Knowledge of a foreign language in a globalized world is considered mandatory for an educated person. It is good form to know at least one foreign language - English language. In this regard, many schools and courses appear in cities foreign languages, inviting as pupils both schoolchildren and students, as well as adults and even preschoolers.

So, foreign languages? The answer is in this article!

English, it is necessary to analyze the market. The future director should think about the following questions:

• What will be the format of the school? individual training or group;
• Who will be trained for: kids, schoolchildren, applicants, adults, etc., for each social group you will need to develop your own methodology and purchase separate methodological materials;
• school goal: just to teach the language, provide preparation for the Unified State Examination, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It does not hurt to check the potential demand at the first stage: to estimate the number of English language schools in the city, their occupancy, the level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate special offer, which will interest the widest audience, as well as protect yourself from the mistakes that competitors have made.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to operate educational activities.
4. Search suitable premises, lease or purchase.
5. Carrying out repairs, ordering signs.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase necessary equipment, furniture, teaching aids.
10. Active advertising, the conclusion of contracts for training, the formation of groups.
11. Starting September 1st, classes start.

School Registration

To open a school you will need:

• or . If the school is organized by several people, it is easier to organize a company. If the founder plans to work alone or with the involvement of employees, then you can limit yourself to an individual entrepreneur. When choosing, you can use the "simplification".
• Obtaining a license. For its registration, you need to contact the local department of education, they will tell you where and how to get it. Usually for this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow the issuance of certificates state sample about finishing school. You can issue it after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo recertification to verify the suitability of the position.

Room selection

it key moment to open a school, on which the success of the entire enterprise as a whole depends. There are two approaches:

• rent (or buy if funds are available) small office or rent a class at an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If a whole building is bought (for example, a former kindergarten), then it is necessary to make repairs in it in accordance with the norms of the law. For offices, there are no such strict requirements. Of course, you will have to pass an inspection of the SES and fire supervision and obtain the appropriate permits, but this is not so difficult.

Where should the building be chosen?

Experts advise to be located:

• near operating educational institutions;
• in busy and business areas of the city;
• if the settlement is small - then in the very center;
• if the city is large, then it makes sense to open several offices in different areas to cover most residents.

Optimal size premises - 50 square meters. It should be in without fail daylight.

Do not forget that it is possible will have to invest in repairs.

Purchase of the necessary equipment

Without fail you will need:

• desks and chairs;
• teaching desk and lectern;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of tenses, a list of basic irregular verbs, etc.);
• training kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The exact composition of the manuals and kits will depend on the curricula in force. Each of them will need its own set of “tools”. Curricula can be developed by yourself, taken from free sources or ordered from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this, of course, will reduce costs. However, for full-fledged work The institution will need additional teachers: at least for a wider audience coverage and profit.

A teacher should be selected according to his professional qualities and submitted portfolio, based on reviews and recommendations from his previous place of work. It is good if the teacher has been teaching classes according to the same methodology for many years. So it will be possible to get a team of multi-format teachers and expand the range of services provided.

The recruitment of teachers is an ongoing process. Optimal to accept new ones at the beginning school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

You should follow the rules:

• set depending on the load, no “equalization” - this will motivate for an additional set of students;
• one teacher - one language, one program;
• Don't forget to upgrade your skills.

Search for students

The most difficult: find those willing to learn. However, if there is a “hunger” for foreign schools in the city, then there will be no problems with the influx of students. Another thing is if the niche is occupied and quite a competitor. The following tips will help here:

The new school should offer something truly unique and interesting, there should be a feature. For example, training is conducted on computers, communication with native speakers of a foreign language is offered, intensive preparation for the Unified State Examination is carried out by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• print advertising in crowded places: at bus stops, on public boards, near schools and universities;
• on thematic sites: on city portals, in groups in social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Costs at the initial stage, if rented office space, it is planned to recruit 10 groups of 10 students, 5 teachers (not counting the director) will work in 5 programs:

• registration of an individual entrepreneur, obtaining a license in Obrnadzor - from 15 thousand rubles;
• search for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) - from 50 thousand rubles;
• purchase of the necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. - from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent - from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• - from 20 thousand rubles per person, total: from 140 thousand rubles (including taxes);
• (minimum: cleaner and accountant) - from 30 thousand rubles.

Total costs: 250 thousand rubles.

* Calculations use average data for Russia

635 800 ₽

Minimum starting capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open language school to implement a range of affordable services in the field of foreign language learning and translation in a city with a population of more than 1 million people. The main source of income of the institution is payment for teaching a foreign language.

Language schools provide a range of services for learning various foreign languages ​​for different levels of students.

Every year the popularity of language schools is growing - people are aware of the advantages of knowing a foreign language and are eager to learn it. Therefore, the linguistic school is a prestigious, sought-after and profitable type of business.

Key business benefits:

relatively small amount of capital investments;

promising direction, annual growth in demand for this type of service;

fast payback.

The premises are rented for the implementation of the project with total area 100 m2, located in one of the sleeping areas. It is planned to teach seven foreign languages ​​in various programs at the linguistic school.

The target audience is the population of the city aged 16 to 45, families with an average income.

The initial investment is 635,800 rubles. Investment costs are aimed at equipping the office and purchasing material to ensure educational process, the creation of a working capital fund. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project's operation. According to calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. Upon reaching the targets, the initial investment will pay off after 7 months of work.

2 INDUSTRY AND COMPANY DESCRIPTION

In the modern world, the role of foreign languages ​​is rapidly increasing. This trend is especially noticeable during the crisis, when interest in learning foreign languages ​​increases sharply. Analysts attribute this phenomenon to people's desire to acquire competitive advantages that will increase their value as professionals. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely while traveling abroad, someone is preparing for admission abroad or for the Unified State Examination, and for someone it is becomes a hobby.

Over the past ten years, the attitude towards the study of foreign languages ​​in Russia has changed markedly. First, the demand for this type of service has increased. Secondly, training opportunities have expanded - today the market offers various ways learning foreign languages, and everyone can find the form of education that suits him. Language schools and courses, tutors, online learning, Skype lessons with a teacher, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that it is much easier to travel knowing foreign languages;

98% of respondents said that a second foreign language would help them in their careers;

95% believe that learning a second foreign language will improve mental abilities;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth in the study of foreign languages, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by the international educational center characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is associated with the fact that the standard school curriculum and the training program at universities are inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are diverse: 26% consider a foreign language as a factor career development, 23% learn the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language while planning emigration, 8% - to pass exams at school or university, and 7% - to pass the international TOEFL exam, IELTS. 4% learn the language so that they can communicate freely while traveling.

Ready-made ideas for your business

In the Russian market, 76% of students choose English, German - 10%, and French - 7%. The remaining 7% are in Japanese, Chinese and other languages. It should be noted that the study of Asian languages ​​in recent times gain popularity.

When asked what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed to travel to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages ​​would like to acquire this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

To date, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that can create the necessary conditions. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. The number of language schools and courses in the largest cities of Russia according to 2GIS

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of learning foreign languages ​​is different, depending on the form of education - in a group, individually for one academic hour, or the purchase of everything training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

Ready-made ideas for your business

Thus, the dynamic development of the market of paid educational services in the segment of foreign languages ​​allows us to speak about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of the language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for study, as well as what audience of courses is expected - children preschool age, high school students, students or adult working people. This depends on the development educational programs, the range of services provided, the planned sales volumes, the organization of the educational process.

The most requested language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for the linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract clients, since the competition in the field of teaching foreign languages ​​is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study suitable for him at your school:

express training in fluency in colloquial speech;

English for children;

preparation for exams USE, TOEFL, IELTS;

intensive teaching of a foreign language;

group and individual sessions;

specialized business English courses;

family education (with the possibility of drawing up a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff composition, etc.

This project involves the opening of a language school offering the following types educational services:

General curriculum for English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes spoken language and grammar base. For the English language, the choice of a program is assumed depending on the level of knowledge - initial, basic, advanced;

The intensive (accelerated) English language training program includes three levels - elementary, basic, advanced;

Preparation for exams USE, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparing students for passing the OGE and USE. It is expected that there will be group individual courses;

Spoken English. The course is focused on expansion vocabulary and living practice of communication;

Business English. The course includes the study of grammar, the expansion of vocabulary, the study of specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Training is built on alternation learning activities and various games, which allows students to effectively learn the material.

Translation services - written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese languages and vice versa. Translation in progress various kinds documentation, advertising and other texts.

Ready-made ideas for your business

In accordance with the specified list of services, the required area office, the staff is formed, the schedule of classes is drawn up and the marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the population of the city aged 16 to 45 years, families with an average income.

Corporate identity, a catchy name and logo are of great importance for a language school, therefore, before launching a project, it is recommended to work on naming and creating an image. The help of naming specialists will cost an average of 6,000 rubles - the cost includes the development of a brand, logo, name.

The location of the language school also plays an important role - it is necessary that students have easy access to the school. It is advisable to choose an office in a passable place, on a crowded street. Placing a school in a residential area will become a competitive advantage, since the proximity of the school to home for some consumers is a determining criterion when choosing.

Near the school it is necessary to place a sign indicating the location of the language school. Coordination, production and installation of an advertising sign will cost about 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. For this, it is envisaged: distribution of promotional leaflets, posting ads in the elevator. The budget for this type of advertising will be about 10,000 rubles. In order to form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on social networks, the “bring a friend - get a discount” promotion, etc.

You must also create a group or profile on popular social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information- these can be exciting videos in a foreign language, Interesting Facts about languages ​​of the world, useful infographics, etc. Marketers note that the provision of useful and, most importantly, free information by a company increases the degree of loyalty potential clients. Through social networks it is convenient to carry out various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the reputation of the school, but also simplify the process of informing about the services. On the site, users will be able to read the description of each course, see the class schedule, see prices, take a test to determine the level of preparation, find out the contacts and location of the school, get acquainted with the teaching staff. Creation and promotion of the site will be approximately 50,000 rubles.

It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result. However, it should be understood that for a language school, as for any service sector, the most effective way advertising is word of mouth. Therefore, the best advertisement for your language school is qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration in government bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming the passage of a particular language course. To issue a state-recognised document on completion of studies, you must obtain a license from the local department of the Ministry of Education. Most simple option is the organization of a language school with individual teaching activities - in this case a license is not needed, but there will be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
• Additional education for children and adults, other, not included in other groups
• Activities for translation and interpretation.
• Location and choice of office. A good location implies proximity to educational institutions, shopping centers, crowded streets. It is desirable to have free parking and convenient transport interchange. Also, when choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other specifications. The optimal size of the room for a language school is from 100 m2 - this area is enough for two classes and a reception room with a reception. If it is intended to provide individual training services, it is recommended to provide a small office for this.

For the implementation of this project, it is planned to rent an office with an area of ​​100 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English classes, where classes will be held daily. The second room will be used for classes in other languages. This division will allow you to correctly design the space and facilitate the scheduling of classes.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. You can search for employees in the following ways: on specialized sites; collecting information through acquaintances; monitoring of teachers of general education and private schools with a subsequent job offer.

The composition of teachers determines the schedule of the language school. It is assumed that the work schedule will be from 10:00 to 20:00 seven days a week, since the availability of weekend groups will allow serving large quantity clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge gained during the course. Recruitment in groups is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large groups of 8-16 people. Recommended even number students in a group, since in the learning process it is often necessary to divide the group into pairs to complete tasks, which increases the effectiveness of such training.

Table 2 shows the sales plan and revenue calculation for the first year of the language school. The implementation plan is drawn up taking into account the mode of operation, the number of courses implemented and their duration. For example, an intensive English course takes 72 academic hours, and general course- 144 hours.

Table 2. Implementation plan for the first year of the language school

6 ORGANIZATIONAL PLAN

For the functioning of the language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and the impression of the school as a whole depend on their professionalism and sociability. Based on the implementation plan drawn up, the language school needs to hire 2 teachers in English and 1 teacher in each of the other foreign languages. In this way, Teaching Staff will be formed from 8 specialists.

When choosing teachers, the following requirements must be met: higher education (preferably linguistic), excellent knowledge of spoken and written languages, two years of experience, and a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. Administrator requirements are limited high level discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. The cleaning lady and the accountant are expected to be part-time.

A head of school is also needed, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will amount to 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Staff of the language school

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of furniture, technical equipment of the office and the purchase of educational material. Approximately 54% of the initial investment is for office furniture and equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in table 5. Of these, almost 70% of the costs are wages employees. Depreciation is charged on a straight-line basis over 5 years. AT monthly expenses it is also necessary to provide for the cost of updating methodological material because it is an important element of the learning process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The volume of planned revenue is 660416 rubles per month. It is planned to reach the planned indicator for the fourth month of the school's work.

8 PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year - 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Opening a language school comes with the following external risks:

high competition in the current market of paid educational services. Price monitoring, well-thought-out pricing and advertising policy, determination and implementation of one's competitive advantages will help to reduce this risk;

an increase in the cost of rent, which will increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

risks under contracts with suppliers teaching materials. It is possible to reduce this risk if the requirements of the Civil Code of the Russian Federation and other legislative acts are observed when concluding contracts, the choice of reliable suppliers, the determination of the amount and procedure for compensation by the supplier of the damage caused;

seasonality of the business, which reduces the demand for educational services during the summer months. It is possible to mitigate the risk when developing a marketing strategy, an effective advertising policy that involves holding promotions and bonuses.

Internal risks include:

non-fulfillment of the planned sales volume. This risk can be reduced with effective advertising campaign and a competent marketing policy, involving various promotions and bonuses;

shortage of qualified specialists. This risk will be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees for interviews, cooperation with universities that train translators and foreign language teachers;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, obtaining feedback from the customers of the establishment and taking corrective actions.

The number of language schools in Moscow is growing in geometric progression, there is no shortage in this market, but demand remains fairly stable. Knowing only English is no surprise. School owners are ready to offer clients Arabic business and conversational Hindi.

To launch budget language courses costing 5,000 rubles for 16 academic hours, according to H&F calculations, you will need start-up capital in the amount of 300,000 rubles. With proper promotion, the business will begin to bring stable income from 100,000 rubles in six months and after the same amount, it will pay off the investment.

room

For a small language school, a room of 150 sq.m. will suffice. (approximately five working audiences). It should have an office layout and good sound insulation, otherwise it will be impossible to conduct classes if they decide to conduct an audition or watch a movie in the language being studied behind the next wall.

Better not to be in office building. If this is still unavoidable, you should take care of a separate entrance. Issuing passes for people who spontaneously decided to visit the school, and meeting security guards for foreigners who do not carry passports with them takes a lot of time. Classes and cinema clubs can drag on until late at night - students and teachers should have access to the school at any time.

Two more desirable conditions: proximity to the metro and location in the first line of houses. However, the main contingent at the initial stage is those who live or work nearby. Therefore, the location in the center of the area may be more important than the proximity to the metro. Although it is still better to open a school in a conspicuous place, in order to notify people in the area about it, a sign will help - the most cheap look advertising.

On average, renting a room with all the listed characteristics will cost 90,000-150,000 rubles per month. Directors of language schools are recommended to pay for rent only on non-cash payment. In case of problems with the owner of the premises, you will always be able to defend your innocence in court.

School owners are advised to rent a room adapted for classes, that is, in accordance with sanitary and fire standards. And there are a lot of subtleties in these matters: the number of toilets, the locker room, the number of meters per student, different registers, lighting levels, certificates for furniture, etc.

Repair

Cosmetic repairs, if required at all, can be done on your own. The equipment of one office, according to H&F estimates, will take 40,000 rubles. This includes the cost of furniture, listening equipment, a magnetic whiteboard and the markers themselves, which, by the way, are used up very quickly. Installation of air conditioners, without which group classes in small classrooms are unthinkable, will cost another 17,000 rubles per class. The maintenance of one cabinet per month costs 3,000 rubles.

The documents

There is no single organizational and legal form of activity suitable for all language schools. Her choice directly depends on the goals of the school and the audience with which she works. For small educational institutions with a small flow of students, the IP form is suitable. More large companies working with corporate clients, it is more convenient to register as a NOU (NOCHU) - a non-state educational private institution.

NOCHU requires obtaining a license, and this is a rather lengthy process (from the moment of renting the premises to obtaining a license, the period will be about six months), because:

1.5 - 2 months - registration of NGOs in the Ministry of Justice

1-1.5 months - obtaining sanitary and fire certificates

2 - 2.5 months - getting a license

However, there is an opportunity to cheat here, for example, start working as an individual entrepreneur while the process drags on. In the absence of a license, the school has the right to conduct consulting activities, and this implies the lack of a clear schedule, lack of lesson plans, and so on.

Other expenses

Staff

The minimum rate for a Russian-speaking teacher is 700 rubles per academic hour. In most schools, it is customary to pay right after the lesson. Thus, for a 90-minute lesson, the teacher needs to pay 1,400 rubles. The rate of native speakers varies from 1,500 rubles to 2,000 rubles per academic hour. The British are the most expensive, the demand for them among students is especially high - for an hour and a half lesson with a group, they ask for 5,000 rubles.

Ilya, good evening

If you have the appropriate education, register as an individual entrepreneur, and teach yourself, then you do not need a license.

80.42 Adult education and other types of education n.e.c.

This grouping includes:
- education for adults who do not study in the system of regular
general education or higher professional education. Education
may take place in daytime or evening classes at schools or
special institutions for adults. The training programs can
include both general education and special subjects,
e.g. computer education for adults
- additional education for the purpose of comprehensive satisfaction
educational needs of citizens, society, state,
carried out in educational institutions of additional
education, as well as through individual pedagogical
activities
- all types of training on radio, television, computer networks, etc.
This grouping does not include:
- higher vocational education, see 80.30
- activities of dance schools, see 92.34.2
- training activities in sports and games, see 92.62

Was the lawyer's answer helpful? + 0 - 0

Was the lawyer's answer helpful? + 1 - 0

Collapse

received
fee 33%

Lawyer, Moscow

• 7.0 rating
• expert

At the same time, licensing is required for the implementation of educational programs. As before, educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education are still not licensed; activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs; individual labor pedagogical activity.

However, there is no direct indication of this in the Regulations. (I repeat that this norm was inactive in this moment Licensing Regulations)

It is assumed that activities not listed as licensed are not subject to licensing. Only educational activities are listed as licensed.

Educational activities include the provision of services for the implementation of educational programs in accordance with the list attached to the Regulations (clause 3 of the Regulations). It includes the following programs (Appendix to the Regulations):

1) the main general educational programs of preschool education;

2) basic general education programs of primary general education;

3) basic general education programs of basic general education;

4) basic general education programs of secondary general education;

5) basic professional educational programs of secondary vocational education - training programs for skilled workers and employees;

6) basic professional educational programs of secondary vocational education - training programs for mid-level specialists;

7) basic professional educational programs of higher education - bachelor's degree programs;

8) basic professional educational programs of higher education - specialist's programs;

9) the main professional educational programs of higher education - master's programs;

10) the main professional educational programs of higher education - programs for the training of scientific and pedagogical personnel in graduate school (adjuncture);

11) basic professional educational programs of higher education - residency programs;

12) the main professional educational programs of higher education - programs of assistantship-internship;

13) main programs vocational training- programs of vocational training in the professions of workers, positions of employees;

14) basic vocational training programs - retraining programs for workers, employees;

15) basic vocational training programs - advanced training programs for workers and employees;

16) additional general education programs - additional general developmental programs;

17) additional general education programs - additional pre professional programs(the list of such programs in the field of arts was approved by the Order of the Ministry of Culture of Russia dated July 16, 2013 N 998);

18) additional professional training programs;

19) additional professional programs for professional retraining;

20) educational programs aimed at training ministers and religious personnel of religious organizations.

If your activity does not fall under one of the above points, licensing is not required.

Was the lawyer's answer helpful? + 0 - 0

Collapse

received
fee 33%

Lawyer, St. Petersburg

• 7.3 rating

Make out. Only they will not be teachers, they will be consultants, methodologists. An individual entrepreneur can hire people.

Was the lawyer's answer helpful? + 0 - 0

Collapse

Provorova Anna

Lawyer, Moscow

• 5390 responses

  3281 reviews

Of fundamental importance is the ability to hire other people.

If you enter into agreements with IP teachers, then a license is also not required. And if you hire teaching staff for employment contract then licensing is required.

Was the lawyer's answer helpful? + 0 - 0

Collapse

received
fee 33%

Lawyer, Moscow

• 7.0 rating
• expert

Addition: the ability to hire other people is of fundamental importance. How to work alone is more or less clear to me. I would like to organize courses where several teachers will work.

If this is an educational activity, then, except for the case when you carry it out on your own, a license is required (there is also an exception for Skolkovo, but, I think, is not relevant in the context of this issue).

Another question is whether your language teaching activities, including those involving third parties as consultants, will be educational. If this is not considered an educational activity, let's say it will be a language club of interest, a license is not needed.

Was the lawyer's answer helpful? + 0 - 0

Collapse

Clarification of the client

Thank you for your responses!

If I understand correctly everything that I have been able to answer so far: if the activities of the courses do not fall into the list of services for the implementation of educational programs from the list you specified, and the employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist?

That is, the organizer is an individual entrepreneur ("OKVED 80.42. Education for adults and other types of education not included in other groups", for example) and several hired consultants. And the main thing in all this is the lack of "educational activity" by definition?

received
fee 33%

1) Is it required to obtain a special license for educational activities? Is it possible, under such initial conditions, to work within the framework of consulting activities?

No, in this case a license is not required, since there is no educational activity itself. First, none of the educational programs is being implemented. and secondly, no certification is expected. nor the issuance of the corresponding document.

2) If possible, what is the best way to register: as an individual entrepreneur or as an LLC?

There are pros and cons to registering both an LLC and an individual entrepreneur.

Pros: fewer risks (in the event of a debt, an LLC can only answer with its own property, in the absence of it, an LLC can be bankrupted or simply abandoned by transferring property without consequences), according to statistics, clients turn to legal entities more often than entrepreneurs.

Cons: the need to keep accounting records, more complicated registration compared to an individual entrepreneur, administrative responsibility is several times higher compared to an individual entrepreneur, the possibility of bringing the head of an LLC to criminal liability under Art. 315 of the Criminal Code of the Russian Federation.

Pros: no need to keep accounting records, simplified creation procedure, administrative responsibility is less than that of a legal entity, the impossibility of holding an individual entrepreneur liable under Art. 315 of the Criminal Code of the Russian Federation.

Cons: if there is a debt, the IP is liable with all its property for debts, including property registered to an individual.

Based on this, in my opinion, it is still preferable to choose an IP.

3) Which OKVED codes are better to choose?

OKVED 80.42 - yours.

Was the lawyer's answer helpful? + 1 - 0

Collapse

Clarification of the client

Provorova Anna

Lawyer, Moscow

• 5390 responses

  3281 reviews

Or are some checks still possible, the discovery of this very “educational” component in our activities and subsequent fines?

If you do not issue any documents on the completion of your courses, then none of the inspection and control bodies will sit in your classes to identify educational activities. Therefore, there will be no penalties for you.

Was the lawyer's answer helpful? + 0 - 0

Collapse

received
fee 33%

Lawyer, St. Petersburg

• 7.3 rating

Thank you for your responses! If I understand correctly everything that I have been able to answer so far: if the activities of the courses do not fall into the list of services for the implementation of educational programs from the list you specified, and the employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist? That is, the organizer is an individual entrepreneur (“OKVED 80.42. Education for adults and other types of education not included in other groups”, for example) and several hired consultants. And the main thing in all this is the lack of "educational activity" by definition? Or are some checks still possible, the discovery of this very “educational” component in our activities and subsequent fines?

It's quite real option. I myself go to the same English courses now))

Was the lawyer's answer helpful? + 0 - 0

Collapse

Clarification of the client

Thank you! This is very important note:) If there are such examples from life, it will already be a little easier to start a business.

Lawyer, Orel

If you do not plan to confirm your knowledge in any way and generally point to educational activities, an individual entrepreneur (on the simplified tax system) may suit you - creating a club of language lovers (organizing seminars, round tables, trainings).

The difference between LLC and IP on: ipipip.ru›

74.84 Provision of other services. This activity is not licensed.

Was the lawyer's answer helpful? + 1 - 0

Collapse

Clarification of the client

received
fee 33%

Lawyer, St. Petersburg

• 7.3 rating

As I understand it, hiring employees as consultants (fundamentally not teachers!) Should also not be any particular problems?

YOU can call them teachers, the point is not in the name. And the fact that they will advise, provide tutoring, and this is what should be indicated in the contracts with them, and not teaching within the framework of general education programs. But it’s better not to use this word, call them consultants, I think they don’t care, the main thing is that the work is paid))))

Was the lawyer's answer helpful? + 1 - 0

Collapse

Lawyer, Orel

Do not list any activity subject to licensing. Less supervision.

Was the lawyer's answer helpful? + 1 - 0

Collapse

received
fee 33%

Thank you! As I understand it, hiring employees as consultants (fundamentally not teachers!) Should also not be any particular problems?

No problem. Sole proprietorship has the right to use hired labor.

Was the lawyer's answer helpful? + 0 - 0

Collapse

received
fee 33%

Lawyer, Moscow

• 7.0 rating
• expert

Responsibility for carrying out entrepreneurial activities without a license (including educational) is provided for in Art. 14.1 of the administrative offenses and provides for citizens a fine of up to 2,500 rubles , but for violation of the conditions stipulated by the license up to 5,000 rubles.

Citizens mean, among other things, those who lead entrepreneurial activity without forming a legal entity, that is, individual entrepreneurs.

For legal entities conducting educational activities without obtaining a license, the amount of fines is from 40,000 to 50,000 rubles.

Was the lawyer's answer helpful? + 1 - 0

Collapse

Clarification of the client

That is, if I am engaged in "advising" and "providing other services" (like my hired employees) - is this not a threat to me? Of course, I am not going to engage in education within the framework of the above programs. There are none, preparatory materials for any programs whatsoever. As well as certifications for them. There will be several tutors with their personal experience. And let it be the "Foreign Languages ​​Lovers' Club", it doesn't matter either.

Fundamental is the very possibility of tutoring (and hiring employees) in a way that does not require special licenses. How it will be called is not very important to me. It is important that this suits me, employees, customers and regulatory authorities (if they are suddenly interested).

Yes, in fact, people will be taught there. But if, from the point of view of the law, this is not considered a full-fledged "education", but only "consulting", etc. - it will be just fine.

Provorova Anna

Lawyer, Moscow

• 5390 responses

  3281 reviews

Was the lawyer's answer helpful? + 1 - 0

Collapse

Clarification of the client

Yes thank you! On the this moment I'm leaning towards this option.