Stages of opening a furniture production franchise. Furniture production franchises - own factory from the best manufacturers

List of franchises by topic " furniture manufacturing franchise"

Hope

The Nadezhda manufacturing enterprise is engaged in the generation of furniture items. The basis of all products is a metal frame.

Assortment matrix of products:

Wardrobes for storing clothes;

Groups for storing archival documents;

Office furniture;

School furniture.

Each partner of the holding receives the right to monopoly represent the Nadezhda brand on...

stressless

The holding offers its own franchising program, with which you can open elite-class furniture stores in any region of Russia.

The concept of a franchise offer

By becoming a Stressless franchisee, you will be able to work for a world-famous company with an excellent reputation.

Assortment matrix:

Recliner chairs;

Sofas-transformers;

Favorite cuisine

The concept of the company "Favorite Cuisine":

Attracting new franchisees;

Search for investors;

Increasing network coverage with the help of a franchise program;

Orientation to the creation of projects for the family business.

Benefits of a franchise offer:

No starting share;

No royalties;

The minimum threshold for entering the business;

Short term..

Innovation

In 1991, Innovation launched a franchise program. AT this moment 11 representative offices of the company opened under a franchise successfully operate.

To open a franchise business, you need to invest from 300 thousand rubles, while the partner does not incur any additional material costs.

Franchise Benefits:

• Furniture products brand..

Maria

In 2010, the company launched a franchise program. For 4 years of the program implementation, the company has acquired 250 partner-representative offices.

To launch a business project, a partner needs to invest at least 1.5 million rubles. Without paying an entrance fee, but with the deduction of remuneration in the amount of 2 thousand rubles from each unit of goods.

Franchise business "Maria" is reliable..

KostromaFurniture

In 2009, the company's leaders decided to expand the chain of stores through franchising. Currently, more than 50 franchise enterprises of TM "KostromaMebel" have been successfully opened and are operating.

For partners "KostromaMebel" there is a franchise offer, according to which he is exempt from paying the entrance fee and remuneration. Partner needs...

wicker house

The company has been operating for 11 years. The holding has its own production base, which is located in Malaysia. The holding's product range includes more than a thousand various models furniture and accessories. Furniture colors are also varied.

Products from "Wicker House" is an adornment of many apartments and country cottages. Also the company's products

IXINA

To open an IXINA franchise store, a partner needs to invest at least 150,000 euros. The lump-sum contribution is 23 thousand euros. There is no royalty. The payback period is from 18 months. The region where the franchise is sold is Russia.

Since 1977, the company has been successfully developing a franchise network around the world. Currently, more than 160 IXINA branded stores are fully functioning in 19..

Wardek

By purchasing a franchise, the buyer can count on:

Ready resource on the World Wide Web;

Obtaining a quality product focused on a certain price segment;

The cost of products according to the wholesale price list;

A complete set of various kitchens, taking into account the selection of countertops, facades, fittings and cases;

Profitability in the shortest possible time;

Stolplit

Participation of a partner in the Stolplit franchise program provides for investment in a business project from 450 thousand rubles. In this case, the payback period will be 8-10 months.

Benefits of the Stolplit franchise program:

A wide sales market for products, which are represented in more than 2.5 thousand stores in Russia and neighboring countries;

Popular brand in the...

MARK MONGRAF

Financial analysis of the MARKMONGRAF franchise offer:

Investments in the implementation of the business project amount to 800 thousand - 1 million rubles;

The cost of the franchise is 800 thousand rubles;

Royalties are not paid;

Payback period from 3 to 7 months;

Sales region - Russia.

The development of furniture franchising in Russia is slowing down. What is the reason?

A year ago in "Furniture Business" was published detailed overview situation in the furniture franchising market. At that time, many players actively shared their plans to develop the retail market by promoting an effective retail franchise. First of all, franchising was perceived by them as an ideal and relatively inexpensive way to expand trading network. A year later, the enthusiasm has cooled down. Many projects are not developing as fast as their authors would like, and some even had to be frozen. It turned out that it is now easier for Russian furniture makers to engage in their own retail business than to teach the basics of trade to potential franchisees.

What is happening with the furniture franchise today? What is the reason for its inefficiency? Players cite two reasons: the disorganization of the franchisee and the carelessness of the franchisors themselves. However, as it turns out, furniture makers do not intend to put an end to such projects.

("Color of sofas", Moscow)
Franchise "Color of sofas"

"The Color of Sofas" is a highly demanded project. Since we announced the launch of the franchise in the fall of 2006, the company has received a fair amount of applications. Can't complain about the lack of operators willing to use the Sofa Color brand. There are already 30 of them. There could have been more if we had not consciously held back the development of the project. It turned out that developing a franchise outside the Moscow region is quite expensive. It's not even about money. I'm talking about workforce and the time we have to spend on each franchisee.

As experience has shown, a brand book and an “introduction to the subject” are not enough for partners. We have to constantly train both managers and staff, adjust the product matrix in each specific case, and exercise control over the franchise store. It is necessary to enter into the problems of each operator. In a word, it is not yet possible to unify the model. In addition, franchisees are very unstable. Not every one of them shows good results in sales, and, as a rule, they blame the franchisor in the first place.

I think the root of the problem is the insufficient development of the franchising scheme itself. If we had set strict limits on the format in advance, then now, probably, we would have fewer questions. But, on the other hand, at the stage of implementation in the project, potential partners cannot be put under pressure. Such is the trap.

Now "Color of Sofas" has already established itself as an effective and rapidly growing network. It is time for a qualitative understanding of the process. In the near future, we intend to rewrite the franchising business plan, review the characteristics of the format, think over regional logistics, and so on. We are not going to abandon the project. On the contrary, we plan to develop and improve it.

("Furniture plus", Nizhny Novgorod)
Franchise "Furniture Plus"

We decided to develop the franchise in early autumn 2006. At that time, six of our wholesale customers kept stores under the sign "Furniture Plus". We assumed that the retail experience and trading technologies of our network could be applied locally.

The Furniture Plus franchise package includes standards for the design of retail facilities, a manual for the operational management of the store, for interaction with various structures of our company when solving certain work issues. The franchise scheme has several options. The franchisee is quite free in choosing the parameters of the outlet. You can consider sites from 150 to 1500 square meters. m. (maximum 3000 sq. m.). The volume of required investments is 2500–4500 rubles. per sq. m, plus repair costs. Of course, we offered potential franchisees our own assortment matrix, its mandatory and extended versions. We calculated the possible payback period for the site - 16–25 months, subject to lease, and 3–4 years, subject to the acquisition of a retail facility.

We also provided for a system of periodic reporting of the franchisee to the franchisor. An indicator of the degree of control is the profitability of a single retail facility.

Retailers from various cities responded to our proposal. According to this scheme, stores were opened in Vyksa, Pavlov, Novocheboksarsk, Ulyanovsk and Voronezh. In total, today we have five, as they say, "clean" franchisees. In parallel, ten more stores were opened in 2007 (in the cities Nizhny Novgorod region and the Republic of Chuvashia), where our company acted not only as a franchisor, but also as a co-founder.

I cannot say that the project is developing intensively. Practice shows that it is easier and more efficient to open and bring your own store to profitability than to count on a quick payback point of the franchisee. Many of our partners find it difficult to accept the Furniture Plus trade technologies. In addition, they do not quite objectively assess their financial capabilities, they miscalculate the business, they do not know how to find additional resources for development. It happens, however, that we bring them down ourselves. Frankly, last year's supply disruptions have greatly undermined our reputation in the eyes of franchisees. However, the topic of franchising in our company is still open. We are waiting for interesting proposals from our potential partners.

(Kuzbass furniture company, Kemerovo)
trademark"Energy of comfort"

At one time, we thought about developing a franchise project for our trademark. At some point, it seemed to us that franchising is the easiest way to expand the trading network. But then we realized that we were wrong, and decided to postpone the project.

In essence, why do entrepreneurs buy franchises? That's right, in order to least cost start running your own efficient business. They want to be part of a large and reputable company, but at the same time it is important for them to remain independent. And now let's think, are there many similar companies in Russia? There are practically none. The most famous trading projects are only two or three years old. They themselves are in the process of becoming. Yes, leading trading companies gained experience and earned a little more money than the rest. But they are still young companies.

In addition, not a single franchise offer in furniture business not done according to the rules. We did not begin to develop this topic also because we did not have sufficient experience to form such a complex trading system.

In general, I get the feeling that in Russia, due to our mentality, franchising is more than franchising. Partners perceive the parent organization as the ultimate truth, like the queen mother. At the same time, the same franchisees, at the first opportunity, are ready to abandon all the recommended rules in the hope that the mother will not punish, but will regret. The executive discipline of our merchants has always been lame. Wasting time trying to catch negligent partners by the hand, we considered it too expensive and pointless.

However, despite all that has been said, we do not refuse the very idea of ​​franchising. Now Energy of Comfort stores have appeared in many cities of Russia. We recently opened sites in Samara and Togliatti. Gradually, our brand is gaining popularity among the buyer. We are growing and developing. I think that when KMK acquires sufficient experience and competencies, it will be ready to offer them to colleagues in the shop. We will write a competent franchising plan, define the standards and forms of their control. We will be able to return to the topic of franchising, probably in a year and a half.

("Sleeping systems", St. Petersburg)
Sleep System Franchise

We have a very young project. We introduced it in February 2008. The recruitment of the franchisee team continues. Sleep System is a trademark representing products for comfortable sleep. We work in the premium segment, so we need appropriate franchisees. Of course, these must be operators who know how to work with an expensive product. When we launched the franchise, we relied on furniture market operators. The presentation of the project was successful, many entrepreneurs became interested in our offer, and we have already signed contracts with some of them. Now 5 full-fledged partner stores operate under the Sleep System trademark - in Krasnodar, Yakutsk, Yekaterinburg, Tyumen and Pskov. In addition, do not forget about our own points in Moscow and St. Petersburg. Franchisees equip their outlets in our format, present the entire product line, and adopt our trading technologies.

In general, I cannot complain about the lack of interest in our format. There are many applications, even more promising proposals. The only thing that worries me a little about furniture makers is their inertia. They swing too long. As experience has shown, beginners, rather than experienced traders, take on the business with much more enthusiasm. Although the latter, having calculated investments in the business, still recognize it as promising.

It is too early to talk about how clearly our partners maintain the format. We started not in the most favorable season for the furniture trade, sales have now dipped a little. However, we use the lull for our own purposes - we improve the format. We have recently developed a 3D catalog of our products. We are planning to arrange a training seminar. Still, we have a rather complex product. In order to get sellers to understand all its advantages, you need to spend energy. And we are ready to do it.

Now, in principle, I am concerned about the channels for promoting the interior franchise. What information resources are effective? For example, the sites sellbrand.ru and fransh.ru, as it turned out, are not exactly what we need. They are too "omnivorous" and blurry. In my opinion, a narrower specialization of promotion channels is needed. This is what we are thinking about.

(DOK "Red October", Tyumen)
furnitureville franchise

The Mebelville chain continues to build actively and dynamically.

Last year, we made adjustments to the franchise project. In particular, the distribution of the Krasny Oktyabr DOK product is no longer a key condition for a franchise project. On the contrary, we expanded the pool of suppliers, including furniture produced in countries South-East Asia(we have, to a certain extent, exclusively offered high-quality products in economy class at low prices). Now we are launching the implementation through our network of interior accessories. The standards for the presentation of new product groups were prepared by German designers. Accordingly, the internal visual design will change. outlets.

Now the Mebelville network is represented by 20 shopping centers in Russia and two in the Republic of Kazakhstan. Of these, 3 stores are our own, the rest are franchised. In fact, the buyer should not see any differences when he comes to any Mebelville shopping center. As for the special preferences of the furniture of OAO DOK Krasny Oktyabr, they remain only in our own retail and shopping centers opened in the old franchising format, since this product is a priority for us.

It is known that the key to successful franchising is monitoring compliance with specified standards. There are certain problems here. There are times when an incorrect attitude on the part of the franchisee leads to the need for surgical intervention. Fortunately, these are exceptions, since we carefully select project partners in advance.

We will continue to develop the Mebelville franchise in the future. This direction is one of the strategic ones for our company.

If, in general, we talk about franchising in the Russian furniture market, then I see several main reasons explaining its weakness.

The first and global one is the lagging of furniture retail in terms of development from more advanced markets (for example, food and household appliances). Franchise overwhelming number of operators is perceived only as a change of signs.

The second reason is local, arising from the global one. In the presence of a large number operators showing an interest in franchising, it is often difficult for the franchisor to find a "sane" partner.

And, finally, the third reason is normative. This is the imperfection of legislation and procedures for registration of franchising relations. However, from my point of view, with the desire of partners for cooperation, they can always find mutual language within any legal field.

Since the beginning of the year, we have three franchising agreements under consideration. We carefully review each of their points and make additions that were not taken into account at the very beginning. The procedure is quite painstaking and long. And I do not see anything unusual in this. The experience of developing a Russian franchise shows that you cannot quickly build an ideal network.

Now there are 6 retail outlets in the Union network, opened under the franchising system. Each franchisee has to work individually. In general, everything is going well, sales are growing. But at the same time, the number of technical issues. Now there are much more of them than at the beginning of the project launch.

The stumbling block in relations with colleagues is unjustified expectations: we expected one thing, franchisees - another. Where does this imbalance come from? I am talking about the commercial benefit of the franchisor, on the one hand, and the entrepreneurial initiative of the franchisee, on the other. How do we feel about a franchise project? We can give people fishing rods with which they can fish. The active ingredient in Cialis is tadalafil, thanks to which the drug provides such a powerful effect. We ourselves do not act as a fisherman, however, like any commercial enterprise, we need to earn - on own ideas and effort. B about Most of our deliveries come from Italy. We carefully selected the assortment matrix of stores and negotiated with suppliers about favorable prices. We must assume that our work is worth something.

We, on the other hand, have cases when franchisees who have successfully developed trade begin to think about whether they should trading business on one's own. That is completely independent. Bypassing all agreements with the franchisor.

This is where I see the main problem. What's happening? At some point, the franchisor is perceived by the franchisee as an ordinary reseller. The partner forgets about who he received the bait from and begins to think that all his successes are only his successes. He "breaks away", tries to work himself, fills bumps on direct deliveries. But in the end he understands the price of freedom and "returns to the bosom of the mother church." I won't say that such stories are regular, but they happen. And this is already a reason to think about changes in the draft concession agreement and prescribe the amount of compensation to the franchisor.

I understand that any entrepreneur wants to work without an intermediary. But this has nothing to do with franchising. There are other principles here. franchise business implies mutual responsibility of the parties.

Another one global problem associated with the development of franchising is the imperfection of Russian legislation. The existing legal system simply does not give us the opportunity to build a full-fledged franchise.

All the time you have to maneuver between the interests of partners and your own. I don't think this is a very healthy business situation. It would be better to work openly. And I believe that someday we will succeed. By improving the format and prescribing clear rules of the game, we will achieve this.

("Interstyle", Moscow)
Bo Concept Franchise

Bo Concept is a Danish-owned franchise. This is one of the most cosmopolitan brands. Under the Bo Concept brand, not only furniture and interior items are offered, but certain style life, modern and functional ideas organization of spaces. There are over 300 Bo Concept franchisees worldwide in the most different countries and cities. This is a real franchise "by the rules." The amount of the lump-sum fee required to enter the Bo Concept club is 20 thousand euros. Average term return on investment - from 15 months.

General requirements for franchisees are quite serious and strict. Firstly, the presence of own or leased for a long period of commercial premises with an area of ​​at least 250 square meters. m. In addition, a potential partner must provide evidence of the prospects of the market of the region in which it intends to work. He must also have his own working capital needed to invest in the project. At the same time, it is very important that the franchisee is psychologically prepared for the form of cooperation under consideration.

The first Russian Bo Concept stores appeared in Moscow in 2002. And we started looking for regional franchisors three or four years ago. Now, under the Bo Concept brand, our company has opened 5 own stores. In addition, there are 5 franchise sites in St. Petersburg, Yekaterinburg, Krasnodar and Rostov-on-Don. Three more stores are planned to open this year.

Perhaps, we have already experienced all the initial difficulties associated with entering the market. We had mistakes, there were misunderstandings. Our franchisees, for example, were out of control at first and very often violated the concept that we sincerely considered competent and effective. What motivated them to do so? Because there are always some local features, which must be taken into account. There were many such conversations. But in the end we managed to break the vicious circle. We simply offered our partners not to fuss and work for six months without deviating from the rules. What did it give? Their sales, of course, increased. Now there is no disagreement. The franchise is developing smoothly and steadily.

As you might guess, we are not chasing the number of franchise sites. We welcome quality. Interested only in financially prosperous cities or million-plus cities. What to do, such a product.

In this material:

Franchise to open furniture store- a very good solution these days. Thanks to the franchisor, you can quickly bypass all the pitfalls of this business and start your own business.

What are we paying attention to?

A furniture franchise is offered by many manufacturers, but we will try to figure out which one to choose in this article.

Before looking for a franchisor, decide what type of furniture you are interested in:

• bedrooms;
• kitchens;
• children's;
• sofas;
• beds and mattresses;
• wardrobes.

As soon as you decide on the choice of your future product, you can immediately try to find for your store suitable premises. Concerning the goods, understand for yourself what class of quality it should be and to whom you want to sell it. This will save you from bad decisions and bankruptcy.

Analysis of the service market is the most crucial moment, because the product may not find buyers in your city.

Choosing a franchisor

There is nothing to say about the importance of choosing a worthy and understanding partner, because you yourself understand that the fate of your store depends on it.

You have probably heard more than once that a furniture franchise is available from many companies, but which one of them can be trusted with your money and time?

We start from scratch

If you are not too sure that selling furniture is your calling, then we recommend that you conclude a franchise with a company that requires a minimum investment and small room an area of ​​twenty-five square meters.

You can turn your attention to the Ronikon company, which offers inexpensive franchises and its patronage to everyone. The range of this company is amazing - as many as thirty-seven million different variations of cabinets. Here, the buyer can really roam well, because the employees select the goods for any imagination. In order to sign a franchise with you, you must rent a room with an area of ​​at least fifty square meters. From the manufacturer you will receive a forty percent discount on all their products, and as much as fifty percent on furniture samples. In addition, you will be helped:

• set up a shop;
• beautifully and profitably arrange the goods;
• make a good advertisement;
• train your staff in the technology of active sales;
• provide office software.

The franchise from TM "Native Furniture" is very tempting. This trademark produces full set furniture, both for institutions and for household use. For its franchisee, the company promises:

• discounts on its products;
• free store design;
• marketing support;
• staff development.

In order for you to be offered a franchise from TM "Native Furniture", you should, first of all, rent a room with an area of ​​​​more than forty-eight square meters. Moreover, this franchisor also expects from you that you will finance at least two and a half thousand rubles per square meter.

Average investment

If you are completely sure that selling furniture is your life's work, and also own a decent amount of money, then it's time for you to think about a more serious business. After all, there is a law in this area - the more you invest, the more you get.

Then you might be interested in a franchise called The Sofa Formula. The company that offers it trades best furniture from European manufacturers. Therefore, the salon that you open will definitely be elite for buyers from upper class, which is created by Italian designers in German factories.

If you are satisfied with this elite option franchise, then you must be prepared for the fact that your future partner will require you to find a room with an area of ​​​​more than one hundred and fifty square meters.

Even more expensive, but also recognized all over the world, is the Mobel & Zeit brand, which also sells franchises for entrepreneurs in the territory. Russian Federation. This franchisor is also extremely picky about the size of the premises. In order to be accepted at the main office of the representative office in Russia, you should already find in advance a room with an area of ​​​​250 to 400 square meters. Please note that you will need at least two administrators and four cleaners to take care of such a store. It is very prestigious to open such a store. Many successful businessmen of your city will want to get acquainted and cooperate with you.

True, in view of the current difficult economic situation, we do not recommend you, not knowing the ford, to overspend like this. Better stop at a mid-range franchise price segment. So, you try your hand at business.

What common?

All furniture companies that offer a franchise have general terms and Conditions cooperation, namely what they offer their franchisee:

• free training design project point of sale;
• using a proven business plan;
• product discounts;
• advertising support in the network;
• provision of own website with products;
• advising at the start of a business, as well as during the operation of the store;
• you will not need to produce anything yourself;
• no lump sum.

On such conditions, almost all furniture companies of the most different sizes. The terms of cooperation differ only in the requirements for the area of ​​​​the premises and the size of the cost of the franchise.

Franchise Directory

	Investments: From 500,000 rubles. We will reimburse 50% of your costs for the repair and decoration of the store. Low investment risks. 40% of investments are exhibition samples, which remain a liquid asset in case of problems. Any business starts to make a profit. With frendom sofas from business, you get more positive emotions. Selling this furniture is a pleasure! Your partner is a manufacturing factory, whose history begins in 2006 in the city of Engels, Saratov region. The company is a permanent participant of international exhibitions. Residents of eighty-nine regions of Russia and neighboring countries ...
	Investments: from 1,500,000 to 1,895,000 rubles O "PRIME - these are high-quality salons upholstered furniture. The factory is in the top five the best manufacturers furniture price Russia | The history of the enterprise begins in 2006 in the city of Engels, Saratov region. The company is a permanent participant of international exhibitions. Residents of eighty-two regions of Russia and neighboring countries enjoy using O "PRIME furniture. We create furniture in collaboration with European designers, which is reflected ...
	Investments: Investments 150,000 - 2,000,000 rubles. Our company has been on the market since 1996 and today it occupies a leading position in the Russian furniture market. We cooperate with such DIY market professionals as IKEA, LEROY MERLEN, OBI, CASTORAMA, MAXIDOM, as well as a partner dealer network of stores throughout Russia, with more than 400 stores and shopping centers. The production is located in St. Petersburg and is equipped with…
	Investments: Investments from 1,500,000 rubles. Profitable business with the Eurocover franchise. Pays for itself in 10-12 months. High demand, low competition. No royalty or lump sum. The largest sales company in Russia furniture covers"Evrochehol" offers you to open a franchise business. Below we will explain why our franchisees feel confident in any economic conditions and why from January 2016 to our franchise…
	Investments: From 500,000 to 1,200,000 rubles. Description of the franchise About the company: Guaranteed earnings - from 150 thousand rubles. up to 1 million rubles from one store per month Franchising with Perrino is: Fast payback from 3 months Guaranteed income from 150 thousand rubles up to 1 million rubles per month from one store The ability to quickly scale the business and increase revenue The highest margin up to 150%…
	Investments: Investments 200,000 - 2,000,000 rubles. Factory "Our Brand" creates design solutions in furniture for 15 years. We have mastered not only the production of kitchens, but also the production of other cabinet furniture, such as children's, wardrobes and dressing rooms. All this allowed us to offer our customers a wider range of modern products for comfortable life. We offer great design, high quality and functionality of our furniture. Our goal -…
	Investments: Investments 800,000 - 1,800,000 rubles. Since 2004, the Garda-Decor company has been opening the doors to the world of bright colors for you. stylish design interior. We offer exclusive furniture, exquisite design elements for home, apartment, office, unique interior items, delightful gifts and memorable souvenirs. Garda Decor is a unique brand, a feature of which is the compilation of its own collections of furniture and decor. Collections are always up-to-date and take into account…
	Investments: Investments 600,000 - 1,500,000 rubles. RAYTON is one of the most popular and successful brands of Ormatek Group, a leading Russian manufacturer sleep products. A reliable production base, manufacturability of solutions and maximum compliance with consumer needs ensure the high competitiveness of RAYTON brand products from the moment it appears on the market. The range includes everything you need to create a bedroom interior for every taste: furniture, anatomical mattresses, accessories for…
	Investments: Investments 800,000 - 1,200,000 rubles. Workshop products kitchen furniture"We eat at home" makes Furniture factory"Maria", one of the leaders of the Russian kitchen market. The cooperation agreement was signed in November 2015. A well-known culinary specialist, actress, TV presenter and author of cookbooks Yulia Vysotskaya became the art director of the project. The production facilities of the factory are located in Saratov, "Maria" has been operating and developing since 1999. The lineup constantly…
	Investment: No data There are many opportunities for discovery in Russia own business by franchise. That just begs the question, what is the best thing to do? Looking at the increase in the population and the number of new buildings in each city, the answer suggests itself - you need to offer customers things for home improvement. This category includes quality comfortable furniture, as well as other items, without ... Investments: from 1,000,000 rubles. Mr.Doors manufactures cabinet and built-in furniture to order. The Mr.Doors company was founded in 1996 and began its activity with the production of sliding wardrobes. The company is growing and constantly developing, offering the market new products based on latest trends world furniture fashion. Wide range of materials and components allows you to create furniture for almost any living area - hallways, children's, living rooms, ...

Before you purchase a furniture franchise, you must independently conduct an audit of the franchise or order it from professionals. Analyze the five main parameters:

Availability own production. Careless franchisors can cheat at the expense of their own production.

Estimation of production capacities. This is important for timely delivery of products to the store.

Analysis of the demand for this furniture in your region. Low brand awareness or lack of demand for antique or loft furniture lengthens the payback period, or the project will not be profitable at all.

How many percent are logistics costs in the retail price of finished furniture.

How often the assortment is updated, and how often sales should be held.

To expand the target audience of a furniture store, the franchisor can use two or three proven techniques. For example, open a furniture repair shop at a store. Also, if the retail space allows, organize a corner for the sale of used furniture, that is, take it on a commission. In addition, the commission can take not only furniture, but also household appliances.

The latter approach is especially relevant for small towns with a population of up to 300 thousand people. This makes the furniture store franchise more attractive to the franchisee. Firstly, it will attract consumers with low purchasing power to the trading floor. Secondly, to reduce the influence of the seasonal factor. Thirdly, to acquire regular customers: on the first visit, a person buys new furniture, in the second - puts it on a commission, and then again acquires something new.

This makes the furniture store franchise more attractive in the eyes of the franchisee. The main thing is to hurry up with the choice of a furniture franchise, since its capacity is not as large as, for example, the catering market, when three or four almost the same type of restaurants can operate at the same intersection.