't catch him red-handed.

4. Metaphors

Metaphors are words or expressions in figurative meaning. Found widespread among the classics of Russian fiction.

Art Style Example #4 (Metaphors)

5. Comparisons

Artistic style would not be itself if there were no comparisons in it. This is one of those elements that bring a special flavor to the texts and form associative links in the reader's imagination.

Comparison examples

6. Allegory

An allegory is a representation of something abstract with the help of a concrete image. It is used in many styles, but for artistic it is especially characteristic.

7. Using elements of other styles

Most often, this aspect is manifested in direct speech, when the author conveys the words of a particular character. In such cases, depending on the type, the character can use any of the styles of speech, but the most popular in this case is colloquial.

Art style example #5

The monk drew his staff and stood in the way of the intruder:

Why did you come to our monastery? - he asked.
- What do you care, get out of the way! the stranger snapped.
“Uuuu…” the monk pointedly drawled. Looks like you weren't taught manners. Okay, I'm in the mood today, I'll teach you some lessons.
- You got me, monk, angard! hissed the uninvited guest.
“My blood is starting to play!” the churchman groaned with delight. “Please try not to disappoint me.

With these words, both of them jumped out of their seats and grappled in a merciless fight.

8. Inversion

Inversion is the use reverse order words to enhance certain fragments and give the words a special stylistic coloring.

Inversion examples

conclusions

In the artistic style of texts, both all of the listed elements, and only some of them, can occur. Each performs a specific function, but all serve the same purpose: to saturate the text and fill it with colors in order to maximally involve the reader in the transmitted atmosphere.

The masters of the art genre, whose masterpieces people read without stopping, use a number of hypnotic techniques, which will be discussed in more detail in subsequent articles. or email the newsletter below, follow the blog on twitter and you won't miss them for anything.