How many samples of the children's cafe. How to open a children's cafe with a playroom in a small town: a list of documents and general recommendations

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a delicious and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. In order to successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

The legislation does not subdivide catering enterprises into “children's” and “for adults”, however, there are nuances, and they need to be sorted out by those who are looking for an answer to the question of how to open children's Cafe from scratch.

Forecasts and prospects

How promising is the idea of ​​creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?

The market capacity can be represented by the birth rate statistics (see Fig. 1) As can be seen from the graph, the measures taken by the government to equalize demographic situation, bring positive effect despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, also people with children (see Fig. 2)

In large settlements, family confectioneries, canteens, fast food establishments equipped with high chairs and offering a special menu for young visitors, as well as focused only on children, are becoming increasingly popular. For example, in Nizhny Novgorod region 83 such enterprises actively promote their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.

Fast food or "proper nutrition"?

According to sociological research, in the catering market in Russia in 2015, the demand for services of fast food restaurants prevailed (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.

The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)

*the study was conducted in 8 cities federal districts with a population of 100 thousand people. Sample - 1,000 people. aged 16 to 50 years.

It is noteworthy that the factor of the presence of a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.

Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times society is increasingly leaning towards healthy natural food:

“Less is more is more common in organizations lately. Catering- eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, it is possible to start a business using finished models(by franchise), or establish your own brand on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here regulations that you will be guided by:

1. Law on Consumer Protection
2. Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
3. Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 “On the Entry into Force sanitary regulations» (from 08.11.2001)
4. Government Decree No. 584 “On the notification procedure for the start of implementation certain types entrepreneurial activity"(dated 16.07.2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. Licensing this species does not require activity.

You can collect permits for opening a children's cafe yourself or entrust it law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration into the rent.

family club

The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs embody original ideas. For example, two successful business women figured out how to open a children's cafe with game room in the Ribambelle club they created (the forbes.ru portal told readers about it).

The concept was invented by young mothers Yu. Fedorishina and O. Musakhanov and implemented in 2013. For the club, a room not adapted for catering was chosen, so its equipment took more funds than originally planned: for example, it was necessary to lay communications under the kitchen.

For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

total cost opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.

Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:

• fast food ban
• strict requirements for the preservation of the beneficial properties of products on the menu for children
• adaptation popular dishes for a children's audience (kids want to be like adults!)
• emphasis on holding holidays and culinary master classes for children and their parents
• the presence of a playroom in the form of a children's town with animators
• catering

In 2014, the girls took to monthly profit 11 million rubles, but for the first 2 years, according to their admission, they failed to return the initial investment. Today, for those who are close to the idea of ​​Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe at the zoo

A cafe for children can be a good addition to an existing business. AT Nizhny Novgorod this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.

A distinctive feature of catering at the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.

These examples show that when proper organization not very profitable, at first glance, a business can actually bring not only income, but also pleasure to its owner.

We will describe in detail how to open your own children's cafe from scratch and draw up a business plan with calculations. After all, even in times of crisis, such an idea will be very successful and profitable. Parents try to diversify the rest of their children and saturate their childhood with bright and pleasant impressions. It is not surprising that today such establishments open very often even in small towns.

With a good location, well-chosen staff and menu, interesting design and thoughtful entertainment, we can talk about a successful and profitable project. And if you don’t know where to start and what you need to open, then you can always use the franchise fee and follow clear instructions for a working scheme.

Business Relevance

The children's cafe involves two areas of activity at once - catering and entertainment. It applies to, but only on a smaller scale. Depending on the chosen concept, the ways of recreation on its territory, the services provided, the menu, the interior, etc. may differ. All this is thought out in advance in order to create a more accurate and detailed business plan with calculations.

The benefit from such a project is obvious - every parent wants to make any holiday for the child unforgettable, colorful, fun. Such cafes are visited by families on weekends, for birthdays and other celebrations, they organize separate children's events for entire companies of a certain age, celebrate the end of kindergarten or entering school, etc.

But in order to organize such a business, you need to understand its specifics:

1. Since the main customers will be kids of different ages, the staff themselves and preferably the owner should love children and understand their needs and interests, be able to find mutual language with them.
2. All meals should be prepared with the highest quality ingredients and combine health benefits with a taste that children will love. Cooks may have to take additional courses for this.
3. In addition to the dining room, there is also a play area.
4. It is necessary to think in advance about the possibility of holding various celebrations, holidays, events, master classes, etc.
5. All furnishings, interior and furniture should be geared towards children from 6 months to adolescence.
6. It is important to ensure that the establishment does not serve any tobacco and alcoholic beverages. And also that they are not brought with them by adults. And although this will significantly reduce your income, it is still one of the main factors that you need to pay attention to.
7. When arranging the premises, be sure to follow all the norms and requirements of the controlling services, which are much more than when opening a simple catering establishment for adults.
8. A tangible part of the initial costs will go to creating the most attractive interior. But it is this component that sometimes becomes decisive in whether a potential client chooses you or goes to another place.
9. The menu is compiled with great care. The names of dishes should be changed in such a way that they make the child want to eat it. It would be useful to think about an interesting serving of food or drinks so that they appearance also stimulated the appetite.

We collect documents

Before opening a children's cafe, you need to register in various government bodies. First, file an application with the tax office and register as an individual entrepreneur or LLC. If the size of the institution is not more than 50 sq. m., and the staff has a minimum number, then the first option is suitable.

But if you want to organize a cafe with various game rooms and halls, hire a lot of different specialists, and expand your business over time, then it’s better to immediately focus on creating legal entity. At the same time, accounting documentation will be more complicated, the registration process will be longer, but as a result, you will be more free to implement your ideas.

Calculate which of the available taxation systems will be beneficial in your case. With a small size of the institution and registration of an individual entrepreneur, it may be sufficient to acquire a patent. Otherwise it's better to stay standard scheme ENVD. You will also need to correctly indicate the OKVED code:

• 56 - responsible for the provision of food and beverages;
• 2 - allowing to conduct entertainment activities.

Also, when opening an institution, you will need to visit the regulatory authorities (SES, GPI and Rospotrebnadzor), which will give permission after a thorough check of the compliance of the premises with various norms and requirements. Since it is impossible to work in a cafe alone, you will need to hire employees. At the same time, registration with the FSS, PFR and MHIF is mandatory.

Separately, you will have to go through a check of the children's menu and ready meals, as the sanitary and epidemiological service and Rospotrebnadzor carefully monitor that children are fed only high-quality and safe products.

As with the opening of any catering establishment, it is necessary to coordinate various documents in a number of instances. Build the following package:

1. Projects of a building or premises, agreements and permits from regulatory authorities.
2. Draw up a lease with the owner for a long period or show the title of ownership.
3. Mandatory technical passport indicating the redevelopment, etc.
4. Similar documents on established communications ( ventilation system, electricity, plumbing, sewerage, heating).
5. Permission to decorate the facade of the building, if any.

This whole process will take a lot of time and effort. Consider the length of the preparation period before planning your opening. To facilitate organizational activities, you can hire lawyers who will collect the entire package of documents and go through the authorities, obtaining the required permits.

Choose a room

It is very important to responsibly approach the choice of building. Sometimes entrepreneurs do not know where to start - from finding a territory for a cafe and then adjusting their plans to its features, or from an idea and try to find a place where they can implement the idea.

In any of the cases, it is important that the institution meets the requirements prescribed in SanPiN 2.3.1079-01. It is believed that a children's cafe must meet the following criteria:

• total area about 100 sq. m., so that on its territory it is possible to conveniently place a kitchen, a dining room, a games room, warehouse space, bathroom and administration.
• All required communications have been carried out - ventilation, sewerage, electricity, exhaust system in the kitchen, plumbing, etc.
• The room is prepared according to fire regulations.
• The materials used for repair and decoration must be safe for the health of children.

To provide good natural light and create space, it is desirable that the windows in the cafe be large enough and face south or east. Separately, it is worth considering the interior, which will be bright, cheerful and interesting for children of different ages.

One of important points in the selection of premises is its location in the city. So, it is recommended to pay attention to such points:

1. So that there are no direct competitors with a similar theme of the institution nearby.
2. Focus on the presence of nearby kindergartens, schools, developmental groups, creative workshops, parks and recreation areas for families.
3. It should be convenient for customers to get to you by any means available to them, so it is important that there is a public transport stop nearby and parking for private cars at the building.
4. For the summer period perfect choice will be an addition in the form of an open terrace under a canopy.

If you are planning to organize such a business in the village, then you should not open a large institution, because there are not so many potential visitors. But when a cafe is located in a metropolis, you will have to work hard and create a real paradise for a children's audience, which compares favorably with competing establishments and satisfies the diverse demand of capricious customers.

What is required to open?

The organization of a children's cafe with a playroom implies the presence a large number equipment, furniture and other devices:

• For the kitchen you need - special equipment (dishes, knives, cutlery, etc.) for cooking, Appliances, stove, oven, refrigerator, work surfaces, various capacities and forms, meat grinder, food processor, kettle, scales, dishwasher, etc.
• In the hall for guests, there are sofas, tables and chairs for children of different ages, as well as special high chairs for the smallest visitors. They buy beautiful dishes, cutlery, a large screen for watching cartoons.
• The play area is equipped with various labyrinths, ladders, toys, trampolines, etc. Here you can give free rein to your imagination and think over a playground where each child will be interested and exciting. Depending on your capabilities and wishes, a more suitable set of entertainment is selected.
• Do not forget about the administration and other amenities - hangers, racks, computer equipment, food storage racks, etc.

When organizing festive events, you will definitely need to have musical and lighting equipment available. “Soap” and “smoke” shows are in special demand, so it will be useful to purchase special equipment to create such effects.

An optional element, but playing an important role in attracting visitors, is a showcase. If you arrange it accordingly, then you can invite more and more new customers, periodically changing the scenery. Thus, you provide advertising to your institution.

Plan your menu

special attention deserve the dishes offered to children. After all, here you need to immediately take into account several points:

1. All products must be certified, high quality and fresh.
2. Food is selected healthy, useful for the child's body.
3. The attractiveness of the menu and food served should interest even capricious and fastidious visitors.
4. The diversity of the assortment will attract more clients.
5. The cost of each dish is desirable to maintain in the medium range.

You can customize the menu different ways. This also requires creativity. Make your notes bright and colorful, and add a photo of the finished food to each item so that even a child who can't read can make a choice. In some establishments of this kind, they offer to order at the counter, which makes this process easier for many children.

Services and games

The attractiveness of a children's cafe will directly depend on what you offer to your visitors. It can be anything:

• board games(mosaic, puzzles, Lego, drawing);
• active entertainment, for which you will have to install certain equipment (ladders, slides, a pool with balls, labyrinths, a trampoline, etc.);
• slot machines;
• attractions;
• Puppet Theatre;
• disco;
• master classes in needlework, cooking and different types creativity.

Give parents the opportunity to organize any children's holiday- birthday, kindergarten graduation, school admission, New Year etc. Organize themed parties, educational and entertainment programs, discos for teenagers, etc. All this will require some effort in organizing and financial costs but still attract a lot of interested kids.

Who to hire?

Depending on the size of the establishment, you will need different amount personnel. But even for a small children's cafe you will need:

1. Administrator - in charge of taking orders and organizational issues and also occasionally takes on promotional activities.
2. Cooks and assistants in the kitchen - such a person must not only be highly qualified, but also have the skills and knowledge in preparing children's dishes.
3. Waiters - bring orders to visitors, special specialization is not required, but they must love children and get along well with them.
4. Animators - can be hired at a constant rate or pay only piece work when fulfilling orders at special events and holidays.
5. Educator - responsible for the children on the playground, monitoring their safety and helping to organize general games.
6. Accountant - when registering an individual entrepreneur, it is not required, but if you have registered an LLC, then his services will be required, because tax reports are quite complex and many documents are required to be submitted monthly; such a function is often performed by an outside person, which can significantly save on salaries.
7. Cleaning lady or cloakroom attendant - to keep the entire room clean.

The staff must have sanitary books, where the results of the last medical examination are recorded. It is desirable to pass it twice a year. Pay attention to this point - to work with children, each employee should be checked for a criminal record in the past. This requirement is mandatory for all children's institutions.

Periodically, for special events, holidays, events, you can hire temporary staff - actors, animators, clowns, representatives of creative professions. This will greatly diversify children's entertainment, and the remuneration of such specialists will be piecework or hourly.

How to announce yourself?

To attract as many visitors as possible to your new establishment, you need to think over a good advertising campaign. Its scope will depend on your financial investments and the level of competition. We list the most appropriate ways to inform the public about the opening of such an institution:

• Design an attractive, inviting window display.
• Make a bright sign above the entrance.
• Order advertising in local media (radio, newspapers, television, children's or women's magazines).
• Place information about your institution on thematic sites, forums, social networks and communities.
• Start collaborating with holiday agencies, schools and development groups.
• Print and distribute flyers at parks, clinics, educational institutions etc.
• Create a website where you will post photos of the cafe, videos of past events, testimonials from satisfied visitors, phone numbers and addresses for table reservations, as well as information about the services provided and prices.
• Use advertising on billboards, buses, subways, bulletin boards.

Here you can download ready-made as a sample.

How much money is needed?

To open a children's cafe from scratch, you need to invest a fairly large amount.

The final amount strongly depends on how much the equipment itself and the selected furniture for the room cost. Also, a separate item of expenditure is toys and equipment for a children's room, for which each entrepreneur will have his own list of necessary items.

Also consider the monthly costs:

It is quite difficult to predict how much profit a cafe will bring. This is also influenced by the pricing policy of the institution, the presence of competition in the selected area, the number of visitors and ongoing events. On average, for a small town, the monthly profit is about 300,000-500,000 rubles. But this amount may be more. The payback period is 1-3 years.

Video: how to open a children's cafe - restaurant?

Entertainment places for children are very popular nowadays. As a rule, everything is thought out in them to the smallest detail: comfortable safe furniture, bright design, a menu with children's favorite dishes and all kinds of activities that young visitors are delighted with.

Cafes for children are in great demand, so the prospect of opening such an institution attracts novice businessmen. For the business of an entrepreneur to be successful, he needs a children's cafe with calculations.

Where to begin?

First of all, you need to decide on the direction of the institution. The level of investment, as well as subsequent attendance and income, will directly depend on it. Ideas for the format of a children's cafe:

• An establishment with a playroom. Both children and parents will be able to have a good time in it. Adults can sit at the tables, talking while waiting for an order, and the kids will play in a special area. It usually contains pools with balls, trampolines, slides, labyrinths and even a small sports complex. Children are supervised by animators or teachers. You can also equip a developing corner, which has board games, designers, crayons, paints, brushes, etc.;
• Themed cafe. The design of the site in such an institution is designed in certain style. For example, the theme of a popular cartoon, book or children's comic is taken. The visitors are entertained by animators in life-size puppets;
• Family restaurant. In such a place there may not be a game room, but the menu and the interior of the room will be adapted for families with children of different ages.

The interior of a cafe for children, decorated in a fabulous style

Whatever concept the entrepreneur chooses, he must understand that organizing a children's cafe is not an easy task. It is necessary not only to think over the equipment and furniture to the smallest detail, but also to take care of reliable suppliers who will deliver food High Quality. This is especially important if the cafe's main customers are children.

How to open a children's cafe from scratch: a package of documents for starting a business

Such a project can be launched after passing the registration procedure with the Federal Tax Service. A businessman planning to open a small establishment needs to issue an IP. This is a budgetary procedure (no more than 800 rubles), which will not take much time.

It is better for future owners of large offices to register as an LLC. The total cost of paperwork will be about 14 thousand rubles, but a legal entity will have an expanded range of opportunities.

Entrepreneurs who want to open one large cafe or a chain of establishments should immediately form an LLC. This will give them a number of advantages that are not available to individual entrepreneurs.

After the businessman has registered, he needs to issue permits in the bodies exercising control over the actions of enterprises:

• Rospotrebnadzor;
• fire inspection.

In addition to these documents, the entrepreneur will need quality certificates for the gaming equipment of the halls and food. He must have contracts for hiring staff, renting premises and contracts with suppliers. The owner of the establishment must ensure that each of the employees hired by him has a health book.

All cafe staff are required to have personal medical books

Cafe for children as a business: requirements for the premises

In the place where it is planned to open a children's institution, there must be:

• water pipes;
• fire alarm;
• waste system;
• lighting;
• ventilation;
• electricity grid;
• security and video surveillance systems.

The floor area must be more than 100 sq. m, it includes:

• dinner Zone;
• kitchen;
• children's area (if necessary);
• service premises;
• administrative office;
• bathrooms.

Good cafe attendance often depends on the availability of parking and the proximity of transport interchanges. If the establishment is difficult to reach, it is unlikely to pay off.

For this reason, entrepreneurs often place children's restaurants in shopping centers and malls. Large-scale establishments with large trampolines and electric car rides can also be opened there, and they will quickly become popular with families with children. Parents will be able to leave the kids in a specially designated place, while they themselves will calmly go shopping.

If you open a cafe in a residential building, then you need to think about the decoration of the facade. The exterior design should be bright and interesting (so that it immediately attracts the attention of the child).

When choosing a room, you need to inquire in advance whether the building is subject to demolition. This can be done in the city department of architecture. If the institution gives a positive answer, you will have to look for another home to open a business.

It is also important to take into account all the requirements of SanPiN. Failure to comply can result in hefty fines or even jail time.

The cost of renting an area directly depends on the region and population. In small towns, the price per square meter starts from 40 thousand rubles, in large ones - from 80.

A children's cafe located in a shopping center will definitely not be left without visitors

Financial plan with calculations 2019: purchase of equipment

The choice of purchased equipment and furniture depends on the format of the cafe. The minimum list would be:

• tables for visitors;
• sofas, armchairs or chairs;
• toys and decor for the hall;
• cutlery and crockery;
• refrigerators;
• kitchen tables;
• dishwashers or sinks;
• plates;
• blender / coffee maker / microwave (depending on the menu);
• grill;
• pizza oven.

Such equipment is enough for a small establishment. If an entrepreneur decides to open a children's cafe with a playroom in a small town, he needs to rely on large quantity appliances and furniture, to which toys and other children's entertainment will be added. For example, about 300 thousand rubles will be spent on decorating the hall:

• 8 tables for adults;
• 2 tables for children;
• 32 chairs for adults;
• 10 chairs for children;
• 2 sofas;
• 2 carpets;
• 1 bar counter;
• 3 floor hangers;
• children's labyrinth;
• a pool filled with balls;
• information desk;
• 4 sets of blinds;
• 4 pillows;
• Other decor and toys.

Approximately 500 thousand will be spent on equipping the kitchen:

• pizza oven;
• oven;
• electric stove;
• Dishwasher;
• blender;
• meat grinder;
• coffee machine;
• fridge;
• a set of dishes for 40 visitors;
• overalls for personnel;
• tablecloths;
• towels;
• napkins.

About 80 thousand rubles will be spent on all kinds of games and soft pouffes in the children's corner, and 90 thousand on office equipment for staff. If there are TVs in the cafe, then you need to allocate 100 thousand for them. 1 million rubles.

Recruitment: where to start?

You can place ads on job search portals, as well as run a social media campaign. These are the most reliable ways to attract potential employees in the service industry. In order for an entertainment cafe for children to start its activities, it will need:

• good chefs with relevant education;
• waiters with experience;
• animators and teachers;
• cleaners;
• administrators;
• guards;
• accountant.

Kitchen workers and hall staff in contact with children are required to have sanitary books. In general, it is worth hiring people with an active lifestyle who love children. A close-knit team focused on a common result is half the success.

Employees must be friendly

Marketing plan: what do you need to open a cafe?

In order for the institution to start functioning successfully from the first days of opening, it is necessary to think over an advertising campaign in advance. It may consist of:

• posts on social networks;
• distribution of leaflets;
• creating your own Internet portal;
• placement of banners on third-party resources;
• posting ads;
• announcements at events;
• purchase of airtime in the media.

Advertising should be selected depending on the type locality. If this Big city, then it is better to give preference to leaflets, social networks, websites and local press. In a small town, you can use both the above methods and outdoor advertising.

Income and expenses: how much does it cost to open a cafe?

If we take as a basis an institution with 30-40 tables and a game room, then it will take about 1.5-2 million rubles to invest in it. They are distributed like this:

• Repair, design and equipment - 1 million;
• Advertising - 120 thousand;
• Employee salaries - 400 thousand;
• Documents, rent and outsourcing - 200 thousand;
• Reserve fund - 100 thousand rubles.

These figures are approximate, since you can hire fewer staff, and also save on advertising. The income of the institution will be from 1 to 1.5 million per year. Thus, it will pay off in 12-18 months.

To increase the profit margin, you can introduce additional services: holding holidays, making baked goods to order, field service, etc.

Opening a children's cafe is not difficult. It is important to draw up a business plan correctly, to decide on the direction of the institution. If you follow all the standards and sincerely love your business, then it will bring not only income, but also pleasure to the owner.

Russians are conscientious parents, they do not save on children's needs and entertainment. Children's catering is fundamentally different from adults and develops according to its own rules. This option, how to open a children's cafe from scratch, is potentially beneficial for both experienced restaurateurs and beginners.

Features of the children's cafe

Excisable products are completely absent in children's institutions. It is forbidden to consume it even for adults. Thus, the owner misses the opportunity to earn on the sale of tobacco products, wines and other alcohol.

The design and organization of the work of an institution for kids requires creativity that attracts children.

It could be:

• themed interior;
• children's karaoke;
• animators;
• game Zone.

Children's cafe can be profitable in different formats, For example:

• as a component of an entertainment complex;
• cafe-club;
• cafeteria;
• cafe-confectionery;
• ice cream cafe.

The organization of children's food enterprises of each type requires different investments.

Room selection

If you are considering how to open a children's cafe and where to start, you need to pay attention to several important points.

Location

First of all, there should not be obvious competitors nearby - any establishments where you can eat with a child and have a good time. It is profitable to open a cafe near:

• parks;
• stadiums;
• children's polyclinics and hospitals;
• schools, kindergartens;
• early development centers;
• large stores with children's toys or clothes.

It is advisable to open children's cafes in residential areas without special infrastructure. The determining factors of attendance for residents of nearby areas will be territorial proximity and the ability to get to the cafe with a stroller on foot.

Availability and openness

The entrance and shop windows should be visible from afar, ideally from the carriageway of the street. This is important, because at the initial stage of the institution's operation, most customers will be casual visitors. If the organization of the business is correct, the new institution will soon be recommended to friends.

space

A child can also eat in an institution for adults. The popularity of a children's cafe depends not only on the range of delicacies offered, but also on the range of additional services. To place a play area, karaoke or a place for creativity, you need a place.

An approximate calculation is as follows:

• 100 sq.m. can be taken under 60 seats;
• 30-50 sq.m. - under the organization of entertainment.

Having wondered how to open and popularize a children's cafe, you should pay attention to a number of important points.

1. If we are talking about a large city or a sufficient influx of customers is expected, it is advisable to consider dividing the cafe into two or more halls for children of different ages.
2. It is worth allocating a room for games and activities with animators. Parents need to be placed separately, but so that they can see the children at games and activities.
3. AT play area children will be without shoes, and in winter they will need to take off warm clothes. Needs a dressing room.
4. Children under two years of age can be brought in wheelchairs. Strollers also need to be put somewhere.
5. If possible, it is worth installing a changing table. Parents with many children take all their children to children's institutions, and taking care of babies can become your significant advantage over competitors.
6. Separate toilets should be arranged for adults and children. Wash basins, toilet bowls and mirrors in children's toilets should be at the appropriate height.

Obviously, investments in the repair, decoration and interior of the children's cafe will be very significant. Your rights to the premises should be secured. If it is not possible to purchase a property, it is better to conclude a long-term lease agreement. It is worth considering that a transaction for a period of a year or more, by virtue of Art. 651 of the Civil Code of the Russian Federation is subject to mandatory state registration in the USRR.

Interior and equipment

All interior items must be matched to the visitors. Children's tables and tables, most likely, will have to be made to order. Standard furniture is suitable for adults and teenagers.

For the little ones, it is necessary to purchase high chairs for feeding with belts so that they can be with adults at the same table.

For children's institutions, ergonomic furniture is especially relevant. Everything should be solid and stable, tables with sharp corners are unacceptable.

The playing area should be separated from the food consumption area if possible. This will make it easier to keep order. Otherwise, crumbs and spilled drinks will have to be wiped off rugs and trampolines.

The interior decoration should be bright and creative, create a festive atmosphere and an atmosphere of magic. The safe bet is to recreate fairytale heroes, characters of popular cartoons, decoration of three-dimensional castles.

The play area may contain a trampoline, labyrinth, slides, ball pools, houses, and various play complexes. All this should be:

• convenient;
• safe, comply with the requirements of SES;
• bright and attractive;
• easy to wash.

Decor, furniture, dishes, plates - everything should be designed in the same style. It is better to buy unbreakable dishes. Although it is more expensive than usual, it will quickly pay for itself.

What's on the menu

First of all, desserts are expected from a children's cafe - fruits and sweets. This is:

• all kinds of cakes and pastries;
• pancakes;
• ice cream;
• fruit cuts and salads;
• milkshakes;
• freshly squeezed juices;
• sweet waters;
• tea and cocoa.

But do not forget about the traditional menu. Most parents do not consider sweets healthy. And if, under the influence of a fabulous environment, a child eats a vegetable salad or soup, this will add to the parents' desire to visit a cafe in the future.

It is worth paying attention to french fries, pizza, popcorn, nuggets. These dishes are easy to prepare and are popular with both children and adults.

Babies do not have abstract thinking. Therefore, most of the assortment should be presented not only on the menu, but also on the windows of the cafe. This will allow visitors to make a choice. Dishes worth giving interesting names to decorate them attractively.

Organizational matters

Optimal organizational form to create a children's cafe is LLC. The founders of such a society are not responsible for its debts. In the event of trouble with creditors, the entrepreneur's risk is limited to the funds already invested in the business.

small cafeteria on your own can be organized by a private entrepreneur. It is easier organizationally: there is no need to draw up registration documentation. But do not forget that an individual entrepreneur is liable for entrepreneurial debts with all his property.

Marketing

Advertising a children's cafe on the Internet and in the media is important. However, large-scale investments in advertising often do not justify themselves, especially in large cities. Demonstration advertising is often the most effective - bright signs, colorful facade decoration, beautiful shop windows.

The action plan should be approved and posted in advance, for example, a month in advance.

Visitors will be attracted by the presence of various kinds of specialists: animators, artists, face-art specialists, puppeteers.

How to open a children's cafe: Video

It can bring a stable profit constantly. AT last years the work of these children's institutions is of increasing interest, especially if the project involves not only the sale of sweets and desserts. But also the sale of numerous children's goods, entertainment events and the opportunity to leave the child under the supervision of a nanny. Before you open a children's cafe from scratch, you need to draw up a clear business plan.

We note right away that this business is relevant only for large cities, especially in shopping centers. In small towns, it is practically not relevant and it would be better to open a cafe there for everyone, but with a children's menu.

The most important thing

What does it take to open a cafe for children in a small town? Most importantly, your idea should be thought out to the smallest detail. A successful and profitable project should be interesting and colorful. Your organization should involve both children and parents so that both of them want to come again and again.

Your project may be directed to:

• catering for people of any age - from children to their parents, including students and schoolchildren;
• offering inexpensive and delicious meals;
• organization of festive events of any nature - children's birthdays, anniversaries, etc.;
• offer of ready-made meals for takeaway and delivery to addresses - at home, to schools, kindergartens, etc.

As a rule, in a small town, in order to succeed, you need to combine entertainment and food. There are a number of specific requirements that apply to an ice cream parlor.

Facility menu

Regardless of whether your catering organization for children is located in a big or small city, the menu should not only include snacks, but also snacks. No need to make large portions, as children eat a little. Good example what needs to be included in the menu - the original (for example, a small cake in the form of an animal figurine or fairy tale character), pies and other pastries, drinks, juices, milkshakes, desserts, small pizzas and ice cream already mentioned above. The more extensive your menu is, the more fame you will have in the city as an excellent children's cafe. A children's nutritionist should have a hand in creating a high-quality and varied menu. If your project is on a budget, then you can simply read the advice of nutritionists on the net.

Important nuances

Let's say you have good idea whose relevance is not in doubt. Your task is to start bringing the project to life. Great option- a play club with playgrounds. There, the children will be able to have fun and communicate with each other while their parents walk around or just relax. If your project will be located in a residential building, then choose the ground floor premises for it.

Please note that the idea of ​​​​creating an ice cream parlor involves renting or buying a fairly spacious area - at least 100 square meters and 60 seats (4 seats at each of the 15 tables). In order for the cafe to bring good profits in the summer, you will need and outdoor terrace. There should be enough space for organizing children's holidays, games with animators.

See how the establishments in your city are decorated. For an idea to be profitable, the project must be exciting and unique. Decorate the room in the spirit of a fairy tale - you can decorate the walls with images of superheroes, favorite characters of the guys, whole scenes. Fresh flowers, cages with birds and aquariums with exotic fish, funny figurines of animals - the work of such a children's cafe will interest every parent and child. Especially if there is a game room with rides and clowns.

If you already know how to start a business, don't forget that your idea needs to develop further. Subsequently, the work of the ice cream parlor and the game room in the city can be supplemented by:

• creation of a small cinema for high-quality licensed children's films and cartoons. Fun children's parties can also be held here;
• organizing an animal shelter where birds and small animals will be sold;
• creating a pool for kids so that the crumbs can have fun in the water.

You can also start selling branded semi-finished products and children's clothing, organize outdoor events, festive banquets both in schools and kindergartens, and at private individuals' homes.

In order to attract attention, you should open your own website on the network. It should contain complete, including contact information about your institution. To data on working hours and location, menus and prices, add useful headings, such as “Tips for parents”, “Psychological help” and so on. Take care to set up an online line with a consultant in order to start communicating with your clients.

As a rule, a children's cafe works according to the following schedule: weekdays - 10-17 hours for children and their parents, 18-22 hours for students and high school students. On weekends and holidays, you can extend your work schedule to get additional customers and profit.

When deciding on calculations and prices for menus and entertainment, make sure that visitors with an average, not just high income, can drop by. Your cafe should be accessible to anyone. Having decided where to start, start organizing a business immediately! Staff must have experience with children and medical books.