How to open your own medical business? Organization of entrepreneurship in medicine: ideas, equipment, list of services provided, cost

The medical business is one of the most responsible and complex types of business. We must always remember that health is the most valuable thing a person has! If you still decide to move in this business, do it very carefully, with deep knowledge of the matter and a margin of safety. Lenar Salakhutdinov told the BIBOSS portal about how to open a medical clinic.

Where to start?

The hero of our article, who has 17 years of entrepreneurial experience, of which more than 10 years in the multidisciplinary clinic "MEDEL", founded in 2005, is sure that in any field, including medicine, successful entrepreneurs are united by one feature - "disease your business." You need to become a "fanatic" of your idea, and then you will be able to overcome the initial period of business development much easier, in which many give up. This “burning” with your idea will allow you, despite psychological and physical difficulties, to create a sustainable business and attract specialists high level. You need to be confident in the successful development, and then you can lead a high-level staff and build a system of quality service.

Many entrepreneurs, when thinking about how to start a business, often try to copy someone else's successful business model, but often copying leads to failure. Experts consider it ineffective to take someone else's business as a model, it is more efficient to create their own standards and bring them to new level, no limit.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

Starting a medical business, it is more efficient to choose the main goal not to maximize profits, but to help the patient recover in the shortest time, With minimal cost time and money. The idea of ​​making money, which many entrepreneurs keep in mind, is short-sighted, patients quickly realize that they want to make money on them, and do not return. lofty ideas about serving people, proven in practice, give the business "immortality". I am convinced that any business in modern society should be built on the idea of ​​goodness and service to people.

An entrepreneur who decides to go into the medical business does not need to have a specialized education. Our hero knows many entrepreneurs who do not have a specialized education, but have a great interest in their activities and entrepreneurial acumen, which also leads to success.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

I personally have been very interested in this area since childhood. All my family members were doctors. And although I myself have an economic education, a deep interest in medicine led me and my relatives to decide to organize a medical clinic.

How to find your niche?

You can study the statistics: what diseases most often affect residents of the city, region; Which doctors' services are in high demand? The medical services market is such that uniqueness is not the most important thing here. You can take the standard clinic model and try to improve it with better service, etc. Today the market is saturated, especially in major cities, the competition is much higher than even 10 years ago. Every year the market develops and is saturated with services of a higher level of technology and service.

You can move in the same direction of business with competitors, but provide services at a higher level.

In medicine, it is important to consider the psychology of the patient. As a rule, the patient comes to the doctor with great hope, he expects empathy and deep attention from the doctor. He hopes to find in the face of a doctor a person who will understand his problem and confidently offer a solution to it.

Who is the main target audience of the clinic?

This can be analyzed using elementary marketing. It is necessary to decide on the profile of the clinic - it can be a diagnostic clinic or a clinic for outpatient or inpatient admission. A diagnostic clinic implies the installation of “heavy equipment” (MRI, CT, X-ray) or / and the creation of a laboratory with a wide range of studies. The clinic allows you to consult a doctor and pass many tests. Inpatient clinics use treatments, including surgery, that require a 24-hour or day hospital stay.

It is necessary to proceed not only from the demand for services in the market, but also from whether the entrepreneur will be able to organize activities in this direction.

Because for any service, except for financial investments, highly professional doctors are needed. You need to be especially strict about the selection of doctors when it comes to surgical interventions, since in this case your responsibility increases to the maximum. For example, it is necessary to have an anesthesiologist-resuscitator on duty who will support the person’s condition at the right time. In Russia today, there are quite a few private round-the-clock hospitals, and, including due to the reduction in the number of beds in budgetary medical institutions, there is an increase in demand in this direction.

Of course, entrepreneurs initial stage take those areas where there is less risk and responsibility. The hero of our article first opened a consulting and diagnostic clinic, and over time, an operating room with a day hospital appeared in the clinic.

Investment size

There is a universal rule here - the larger the amount of investment, the more competitive the business can be. But it also increases the risk of returning capital. Therefore, the more funds you invest, the more accurate the calculation (business plan) should be. But it is not always possible to calculate everything mathematically, you need to have practice and deeply understand the market.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

Of course, if an entrepreneur is a beginner, he has more risks, in this case it is more reasonable to start with minimal investments, but you need to understand that with minimum investment competitiveness may be significantly lower. Every year it becomes more difficult to move around the market, the target audience becomes more capricious, spoiled by more favorable conditions. If we compare the exactingness of patients today and when we opened (in 2005), we will see a noticeable difference. The development of any market gives the consumer greater freedom of choice, but at the same time leads to greater complexity of doing business. Everything becomes important: how the administrator looked at you, what he said, how he accompanied you, what level the doctor and equipment were, how quickly he got the result after treatment, how much time and money was spent, etc.

Where will the investments go?

The first is rent or purchase of space. The second is the salary of medical specialists, middle and junior medical staff, and administrators. Third - equipment, tools, raw materials, inventory. Based on this, you will need from 5 million rubles in the most economical scenario. Every year, in conditions of tougher competition, when it becomes more and more difficult to surprise a patient, more and more investments are required.

Renting, of course, will require less costs than buying a room, but there are risks that the conditions may change and become uninteresting, unprofitable, and you don’t want to lose a warm place.

One of the most basic devices - ultrasound - costs from 1.5 million rubles, and an expert-level ultrasound device will cost 5-7 million rubles. It should also be taken into account that doctors of high-level ultrasound diagnostics are quite demanding on equipment, they want to work on a device of a higher level. For the purchase of equipment, you can use leasing and various credit programs.

The list of necessary basic equipment and inventory for obtaining a medical license is specified in the regulatory documents.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

Where to look for funds? It is necessary to monitor the market for credit products of various banks and state support. For example, for several years, medicine was included in the list of support for the Tatarstan Leasing Grant program, but in 2016, the direction of medicine was excluded from all lists of business support in the Republic of Tatarstan. In a crisis, support only manufacturing enterprises, and medical institutions, even with high-tech services, do not find support from the state.

Step-by-step instruction

In your activities, you will need to conclude contracts with suppliers of medical raw materials and instruments. The more raw materials you purchase, the lower the cost you can expect. When a clinic develops trusting relationships with suppliers, they can provide raw materials without prepayment. At the first stage, 100% prepayment is required. Russian raw materials may be cheaper, but they are not always of the proper quality. Imported raw materials are of higher quality, but also more expensive. It all depends on what level of paying capacity of patients we focus on.

You will also have to deal with specialists and companies that carry out maintenance of equipment, certification of workplaces. It is also necessary to take care of the disposal of medical waste, as required by SanPiN. Sanitization of ventilation systems in the clinic is regularly required, etc.

How to recruit staff for the clinic? Ten years ago it was possible to start with two different specialists, now the spectrum should be wider.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

There are many applicants. But there are few good specialists who will not be ashamed of in front of the patient. We are looking for doctors based on recommendations, based on the current image in the medical field, you can’t just take them “off the street”. The clinic "MEDEL" has developed a standard, certain requirements for applicants. So, in addition to professional skills, they must have such qualities as kindness, patience with people and ease of character. According to such criteria, the whole team is formed. Also important is the desire to learn and learn new things. When inviting mature luminaries with a well-formed reception tactics, you may encounter difficulties - they have less flexibility and can dictate their conditions, although there are some advantages in working with such doctors, we give preference to talented young and middle-aged specialists.

How do we attract employees?From working conditions to social guarantees, the possibility of career growth, additional training.

If you are just opening a polyclinic facility focused on daily routine admission of patients, then it should be easily accessible. If your clinic is aimed at solving serious problems, performing operations, then the patient is ready to overcome any distance for this, even to come from another city.

The requirements for the premises of medical institutions are prescribed in SanPiN, which indicates what minimum areas should have offices for the provision of a particular service and what they should be equipped with. You will not be able to obtain a license without meeting these requirements, without having all the necessary inventory and equipment that is required for this line of business. For example, in medical institutions it is necessary to ensure the availability of hot water, sinks in offices, sewerage, supply and exhaust ventilation etc.

In the clinic, according to the requirements of SanPiN, special repairs are required. Walls, floors and ceilings should be easy to clean and disinfect. Therefore the circle finishing materials narrows - it is impossible to paste over the walls paper wallpaper. In some offices, the walls and floors must have ceramic tiles.

You also need to meet strict requirements fire safety. A medical facility is a place of congestion of people, you need to comply with all the necessary fire regulations with the presence fire alarm, evacuation schemes, emergency exits and fire extinguishing equipment.

The documents

All medical services, with the exception of a number of near-medical services, are licensed. There is a list of services that are subject to mandatory licensing, which can be found in normative documentation. Previously, a license to conduct medical activities was issued for five years, now it is issued indefinitely. But this still implies systematic checks by the bodies of Rospotrebnadzor, Roszdravnadzor, the Ministry of Health, which are obliged to control the level of medical services provided in accordance with the existing license.

A package of documents for obtaining a license must be submitted to Federal Service for health care supervision. It will take about two months to obtain a license, but the process can take up to a year, and during this time even a ready-made clinic will not be able to work. This must be taken into account in business planning. To obtain a license, the clinic must have the appropriate premises, the necessary medical equipment and specialists with valid certificates. Moreover, a license must be obtained for each type of medical services. And if the clinic plans to issue sick leave, you need to obtain the appropriate license allowing this activity, and have a specialist with the appropriate certificate on staff.

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

It is better to open an LLC - patients have more confidence in legal entities and organizations. An individual entrepreneur is also licensed, but the question of personnel policy arises - an individual entrepreneur has more restrictions on the number of personnel and accounting. As a rule, most private medical institutions exist as LLCs and operate under a simplified taxation system. It is also important that for each location address, a medical institution must obtain a separate license and register as a separate legal entity.

Opening checklist

Lenar Salakhutdinov

director of the multidisciplinary clinic "MEDEL"

It so happened that the clinics "MEDEL" did not open by holding holidays. All attention and funds were directed to quality. There are pluses in the grand opening of the institution, but a real holiday should be with a lottery, memorable gifts, games, valuable information for guests. It is better to hold such events when you have already been working for some time. I have noticed that often start-up entrepreneurs have a pompous holiday, and then everything is curtailed or the work is carried out very modestly.

* Calculations use average data for Russia

500 000 ₽

Minimum starting capital

Up to 2 years

Payback

20%

Profitability

Many doctors who work in public institutions sooner or later think about the possibility of opening their own private office. Private medical practice is a relatively new phenomenon in our country. Although the opportunity to open their own offices has appeared not so long ago, more and more doctors are entering private practice.

What do you need to open a medical office?

If previously obtaining various permits was associated with various problems (mainly of a bureaucratic nature), now the procedure for issuing them has been significantly simplified. However, to open a private medical office, considerable investments are required, and not all doctors who want to work for themselves are ready for this.

This type of business has another, very significant drawback: with relatively big investments the payback period of a private office is at least two years. Not all doctors have the opportunity to wait that long. However, the increase in the number of private offices suggests that such a medical practice can still be a profitable venture, especially in the long term. Sooner or later, any specialist working in a foreign company reaches the "ceiling". In the case of your own business, the options for development are practically unlimited.

So, let's consider in more detail the procedure for opening a private medical office. First of all, you need to choose a suitable room for its location. Well, if such a room will be in your property. Someone even uses their house or apartment (or a separate part of it) for an office. However, in order to open an office in an apartment, it must be transferred to a non-residential fund. It goes without saying that this apartment should be located on the ground floor apartment building. To transfer it to a non-residential fund, you will need to obtain the consent of all the residents of your house. In principle, the process of collecting signatures is not difficult. But, firstly, it takes too much time (you will have to go around the apartments more than once to catch all the owners of the house), and, secondly, it is likely that some tenants simply will not agree to put their signatures (especially those whose apartments adjacent to yours).

Another option is to rent a separate office (preferably appropriate for your specialty) in medical institution- more convenient, and in some cases much more profitable. In this case, you will have much less problems with various regulatory bodies. In addition, you will have to spend less on advertising, because your potential clients they will come to you. Especially this option is convenient for dental offices. But experts advise pediatricians to look for separate room. Many parents come to the children's polyclinic solely to obtain the necessary certificates and do not want to visit it again because of fears that the child may become infected there from other children.

To rent an office in a medical institution, it is necessary to conclude a lease agreement with the DIZO of the city administration. This will take about four to five weeks. When drawing up documents, it is recommended to indicate the exact schedule of your work: days and times, otherwise you will pay rent for 24 hours a day, and this may result in a round sum.

How to register a medical office

To run your own private practice, you need to register as an individual entrepreneur. This can be done independently or you can turn to the services of numerous intermediary firms. As an economic activity code (OKVED), you will need to select "medical practice" (85.1). It will take no more than a week to complete the documents. As a result, the regional Federal Tax Service will issue you a certificate of registration. Choose the tax regime that suits you in advance.

The fact is that if you do not apply for the choice of tax regime, then by default you will work according to the general regime, which is completely unprofitable. You can go broke on taxes and paying for an accountant. For medical practice, a simplified taxation system is suitable, which is a special type of tax regime for small businesses with a simpler system of maintenance. accounting. Article 346.20 of the Tax Code of the Russian Federation establishes the following tax rates on single tax:
6% if income is taxed;

15% if the object of taxation is income minus expenses. From January 1, 2009, differentiated tax rates ranging from 5 to 15% depending on the categories of taxpayers may be established in individual constituent entities of the Russian Federation.

The second option is less convenient, since in this case it is necessary to keep a complex record of all expenses. Unfortunately, not all expenses can be documented - with the help of checks and receipts. Please note: an application for the simplified tax system must be submitted simultaneously with the registration of an individual entrepreneur. After receiving the certificate, you will also need to register with the Pension Fund as an entrepreneur and register with the Regional Statistics Committee.

What permits are needed to open a medical office

You will need a special license to practice medicine. You can deal with its design as soon as you have a lease agreement in your hands. The exact list of required documents for obtaining a license can be found in the licensing department of the regional Ministry of Health.

It may include the following documents:

    an application for a prescribed form of license,

    copies of certified and bound constituent documents with the seals of the license applicant (for a legal entity),

    a copy of the certificate of making an entry about legal entities in the Unified Register of State Legal Entities,

    a copy of the certificate of state registration of the license applicant as an individual entrepreneur,

    a copy of the certificate of registration of the license applicant for tax registration with the tax authorities,

    a copy of the conclusion of Sanepidnadzor on the compliance of the work performed and the services provided with sanitary rules,

    copies of all documents that confirm the qualifications of an individual entrepreneur or employees of a legal entity,

    receipts for the payment of license fees for consideration by the licensing authorities of an application for a license,

    power of attorney for the right to represent the interests of the license applicant (with the participation of intermediaries).

In addition, you will need to submit documents for the premises (document of ownership or lease agreement), documents that confirm the existence of organizational and technical conditions, as well as logistical equipment (equipment, tools, vehicles, etc.), documents confirming the availability and maintenance of funds in working order fire protection(fire fighting and fire alarm), documents that confirm the presence in your staff of employees with experience of at least five years (for legal entities), documents that confirm the presence of a secondary or higher medical education and work experience in a licensed activity of at least two years (for individual entrepreneurs), documents that confirm the fact of advanced training at least once every five years for employees of legal entities and individual entrepreneurs operating in the field of medicine.

Ready-made ideas for your business

The exact list of required documents depends on many factors, including the availability of special equipment, the specifics of your activity, etc.

In practice, the most difficult thing from this list is to get the conclusion of Sanepidnadzor. Getting this conclusion on your own takes a lot of time and effort. Therefore, experts advise to turn to the services of intermediary firms. In this case, the conclusion will cost more, but the difference in price is compensated by the saved time and nerves. The services of intermediary firms will cost from 7 thousand rubles (checking all documents submitted for obtaining a license) and from 35 thousand rubles for issuing the license itself. The license will have to be obtained every five years.

In addition to the license itself, the execution of which takes the most time, you will need to purchase and register with the tax “Income and Expenses Accounting Book”, “Strict Accounting Forms Accounting Book”, the strict reporting forms themselves, the “Campular Audit Book”, keep various journals, including a fire safety magazine, etc.

When you start working, you will have to regularly make mandatory contributions to the Pension Fund of the Russian Federation and the Medical Insurance Fund (the amount of payments depends on the size of the minimum wage). Keep in mind that if you plan to hire employees, then you will also have to pay contributions to the Pension Fund, Health Insurance Fund, Social Insurance Fund

How to choose a place for a medical office

So, the main issues that you will have to solve when opening your own medical office are choosing its location, obtaining the necessary documents and licenses, and promoting your services. When choosing a place, experts advise to carefully analyze the situation with competitors.

Moreover, since people usually approach the choice of a doctor very responsibly, when analyzing the level of competition, it is not necessary to take into account only the area where you plan to open an office. Of course, you should not open a third dental office on the same street, but to good specialist, trustworthy, customers are ready to travel to the other end of the city. On the other hand, experienced entrepreneurs recommend renting office space in a residential area with new buildings and cottages. The more expensive and “luxurious” housing in the area, the better.

You can study competitors not only “live”, but also according to reviews of certain doctors on the Internet in local forums. By the way, you can also offer your services and advertise there. It is highly desirable to monitor reviews about your work on the Internet, because the number of your customers directly depends on this. Do not forget about traditional methods of promotion - distribution of leaflets, posting ads in printed publications, placement of outdoor advertising.

Ready-made ideas for your business

If you are renting space outside of a municipal health facility and are self-employed without hired employees, then consider whether it is worth spending money on making a large sign. Most likely, you will not sit all the time in the office, and your potential customers, attracted by the sign, may not find you in place, which will not best impression. You can limit yourself to a sign on the door with a reception schedule and a phone number for an appointment.

Among other things, you will also have to deal with accounting and management, reception of visitors and promotion. It will not be easy to deal with all this alone. It is desirable that from the very beginning you have at least one assistant, albeit without a medical education, but with good organizational and entrepreneurial skills, who will deal with administrative problems.

The opening of a private medical office will require from 500 thousand rubles. The exact amount depends on your specialty, the need to purchase (and cost) of special equipment, the number of employees and other factors. The payback period of such a business is from two years.

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Profitability calculator for this business

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Idea Collection #20 Medical Business

Interesting medical business ideas and their implementation

In the West, medicine is the most profitable industry. The doctor is one of the most mega-highly paid specialists with higher education, and even a qualified nurse receives a salary in the West, comparable to ours, perhaps, with the salary of a deputy.

And all because the West is guided by the main idea of ​​the Enlightenment... The idea according to which - suffering is NOT a necessary state of human existence. According to any religious mysticism (at least Western Christian, at least any Eastern one), a person cannot but suffer, and moreover, suffering is “good”, as it develops the soul and brings a person closer to God.

In the 18th century, when those ideals that were later called the “ideals of the Enlightenment” were first clearly formulated, people finally understood that suffering MUST be eradicated. And science has proven that by studying diligently and not negligently working, we will eventually understand how best to eradicate human suffering.

Over time, the West made a major breakthrough. Thanks to science and business free from state tutelage (which feeds and spurs science), those sufferings that were previously presented to almost everyone were eradicated. conditions for the normal existence of mankind on the planet and were seen as incorrigible.

  • So, young women of 20-23 years old stopped dying from childbirth (which used to be natural and normal in any social class of society),
  • the general infant and child mortality was significantly reduced (which led to the natural extinction of the obligatory large families of one mother (when, again, a family of any social class needed to give birth to 13-15 heirs so that at least 2-3 of them lived to adulthood),
  • smallpox has ceased to mow down the neighborhoods of the poor and disfigure the faces of those rare lucky ones who were lucky enough to survive its attack,
  • typhoid fever and cholera are no longer the spring heralds of thawed rivers, leaving this privilege to swallows and starlings,
  • winter has stopped killing thousands of people with its pneumonia - thank God, now the diagnosis of “pneumonia” is not a 100% predictor of death,
  • doctors treat teeth using anesthesia, and therefore people now treat them,
  • and the signs of aging have moved so far that the modern forty-year-old now looks the way a 25-year-old did not look before in his time - half toothless, with pockmarks on his face, and traces of rickets suffered in childhood ...

The West loves medicine, just as it loves science in general. Because his ideal is a healthy, beautiful, long-living and active person is tirelessly brought to life, thanks to the joint practical efforts of the whole society and its many institutions.

No wonder one of the favorite television series genres among ordinary viewers around the world is the “medical series”. The success of "Doctor House" confirms the idea that the Doctor (especially - kind, fair and disinterested) is the main positive character and hero of our time...

Many, meanwhile, continue to shout that medicine is now engaged in some outrageous "spills" ...

That all advanced scientific research is connected with such “things unworthy of intelligent and believing people” somehow:

  • prolongation of youthfulness of the face,
  • sex change,
  • organ transplants for rich terminally ill people (according to these critics, “if you get sick, then die!”),
  • artificial insemination and surrogacy (according to such critics, “if you can’t give birth, don’t give birth!”),
  • replacement of worn joints for the elderly so that they can walk on their own (contrary to the opinion: “Get old - drag yourself to the cemetery!”),
  • improvement appearance and striking physical defects through aesthetic surgery (contrary to the opinion - “born a freak - don’t you dare dream about anything!”).

Of course, the rampant fashion for implants, for breast augmentation, pumping out extra centimeters from the hips - will piss anyone off. And it is true that it is precisely such (far from high spirituality) requests of the inhabitants that are the pusher, the catalyst for modern medical research, on which incredible funds are spent.

But let's be consistent...

Do you know WHAT was the ONLY stimulus to the development of medicine as a science in the recent past?

It is not at all the desire of a rich blonde to increase her bust by a couple more sizes. And things are scarier...

Throughout the history of the development of medicine, the only incentive for its development was ... wars.

And the jump that immediately quickly “developed” medicine from the level of Hippocrates (where it had been for millennia) to (approximately) our current level was ... the invention of firearms.

Yes, it was gunshot wounds and the one hundred percent death associated with them from blood poisoning that made such a science as surgery. And the rest of the medical industry immediately caught up with it.

And now times have changed. We have become a little less bloodthirsty. We wanted to live and live long. And be beautiful. And now medicine is fed by a completely different incentive - not an incentive to win more land, slaves, colonies and markets, littering the earth with the corpses of cheap "cannon fodder", as before, but the desire of mankind to eternal youth and immortality.

The earth is already all open, there are no white spots on the globe. The policy of colonialism is in the distant past. We finally breathed a sigh of peace in this era of the Armistice and began to play “spillikins” ...

If you look closely at the business in modern medicine, you will see there - the fight against obesity, allergies, cosmetic deficiencies of the face and body, ideas in veterinary medicine ...

Too small? Read the previous paragraphs again!

This invention belongs to the leisurely Swiss, who have always been leaders in medicine, being for many centuries a kind of “all-European health resort”.

A resident of the State of Washington decided to punish a doctor with a fine for making her wait for her appointment for two hours without giving good reasons!

Now doctors are officially fined if they decide to create queues at their offices.

But next idea business in medicine - dental control button - an invention for which honor and praise to psychologists.

There is a saying: "Power is disgusting, like the hands of a barber." Let me explain what it is about. Previously, the barber not only cut the client's hair, but also shaved his stubble on his face with a straight razor.

A straight razor is a serious and scary thing. And the barbers also put their finger in the client's mouth to cleanly shave the cheek ...

At that moment, the barber REALLY had power over his client, whose appearance was at that moment very pitiful. Many feared that the barber could easily stab him... That is why the invention of safe machines and the introduction of the fashion for self-shaving was perceived as progress and completely destroyed the shaving service at the barber.

The same thing happens with a patient who is in dentist chair. At some point, he completely loses control over the situation - his mouth is wide open and lined with cotton, the dentist's hands are shoved up to the elbow in his throat, neither scream nor stop if you feel that something is going wrong.

This fear is purely psychological, but, however, a civilized society always takes into account the psychology of the client - and it is right.

The fact is that the release of adrenaline (which occurs when we are very afraid) worsens well-being, healing, and even worsens the effect of anesthesia.

Here is a simple invention - the "Stop" button, which allows an immobilized and numb person to psychologically feel his control over the situation.

The next topic is a business idea in medicine - the invention of “Liquid for removing plaster and bandages without pain".

Do you know what is the most interesting thing about this invention? It belongs to a child - a third grade student, a girl from Florida.

Imagine how much easier the bureaucratic procedure for entering a new “drug” into the register is, if this drug or medical device really deserves recognition and is not dangerous!

And this invention became the winner in Britain at the annual exhibition of goods for persons with disabilities - a wheelchair lift.

A gadget that will delight all small children (they will start scanning everything for them - a cat, a grandmother, a dad who came home from work, a teacher of English language...) and mothers, whose lectures on hygiene will now be accompanied by an indisputable visual aid.

All medical business ideas are based on improvement existing methods treatment, diagnosis; simplifying the lives of people in need of medical care.

 

To open a medical business, it is not necessary to have a specialized education and work experience in the specialty. But organizational skills, endurance, patience and initial capital (personal or attracted from outside) are necessary.

Selling drugs and syringes is far from the only (although also not bad) ideas in this niche. We have prepared 10 interesting unhackneyed options for starting your own business related to medicine. For each of them, examples of real implementation are given.

Medical Business Licensing

  • Medical activities (with the exception of organizations of the Skolkovo Innovation Center), as well as the production and maintenance of medical equipment, are subject to mandatory licensing in accordance with Law No. 99-FZ of May 4, 2011 "On Licensing Certain Types of Activities".
  • Each type of activity is licensed separately.
  • The licensing procedure is regulated by Decree of the Government of the Russian Federation No. 291 dated April 16, 2012.
  • Medical services can be provided both in the status of an individual entrepreneur (if it is a private medical office and the entrepreneur has a specialized education and the necessary experience), and a limited liability company can be established.

Is it worth talking about the relevance ...

Medicine is aimed at maintaining and preserving health - the most important resource in the life of any person. Services, as well as the production of medical equipment, are always in demand. The total volume of the medical services market in Russia in the last decade shows a pronounced growth dynamics, see the graph in Fig. one.

Rice. 1 Dynamics of demand for paid medical services in Russia
Source: RBC Market Research

Thus, since 2005, the total market volume in terms of money has grown from 224.8 billion rubles. up to 671.5 billion rubles. (in 2015). Moreover, its legal segment also grew from 28% (in 2005) to 56.2% (in 2015).

Medical hack: Few people know that in private clinics you can be treated for free - under the MHI (compulsory medical insurance) policy, and not just under the VHI (voluntary medical insurance) program or by paying out of your own pocket. Initially, you need to find out at the registry office whether the clinic is working on compulsory medical insurance. If yes, then you need to attach to it, and basic honey. services will be available free of charge. For example, to cure caries or remove a bad tooth.

More than 400 organizations work in Moscow under the MHI program. Whether a particular Moscow private clinic operates under the CHI program can be found on the website www.mgfoms.ru.

Medical business ideas with descriptions and examples of implementation

Table 1. 10 business ideas in the field of medicine

What is

Mobile app

Development of a mobile application that allows you to receive consultations from doctors and make an appointment

Diagnostic equipment

Production of simplified analogues of existing diagnostic equipment

Medical Center

Opening of a multidisciplinary medical center providing various medical services

Production and/or development of plasters and dressings

perinatal center

Opening of the reproductive medicine center

Correction of bite

Manufacture and/or sale of aligners for bite correction

Ultrasound diagnostics

Opening of a private ultrasound room

Physiotherapy

Provision of services for conducting physical therapy classes

Opening of an addiction treatment clinic

Medical Mediation

Provision of services for the selection of specialists and clinics for treatment in Russia and abroad

Health in a smartphone (mobile application)

The essence of the idea is to create a mobile application with which you can find a suitable doctor, consult, get recommendations, make an appointment, bypassing the registry and other bureaucratic obstacles.

At the end of 2016, the Yandex company took up the implementation of such an idea. She launched an experimental version mobile app Yandex.Health. With the help of the program (similar to the State Services portal for public clinics), you can make an appointment at a paid clinic, get advice from a pediatrician or therapist.

The application allows you to communicate with the doctor via video or chat. The first consultation costs 99 rubles, subsequent - 499 rubles. Of course, according to the law, through remote communication channels (without a personal appointment), a doctor cannot make an accurate diagnosis and prescribe medications, but he can name possible reasons ailments and give advice on taking measures before visiting the clinic. Also, the application helps to decide which specialist should be contacted.

Watch the video interview with Grigory Bakunov, Head of Yandex.Health

Development and production of diagnostic equipment

Medical equipment designed to diagnose diseases is usually heavy, expensive and bulky. The essence of the idea is to simplify the existing methods of making a medical diagnosis by developing and producing analogues of existing equipment that are more convenient for both doctors and patients.

This idea was implemented by Russian engineer Ilya Svirin. He invented the compact handy device for cardioanalysis - a cardio flash drive ECG Dongle instead of a bulky and inconvenient holter.

For reference: holter - a device for continuous daily ECG monitoring, which the patient must wear for 24 hours. Holter is a box to which wires are connected. Attaches to the body with special suction cups.

Ilya Svirin once felt unwell (a strange “squealing” in the heart) and went to a medical facility, where he was diagnosed with a holter. This was the impetus that gave impetus to Svirin's engineering brain. The halter is big and uncomfortable. And so the idea of ​​​​developing a compact cardio flash drive was born.

The development took almost a year and 16 million rubles, 14 million of which were allocated by the Ministry of Education and Science in the form of a grant. So far, the device has not been certified, which means that, based on its testimony, the doctor does not have the right to diagnose and prescribe treatment, but Ilya plans to certify his invention.

The device is intended for those who monitor their health. The device is the size of a USB flash drive and weighs 9 g is attached to the body, connects to a smartphone. It takes from 0.5 to 10 minutes to analyze the work of the heart, the data is transferred to the cardio cloud. The main advantage of the invention is its compactness and ease of use.

The invention brought its creator a revenue of 60 million rubles in a year and a half and a contract in Africa.

Ilya Svirin says that health is something that is usually not saved on, which means it is a good business niche.

Multidisciplinary Medical Center

The essence of the idea is the organization of a medical center in which specialists of various profiles will work: urologist, gynecologist, therapist, cardiologist, ophthalmologist, ENT, surgeon.

As an example, let's take Clinic No. 1 in Lyublino, owned by former military surgeon Muslim Muslimov. He became the owner of his own clinic at the age of 30. How it was?

Muslim worked in a military hospital and noticed that patients were willing to pay for medical services. The problem for many was not lack of money, but lack of time to wait in line.

To find out how the private medical business works from the inside, Muslimov got a job as a deputy director in an existing clinic, brought with him trusted specialists. The secret to attracting patients is simple: holding free health days, where customers can see the quality of the services provided.

A couple of months later, the owner of the clinic invited Muslim to share with him. He borrowed money from friends and bought part of the business, and a year later, the entire clinic. For businessmen planning to open their own business in the field of medicine, he recommends studying at the Department of Health Organization.

In addition to good doctors, you will need a full-time technician in case of equipment breakdown and proven licensing specialists, since the equipment of each office and equipment requirements have a lot of nuances.

Plasters and dressings

With the development of nanotechnology, sticky patches that are very painful to tear off the skin, constantly slipping dressings and bandages are gradually becoming a thing of the past. They are being replaced modern facilities. The essence of the idea is in the production and / or sale of modern dressings.

The implementation of the idea in practice was carried out by Ivan Afanasov, a native of the Chemistry Department of Moscow State University. He invented the Chitopran biopolymer wound healing patch for wounds and burns, which promotes rapid healing. But the most important advantage of the patch is that it does not need to be removed: having done its job, it dissolves without a trace, leaving no traces.

For production, Afanasov and his colleagues created the Napoli company, which at the start received 15 million rubles from the venture investor RVC as a seed investment and 5 million rubles from the Biotekpharm company. During the first six months, the company's turnover reached 500 thousand rubles.

Afanasov plans to supply all Russian hospitals with his invention to replace obsolete materials - bandages and cotton wool.

Bite Correction Business

To correct an overbite, metal or ceramic braces are used. The smile of a person in braces, to put it mildly, is not very attractive. An alternative to this device are the increasingly popular aligners (caps). They are not too noticeable in the mouth and can be taken out during meals.

The essence of the idea is in the production and / or sale of aligners. The most interesting thing is that you can print them on a 3D printer, taking into account individual features bite of each client.

Former bank clerk Vladimir Lutsenko tried to become a distributor for Align Technology Corporation, the market leader. However, he was refused. Then Lutsenko decided to organize his own production.

The first 3D printer was purchased by Vladimir for $120,000, and a special software. Lutsenko opened his own clinic, after which he began selling aligners to third-party clinics.

The profitability of the business of the entrepreneur is about 60%, in 2015 the company received revenue of more than 26 million rubles, the profit amounted to 1.2 million rubles.

Now in Russia more than five enterprises produce mouthguards. Experts consider this direction the future of orthodontics.

perinatal center

Of course, financing such an idea is comparable to investing in opening your own bank. But, as the founder of the network of reproductive medicine clinics "Mother and Child" - the chief obstetrician of Moscow Mark Kurtser, assures, he did not invest his own money. The secret is that he is a master of his craft, and also knows how to make the right connections, attract necessary investments. So it all depends on the desire, experience and business acumen.

He has been practicing medicine since his student days - even then he assisted in operations. At the age of 37, he became the chief physician of a large Moscow maternity hospital. His first business was the purchase of a small operating dental clinic, which soon had to be sold.

In the early 2000s, the construction of a perinatal center began, and in 2006 the first private maternity hospital in Moscow was opened. Now the network of clinics "Mother and Child" is one of the largest private medical companies in Russia.

Treatment for various addictions

The essence of the idea is the opening of a clinic, turning to which the patient will be able to recover from addiction: alcohol, nicotine, drug or other.

For example, in Algeria opened a clinic for the treatment of Internet addiction. The fact is that the country has a high unemployment rate and many young people have become so dependent on the World Wide Web, especially social networks that it is difficult for them to be distracted even by sleeping, eating or going to the toilet.
The clinic uses methods of physiotherapy, music therapy, it turns out psychological help.

And in Russia, there are widespread clinics for helping drug addicts and alcoholics. Among other services of such clinics: calling a narcologist at home, withdrawal from hard drinking, quick sobering up and others.

Private ultrasound room

Patients of state polyclinics are well aware of the situation when they have to wait months for an ultrasound coupon. But for timely treatment, a quick diagnosis is required. A private ultrasound room can help in such a situation by paying for the procedure in which you can get the necessary diagnostics quickly, efficiently, at a convenient time.

How to implement such an idea in practice, we will tell on the example of a doctor - Irina Matveeva, who opened a private ultrasound diagnostic room in Naryan-Mar.

Irina dreamed of opening such an office for many years. In 2016, she applied for a grant competition. Her project turned out to be the most socially significant and economically justified. Irina won the competition and won a grant of 500 thousand rubles. In total, it took 4 million rubles. The rest of the money was invested from family budget.

Matveeva purchased an expert-class ultrasound machine, equipped an office, and received a license to operate.

Watch the video: Irina Matveeva talks about her ultrasound room.

Physiotherapy

The idea is to open honey. an office specializing in physiotherapy exercises (LFK). You can learn to be an instructor and get the appropriate certificate at special courses. The cost of such training in Moscow is about 30-35 thousand rubles.

Alternatively, you can find a specialist who already has the appropriate certificate. Office to rent in a polyclinic, hospital, operating medical center.

Medical Mediation

Among the huge amount of information provided on the Internet, the press, advertising, it is difficult to find the right specialist or a reliable clinic for medical care. The essence of medical mediation is to find and provide clients with information on where to go for medical help in each case. Including abroad.

Such mediation is widespread in medical tourism. Medical tourism is travel not only for the purpose of recreation and experience, but also for the purpose of obtaining medical care.

There are intermediaries specializing in specific countries: Israel, Germany. There are those who provide services for the selection of clinics in accordance with certain diseases: cardiovascular, musculoskeletal, respiratory system.

Example: a similar service was organized by Roman Kononov. He founded the Recomed.ru service, with which you can get recommendations on choosing a clinic or specialist in 40 countries around the world. To do this, you need to fill out a form on the site. Moreover, clients do not pay anything for mediation, since the company concludes contracts directly with clinics.

Are you a professional nurse, a professional doctor or a medical practitioner? Have you ever looked at a job different from bedside work? In other words, have you ever thought about starting a side business that can supplement your income? If yes, then below are ten small business ideas for nurses, doctors, and healthcare professionals.
Combining your professional experience, your personality and motivation may be all you need to start your own business healthcare. There are endless opportunities you can join and the nice aspect of this is that it won't get in the way of your medical career. So without wasting any time, below are ten creative business ideas for nurses and doctors from which you will make a lot of profit:

Top 10 small business ideas for doctors and nurses.

1. private service patient care.
You can set up your own private care center where you will take care of patients who are being treated for diseases and injuries. Instead of visiting the hospital too often, patients would rather pay you to study their recovery, treat their wounds, and so on.
One mistake you should avoid in this business is taking on the duties of a doctor, especially if you are a nurse or lack experience in the matter. You will maintain your integrity by sending patients to qualified physicians whenever the need arises.

2. Home nursing care.
This is very similar to the option above, but the difference is that you take care of the patients in their own houses, not in a private object. Most patients, although not in doctor's appointments, are not strong enough to leave their homes while recovering from illness or injury.
Such patients would prefer to pay their own expenses in order to receive their treatment at home. Because this business requires you to visit patients in their homes, you can charge patients much higher; for this and other reasons.

3. Blogging.
Blogging is big business these days. You, too, can create a blog that discusses certain health-related topics or other topics such as your hobbies or experience as a medical practitioner. Although it takes a lot of time, effort, and sometimes money to build a profitable blog, profits will come in continuously once you are able to build a large audience and adopt smart monetization options. If you are very good at writing, blogging is perfect for you.

4. Write and sell books or e-books.
While there are medical textbooks and other resources that explain various disorders and diseases, the information they contain is far more complex than the average person can comprehend.
As a nurse, physician, or medical practitioner, you can bridge the gap between medical texts and the populace by explaining medical terms such as diseases and disorders in simple, everyday language that everyone can understand.
People are becoming more health conscious and need books and other resources that are provided in plain language. So you can make a fortune by creating books or e-books that explain specific medical conditions in simple terms.

5. Sale of medical supplies.
As a medical practitioner who knows how to handle most hospital equipment and instruments, you can start selling these medical supplies. You can target hospitals by selling patient care items such as adult diapers, disinfectants, etc.
You can also target doctors and your fellow nurses by selling the tools they use such as stethoscopes, blood pressure monitors, etc. You will have the largest service market by selling medical instruments that can be used at home, such as digital blood pressure monitors, glucose meters, scales, etc.

6. Freelance writing.
Are you a very good writer? Then you can turn your skills into cash by managing health and medical writing projects for individuals and healthcare companies. You can also write blog posts for health and medical blogs. Another very profitable option, writing for newspapers, magazines and health publications. Some publications cost $1,000 per article.

7. Private consultations for patients.
If you have worked as a nurse/physician for many years, chances are that you have the experience needed to offer counseling services to patients with minimal health issues that are relevant to your specialty. Again, you have to be careful if you choose this idea. Don't overstep your boundaries by playing the part of a doctor unless you are a real doctor.

8. Career Advisor.
Another good business idea is to give career advice to nurses and other healthcare professionals who are just starting their careers. Share with them what you have learned over the years. Teach them what you wanted to learn yourself when you first started. They would be happy to pay you for these vital pieces of information.

9. Tutoring.
As a nurse or doctor, you can make more money by educating female students at any nursing school or certification program around you. Start by searching the web curricula for nurses/doctors and apply for a mentor position. While this business option will not make you rich, it will provide you with enough money to pay some bills.

10. OTC drugs.
If the laws in your country do not condemn it, you can make extra income by running a shop/pharmacy patent and selling over-the-counter drugs.