What do you need to start a flower business? How much does it cost: basic and related costs. Pitfalls in opening a flower business

How to start a flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will talk about the aforementioned right approach, which will allow you to get the maximum possible profit from trading such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering an enterprise, it is necessary to purchase a cash register, as well as register a cash register with the tax office. Self-registration will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area), a package of documents must be present, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

Other documents (lease agreement, certificate of registration of KKM, cash register) is also preferably kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. Essentially a car trailer.
• In the pavilion. small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• AT mall.

Lowest rent- in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends on the correct choice of the location of the premises intended for a flower shop of any level.

Neighborhood with a metro station is not always great advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is on highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but it will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the assortment at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Right next to a public transport stop, where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need of any trade organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If needed redecorating, some alterations, it will take a month. Refusal of the landlord in the standard requirement is the reason not to rent the premises. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times they don't even practice it.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas the best option is the trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• Rose ( burgundy, white, pink, yellow, motley).
• Spray rose (pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large refrigerator.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen costs associated with salary personnel. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors in". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. Planning the movement of funds this aspect It must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

in the flower business this process required and must be completed on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Do not wait until the presentation is lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then descending: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

Most profitable option in all respects there will be a choice of a large area located on the ground floor of the mall, as close as possible to the central entrance group . Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

Several immutable rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get ready business model, with a detailed description of where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how for this information you have to pay (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

Comparative table of opening a franchise store and independently (according to the Mnebuket presentation)

Many entrepreneurs have made a fortune in the sale of flowers, but this is not an easy business. How to open a flower shop from scratch so that the outlet quickly pays off and begins to bring stable income? It is necessary to take into account the peculiarities of this area of ​​\u200b\u200bactivity. Specificity flower shop in perishable goods - unsold sluggish flowers bring losses. Competition in the flower trade is high, but the demand is constant. There are several directions of this business: a flower kiosk, a salon or an online store.

The article is devoted to the flower business: opening and registration, financial expectations in the form of a business plan and the secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of IP and extract from ERGULE.
• Tax registration: OKVED code 52.48.32 (trade in flowers, seeds and fertilizers).
• The choice of taxation system: UTII or STS (6% of income or 15% of income minus expenses).
• Registration of the cash register with the tax office (on your own - 2 weeks, order paid service sellers of these devices - 3 days).
• Obtaining a permit for the right to trade in the administration.
• Lease agreement or documents on the ownership of the premises for trade.
• Conclusions of the SES and the State Fire Supervision Authority on compliance with the standards.

In the trading floor, you need to arrange an information stand with a book of complaints and suggestions, as well as certificates for the goods (optional).

Premises and place for flower trade

Many people ask the question “I want to open a flower shop, what do I need for this?”. The amount of investment required depends on the format of the store. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : a commercial trailer on wheels (tonar) is a profitable investment. The trailer can be transported in case of an unprofitable place, and in case of failure of the flower business, it can be retrained (coffee / tea, hot dogs, etc.) or sold at a profit. The price of a used tonar is ≈ 110 thousand rubles.
2. Middle segment : a modular pavilion with an area of ​​10 m2 is a convenient option, which can also be re-qualified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the price of rent per month (10 m2) is ≈ 7 thousand rubles.
3. high segment : renting premises in a shopping center means a large traffic of wealthy people and the opportunity to sell at good prices. Rent per month (10 m2) ≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is an appropriate option when placed in a favorable area. Such options are appropriate for a flower boutique / salon. The price of renting a room from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Location selection

The future of the flower shop depends on how many people pass through the place where it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown - on the side of traffic from the center to the periphery;
• in a residential area - on the side of traffic to the city center;
• a place near the subway, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Purchase of equipment

What you need to open a flower shop from scratch:

• commercial equipment: counters, racks, plastic vases for flowers (20 pieces), table, and 2 chairs;
• showcases-refrigerators for flowers;
• air conditioner;
• a computer;
• cash machine.

In total, about 110 thousand rubles will be required.

Refrigerators are required, otherwise the products will wither. Trailers already have built-in refrigerators and air conditioners if it is a specialized flower tonar. In this case, you will require much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea with a bouquet for another gift.

To open a flower shop from scratch, be sure to explore the windows in the city's main flower outlets.

Diversification of the assortment depends on the format of the outlet:

• trailer shop (minimum range): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, spray rose - 2-3 colors, gerbera - mix, tulip (seasonal) - 3 colors.
• Modular pavilion 10 m2 can be supplemented with a variety of colors of roses, and with an area of ​​15 m2 you can add feces, irises and orchids.
• Shop in the mall always has an additional product that makes a profit and does not deteriorate. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• Vip-class flower salon offers an exclusive range exotic flowers, fittings and accessories.

Recently, eustoma has been relevant - it is inexpensive, delicate, beautiful colors, long standing.

Accessories for packaging: transparent film, packaging-cones for 1,3 and 5 colors, corrugated paper, interlining, colored ribbon, adhesive tape, etc.

Margin for flowers 200%, for flowers of excellent quality 250% or more. Flowers that have not been sold in a week must be sold at a discount, and those that are very wilted should be thrown away, otherwise this is a minus in reputation.

The most important secret of success is the presentation of flowers. A small store involves purchasing from a supplier by self-delivery, which allows you to check all the goods directly at the base.

It is necessary to cooperate with two or three suppliers, so that in the event of a holiday rush, you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. The best product, prices and approach from the Dutch supplier.

The purchase should be divided into categories:

• "star" assortment - this is the main purchase, which is 100% of the running assortment, purchased on an ongoing basis;
• additional purchase - this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : the order for February 14 is made on January 23-25 ​​in double volume, for September 1, the order is made on August 9 in double volume, for March 8, the order is made on February 1 in tenfold size.

Note! Please note that for the purchase on March 8, you will need to make an advance payment in the amount of 1/3 of the order and more, given the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box, which will be visible at night. The inscription should give an understanding of the product "Your bouquet", "Million Red roses" etc. The cost of a box 2 meters long and 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise the site and store for free (social networks, sales sites) or for a fee.

Required: make a batch of beautiful business cards and give them to those who make purchases for a decent amount. A good idea with a discount for those who purchased in the amount of 1500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a novice specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is a positive attitude of the florist and your profit.

For a flower salon or a boutique with a VIP clientele, professional florists are needed. This is an absolute must if you want to work with corporate clients and the VIP class.

Staff remuneration should be made up of the minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in selling directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such commercial activity. Especially when it comes to risks when money for a business is taken on credit.

According to the minimum forecasts, sales will amount to 3-4 thousand rubles a day. It should be noted that during the holidays it will be a figure of 2-10 times more, so monthly sales will be adjusted.

Table. Costs (average)

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring at least 7 thousand rubles more than a rental pavilion.

Before you open a flower shop, you should know some of the nuances:

• Flowers should be marked down after 7 days, but not after they begin to wither.
• The landlord is obliged to provide a rental vacation (without payment) for 1-2 weeks for the arrangement of the premises.
• Be sure to check if utilities are included in the rental price.
• Consider franchising.

Unusual approaches to the design of the bouquet will add prestige to your services. May you have stylish and original bouquets– Clients are always happy with this approach. An example of an idea: paper design imitating newspaper pages looks intriguing and unusual.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially in holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and their sale. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application form P21001 about state registration IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority of an individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as an agreement for the lease of premises, a document confirming the registration of a cash register, a register cash transactions, documents for equipment, etc., it is also better to keep them in the trading room, so that if the inspection company arrives, you can immediately provide them. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• in trade pavilion modular design rent a small room;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If do refrigeration unit on custom order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass vases for flowers.

Consider how much it costs to open a flower shop. The cost of the necessary shop equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

Find out the exact cost necessary equipment Internet will help in every city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a distribution channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Staff salaries will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the trading area is small, then ideal option There will be a sale of freshly cut flowers. potted houseplants and related products in such places buyers are not looking. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, and large-sized potted plants, and various types of soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from fresh flowers.

Alexander Kaptsov

Reading time: 9 minutes

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The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenir products etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia grow their own flowers, for example, in Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

Delivery of foreign goods is carried out as in a legal way, and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   Exists a large number of chemical substances, slowing down the process of wilting the flower. For example, for successful transport, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water during the day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   It is considered ideal to organize a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, correct location pavilion often decides the outcome of the whole case. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. A flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new floral design techniques.
   Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   It is sometimes much more profitable to conduct retail trade in flowers than to engage in their wholesale supply. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

Experienced businessmen who have achieved some success often say that they do not care what they trade. The flower business is different in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. However, experts predict that in the coming years high rates flower business development in Russia. That is why for those who want to deal with flowers, it is not too late to start their activities.

How to open a flower business?

Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. short time. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.

That's why outlets for the sale of such goods should be placed in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that activity registration is required condition otherwise you may be fined for illegal business.

Flower business business plan

Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses(rent, wage employees with accruals and other expenses).

On the initial stage business, the selling price of the goods, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the goods also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision additional services helps to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have a certain capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of ​​at least 50.0 square meters. meters.

In addition to the trading floor, there must be a storage room. The presence of a split system that supports optimal temperature regime, is also required. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.

If you are not good at drafting flower arrangements, then it’s good to think about the florist’s workplace. In addition, you will need a variety packaging material for bouquets.

All these costs must be covered from your own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can spend money on ready business plan flower shop, however, it is not so difficult to create it yourself, having thought through all the details of this business.

You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create profitable business in a small town?:

Sample business plan for a flower shop

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of ​​​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk"Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0

Thus, the initial minimum capital expenditures for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.

With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods - 450.0 thousand rubles;
• salary with accruals - 97.5 thousand rubles;
• rent - 120.0 thousand rubles;
• utility bills (including average annual heating costs) - 56.0 thousand rubles;
• consumables for current needs - 15.0 thousand rubles;
• taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and real expenses can receive).

flower stall business plan

A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.

The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather big losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and besides, a successful one, is quite rare, so without knowledge real reasons its sale by the owner is not worth making a deal.

However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

Sale of flower business

Flower business is sold at absolutely various reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repayment of bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business at home

If you live in a private house with a large enough land plot, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common home grown flowers are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.

In order to engage in a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.

True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.

One of my friends, growing flowers at home, changes foreign cars every year.

So think: is the flower business profitable?

Interesting video How to make money on flowers!