Need to open a bar from scratch. Bar as a business: a brief overview of investments. Marketing strategy, how you can promote your bar

Among successful personalities in business, there has long been such an opinion that the most profitable and profitable area of ​​\u200b\u200bactivity is one that is somehow connected with human weaknesses. And the veracity of this opinion can hardly be doubted. Entertainment and alcohol - just refers to one of those human weaknesses that have always been and will be present in the lives of the vast majority of people. Despite the threat of quite serious competition in large cities, opening your own cafe-bar is a promising step towards a successful business.

Or maybe you dream of opening your own restaurant or even a chain of restaurants, but do not yet have enough money Money? Then the option of opening a bar suits you just as well as it is impossible - after all, from a small establishment of a narrow focus in the future, you can create something more ambitious.

Bar business plan

How much does it cost to open a bar? Finding the answer to this question quickly is not easy. In the calculations, it is necessary to take into account many factors and features: in which city the bar opens, what target audience will it target, what is the planned breadth of the product range, and many other points. For the project to become successful, it is important for an entrepreneur not only to plan in advance how much money he will spend in general, but also to know where exactly and how much money will go. To do this, you need to draw up a competent business plan. Here you can download an example of a cafe-bar business plan: Download a sample bar business plan

How to open a bar from scratch

Every entrepreneur who decides to open his own bar should carefully consider what steps he needs to take in order to implement his plan. If you lose sight of even what is not the most important at first glance, you run the risk of sinking your business without even letting it “swing” properly. So what does it take to open a bar?

Business registration and collection of necessary documents

If you do not plan to use ingenious schemes for the sale of alcohol, balancing on the verge of legality, then you need to register your business immediately in the form of a legal entity. According to the current legislation, it is forbidden to sell strong alcohol to individual entrepreneurs (only beer, mead, cider and some other weak drinks are allowed). More precisely, the very license for the sale of strong alcohol individual entrepreneur it can’t get it in any way, but as you understand, without it it will not be possible to legally sell this product.

It is unlikely that a full-fledged bar will be able to limit itself to only drinks allowed for sale without a license, so immediately start planning for licensing your activities and registering an LLC.

Choice of format and concept

It is necessary to decide on the concept of the institution at the very beginning of business planning, since all your further actions– from choosing the location of the bar to its interior design. The very concept of the concept includes quite a lot of characteristics of the institution: its name, external and internal interior, pricing policy, product range, staff uniforms, musical accompaniment, holding events and promotions within the institution. To develop all this, give yourself answers to the most important questions: who is your potential client? For whom do you want to provide services? How do you want to stand out from your competitors? Maybe it will be a unique menu with author's cocktails and dishes, low prices or creative design premises?

It is also important to be very clear about what kind of people you want to see as visitors to your establishment. Perhaps the most important role here will be played by solvency potential clients. You can open a cheap bar that is mostly populated by students and low-income people who don't want luxury. Based on this, you should plan the design - internal design can be quite modest, but tasteful, and form a menu - expensive elite drinks in such an institution will be inappropriate, simply no one will buy them. Perhaps the most profitable option- this is a bar middle category where people with different levels of income can come. But the costs of opening such a bar will be serious, because you need to ensure the maximum a wide range of drinks and dishes, and to think over many other nuances so that both not very wealthy students and people with a fairly high status feel equally comfortable in the institution. Well, the last option is an expensive elite bar, where only wealthy people can afford to be customers. In such an institution, everything should be at the highest level, because rich people are quite picky and do not tolerate any inconvenience. I must say that opening such an elite bar is quite risky.

You can also opt for a sports, beer, wine, Mexican, American, cocktail bar. Or even come up with your own unique concept. It’s not worth making your establishment too narrowly focused, but creating an ordinary, unremarkable bar, of which there are dozens and hundreds in every city, is also not the best idea.

Room search

Where would you like to see your establishment? When answering this question, think not only about where the bar will “look nice”, but also about whether it makes sense to place it there in terms of attracting customers. If you are aiming to open a bar for students, then it would be advisable to place it where students in your city often spend their free time.

A bar "for everyone" can be located both in modern business districts of the city or on the main streets, and in places remote from the center. It is only important that there is convenient transport access to the institution. Metro station within walking distance a huge plus. When the area is selected, you need to move on to the search for a specific room. Renting a stand-alone building, and even more so building it from scratch, is unprofitable, and it is not necessary at all. Look for suitable premises on the first floors residential buildings or business centers.

Formation of the material base

The main equipment for a bar is, of course, bar equipment. Actually, the presence of a bar counter is a mandatory attribute of a bar, unlike a cafe or restaurant. Study the suppliers that deal with catering equipment, fortunately, there are quite a lot of them now. Finding the right one for you and agreeing on favorable terms of cooperation is not difficult. In addition to the bar itself, you will need tables / chairs for the guest room, bar equipment (blenders, juicers, jiggers, dispensers, coffee makers, etc.) and kitchen equipment.

In bars, as a rule, the main bet is made on drinks, and there are few places where you can find an extensive menu of dishes. But some minimum should still be present - appetizers, salads, desserts. Therefore, the kitchen will still have to be equipped, even with simple equipment. You will also need cash register equipment and a phone number for the administrator.

Menu planning

Try not to make the menu too big - among the large number of alternatives, people get lost and torment themselves for too long with the question of what to order. But you don’t need to make a menu in three lines either. Drinks and food should not be too much and not too little. It would be nice if you immediately indicate on the menu which appetizer is well suited for a particular drink - this will greatly facilitate customers in choosing.

If you have formed a certain direction of the bar, for example, beer, Mexican or wine, then on the menu, focus on a given topic. If in an ordinary bar the number of beers can be about the same as other drinks, then in a beer bar it should be an order of magnitude larger. The same applies to other topics - a Mexican bar should have the maximum selection of Mexican drinks and dishes, respectively.

The mistake that many owners of bars and catering establishments in general make is an inconvenient menu design. Often, coming to any institution, they bring us a menu that is made creatively, but it is inconvenient to read and flip through it. Don't repeat this mistake. Before printing the right amount menu instances, create a template for it, and test it for usability.

Recruitment

The necessary personnel for a bar are the administrator, waiters, bartender, kitchen workers and cleaners. The administrator, bartender and waiters are the employees who will be in direct contact with visitors, so it is worth hiring people with experience who know how to behave and talk with customers for these positions.

Also, the work of the staff will largely depend on the organization of the system of rewards and punishments. Create an optimal work schedule for employees, and periodically arrange various checks - this will help you identify unprofessional and unscrupulous employees and, accordingly, get rid of them.

Today, many entrepreneurs want to, as the catering industry is one of the most interesting and profitable ideas. But working in it is not so easy. It will require special permits, relationships with suppliers, competent personnel and, of course, sufficient initial investment.

Restaurants and nightclubs are now losing their relevance. But different concepts of bars, on the contrary, attract more and more visitors. In order for the business to turn out to be really winning, the entrepreneur must draw up detailed business plan future institution, and only then proceed to the implementation of their own ideas.

Opening options

If a businessman opens his own catering point in the form of a bar for the first time, then he must first evaluate his opportunities and prospects for working in a particular city. If the establishment opens in a small locality, then step-by-step instruction for a successful start looks like this:

1. search for premises;
2. search for your client (it is important to determine the target audience, which will largely depend on the capabilities of the entrepreneur, the size of his investments);
3. choice suitable type bar (this can be a karaoke, a sports bar or a regular pub);
4. implementation of the idea.

But for work in major city the procedure will be somewhat different. First, you will need to decide on the concept, then clearly compare the idea with the contingent of visitors. Only after that, a suitable area is selected and specific room to open.

Which concept to choose?

When deciding to open their own bar, an entrepreneur gets a lot of opportunities in the form of various forms such an institution. Let's consider the features of each of them in more detail:

When opening your own bar, you need to pay attention to a number of the following features:

• Design. Worth a try to find custom solution, based on the location of the bar itself, the environment. If an institution opens by the river, then you can make a semblance of a ship out of it. The singularity of the interior itself will attract quite a lot. a large number of visitors.
• Technology. It is worth offering your customers unusual dishes made according to special technologies. For example, you can brew your own beer instead of buying it from suppliers.
• Range. It may refer to drinks or food. Moreover, the more unusual and interesting the range will be, the more interest the bar will arouse among visitors.

When an entrepreneur has already developed a concept for his establishment, he begins to think about what it takes to open a bar? On the initial stage you will need to find a suitable location. It can be a separate building or a spacious hall in a shopping center. If a businessman does not have much money on hand, then you can also rent non-residential premises on the ground floor of an apartment building. This will perfect solution to open a sports bar, for example. But the selected room must meet the following requirements:

• sufficient area (you need to proceed from the number seats, in addition, it is necessary to provide a room for cooking);
• the presence of a separate entrance (moreover, the convenience of its use and the availability of parking will increase the number of real customers);
• the premises must be non-residential (that is, transferred to commercial property);
• special layout (and if it does not meet the necessary parameters, there must be permission to carry out redevelopment);
• availability of meters and all necessary serving networks(sewerage, water supply, electricity).

When opening a bar, you will have to obtain permission from all residents of the house. It should not be issued by the entrepreneur, but by the owner of the property. He is also required to provide an official lease for the premises. It is better if its term is equal to several years. The document must be signed by both parties and registered with the USRR.

Registration Features

The work of the bar is possible only after the official registration of your own business. If you plan to sell alcohol in an institution, you will have to refuse to open an individual entrepreneur, since private entrepreneurs are not issued a license to sell alcohol on tap. The ideal option is to open an LLC. Then the businessman will not risk his own funds either. Additionally, he will be able to attract investors who will become co-founders.

Before opening, you will need to obtain permission from the municipality. In order not to be refused there, it is better to place your bar away from kindergartens and schools.

You will have to obtain permission to conduct activities in Rospotrebnadzor, SES, and the fire service. Rospotrebnadzor must also issue a conclusion on the raw materials used in the bar and the finished products produced.

Since the staff in the bar serves people, all employees of the establishment must have sanitary books and undergo a medical examination in a timely manner.

Work with providers

The success of the business will largely depend on the quality of the products. That is why the search for suppliers should be done in advance. You will have to find companies that will supply:

• products;
• beverages;
• alcohol.

Some suppliers, in order to attract bar owners to joint cooperation, offer them their branded equipment. It can be racks, refrigerators and even bar accessories, dishes. Therefore, it is worth evaluating with whom cooperation will be more profitable.

Franchise work often eliminates the need to look for suppliers. The franchisor himself transfers his supply chains to the franchisee in order to ensure high quality manufactured products.

Purchase of the necessary equipment

Bar work is impossible without high-quality equipment. In this case, we are talking about the following cost items:

• furniture;
• bar counter;
• sconces or other lighting fixtures;
• beer columns (if this particular type of alcohol will be sold most actively);
• cash register;
• computers with the necessary software;
• refrigerators;
• plates;
• hoods;
• kitchen tools;
• tableware.

If, in addition, the entrepreneur wants to make branded dishes, tablecloths and uniforms for his employees, then the size of the first costs will become even greater. A businessman will probably wonder at this stage how much does it cost to open a bar from scratch? The minimum investment amount is 600,000 rubles. You can get by with a slightly smaller amount if you use not new equipment, but used equipment. The size of the initial investment will largely depend on the number of seats in the bar.

What kind of staff is needed for a bar?

The bar will not function and bring good profit without good, trained staff. For work you will need:

• administrator (will control the work of the entire institution, deal with deliveries, develop promotions, holidays in the institution);
• bartenders;
• cooks;
• waiters;
• cleaning woman;
• security guard.

For a small establishment, you can get by with fewer employees. For example, the waiters and cooks themselves can do the cleaning of the premises, and the administrator can keep order in the bar.

bar advertisement

The number of visitors and the amount of profit will also depend on the correct promotion of your own bar. By the way, the lion's share of income most often goes to his advertising. You can use the following promotion channels:

• radio;
• newspaper ads;
• distribution of leaflets near the bar and posting them on nearby houses, offices and other buildings;
• placement of articles in local glossy magazines;
• creating your own website and its SEO-promotion;
• contextual advertising.

Together, this will ensure a serious flow of customers who can bring really significant profits.

Financial results

The main goal of any entrepreneur is to make a profit. That is why a businessman will probably wonder if it is profitable to open a bar from scratch? In many ways, this will depend on the correct selection of the premises, the preparation of the menu, the design of the hall, and promotion. As already noted, minimum initial investment - 600,000 rubles. Current expenses will mainly consist of the following cost items:

• purchase of raw materials, drinks and alcohol;
• staff salaries;
• rent;
• Communal expenses;
• taxes;
• advertising.

And the larger the institution, the higher will be current expenses. But the profit margin will also be higher. So, the average bill of a bar is usually about 800 - 1,000 rubles. In the first months, you should not hope for a large influx of buyers. It is unlikely that you will be able to earn more than 150,000 - 200,000 rubles. But the better the quality of the manufactured products, the more interesting the concept and entertainment, the faster and more tangibly the profit will grow. Already in 1 - 1.5 years, you can recoup your investment and start making impressive profits.

Opening a bar is one of the most profitable types of business. The entrance to it takes a minimum of investment, and the payback comes in six months - a year. But when opening, it is important not only to choose the right place and decide on the concept, but also to draw up the documents correctly. And most importantly - to select staff who would work for you, and not for themselves.

Business registration

One of the features of running this type of business is that the bar owner needs to obtain a license to sell alcohol. Based on this, the most acceptable registration option becomes, and not. Despite the fact that registering as an individual entrepreneur is much easier, and the reporting itself is many times less in the future, nevertheless, the LLC significantly expands the possibilities of the bar owner.

Choice of location and premises

It is necessary to choose a place for the future bar, based on its concept. So, a bar with elite drinks should be opened in the city center or business districts, and an ordinary beer bar will feel great in a residential area.

At the same time, please note that you should not place bars near schools and kindergartens.

For a bar, it is desirable to find a non-residential premises in which the first floor is rented. This will perfect option, since if you open an institution on the ground floor of a high-rise building, you will have to constantly listen to the indignation of the elderly residents of the house, and the opening of a bar in basement negatively affect the number of customers.

When choosing, also pay attention to the size of the room. It should be at least 180-200 sq.m. It is also necessary to pay attention to the availability of communication services and their quality, the availability of a convenient entrance to the entrance to the future bar.

When concluding a lease, be sure to pay attention to the term. It is desirable that it be from 5 to 10 years. In this case, you can not only return the money spent on opening, but also earn.

Bar opening papers

What papers are needed to open a bar, except for a certificate of registration of a legal entity?

• The lease agreement for the premises.
• License - required when selling drinks with an alcohol content of more than 5%. It is issued for 5 years and must be renewed 3 months before its expiration. The annual cost of a license is about 65,000 rubles.
• Sanitary and epidemiological permit for the consumption of alcohol at the point of sale.
• Permission fire service.
• Agreement with the waste collection service.
• in the tax office.
• Agreement with a special service for periodic cleaning ventilation systems.
• Your program for production and sanitary control.
• Permission from Rospotrebnadzor.
• Signed a contract with a security company.

For many people, weekly visits to expensive restaurants are not available. Having fun, relaxing, drinking beer without risking your last savings is preferable for the layman. Everywhere mini-bars will always be popular, whether it be beer, sushi or karaoke bar. The competition is strong, but the income is still decent, and most importantly, stable. The question of how to open a small bar worries many aspiring entrepreneurs.

Preparing to open a business: choosing a concept and premises for a bar

To start own business and understand how to open a bar, for example, with karaoke, you need to decide on general concept. This establishment is primarily a small establishment that sells alcohol. The main menu of the small bar consists of snacks. The easiest way for "dummies" is to establish a mini-bar. These are beer and related products: small crackers, chips, fish. During the season, it is beneficial to establish a summer establishment on the beach and other places for recreation. It is worth considering in advance how to open your point, because it is not interesting to establish a small beer eatery. If you manage to guess with the style of the mini-bar, you can make a small establishment quite a popular vacation spot. After developing the concept, you need to estimate how much it costs to establish a bar. Initial expenses include (in rubles):

• Repair, decoration of the premises - 600,000.
• Purchase of a bar counter, other furniture - 400,000.
• Purchase of food, alcohol - from 120,000.
• Business registration, other organizational expenses - 100,000.

A beer bar can be established in any residential area of ​​the city. Profitable to open a beer entertainment establishment in small residential areas of the city. Here visitors will be on holidays and weekdays. It is better to open a convenient institution closer to the roadway, and not in the depths of the yards. The entrance to the mini-bar should be convenient. It is important to provide for a long-term lease small room, only then involve designers and conduct advertising campaign. Need to prepare for frequent checks by Rospotrebnadzor. This organization loves dummies in the beer business. Uninterrupted hot water supply must be installed in the room and good ventilation.

The bar must be at least 100 meters away from schools and other social facilities.

Purchase of ready-made equipment and recruitment of staff for the establishment

When purchasing equipment, you will need step-by-step instructions - first of all, this is the purchase of a small bar counter, costing from $ 3,000. One wooden table and four small chairs will cost about $1,000. In addition to furniture, the following equipment must be purchased:

• Refrigeration equipment (cabinets, small showcases, bar refrigerators, beer apparatus).
• Bar equipment (coffee makers, coffee grinders, juicer, blender, mixer).
• Dishes for clients, glass mugs, wine glasses, bar glasses.

To establish your own institution, you need to competently approach the selection of personnel. Rude, intolerant employees will spoil the impression of a cozy bar environment. To serve an institution for 3-4 tables, you will need to hire two waiters and bartenders, for shift work, an administrator, a security guard, a cleaner and a dishwasher. True, in small bar, one person can play the role of a bartender, waiter, administrator and security guard - this is convenient, and hire another employee to clean and wash dishes.

It is very important to think over the control system - in this small business theft is common.

Sometimes minibars go bust just because the staff pockets more than 50 percent of the establishment's revenue. For dummies, it is better to hire an experienced administrator or follow the process yourself.

Starting a Business from Scratch: Required Documentation

The most profitable way to get started is to find a small former catering facility. Then you do not have to collect a package of permits, all documents will be with the owner. It remains only to re-register the documents in accordance with the lease agreement. This is the best option for dummies, but you will have to open a business limited by the concept of the previous tenant. Before you start a bar from scratch, you need to draw up the necessary paperwork - where to start, a competent lawyer will tell you. The beer bar can only open entity, a private person cannot sell alcohol. The most common form of organization is a limited liability company. The following documents are required to register an LLC:

• Statement.
• Society's charter.
• Founder's decision.
• Receipt for payment of state duty.
• Copy of the lease agreement.
• Application for transfer to USN.

Before opening an institution, you will need to obtain the necessary documents:

• Permission from Rospotrebnadzor to open a bar in a rented place.
• Permission from the fire inspectorate, for which it is necessary to provide fire protection.
• SES permission. Inspection requirements include light level, bar size, humidity, room structure.
• License for the sale of alcohol, cigarettes.
• Patent.

Open a small institution, you can get the necessary documents within a month. If a business is opened from scratch, paperwork can take up to six months.

Risks when opening a drinking establishment and its payback

Enormous competition in the market - to open successful business, you need to think over the design of the room, create a cozy atmosphere. Customers must want to come back. You can also start a business with the development of a beer bar with karaoke or broadcast sports matches. It is profitable and original to organize the production of beer at the bar. This is not an easy task, but the freshest beer will satisfy the most spoiled taste. One of the risks in the operation of the bar is the process of decline, the transformation into an ordinary normal people will be bypassed. To avoid this situation, regular marketing research preferences of visitors, the constant emergence of new products - cocktails and main dishes, live music in the bar, various promotional steps and small promotions. And elementary face control is desirable. So, the step-by-step instructions for opening a small bar business are as follows:

• Need to start with a search suitable place, redemption of a small room or the conclusion of a lease.
• Receipt required documents to start activities.
• Development of the concept of a small bar, purchase of appropriate equipment, furniture, utensils.
• Personnel selection.
• Opening and conducting a small advertising campaign.

The main stages reflect everything that is needed, but in the process of work there will inevitably appear additional expenses. The establishment of a small institution will cost 1-1.5 million rubles. In addition, 200-300 thousand are spent monthly on wages, advertising and other expenses. At first, a small bar will bring in a daily income of around 20,000 rubles. Gradually, the figure reaches 50,000 rubles. With successful development, the business pays off in a year, after which it goes net profit. For small, summer-only establishments, such as the beach, the costs are lower and payback faster. Such a business, in particular, a bar, brings a good profit to a purposeful and ambitious owner who has invested time, nerves and money in an idea. And the development of a small establishment in accordance with the tastes of visitors will increase the monthly income.