Overview of franchises of private kindergartens. What is the huge plus of opening a private kindergarten franchise

Franchise private kindergarten- a more convenient and easier option for creating your own business than opening preschool from scratch. From the article you will find out how much a kindergarten franchise will cost, how quickly the investment will pay off and how not to make a mistake when choosing a franchisor. For convenience, use the step-by-step algorithm: how to open a franchise kindergarten.

Payback of a kindergarten franchise business

The average payback of such a business is about 2 years. Most franchisors promise a profit within a year. But the costs can reach 4 million.

For example, "Little Country" predicts payback from 5 to 10 months, "Baby way" about 7 months. The federal franchisor "Bambini-Club" is confident that the client will reach an annual yield of 3 million rubles. with a net monthly profit of 200 thousand. Below is an example of a kindergarten of this brand in Voronezh.

How to open a franchise kindergarten: a step-by-step algorithm

We offer a short step-by-step algorithm that will help you open a franchise kindergarten.

Step 1. Decide on the format. There are two of them: a kindergarten and a kids club. The difference in the time of stay of children and the purpose of creation (see table).

It is easier to organize a franchise format for a children's club or center. It is not so expensive, less staff is required, no need to organize meals and sleeping places. But the franchise format for opening a kindergarten is much more profitable, although the average check for children's stay is much higher. For example, a child's stay in the garden will cost from 25 to 40 thousand rubles, a subscription to the club from 3 to 8 thousand.

ATTENTION . Prices are approximate, depending on the region and time of stay of the child.

Step 2. Analyze the local market. Find out the level of competition, the solvency of the inhabitants of the selected area, the need for services. Study the reviews about the owners of the brand, how successful its business reputation is.

It is important to understand the motivations of the parents and the expectations of your kindergarten. Usually the following parameters are of interest:

• compact in number of groups;
• proximity to home;
• varied, but not overloaded educational program;
• service quality;
• friendly climate;
• Feedback.

Parents are unlikely to be satisfied with the frequent increase in pay, the lack of playgrounds, and the turnover among educators.

Consider parental feedback on public gardens. If there are negative ones, such as group overcrowding, do not high quality or a lack of developmental activities, then most likely these are your potential customers.

Many parents are willing to pay private garden just for the sake of their child being in comfortable conditions. You will have to think carefully about marketing and advertising campaign.

Step 3. Choose a franchisor and conclude an agreement with him.

1. Client base. By acquiring a franchise, you primarily pay for customers who are loyal to the brand. If there are none in your city, the brand will have to be promoted on your own.
2. Reliability. Check if the franchisor has a trademark registration and the right to transfer it. Be sure to visit the company's office in person.
3. Saving. Starting a franchise should be more profitable than launching an independent brand. Consider upcoming expenses.
4. Royalty. It is more profitable for franchisees that the amount of royalties depends on revenue. Therefore, it is better that the royalty is not fixed, but calculated individually.
5. Attentiveness. Check the documents before paying, it is better to involve a lawyer.
6. Availability of information. Information about the franchisor should be available. In addition to discussing organizational issues, be sure to ask him about the difficulties that may arise.
7. Experience of other franchisees. Ask the franchisor for the addresses of existing franchisees, statistics on their number over several years, as well as how many franchisees have stopped working with him and why.
8. Starter package for franchisees. Please read the package documents carefully. It should include: a franchise agreement, a financial model and a guide to franchising. If the package is not provided, this should alert.

Step 4. Choose a room.

Half of the costs, unfortunately, goes to rent. Of course, it is better to have your own room. It is very good if you manage to rent municipal property.

Example. When placed in 400 sq. m rental price per month will be from 50 to 100 thousand rubles.

Since 2014, a social business program has been operating in Moscow. An entrepreneur can rent real estate for kindergartens at a rate of 1 ruble per 1 sq. meter for a period of 49 years. The program covered 33 objects. Information about all objects put up for auction under the program "1 ruble per 1 square meter" can be found on the investment portal of Moscow.

The preferential rate comes into effect after the investor has repaired the building and put it into operation. Investors can also rent from the city land in Moscow for the construction of educational institutions.

Commercial rent will be more expensive, its cost depends on the area. On average, the rent of 400 sq.m will be about 350 thousand per month.

The kindergarten franchise implies strict standards for the premises. At the same time, franchisors help to choose suitable option, and individual representatives completely undertake the search for premises.

A prerequisite for a kindergarten franchise is compliance with room design standards:

• calm pastel colors;
• safe furniture (stable legs, no sharp corners);
• the area of ​​​​the room for one child is at least 6 square meters. m;
• area from 90 sq. m;
• first floor (maximum two);
• the use of basements, rooms above the underground parking, attic rooms is excluded;
• heating, hot and cold water all year round, ventilation;
• security of the premises, alarm button, sensors fire alarm, surveillance cameras, intercom, first aid kits, etc.

Step 5. Recruit staff.

The number of staff to open a franchise kindergarten depends on the requirements of the franchisor and the format of the institution. Minimum staff:

• two teachers for each group;
• nanny;
• cleaning woman;
• canteen worker;
• watchman;
• accountant;
• director.

Additionally hired: music worker, methodologist, child psychologist, driver, speech therapist, nurse, subject teachers (foreign languages, individual subjects), physical education teacher.

Employees are first hired on probation.

Here is an example of the staffing of the kindergarten "Point of Growth"

Personnel can be recruited through labor exchanges, the Internet, or contact recruitment agencies. At the interview, in addition to getting to know the applicant, offer several problem situations to make sure whether he owns the psychological methods of their solution.

The teacher must be proficient in modern teaching methods, author's methods, computer literacy, be sufficiently erudite, emotionally stable, kind to children, positively disposed to work. Even the little things are important - from cleanliness and tidiness to the ability to provide the child with all possible medical care.

Top Kindergarten Franchise Brands for 2018

Kindergarten franchise business subsidies

The state is ready to subsidize social business. Franchisors are aware of state, regional and local support programs, so they will help you to properly complete the paperwork for obtaining a grant or subsidy.

The amounts are rather big - you can get up to one and a half million rubles for developing and playing centers for preschool children, for preschool educational complexes up to ten million.

Important . Subsidies are distributed by the regional subdivision. In addition to it, subsidies are issued by the municipality. You can get up to one hundred thousand rubles from the city budget.

Pros and cons of opening a kindergarten franchise

In the segment of the provision of preschool educational services, coexist different kinds establishments: from private small kindergartens, home stay groups, small networks from 5 to 10 objects to large chain operators that own several dozens of children's points of stay. The presence of such a number of players in the market to this day does not affect the level of internal competition. According to the entrepreneurs themselves, it is not particularly felt. According to experts, this line of business, not being high-margin, not only does not decline, but is also capable of growing during a crisis. Parents do not want to save money on raising children, so the need for such services will only grow.

Poll data why parents prefer a private kindergarten to a municipal one:

Seven reasons why a kindergarten franchise is convenient and profitable to start

• no need to invent anything, to be smart with the concept: you get a ready-made working business model;
• you will receive detailed methods for the development of babies, which will allow you to quickly establish the educational process;
• you can take into account the peculiarities of your region;
• you will be provided with assistance from the purchase of equipment to the planning and decoration of rooms;
• you will have control in the selection of personnel, study and internships for employees;
• they will help you with documentary support for obtaining a license, passing fire inspections, compliance with the requirements of Rospotrebnadzor and other government agencies;
• you will have assistance in resolving conflict situations with parents and informational assistance in obtaining subsidies from the authorities.

Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.

Children's education begins long before school. And the most important and fundamental institution of this preschool education- Kindergarten. Many modern parents, of course, will remember the kindergarten where semolina with lumps, an unfriendly manager and where you didn’t want to go. I don't want to take my kids to a garden like this.

But on the other hand, you need to put the child somewhere during your working day, and it’s better for the baby to develop and socialize together with peers. Therefore, if you want it or not, you will have to take your child to kindergarten. This is where the question arises before loving parents: where to give your beloved child?

There is currently a very high demand for private gardens, notes CEO companies Nadezhda Fokina. “This is due to the fact that the state cannot fully provide everyone with places in the garden, and therefore it goes towards the private sector, stimulating the opening of kindergartens in every possible way. It is worth noting that the groups in the state gardens are overcrowded, the education program does not provide for bilingual development and a host of other additional classes. And in private gardens - new approach to the development and upbringing of children. Each child has an individual approach aimed at identifying abilities and developing them,” explains Nadezhda.

Nevertheless, there are not so many private kindergartens in Russia - a little over 900 organizations who carry out preschool educational activities according to Rosstat data at the beginning of 2015. But the problem is not only in the number of private kindergartens, but, often, in their quality.

« The private sector in children's services is still in its infancy, - notes the director of the selection of partners of the network "" Olga Vasyutkina - the process of transition from the system of circles and municipal kindergartens to quality pre-school education is on the way, but the niche has not yet been filled. There are many homemade gardens and clubs, and sometimes the creators do not even think about sanitary requirements and safety standards».

Today, in the market of private kindergartens in Russia, the most different formats: small home gardens, single gardens, designed according to the rules, local scale networks, including 5-10 gardens, and large chains with more than 30 points of presence. The market is not deprived of franchises either: Sun School, Little Country, Baby Club, Growth Point and others. Although, it is worth recognizing that there are not as many network projects in this area as, for example, in public catering.

It is worth noting that many franchises develop several children's formats at once: a children's club, a development center, a kindergarten. Network Founder «» Natalia Pichugova notes two main differences in the formats of kindergarten and kids club:

• Time spent by the child in the institution. The child is brought to kindergarten for the whole day from morning to evening, with food and daytime sleep. AT child Center or a studio, a child can come either to classes from 1 to 2 hours, or to a mini-kindergarten for 4 hours, but without food. In the game center the child is from 1 to 3 hours.
• Goals of the establishment. The children's center and the studio are focused on the education of the child, therefore, services are actually provided additional education. The kindergarten provides child care and supervision, plus an educational programme. And the task of the game center is to organize joint leisure time for parents and children.

According to Natalia Pichugova, the formats of the children's center and studio are the most popular among the franchisees of "Points of Growth". A similar trend can be traced among the franchisees of the Baby Club. And this, in general, is not surprising: the legal requirements for children's clubs and development centers are much less stringent, and fewer staff are needed to work. Plus, the organization of the business itself is somewhat simpler - the club does not face such issues as, for example, catering.

And yet, kindergarten franchises are also in some demand from potential partners. The thing is that the market in this segment not highly competitive despite enough a large number of players and rivalry with state gardens. The thing is that the number of children, as a rule, is growing at a faster pace than the number of kindergartens, and the kindergartens themselves offer different development programs, from which parents choose the most optimal ones. As a result, gardens can literally open "door to door" without luring customers away from each other.

In addition, kindergarten, as a rule, turns out to be more profitable. than a children's club: profit and average check in clubs and centers are much less than in kindergartens. For example, if a monthly subscription to a club costs 8,000 rubles, then to a kindergarten costs 35-40 thousand rubles (although the prices for staying in a kindergarten depend on many factors: the region, the time the child stays, the educational program, etc.), accordingly, the profit is higher with a smaller number of season tickets sold.

Another feature of the kindergarten as a business is resilience in times of crisis. Sun School CEO Nadezhda Fokina says: “ In a crisis, mothers who went on maternity leave for 3 years can no longer afford to stay at home with their child for so long. They have to go to work, so they face the problem of finding a garden. Since you can’t get into municipal gardens under 3 years old, only the option of a private kindergarten remains. Moreover, when choosing a kindergarten, parents look at it not only as a place of residence, but also as a place where their baby will develop, learn a foreign language, improve his health, and grow as a full-fledged personality. The requirements for the quality of services are now much higher". This fact ensured not only an increase in customers in the gardens of the Sun School network, but also an increase in the number of people who want to have such a business.

Why do parents choose private kindergartens?

You don't have to be a parent to run a business in early childhood education. But it is extremely important to understand the motivation and priorities of parents who send their children to private kindergartens. What do parents say about this?

Oleg Gribanov,Darent CEO:

« Our child does not go to a public, but to a private kindergarten. They teach to speak not only Russian, but also foreign language. If a child learns a second language from childhood, then in the future he will be better at it, respectively, he will be able to enter good university and get a better job. But still, the main concerns regarding the child's stay in the garden are not related to English language but with the attitude of educators. When you pay money, the attitude is much better» .

Modern parents approach the choice of a kindergarten very carefully and have alternatives, which could not be said about the parents who raised their kids 20 years ago. Then special choice, where to give the child, it simply did not stand.

Yanina Chursanova, head of the training studio:

« I have two children. The eldest is 20 years old and, being at a younger age, she attended a state kindergarten. There were no private gardens in those days. Yes, and in the state gardens, the groups were with a shortfall. The youngest daughter is 4 years old. The garden was chosen carefully. Visited several public gardens, several private» .

Among the main advantages of a private kindergarten, Yanina named a small number of children in groups, the ability to choose a teacher and a visiting schedule, convenient working hours and a varied program of choice, among the minuses are the instability of a commercial enterprise, changing costs and the lack of a walking platform.

Anna Korabanova, Public Relations Manager:

« Private kindergarten is not a panacea. Everywhere people work, and it is on these people (administration, educators, their assistants) that the atmosphere in the garden depends: it can be friendly or tense - both children and parents feel it. In our kindergarten, you start smiling from the doorway: all the parents greet each other, the manager smiles at everyone as if she was waiting for your child. You quickly realize that this is not a sham» .

In addition to the friendly atmosphere, Anna also appreciates the transparency of all processes in the kindergarten, the prompt resolution of conflict situations, the availability feedback, careful methodical work and observance of the regime of rest, classes and nutrition.

Summarizing the answers of parents, the following main criteria for the success of a kindergarten can be distinguished:

The quality of the services provided,

A rich but not overloaded educational program,

friendly atmosphere,

Feedback and operational conflict resolution.

It is important to understand that the business of a private kindergarten includes two sides of the same coin: functions related to childcare (care, games, development and education) and the business itself (choosing premises and design, establishing business processes). And in order for the work to proceed correctly and successfully, it is necessary to harmoniously develop both of them.

Education and upbringing

Most often, either those who have worked in the field of education all their adult lives, or those who, at the insistence of their parents, mastered the profession of a lawyer or economist, and then felt called to work with kids, think about opening their own kindergartens. If the first category can still think about opening a private kindergarten on its own, since experience allows, then the second is better to make an unambiguous choice in favor of a franchise - the field of education, albeit preschool, requires tremendous knowledge that needs to be developed over the years. Well, for those who are not ready to wait so long, it remains only to learn from someone else's experience.

Early childhood education is not an area where customers rely primarily on brand awareness. Reviews from other parents play a much more important role, which means the main task the owner of the kindergarten - quality control and ensuring a brilliant reputation. And franchisors understand this like no other.

Service quality

Giving your blood to kindergarten and paying for it out of their own pocket, parents want to be sure that the care will be, if not the best, then good enough. Be prepared for the fact that you will be asked for the quality of food, and for the duration of walks, and for an overly strict look from the educator. For the owner of a kindergarten, the quality of services often translates into the problem of finding adequate staff.

How can a franchise help? Franchisors, as a rule, have already managed to “burn themselves” more than once both on teachers in particular and on the quality of services provided in general, which means they have developed their own measures to ensure them. For example, Point of Growth constantly uses the services of a "mystery shopper" to evaluate franchisees. Also, the company has worked out the requirements for personnel - administrators and teachers. Network partners select personnel according to the criteria given by the franchisor, and after that the company's methodologist conducts his interview and training.

A similar scheme for working with personnel is used in the Baby Club. The founder of the network, Evgenia Belonoshchenko, personally conducts recruitment trainings for franchisees. She, along with experienced methodologists, trains educators to work with children.

At Sun School inner work each garden is evaluated by a special department, after which the institution is given recommendations and advice on how to improve its work. There is also a separate specialist who communicates with parents, collects their feedback and transfers them to the franchisee of the company.

Educational program

Designing a development program is another challenge for a beginner in the kindergarten business. Most often, with an independent discovery, this issue is resolved as follows: a businessman hires teachers who conduct classes according to their own methodology. This whole scheme can work more or less successfully exactly until the teacher decides to move to a more profitable place. Well, if he does it during the recession - in the summer. But the departure of the teacher in the middle school year is able to jeopardize everything: even if it is possible to quickly find a replacement, it will be very difficult for a new teacher to figure out what the children have already gone through and where to move on.

How can a franchise help? Most large franchise networks have in their arsenal detailed development programs for children of different age groups. For example, "" has its own LEARN by PLAY program, which allows you to teach English to kids with three years. Sun School uses the ABC concept (Abilities - Body - Communication), designed for children from 1.5 to 7 years old and aimed at the comprehensive harmonious development of the individual. "Baby Club" offers an annual and lesson plan for the development of children using various tasks, games and exercises, designed for babies from 7 months to 6.5 years. Growth Point has several programs for babies from 6 months to 2.5 years old, for children 2.5 - 5 years old, preparation for school for children 5-7 years old and an academy of professions for younger students from 7 to 10 years old.

What is important, the use of these programs allows you to replace one teacher with another at any time without compromising the quality of the educational process.

Conflict resolution

No matter how well all the processes in the kindergarten are set up, conflict situations with parents in this area are simply inevitable. Someone will not be satisfied with the temperature of the mashed potatoes that were served to the kids for lunch, someone - the abrasion that the kid received during the game. Is there any reason for dissatisfaction? In this case, the main thing is to correctly and quickly “resolve” the situation.

How can a franchise help? Buying a franchise from disputes with customers, of course, will not save you. However, it will provide certain benefits. The very fact that dissatisfied parents go to complain to the main office of the company, and not straight to the prosecutor's office, will play into the hands of the franchisee. Well, the parent company will either resolve the conflict on its own, as Baby Club and Little Country do, or provide scripts to the franchisee, as is customary with Tochka Growth.

If you are firmly convinced that you can independently deal with the development of methodology, and with the selection of personnel, and with angry parents, do not rush to reject the idea of ​​​​a franchise. After all, someone who can easily handle the pedagogical part may not be so good in business.

Kindergarten as a business

Those who are thinking about opening their own kindergarten should evaluate all the risks of this enterprise. The fact is that a kindergarten as a business is associated with a lot of difficulties and can sometimes require significant financial investments. As a rule, the amount of investment depends on how much the businessman is willing to spend.

The first rule of a successful kindergarten is a good room

It is also the main cost item. First of all, it is important that the kindergarten is located within walking distance for parents. In addition, the kindergarten should have spacious rooms, big windows, a lot of light, comfortable and modern design, notes Natalia Pichugova from Tochka Growth. Detailed requirements for the area of ​​the kindergarten, its illumination, microclimate can be found in SanPin 2.4.1.3049-13.

The amount of investment will mainly depend on the condition of the premises. If it actually needs no repairs, is owned or rented at a reduced rate, you can save a tidy sum.

Entrepreneurs, although they understand all the advantages of the preschool education niche, such as high demand, profitability and sustainability in times of crisis, nevertheless, are not always in a hurry to open their own institution. A private kindergarten is a serious business in terms of its organization. Opening a preschool commercial kindergarten is impossible without fulfilling the requirements of SanPiN, fire service, organizing a kitchen for meals and other moments that entail high costs on the initial stage.

Financial resources are perhaps the main deterrent - in most cases, entrepreneurs need to have at least 2,000,000 rubles to open a private garden.

At the same time, it is worth saying that any business is accompanied by its own difficulties, and if the listed factors do not stop you, then the kindergarten can be considered as one of the business options.

Which Kindergarten Franchise to Choose?

As usual, we have prepared for you a summary table of the main franchises of private kindergartens that exist today. The largest players in this market are Baby Club, which, by the way, is also one of the most experienced participants, the company has 16 years of experience in the preschool education segment, Growth Point, Little Country, Sun School are also well-known brands - and Kindergartens Panda.

* the data is for January 2017, some numbers may have changed by the time you read it, but we can assume that general alignment remains the same.

First of all, it is interesting to compare what amounts of investments, according to the calculations of franchisors, are necessary to open a kindergarten under their brand.

But it is worth mentioning that most franchisors offer potential partners franchise packages of different cost and capabilities. It can be a small studio for classes with children or a full-time kindergarten with walks, meals and developmental sections. Therefore, it is difficult to say unequivocally about how much it will cost to open a particular franchise in your city. And the amount needed to start a business depends largely on the format in which your kindergarten will work.

The Baby Club chain has the largest numbers - to open its point, an entrepreneur will need at least 3,000,000 rubles, 1,200,000 of which will go to the right to become part of the network (entry fee). Despite the fact that the Baby Club franchise is one of the most expensive in the franchising market, the number of enterprises under this brand reaches 250.

Most affordable option, which exists on the market, is a franchise of a private kindergarten "Growth Point". At least famous name, franchisors put forward more benign conditions for entrepreneurs - a lump-sum fee from 100,000 to 500,000 rubles, depending on the region in which the franchisee will work, the area of ​​\u200b\u200bthe premises and the franchise package itself. The minimum investment amount is 1,500,000 rubles.

The lump-sum fee for a kindergarten franchise A small country depends on the number of groups of children, respectively, the amount of the total start-up investment (room area, number of furniture, etc.) also depends on this. Opening a kindergarten for 2 groups will cost about 2,000,000 rubles.

findings

Private kindergarten - as a business is by no means an ambiguous phenomenon. At the start, an entrepreneur needs big financial investments, and in the process of work - a large amount of attention and dedication to work. By the way, some leaders admit that constant communication with children and parents is “exhausting” emotionally.

Wherein net profit often minimal and does not exceed 100,000 rubles, so it is appropriate to consider such a project only in the long term.

3 fatal mistakes when choosing a franchise

Just download a pdf-document, after reading which you will save hundreds of thousands of rubles and tens of hours of time when choosing a franchise

In today's highly competitive business environment, franchising is one of the most available ways open your own business. It makes it possible to use the experience of a company that has already established itself in the market and count on its help and advice at all steps of organizing a business.

one of enough profitable ideas is an organization since the state and municipal institutions of this type cannot meet the demand from young families with small children. However, it is important to understand that the creation of a kindergarten only for the purpose of making a profit will not bring the desired results, since the social component in any case comes first: it is necessary to carefully approach the formation educational programs, leisure activities for children, etc. Therefore, despite the fact that this idea is quite simple, in its implementation it is necessary to have love and the ability to interact with children and their parents.

What is the best way to open a kindergarten franchise?

The opening of a children's institution on a franchise allows you to use the experience of existing kindergartens in terms of education and training of staff, compiling job descriptions(including in case of unforeseen situations).

In addition, franchisors in this area provide legal support in terms of preparation necessary documentation , since educational institutions are considered by law as non-profit organizations which have their own characteristics.

Organization of a franchise business will be completely legal and more profitable, in contrast to the situation of self-opening. This is because, from the point of view of investment, the kindergarten project is not the most attractive and profitable.

Accordingly, it is quite difficult to find a sufficient amount of funds needed to start. As a result, the risks associated with inspections of various bodies will be realized, which can lead to fines, and in the worst case, to closure.

Finally, franchising allows you to reduce the payback period and increase the profitability of the project due to clear recommendations on interacting with clients and concluding agreements with them, competent organization marketing, promotion of new institutions and the ability to use the established infrastructure of an existing network.

Bonuses in cooperation with the franchisor

First of all, work according to this scheme allows you to organize your business as transparently as possible: the bulk of the work is done by the company itself, since each of them cares about its reputation. Accordingly, business becomes accessible and simple for every person.

Some companies help to get a subsidy in the amount of about 300 thousand rubles (depending on the region) for opening a kindergarten, which will help reduce the level of initial investment required.

The next important point is stability in the market even in times of crisis. The brand of the franchisor will ensure a stable flow of customers. Parents are willing to invest in the development of their children if they understand that they are paying for high quality: accordingly, private institutions remain the best alternative on the market.

Franchisors help to select premises according to a number of conditions:

• The location of the future kindergarten - many companies choose a place in such a way that it has a sufficient concentration of potential customers;
• The cost of renting or buying;
• Compliance necessary requirements security;
• Drawing up an agreement with the tenant is carried out in such a way that the institution being opened has the right to use the premises.

Finally, well-known companies make it possible to use a single concept. While methods and training programs may be different, the schedule of private gardens must include daily walks, medical examinations, sports and gaming activities, visits to performances, museums and celebrations. The franchisor can also provide advice on the feasibility of the offer. additional services which can bring additional profit.

Terms of popular franchises

• One of popular companies developing their own network of kindergartens is Sun School, which adheres to the principle of ABC - knowledge and skills, health and socialization, allowing you to instill a craving for knowledge, develop the body and help you enter the outside world. The minimum lump-sum contribution is 300 thousand rubles. It includes the search for investors for the project, a guarantee of high profitability and a quick payback (from 1 month), sales support, advice on any issues, as well as all the materials necessary for learning and interacting with children. The amount of royalty is from 1 to 5% of monthly profit, which are used to attract customers, methodological support and resolve any issues urgently. Investments in opening vary from 500 thousand to 3.5 million rubles.
• Firm Montessori allows you to buy a franchise for a lump-sum fee equal to 250-300 thousand rubles. At the same time, royalties are paid monthly and amount to 12,000 rubles. The company provides full support for the process of creating a kindergarten, taking into account the fact that the franchisee must have several premises with an area of ​​​​100 square meters(it can be either rented or own). The return on investment will be 1.5 years, while Montessori is ready to provide a discount of 50 percent of the royalty amount during the first 6 months of operation.
• Company Little country provides an opportunity to open a kindergarten under their brand and helps to repair the premises in accordance with the requirements of various authorities, to complete its design in accordance with the accepted style. In addition, the company offers services for the use of the contractual base and a single call-center, along with the selection and training of personnel. The lump-sum contribution for cooperation with the Little Country is 250 thousand rubles. At the same time, the level of initial investment varies from 500 thousand to 1.5 million rubles. Finally, the royalty is 5 percent of monthly profits, with an average turnaround time of 6 to 9 months.
• Network of kindergartens Art Family provides services not only to support all business processes, but also performs 70% of them, which is a good solution for people without experience in the field of raising and educating children. The company independently develops the entire package required documents and step by step instructions. As a result, the volume of initial investments will be about 2-2.5 million rubles. The lump-sum contribution is about 600 thousand rubles, and royalties are 4% of the monthly profit.

Factors to consider when choosing a franchisor

• When choosing a company for a joint business, you must first look at their experience in the market and customer-oriented approach. This is a determining factor, since the kindergarten is a non-profit educational institution which is responsible for preparing children for school and subsequent entry into adulthood
• It is very important to compare the level of investments and costs of organizing a garden with the package of services provided. First of all, the franchisor must guarantee comprehensive support in case of any problems that arise, whether it is the organization of a comprehensive and healthy eating, the process of leisure activities or legal issues.
• The franchisor company must draw up an approximate business plan not only for opening an institution, but also for its operation (at least in the first months). This is necessary in order to take into account all cost items and organize activities as efficiently as possible. In addition, it allows you to take into account the approximate payback period and the level of investment required.
• Finally, a significant factor is that the network should provide advice on choosing the location of the kindergarten and, at least at the initial stage, provide it with clients. It is in the first months of work that it is very difficult to reach operating profit, so careful planning is necessary for the success of the project.

An interview with the founders of one of the franchises is on the following video:

Having decided to open a kindergarten, it is necessary to consider all aspects of this business. How best to proceed: create an independent enterprise or purchase a franchise. It is important to determine what is missing government organizations this area.

Benefits of a Kindergarten Franchise

Starting your own business is always a big step. Modern entrepreneurs are increasingly choosing to start a franchise business. Buying the right to operate under a well-known brand makes it possible to count on the help of an experienced company. Kindergarten franchises are also in demand.

Public kindergartens cannot meet the demand from families with small children. In addition, ordinary kindergartens have a lot of other shortcomings: overcrowded groups, poor-quality education, inadequate care conditions, and so on. Therefore, the opening of private gardens is becoming an increasingly attractive and profitable business.

Market this business cannot be called highly competitive, despite the large number of players and rivalry with government agencies.

The thing is that the number of children is growing faster than the number of kindergartens, and the kindergartens themselves offer different development programs, from which parents choose the most optimal ones.

However, creating a private garden just for the purpose of making a profit will not bring the desired results. It is necessary to carefully approach the formation of educational programs, the organization of children's leisure, and most importantly, love children and be able to find mutual language with them and their parents.

Bonuses in cooperation with the franchisor

Benefits of buying a franchise:

1. Franchisors provide full legal support in the preparation of documents.
2. The franchisor undertakes the bulk of the work.
3. Sustainability in the market, thanks to the brand.
4. Assistance in the selection of premises that will meet all the necessary requirements.
5. Some companies provide assistance in obtaining subsidies.
6. Reduce the payback period and increase the profitability of the project through clear recommendations and advice on how to better interact with clients.

Which franchise to choose?

Today in Russia there is a fairly large database of franchisors of private kindergartens. Consider the terms of cooperation of the most popular of them.

sun school

One of the most famous companies with a network of kindergartens is SunSchool. The concept of the institutions is English-type kindergartens, adhering to the ABC principle - the development of knowledge and skills, socialization and physical health, the development of the body and the desire for knowledge.

To purchase the product, you will need to make a lump-sum contribution - from 300 thousand rubles. Royalty is 1-5% of the company's turnover, additional investments from 300 thousand rubles. up to 3.5 million rubles

The range of services provided includes:

• admission of children for upbringing from 1.5 to 7 years for the whole day;
• short stay groups;
• weekend groups;
• evening groups;
• special developing classes in the format of a game club.

SunSchool offers:

1. Assistance in the selection of premises, thanks to a unique assessment technology.
2. Possibility to use Hi-tech in business promotion.
3. The marketing department of the company takes care of all internet marketing.
4. Employees regularly attend refresher courses at the corporate university. There is a distance learning option.
5. Access to special loan products and investment search programs.

Komarik

The network of kindergartens "Komarik" works according to the system of a well-known practicing pediatrician Komarovsky. In addition to upbringing and development, much attention is directed to strengthening the health of the child.

Dr. Komarovsky and other specialists personally or via Skype-conferences advise parents whose children attend Komarik kindergartens.

By purchasing a franchise, you get the opportunity to:

• use famous brand and the entire set of marketing tools: website, pages in social networks, flyers, brochures;
• receive consultations from the staff of the educational and methodological center by phone, via Skype or e-mail;
• use complete instructions work of the garden, including the daily routine, sample menu, recommendations for the selection and training of staff.

Prerequisites for opening a franchise:

1. Rent of a ready kindergarten.
2. Private house with a territory of at least 6 acres.
3. A room on the ground floor of a residential building (in a house built no older than 10 years) with an equipped adjoining territory for walks.

swipe

Holding NOU "Vzmakh" was formed in 1989. The main goal of the company is to educate a free, educated person with developed creative thinking.

A distinctive feature of the kindergartens of this network is education entirely in English.

Financial components when buying a franchise:

1. Lump sum - 850 thousand rubles.
2. Royalties - in the 1st year 25 thousand rubles, then - 50 thousand rubles.
3. Investments - 1 million rubles.
4. Payback period - from 24 months.

The franchisor undertakes to provide full support to partners:

• drawing up a business plan;
• assistance in staff recruitment and training;
• recommendations on the choice of premises and its design;
• development of an advertising strategy, full set advertising materials;
• Assistance in the acquisition of educational toys.

baby garden

The activity of this company involves classes that are aimed at maximizing the development of intelligence in children and teaching their parents the right behavior. In the work of the garden, both the own developments of specialists and the methods of well-known teachers are used.

The number of children in kindergarten should not exceed 45 people. For a full 10-hour day, a child is accepted from the age of 3. Kids, playing, acquire the ability to assimilate knowledge, develop speech, logical thinking and are realized in creativity.

The cost of the franchise includes capital investments in the amount of 1.8 million rubles. and payment of a lump-sum fee - 1.4 million rubles, royalties - from 15 thousand rubles, the projected payback is one and a half years.

The parent company guarantees each franchisee:

• for marketing support, including publications in print popular publications, promotion in social networks;
• for the help of highly qualified specialists;
• access to the exclusive BabySoft CRM system;
• for a comprehensive consultation of a personal curator-manager.

Art family

The Art Family franchise has a completely new format. The franchisor company not only accompanies all business processes, but also performs 70% of them. This is a good solution for people who do not have experience in the field of parenting and education.

Terms of cooperation:

1. Lump sum - 600 thousand rubles.
2. Royalty - 4% of the monthly profit.
3. Additional investments - from 500 thousand rubles.
4. The floor area is at least 150 sq. m.
5. Payback period - 7 months.

Partners are provided with the necessary package of documents and step-by-step instruction for the functioning of a children's educational institution. In addition, assistance is provided in obtaining subsidies.

Little country

Little Country is a dynamically developing network of private kindergartens in Russia, supported by the state. The company has been on the market since 2010. franchise activity started in 2014, there are currently 34 franchised enterprises.

For cooperation with the "Little Country" you will need an initial investment of 500 thousand rubles, royalties - 5% of the monthly profit, the payback period will be from six months to nine months.

The franchisor makes it possible to buy a franchise on required amount places in the garden, and offers a choice of 4 types of service packages:

• "Mom's kindergarten" (nursery garden) - 5 thousand rubles. for a place;
• "region" (support in the regions) - 10 thousand rubles. for a place;
• "business" (opening a kindergarten in Moscow and the Moscow region) - 15 thousand rubles. for a place;
• "premium" (support, obtaining a state license, subsidies and subventions) - 25 thousand rubles. for a place.

Benefits of cooperation:

1. The legal right to work under a well-known brand.
2. Assistance in the selection of premises and staff.
3. Training of partners with the issuance of a state diploma of the university, continuous professional development of the teaching staff.
4. Personal curator-expert, if necessary, traveling to the site.
5. Methodological, accounting and legal support.
6. After the opening of the kindergarten, the specialists of the main company conduct demonstration groups in order to share their own experience.

Anyone who intends to open a kindergarten must not only love children, but also be ready to work very hard for the success of their business. If a novice entrepreneur values ​​his finances and time, then it is worth acquiring a franchise, which will help to avoid risks and become the key to the profitability of a private children's institution. You shouldn't give up professional help skilled ally.