Dental Services
at the dental clinic
low prices"

Among the various directions medical business one of the oldest and most profitable is the dental practice. Which is not surprising. The demand for the services of dental hospitals is quite large and at the same time constant, regardless of fashion and season, as human teeth are constantly exposed to various negative effects, leading to various kinds of diseases. It should be noted that in the human body, the teeth are the only ones in which permanent surgical intervention is allowed without any harm to the general health of a person.

The success of the dental business around the world is also due to such a phenomenon as the fear of most people before visiting. As a rule, patients go to the dental hospital only when the problem is no longer solved by available means in the form of painkillers, etc. At the same time, the more often a person turns a blind eye to the need for periodic preventive examinations at the dentist, the more expensive it is for him to visit a dental hospital if necessary, regardless of whether it is private or public and in which price segment works.

Today, most of the commercial dental hospitals (about 70% of all operating institutions) are single, the rest of the dental services market is occupied by network and branch dental hospitals. Among them, the most common model of a clinic providing dental services is a center that works in two directions: therapy and.

Any commercial dental hospital exists in a highly competitive environment: only those who manage to find their market segment and fully demonstrate their competitive advantages survive. The dental services market is divided into segments by type of patients, by types of services and their cost, by the size of the dental hospital itself.

There are three main formats of the dental business: dental hospital, focused on mass customer service, put on stream. As a rule, these are institutions providing economy-class dental services, equipped with a large number of chairs with round-the-clock operation.

The second area in which dental hospitals specialize is servicing corporate clients within the framework of voluntary medical insurance.

The third group of dental hospitals includes institutions specializing in VIP-class care. The main thing in their work is an individual approach to each client.

Based on the business strategy of the institution, a pricing policy is built, which is determined by two main factors: the level of service chosen by the dental hospital for its positioning in the market and the minimum costs for establishing work in the selected segment.

dental hospital will be successful if you remember two main features of the dental business. Firstly, the client, about to go to, is tuned in to pain and discomfort, so most people feel dejected and depressed. It is on this that you can play by applying one marketing move - to change the negative mood of the client to a positive one, thereby relieving psychological stress.

Secondly, the quality of the services provided is assessed at the level of "hurts - does not hurt", "interferes - does not interfere". Few patients can give an objective assessment of the work of a dentist, so the success of a dental hospital in terms of economic results is possible only when such concepts as "to be" and "to seem" are identified.

1. Choosing your market segment:

• Surgical dentistry;
• Children's dentistry;

It is necessary to strictly follow the chosen pricing policy.

Business plan Dentistry. Opening a dental office

So, for example, when the class of the clinic is “economy”, it makes no sense to pay great place advertising and pay attention to costly renovations. After all, the consumer will think first of all about the high cost, and the investment of large sums in an economy class clinic will pay off for a long time. Big costs for design, marketing activities, are relevant when targeting consumers, with high level prosperity.

Download dental office business plan

Dental business - a description of the main points of the functioning and opening of a dental office or clinic. The main nuances and possible solutions are considered. It will be useful for novice businessmen to find out such information for doing business, and in general for getting to know the industry. The issues of renting premises, its construction, hiring employees, purchasing equipment and others were considered.

How to open a dental office on your own

Various areas of business allow a modern person to realize himself in society. Most areas can be started without any prior training.

Dentistry as a business began to be actively mastered and developed in the late nineties and early 2000s. Experienced dentists who worked in public clinics were able to start private business, while they managed to save on their training, since it has long been completed. The existing work experience helped me not to worry about the success of the implementation of my business plan.

Where to start providing dental services or how to open a dental office, it becomes more clear by finding out what documents need to be drawn up for these purposes.

See also: How to open a paintball club

As in any industry, paperwork will be required.

Entrepreneurs in Russia know firsthand what bureaucratic red tape pursues when obtaining each permit or approval.

Required documents:

• relevant medical license for this type of activity;
• permission associated with fire safety premises;
• permits for the use of x-ray equipment;
• sanitary and epidemiological conclusion;
• permission to redevelop the premises, which is required in most cases, since the premises were not originally adapted.

Private dentistry is a paid type of medical services and an excellent, well-developed type of activity.

Beginning of work

To get started you will need necessary equipment. At least 1 chair special tools, furniture and equipment. All of the above are very expensive things, but without them it will not work.

When starting a business, you need to have space available. As one option, you can open a dentistry in a private home, which will significantly reduce the initial costs of organizing a business, especially in Moscow, where renting premises is very expensive.

It should be understood that the question “How to open a dental office?” asked by people who already have experience in medical organizations. Such professionals should understand that you need to have good advertising for your business. This is especially important at the initial stage, when there are no regular customers.

What are the advantages of business dentistry:

• a constant demand. This will be true until the moment when the teeth begin to grow;
• the possibility of expanding the business by hiring specialists;

See also: How to open a coffee shop from scratch

When opening this type of activity, you should immediately lay down the costs of training and advanced training of personnel. This industry is developing dynamically and implies constant learning. Perhaps such a pragmatic expenditure in the future will benefit the whole business.

The presence of unforeseen expenses should also be taken into account, which is associated with the peculiarities of living in our country. Could be anything from climatic conditions and ending with changes in the legislation on the regulation of medical activities. In general, the reserve will definitely not be superfluous.

Any work begins with the preparation of the workplace. The occupation of dentistry is no exception, and you will need to carefully approach the issue of arranging the workplace.

Repair and decoration of the premises

It is necessary to think in advance all the nuances of the layout of the premises, which will be needed in the future when working. It is recommended to entrust the work on creating a project of a room not just to a good and successful design company, but to an organization that has already encountered the design of such premises. This is due to the specifics of the use of medical offices, where almost every room should have light, electricity, water, and sewerage.

It makes no sense to spend heavily on the luxury of the premises. Of course, outside and inside the room should look neat, but some expensive design should not be done.

People go to such places not for beauty and luxury, but specifically for qualified dental treatment. Here's what you don't need to save on at all, so it's on the qualifications of specialists.

The business in question is nothing more than the sale of specialist services, and he is subject to accepted rules market. It is very important to resort to advertising and promotions.

Clinic Promotion

When using various types of advertising, you need to pay attention to the fact that not only the advertising itself, but also the place where it is placed plays a significant role. Such an engine of trade should be placed in insurance companies, medical institutions and in places where people are focused on taking care of their health. It is worth using active types of advertising, making promotions for employees of specific companies.

A good factor for promotion will be a price reduced by 2-3% for the services provided, the availability of discounts when applying several times, the possibility of paying in installments for the services provided. You can work out the possibility of paying by receiving a loan. Dental services are an expensive expense, and people who seek help are ready to take out loans.

See also: Where to open a current account for an LLC

The main promotion should be the excellent performance of services, which will lead to an influx of visitors. Nothing is more appreciated than the reviews of people you know.

When thinking about opening a dental clinic, one should not forget about a number of features this business. Dental clinics and offices are not new, but regardless of this, their profitability does not decrease. Today, there are many already functioning offices, but there is no fierce competition among them, because people have a lot of teeth and they will be enough for everyone.

Download dental office business plan

However, among other things, there will be enough problems, because, for example, to obtain a permit for the manipulation of liquid nitrogen, abroad, it is enough just to take the appropriate courses, when we have a need to obtain the appropriate education, whether it is a second education, and sometimes it is already and third.

What should be given special attention?

1. Choosing your market segment:

• Economy class clinic/office;
• Middle class clinic/office;
• Clinic/office of an elite class;

• Therapeutic services (caries, periodontal disease, etc.);
• Aesthetic dentistry (teeth whitening, removal of tartar);
• Surgical dentistry;
• Orthodontics (treatment of congenital defects, deviations);
• Orthopedics (prosthetics, implants);
• Children's dentistry;

What should be considered in order to avoid mistakes when opening a clinic?

It is necessary to strictly follow the chosen pricing policy. So, for example, when the class of the clinic is “economy”, it makes no sense to devote a lot of space to advertising and pay attention to expensive repairs of premises. After all, the consumer will think first of all about the high cost, and the investment of large sums in an economy class clinic will pay off for a long time. Large costs for design, marketing activities, are appropriate when targeting consumers with a high level of income.

one more important points is a license to operate. The license is issued after the appropriate premises have been selected, all equipment has been installed and staff has been hired. The license will be issued after thorough checks by state regulatory authorities.

Download dental office business plan

Dental office - a dental office with cost calculations for 1 calendar year. Brief theoretical information about the industry is presented. At the end there are assessments of risks and guarantees. Marketing plan and sales plan will help to imagine an approximate pricing policy for the services provided. A profitable project to open a dental office.

Dental office - an exemplary business plan for organizing a dental office with a detailed description of all economic activity organizations. It is planned to attract borrowed funds in the form of a loan in the amount of 2 million rubles for a period of 1 year. There are detailed calculations for financial activities monthly with the calculation of loan payments and profit from sales.

Planning for the opening of a dental office - an investment project plan to justify the possibility of obtaining credit resources and assess the possibility of financing the project at the expense of the founders' own funds, the return of borrowed funds to create an enterprise. The estimated payback period of the project is 2.2 years. The advantage is the sensitivity analysis, the calculation of the break-even point and the consideration of all factors affecting revenue.

Dental business - a description of the main points of the functioning and opening of a dental office or clinic.

Idea #196: How much does it cost to open your own dental office?

The main nuances and possible solutions are considered. It will be useful for novice businessmen to find out such information for doing business, and in general for getting to know the industry. The issues of renting premises, its construction, hiring employees, purchasing equipment and others were considered.

Dental Services Office - A very detailed opening of the dental services office. The plan contains all kinds of tables, graphs, charts, calculations and other necessary information. This project is completely ready and adapted to market conditions and can be used as an exemplary full-fledged business.

Dental services have been needed by the population at all times. Good dentists are in great demand today, because the "boom" in a healthy lifestyle has captured many of us. In addition to the fact that taking care of your health is mainstream, it is really necessary. You need to monitor the health of your teeth from childhood, so that at the age of 30 you do not lose the entire jaw as a whole.

It is very difficult to organize a business in this area, but, fortunately for beginners, you can buy a ready-made franchise dentistry. You will need to issue a license and a number of permits, as well as select qualified personnel and train them. The franchisor will help to solve these and many other questions, and in this article we will talk about it.

Niche Features

Before you decide to open a business in the field of dentistry, you need to familiarize yourself with the features of the chosen niche.

format of dentistry. You must decide which format you will follow. You can open a dental office for 2 chairs, where only general practitioners will be treated. If the starting capital allows, you can open a full-fledged clinic for 6 or more chairs. In this format, you can provide a full range of services: therapy, surgery, orthodontics, implantology, pediatric therapy and surgery.

Obtaining a license. Depending on which format you choose, you will need to obtain a license.

Please note that each type of dental service will require a separate license.

The procedure for licensing dental clinics is regulated by several regulations: Decree of the Government of the Russian Federation of 16.04.12, FZ No. 99, SanPin 2.1.3 2630-10. If you do not want to waste your time on this time-consuming and multi-stage process, contact our specialists. I will describe the procedure for obtaining a license below.

Personnel and equipment. Whatever one may say, these two aspects will become the face of your clinic. Personnel must have the appropriate education and take refresher courses at least once every 5 years. Doctors, nurses and administrators should also communicate with clients in a respectful and friendly manner. After all, many people are afraid of dentists, and every visit to the doctor is a real stress for them. Therefore, your staff should be able to win over customers to make it easier for them to perceive what is happening.

As for the equipment, everything is extremely simple here. The quality of the work of doctors depends not only on qualifications, but also on the equipment used. The influx of clients to your clinic depends on the quality of the work of doctors. So you can't save money on equipment.

Advantages and disadvantages of a dental clinic franchise

If you decide to buy a dentistry business, you will be able to enjoy the following franchise benefits:

1. A well-known brand is provided to you.
2. You will be given instructions on how to select the most advantageous premises.
3. The franchisor will help you choose suppliers and consumables.
4. You will clearly understand the amount of planned expenses.
5. The franchisor will provide support in the process of obtaining permits, which is very difficult.
6. You will be able to minimize the risks.
7. The franchisor will provide business manuals.
8. The marketing manager of the management company will help in advertising matters.
9. The brand owner will provide staff recommendations and training.
10. During the entire period of cooperation, you will receive consultations on any business issues.

It is worth noting the disadvantages of the dentistry franchise, which the franchisee will have to put up with:

1. High requirements of the brand owner to partners.
2. Compliance with network standards and regulations.
3. The lump-sum fee is added to the opening costs.

How to open dentistry: a business plan

• register an individual entrepreneur or LLC;
• choose a room;
• conclude a lease agreement;
• make repairs in accordance with the requirements of SanPin;
• conclude contracts for disinfection of premises, waste disposal;
• obtain permission from Rospotrebnadzor to carry out activities;
• purchase equipment and consumables;

  Please note that each piece of equipment must have the appropriate registration documents.

• find staff;
• train staff in work procedures;
• conclude employment contracts with all personnel;
• obtain a license to provide services;
• place a sign at the entrance;
• run ads.

Starting investments, according to approximate estimates, will be from 1,500,000 to 2,000,000 rubles. (for a dental office) and from 4,500,000 to 7,000,000 rubles. (for a full-fledged clinic with a wide range of services).

Ready-made dentistry business: what you can buy in the franchise market

If you want to profitable business and help people, then DentalWay is for you! The franchisor shares his experience with partners and supports them in everything. The clinic's business processes have been tested by crises and time. Please note that the company is interested in new partners and is ready to invest up to 50% of direct investments in the opening of a new branch!

Maria: I have had very bad teeth since childhood, and I live in a provincial small town where it is very difficult to find good specialists.

Own business: opening a dental clinic

So I decided to open my own clinic to help people! I didn't regret my decision. All my expectations were justified. Starting a dentistry business from scratch is very difficult, and the franchisor provided a business plan and all the necessary materials.

Premium Dent provides a full range of dental services to the population. The goals are quite ambitious - to open clinics in all cities of Russia and the CIS! The only condition is a population of more than 100,000 people. The company provides two schemes of cooperation: with equipment rental and with purchase, depending on what kind of investments you have.

I doubted very much whether I should open a clinic, because I have no medical education. In the end, I did not regret that I decided to open a Premium Dent franchise! The head office helped me absolutely in all aspects and at all stages. They selected employees, helped me open up and help me to this day: quality control, advanced training, marketing ...

Test

Dental office business plan

dental implantation project

Summary

It is planned to open an enterprise - Happy Smile, which provides all types of dental services: treatment, implantation, orthodontics (bite correction), surgery, prosthetics, oral hygiene.

How to open a dental office

The dental office will be located in the Kurchatovsky district of Chelyabinsk, at the intersection of Krasny Ural and Pobedy Avenue. This location is due to two factors: the lack of nearby (within a radius of 1 km) dental centers and an acceptable size rent(50,000 rubles per month, including utilities). In addition, with the support of the Marketing Industry company, a sociological study was carried out (survey of residents of nearby houses), which revealed a high demand for dental services in this area in the absence of competitors.

The organizational and legal form of this enterprise is a limited liability company. It is planned to open an office for 4 dental chairs, 16 employees will be involved. To date, the consent of the majority of doctors has already been obtained, the selection of which was carried out on the basis of strict professional requirements. In the future, it is planned to purchase additional dental chairs for receiving children and to recruit children's dentists.

The sum of all costs for the implementation of the project (per one year):

1. Rent of premises - 600,000 rubles.

2. Purchase of equipment - 2,325,000 rubles.

Purchase of consumables and tools - 380,000 rubles.

Purchase of other furniture and equipment - 110,000 rubles.

Staff salary - 3,960,000 rubles.

Replenishment of the stock of consumables, maintenance and repair of equipment - 360,000 rubles.

Total: 7,195,000 rubles.

The total amount of financing for the implementation of the project is 4,000,000 rubles.

Project funding sources:

own funds - 1,500,000 rubles

borrowed funds - 2,500,000 rubles.

Return on investment from 18 to 60 months.

The planned revenue for the year of operation is 21,060,000 rubles. The net profit of the project is from 501,000 to 2,091,000 rubles.

Description of the enterprise and industry

The main idea of ​​the project is to provide all types of dental services to the population. Nowadays, there are fewer and less people people turn to municipal polyclinics for dental treatment, and the main reasons for this are outdated equipment, not always friendly staff and the inability to get to the doctor at a convenient time. In addition, for many of us, going to the dentist has been associated with fear and pain since childhood, so people prefer paid services to free ones in order to feel comfortable, meet a friendly attitude, and be sure of the quality of treatment thanks to modern materials, equipment and highly qualified specialists, make an appointment at a convenient time. Our office will meet all of the above requirements. The profitability of this project is evidenced by the fact that there are a lot of dental offices now - at least 140 at the moment in Chelyabinsk.

The dental office will be located at 292, Pobedy Ave. This building has a 100 sq.m. medical institution. A lease agreement for 5 years was concluded with the owner of the premises with the possibility of acquiring the premises in the future.

We will purchase equipment and materials mainly from German and Italian manufacturers, known for their high quality, functionality and durability. To reduce the cost of their purchase, we will order everything you need directly from the manufacturer through the online store.

The enterprise will be managed by two founders. The powers and functional responsibilities of each manager are determined by the relevant internal regulations and instructions of the enterprise.

The work of the dental office will have to be provided by a staff of 8 dentists, 4 assistants, 2 administrators, an accountant and a cleaner.

An increase in income for a given enterprise means, first of all, an increase in the number of customers. This can be achieved with the help of discount and corporate programs, as well as the provision of additional services, in particular, obtaining a loan for our services directly from the account administrator (with the assistance of partner banks). Also in the future, it is planned to purchase additional equipment and hire a pediatric reception doctor to treat children. An additional source of income can be the placement of thematic advertising inside the office.

Description of services

Happy Smile LLC will provide all types of dental services:

1) examination, diagnostics, consultation;

2) examination on a radiovisiograph;

) treatment (caries, pulpitis, periodontitis, periodontitis);

)removal of a tooth;

) prosthetics (removable and non-removable);

) dental implantation;

) installation of braces;

)professional teeth whitening using ZOOM technology;

)professional oral hygiene.

These services will meet the needs of the population of the Kurchatov region.

The enterprise received a state license for the implementation of medical

Business plan for a private dental office

Traditionally, going to the dentist is associated with terrible pain, so today's patients prefer to pay more to be greeted with a friendly, reassured, given a cup of coffee or coffee in a cozy atmosphere.

a glass of juice, asked about life,

and only then did they get down to business.

• The modern patient is more educated, often asking the doctor a proactive question: “What are you actually going to do in my mouth?” Knows that there are modern "soft" impression materials. Such a patient, at the sight of a dentist mixing plaster, can easily turn around and leave. Many patients even already know what a visiograph is and do not want to be irradiated with old-fashioned X-ray machines in the old fashioned way. It is the same with the equipment - once lying down in a comfortable chair from Castellini, the patient is unlikely to want otherwise.

Large clinics (sometimes with a branch network), where, no matter how you hide it, the costs of the in-line system still appear, such as percentage, the struggle of doctors for patients, and high staff turnover. As a result of the impersonal reception, the patient sometimes does not even remember the name of the doctor, but the consequences of errors and flaws in treatment or in the service can easily spread to the entire clinic. Mini and micro clinics, or rather dental offices, where the owner himself works. Here, patients do not go to the brand, but to the name of the doctor who is responsible for everything. The quality of services here is higher, because if you make a mistake, you will be left without a clientele. But alas, such mini-salons, on the one hand, are very vulnerable (sometimes they work without proper documentation, which is long and expensive to collect), and besides, they offer patients a very limited set of services - such offices cannot afford a variety of equipment, and there is nowhere to put it. The fastest growing system is small private clinics for three or four chairs. This is the most promising direction, since in such a clinic, on the one hand, an individual approach to the client reigns, and on the other hand, the range of services and profitability are higher than in private offices. It is not for nothing that, apparently, it is the system of such small dental clinics that dominates the entire civilized world.

3. The specifics of the organization of the work of a new dental enterprise

The medical services market, according to experts, is growing at least 20% per year. One citizen spends an average of one thousand rubles a year on dental health. Whereas, according to the calculations of insurance companies, one patient needs about 100 euros for rehabilitation, or complete treatment. This means that the market is still at the stage of growth and saturation. To increase the market, a change in the legislative framework will be required, in particular, in the field of health insurance. It is difficult to say today whether they will be implemented.

• Today, the dental services market is in a state of relative stability. The increase in prices in all previous years was due to an increase in the cash supply in the country and the strengthening of the ruble. The growth of costs (due to the growth of the euro, since the main suppliers of consumables are European companies), the clinics shifted prices to buyers of services. As a result, the growth in effective demand was leveled by the growth in prices for dental services, which led to the "fixation" of the market at another, higher price point with unchanged volumes.

• Rising prices have changed the price/quality ratio of dental services. Being forced to pay an increased price for treatment, consumers began to pay more attention to the range (breadth) of services offered and the level of service. The one who solves these two strategic tasks today when building a dental business will win in the competitive competition for the consumer. This circumstance will determine the direction of the dental market in the near future, and it is this circumstance that imposes on newcomers the task of approaching the creation of a new generation of dental business - different from most of today's dentistry

• Only cleanliness, neatness, modern equipment, the availability of qualified personnel to build a successful dental business is no longer enough. What's the point if you debug the treatment process "on the top five", if only one and a half diggers come to vote for your work with a wallet? approaching the creation of a clinic, it is primarily considered today not as a place where people are helped to get rid of dental diseases but as an organizational structure designed to make money. Such a cynical monetarist approach can cure any newcomer from naive desires to invest everything without a trace in "the best clinic in the city, where the best doctors in the city work." There is a rule of necessary and sufficient conditions in any science.

• Building a decent treatment process is a necessary condition for creating a modern dental business. But not enough. Compliance with SES standards during design is the same necessary condition, but also insufficient. Sufficient we call only those conditions that are directly related to the generation of financial
• flow and profit.

1. Careful selection of the location of the clinic - are there clients in the area? What are they like, are they able to pay for our treatment?

2. Analysis of the closest competitors - how strong are they? Will we be able, having entered the market, to pull the blanket over ourselves, taking away from them part of today's patients, and therefore part of their income?

3. Legend, corporate identity, design, marketing program. How will we position ourselves in the market, how will we shape the perception of our clinic among future patients by advertising our services, attracting clients and turning primary patients into regular ones?

4. Accounting, cash, management. How will accounting, management be organized, what sources of income will replenish our cash register?

5. Business plan. How much will it cost us to create a clinic, its promotion, what will be the current costs and expected income.

• 7. Contract management subsystem. Maintaining a register of external organizations. Preparation, negotiation and maintenance of contracts. Planning and control of execution of works under contracts. Keeping records of contracts.
• 8. Personnel management subsystem. Doing organizational structure SO, personnel data (according to form T2) about employees, doctors and medical personnel. Maintain information about the training, experience and competencies of employees. Management of training and retraining of personnel. HR reporting. Payroll uses an interface with common external systems.
• 9. Subsystem of intellectual capital management. Structuring, evaluation and monitoring of intellectual capital in SO. Planning for the development of intellectual capital. Accumulation and use of knowledge (best practices) in SO. Analysis and obtaining competitive advantages from the use of intellectual capital.
• 10. Financial management subsystem. An interface is used with common external systems for accounting and management accounting, payroll, etc.

1. reception and consultations; functional diagnostics;

2. therapeutic dentistry (treatment of caries, pulpitis, periodontitis, oral mucosa diseases),

3. therapeutic periodontology and conservative treatment of periodontitis and periodontal disease in chronic course;

4. Surgical dentistry (extraction of teeth, treatment of purulent-inflammatory diseases of the oral cavity, surgical methods for the treatment of diseases of periodontal tissues, excision of benign neoplasms, etc.); physiotherapy; anesthesia;

5. teeth whitening, removal of tartar, smoker's plaque, etc.

6. orthopedic treatment of dentition defects, preparation for prosthetics, implantology, patient preparation for implantation;

7. orthodontics (treatment of dental anomalies),

treatment of congenital defects of the maxillofacial

areas, including defects acquired

due to injury or early illness;

8. pediatric dentistry;

Today, only every fifth clinic provides its clients with all the listed types of dental services. And market development trends and marketing surveys of patients indicate that a good clinic is a full range of services and good customer service. One of the main trends in the dental services market is enlargement of formats. There are quite a lot of offices in the city with only one equipped place for a dentist. In such medical institutions, there is no possibility of even X-ray diagnostics, not to mention some more complex medical manipulations. A promising direction for dental clinics will be not a narrow specialization, but the expansion of the range of services and universalization.

Because it is difficult to embrace all medical services under one roof and equally successfully organize work in different branches of medicine.

Because in the end, the question of quality will inevitably arise, one way or another, there will be a division into priority areas and related ones.

And the client does not want to receive some kind of service, he needs each product to correspond to a certain, sufficiently high level.

natural way of substitution

lost teeth.

Today, it is recommended that companies follow the path of service standardization. The structure of the organization should have a quality and standardization service, and internal and external trainings for doctors and contact personnel should be held regularly. Companies should set a goal: to provide the entire cycle of outpatient dental care, and move towards it. In the near future, the range of services will be supplemented by the possibility of accommodation in a hospital, and in the first half, patients of the clinics will be able to undergo dental treatment under general anesthesia.

THANK YOU FOR YOUR ATTENTION

THANK YOU FOR YOUR ATTENTION

go to file directory

ORGANIZATION OF THE WORK OF A SURGICAL DENTAL HOSPITAL

In accordance with the accepted structure of medical institutions, dental inpatient departments are organized in republican, regional, regional hospitals at an average rate of 0.3 beds per 10,000 population with a capacity of up to 30-50 beds. In cities of republican subordination, industrial centers and cities with district division in a surgical hospital at one of the city hospitals, up to 10 beds are allocated for hospitalization of surgical dental patients. In cities that are regional centers, in the central regional hospitals, 5 beds are allocated for inpatient treatment of dental patients.

In surgical dental hospitals (regional hospital), about 20% of all patients are children and about 20% are residents of rural areas. Up to 30% of the total composition - patients with inflammatory diseases, up to 25% - with facial trauma, up to 17% - with tumors of the maxillofacial region, 6% - with congenital facial clefts. About 8% of patients need various reconstructive surgeries associated with the correction of various deformities of the face and jaws.

The contingent of maxillofacial patients is diverse, and surgical interventions are specific. Along with plastic surgeries that require special observance of asepsis, extensive interventions are performed for malignant neoplasms. The opening of phlegmon and purulent streaks leads to contamination with highly virulent microorganisms. All this creates certain requirements for planning. operating block.

The operating and dressing unit in hospitals for 40 beds includes a complex of premises for planned aseptic operations in relation to standard project surgical (burn) department for 40 beds.

The specifics of patients being treated in a dental hospital and the peculiarity of surgical interventions require an operating and dressing unit for purulent operations: a small operating room for purulent operations (extensive jaw cysts, sequestrectomy, maxillary sinusectomy, oral surgery, etc.) on the same table with the preoperative and sterilization.

The dressing room for purulent dressings should have a separate entrance outside the operating unit; it is designed for one table and a dental chair.

In the operating room of a surgical dental hospital, in addition to the usual equipment, anesthesia and other equipment necessary for any operating room, there must be special equipment and tools for operations in the maxillofacial region.

Special equipment and tools for operations

I. Apparatus and instruments

1. Apparatus for extraoral fixation of fragments of the lower jaw.

2. Electric drill for introducing metal wires into the jaw bone CO-2.

3. Dental surgical drill BPHS-1.

4. Surgical aspirator with an electric drive for a voltage of 220 V (OH-2).

5. Device "Electronozh" (EN-57) with oncological, ENT and cosmetic sets.

6. Apparatus for cutting skin grafts (dermatome).

7. Apparatus for extraoral reposition, fixation of fragments of the lower and upper jaws (according to Zbarzh).

II. Operating Room Instrumentation

1. A set of instruments for biopsy of the oral mucosa.

2. A set of tools for radical uranoplasty.

3. A set of instruments for tracheotomy.

4. A set of instruments for the study and treatment of the ducts of the salivary glands.

5. A set of tools for removing teeth in children.

6. Protective heads for circular saws and separating discs with sliding sectors (No. 1, 2).

7. Circular saws (5 sizes) for a drill.

8. Hook for repositioning the zygomatic arch.

9. Extraoral mandibular fragment fixator for children.

10. Forceps for repositioning the zygomatic bone.

11. Single-toothed bone hook.

12. Forceps for extraction of teeth on the upper and lower jaws (for adults).

13. Nasal corrector for fractures and displacements.

14. Chisels grooved, flat (sets).

15. Language holders for adults and children.

16. Voyachek's chisel.

17. Raspators different sizes straight and curved.

18. Sharp spoons of different sizes (set).

19. Mosquito-type hemostatic forceps, straight, curved.

20. Mouth expander.

21. Saw Gigli.

22. Sequestral forceps, straight and curved.

23. Bone nippers with round jaws, straight and curved.

24. Bones or Kerger needles.

In addition, there should be a sufficient number of tools provided by the time sheet.

In the operating room, the “Operating Log” is kept, which is the main document reflecting the work of the surgical dressing unit. According to it, annual reports are compiled, scientific development is carried out, etc. The journal is filled in according to the form: serial number, date of admission of the patient, last name, first name, patronymic, age, diagnosis, date of operation and its name, brief description, biopsy data, date of discharge and outcome, signatures of the surgeon and assistant. In the work of the operating room is very importance has room cleaning. Small wet cleaning is performed daily and once a month - a large cleaning (mechanical and chemical). In the process of work, the staff monitors the sanitary condition of the operating room and the dressing room and cleans it as it gets dirty.

In dressing rooms, in addition to the dental chair, dressing table and non-special surgical equipment, it is advisable to provide a portable anesthesia machine such as "Avtonarcon S-1" for pain relief in some painful dressings and minor operations. In the dressing room for aseptic dressings, they also provide emergency care in case of injury, perform primary surgical treatment fresh wounds, treatment of facial burns, splinting for fractures of the jaws, etc. For this, on a special table covered with sterile material, they select necessary tools and materials (aluminum wire, kampon tongs, etc.). In the dressing room for purulent dressings, emergency care is also provided for inflammatory diseases (opening of phlegmon), for asphyxia - tracheotomy, etc.

In the dental office of the hospital with an area of ​​14 m2, equipped with a dental chair and the UNIT installation, the oral cavity is sanitized before the operation, splints, obturators or temporary orthopedic devices are made (depending on the nature of the upcoming operation). After the operation, patients are made prostheses or devices to fill or replace defects in the maxillofacial region, etc. To perform dental work, you can use the laboratory of a regional or city dental clinic, which provides 1-2 positions of a dental technician at the expense of the hospital staff. Depending on the conditions, the dental laboratory may be located in the hospital where the hospital is located. An irrigation room for oral care should be provided in the dental hospital, since most patients in the hospital need systematic oral rinsing. It consists of special boxed rooms equipped with washbasins, separated for men and women. This procedure is performed by the patient himself. It uses a 0.1% potassium permanganate solution, which is supplied through flexible hose with a sterile tip from a special reservoir.

An important objective document in the treatment of dental patients with surgical diseases are photographs of the face before and after surgery, as well as at the stages of treatment. In this regard, in addition to these units, the department organizes photo labs and a museum where photographs, dummies, preparations, albums, etc. are stored.

In dental surgical hospitals, where patients of various ages and the nature of the disease are treated, the profiling of wards is of great importance. Rooms for children should be organized separately from adults. It is advisable to have wards for traumatological, oncological patients and patients admitted for reconstructive operations, as well as wards for patients with acute inflammatory processes.

As in every surgical hospital, it is necessary to allocate wards for severe postoperative patients, wards for intensive care (resuscitation), if the hospital does not have an intensive care and anesthesia department.

The head of the surgical dental hospital systematically analyzes the performance of the department, conducts advisory work in the hospital-polyclinic association, takes part in the improvement and advanced training of surgeons, traumatologists, doctors of district hospitals on emergency dental care, early diagnosis of precancerous conditions and tumors of the maxillofacial region and etc.

The text will consider the main components of organizing a business in the field of paid medical services using the example business plan for dentistry. Despite the fact that most of the population, regardless of age, is afraid of dental procedures, their use is a necessity and the demand for the services of experienced doctors is great and constant. This is a very profitable business, given the cost of a simple filling, not to mention prosthetics using modern materials.

For a successful start, you need to have certain knowledge and experience, without which work in the field of medicine is impossible. You will also need a large amount external funding for the purchase of expensive dental equipment, which is planned to be attracted with the help of an investment project.

In a situation where your new business requires urgent financial investments, a ready-made business plan for opening a dentistry will help attract them and ensure the start and development of the company.

Key features business plan for opening dentistry with calculations

Features of applying a business plan for dentistry

Commercial projects in the field of medical services is a very complex and specific topic. In addition to the traditional issues disclosed in the process of designing the activities of commercial enterprises, it is necessary to take into account all the organizational, professional and legal nuances of the medical services sector. For this it is best to use business plan for dentistry.

It is used in any areas, has a structural and logically substantiated content, and, with an appropriate level of elaboration, is able to take into account the maximum of the nuances of a particular area of ​​​​entrepreneurial activity. And one of its main advantages is the availability of well-developed models of financial and economic calculations that will be of interest to potential investors in the first place.

Description

Files

Features of the medical business

As part of business plan planned discovery of dentistry, which provides a wide range of services, from diagnostics to complex operations for the extraction of teeth and their prosthetics.

Target audience - people with medium and high incomes who need professional services with guaranteed result, only high-quality materials and equipment.

Business stages:

• finding and equipping suitable premises;
• team building;
• opening and providing medical services.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment to start dentistry with calculations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of the discovery of dentistry with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of opening dentistry with calculations

7 - Conclusions

A business plan for opening a dentistry with calculations is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for dentistry

When my colleagues and I started the process of opening our own clinic, we needed to attract a large amount of investment. For this, a ready-made business plan for dentistry was purchased from the Plan Pro company. We appreciated its depth and structure, as well as functional model financial calculations, which made it possible to calculate the best option economy. As a result, we convinced one of the investment funds to invest 35 million rubles in our clinic.

Setekhov P., chief physician, Nizhny Novgorod region

About company

Dentistry of their XXX cabinets, providing filling, prosthetics, surgery and tooth extraction services.

Preparation for the implementation of the project of opening dentistry

Since the chosen industry is specific, great attention should be paid to preparatory activities to avoid delays in implementation business plan on discovery of dentistry:

1. To formalize the activities of the clinic in the form of a legal entity.
2. Open a bank account and register for tax purposes.
3. Choose a location and suitable areas for opening.
4. Negotiate with suppliers of dental equipment.
5. Obtain appropriate licenses and certifications.
6. Determine the sources of formation of an experienced team of specialists.

Design Basics

In the process of creating a project, the content of all its sections is consistently stated, each of which ends with an analytical or digitized conclusion, with the necessary calculations.

The structure of a business plan for opening a dentistry

Sample structure business plan, according to which opens with tomatology, should contain the following sections:

• study of the market of paid medical services in the region, prospects for their further development;
• amount and composition of investment expenses;
• technologies and equipment used;
• calculation operating expenses ;
• income budget;
• wage fund and staff;
• plan for marketing and promotion of services;
• calculation the period during which the project will pay off.

The value of the market analysis of paid medical services

Since your dentistry will not be the only one in the city, it is important to understand what factors affect the commercial success of such companies and what strategic advantages should be built into business plan opened dentistry to ensure it necessary quantity patients:

• transport accessibility;
• the best doctors;
• modern office equipment;
• own surgery;
• used materials of the European level;
• competent pricing and promotional policy.

Another possible variant for business development - the opening of a public pool. will help you evaluate all the advantages and disadvantages of this business, as well as the required amount of investment to start.

Investment component of the dentistry project

Dental clinic equipment is very expensive. And in the process of developing a project, it is important to form such an economic model that will allow future investors to prove the possibility of payback within the stipulated time frame. To do this, download on our website a ready-made full-fledged business plan for dentistry with calculations the main financial and economic parameters of the project. The project will convince the owners of the capital of the profitability of the business and attract their finances to the project.

Investment structure:

• repair work - XXX rubles;
• delivery and installation medical equipment and materials - XXX rubles;
• program to promote the new clinic - XXX rubles;
• hiring employees - XXX rubles;
• other expenses within the framework of the financing program - XXX rubles.

In total, it will take from 20 to 70 million rubles to start the project.

Service delivery technology and equipment used

The service provision scheme is typical for the selected area: receiving a visitor, establishing a medical record, initial examination and determination of the list of medical services, coordination with the patient and payment, dental procedures.

Equipment for the implementation of the technical side business plan discoveries dentistry:

• dental modules, including chairs, instrument stands and bur-machine;
• dental x-ray;
• other diagnostic equipment;
• radiovisiograph;
• instruments;
• prosthetics laboratory equipment;
• air sterilization systems;
• air conditioning;
• furniture and office equipment;
• security and fire alarms.

Economics of Dentistry Investment Plan Business Plan

Operating costs

The main items of operating costs that form the total amount of expenses for the current activities of the investment project dentistry:

• the cost of renting a building - XXX rubles;
• services of communal and energy supplying enterprises - XXX rubles;
• supply of materials, tools - XXX rubles;
• maintenance of medical equipment - XXX rubles;
• depreciation - XXX rubles;
• advertising - XXX rubles;
• remuneration of specialists - XXX rubles;
• taxes and fees - XXX rub.

The total amount of operating costs within the framework of the project is equal to XXX rubles. per month.

Revenue from the provision of services under the business plan for financing dentistry

The main factor that affects the profitable part of the investment project discoveries in dentistry, this is reputation, range and quality of services provided, price level and convenience of location, professionalism of doctors, comfortable and modern technological equipment.

Revenue structure:

1. Sealing - XXX rub.
2. Prosthetics - XXX rub.
3. Extraction of teeth - XXX rubles;
4. Other paid operations for the provision of medical dental care - XXX rubles.

The planned amount of revenue from the provision of services will be XXX rubles. monthly

Personnel and pay

To attract experienced dentists and service staff, it is necessary to lay down such a level of material remuneration that will allow short time form a staff and start providing services for business plan opened dentistry.

An example of staff structure and salary levels

• chief doctor - XXX rubles;
• administrator - XXX rubles;
• accountant - XXX rubles;
• hiring manager - XXX rubles;
• dentists - XXX rubles;
• nurses - XXX rubles;
• promotion specialist - XXX rubles;
• purchasing manager - XXX rubles;
• cleaners - XXX rubles;
• drivers - XXX rub.

Calculation of the payback period for an investment project in dentistry

Subject to the target economic parameters of the project, its payback will come within 3-5 years.

There are no macros in the financial model. All formulas are transparent and accessible to

Traffic report Money is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download ready business plan for dentistry with financial calculations and Excel financial model

Professionalism is highly valued in all spheres of human activity. It is difficult to entrust your health to a doctor if you are not sure of his experience and qualifications. It is the same with investments - a credit institution or a private investor will finance your project only if they are completely sure of the quality of its development and the achievability of the indicators laid down in it.

You can download just such an investment project on our website, it is a ready-made structured business plan for dentistry, including calculations key parameters of the project economics. As an alternative, you can order an individual turnkey business plan, in which we will take into account all the specifics of working in the medical industry and the specifics of your particular vision of the clinic. This decision will finance the project and ensure the achievement of a strategic position in the market.

Dental services will always be in demand and among all groups and segments of the population. This is an objective necessity, since toothaches can cause a lot of discomfort and serious problems, not to mention the aesthetic side of the issue. To become a leader in your field, use professional business plans developed by our experts.

slide 2

PLAN:

1.Features of modern business models dental clinics. 2. Modern features of the demand for dental services. 3. The specifics of the organization of the work of a new dental enterprise. 2

slide 3

1. Features of modern business models

In building a private dental business, there are some of the most difficult and responsible stages - choosing a business model for a dental clinic, finding "highlights" in the types of services, building customer service, and developing a promotion program. A huge selection of dental equipment and materials also creates certain difficulties for the owner of the clinic - whether to trust the advice of practicing dentists or listen to the opinion of technologists? 3

slide 4

The serious requirements of the supervisory authorities impose a special responsibility on the design of a dental clinic - common sense and economic calculation, requiring that each square meter bring as much revenue as possible, the requirements of the SES interfere, forcing the allocation of auxiliary areas that do not generate income - a sterilization room, a staff rest room, additional bathrooms, etc. 4

slide 5

The process of creating and promoting a dental clinic is the most difficult and responsible period, which often becomes not only a joyful event for the owner, but is also accompanied by a huge number of questions and problems. It is at the first stage that most of the mistakes are made, which later hurt the investor's wallet. How to choose the right premises, how to design a clinic so that every square meter generates income, how to choose the services that are in demand by patients, and the prices that bring maximum profit, how to select a professional team, how to go through the millstones of obtaining permits, how to promote a clinic - with These and many other questions are faced by every newcomer when creating a dental business. 5

slide 6

6 A profitable dental institution can be created only if its preliminary detailed and professional development of its project, with the calculation of a business plan, finding highlights in the range of services, with proper selection of equipment, building a business model that is as independent as possible from staff, creating a special emotional atmosphere customer-oriented service that could not be copied.

Slide 7

How to create a dental clinic and how to promote it? Acquaintance with the proposed materials provides answers to common questions about creating a dental business. But conditions are changing, the number of clinics created by talented entrepreneurs and newcomers who bring something new to this business is growing. There are more and more new "highlights" - in the types of services, in supplying them to customers, new types of materials and equipment appear, management procedures are being improved, and requirements for the organization of customer service are growing.

Slide 8

Dental practice is historically one of the oldest branches of the medical business. The dental business is based on a very stable demand - a person has many teeth, and when at least one of them hurts, anyone is ready to give everything he has to get rid of adversity. eight

Slide 9

In the creation of each clinic, the best domestic and Foreign experience building a medical business using the so-called "technologies of success". This is not only equipping the clinic with proven equipment, methods and personnel, but also the use of effective management, marketing and quality assurance techniques, i.e. building a dental clinic not only as a health institution, but above all as a successful client-oriented business in the field of medicine. nine

Slide 10

10 The concept of any dental business is built on the basis of the following chain of actions: 1. The client base and the competitive environment in the area where our clinic is located are investigated. Conclusions are drawn about the level of the future clinic and the set, different from competitors and adjusted to local needs, and the ratio of various services that are in demand and capable of bringing commercial success in the area. 2. Positioning is formulated and the perception of the clinic by patients is formed. 3. A legend, corporate identity and design of the clinic are being developed. 4. Competitive differences and advantages for services are determined. 5. Competitive differences and advantages in customer service are determined.

slide 11

11 6. According to the chosen level of the clinic and the range of services, the layout of the premises is developed and the technologies for the performance of services are selected, as well as the recommended prices with which you can enter the market. A competitive difference is formed in terms of applied technologies and prices. 7. Under the technology, equipment and consumables are selected that have the necessary and sufficient parameters to ensure the required level of quality of treatment. Calculations of economic indicators are made. 8. Under the selected level and equipment of the dental clinic, a design, requirements for staff qualifications, internal documentation are developed.

slide 12

12 Practice has shown that novice entrepreneurs are looking for a doctor who is completely entrusted with the creation of a clinic, the selection of equipment, personnel, and, worst of all, the development of a price list. As a result, no matter how good the doctor would be, the clinic is initially built primarily as a medical institution, and not as a business. To avoid such a bias, it is better for an entrepreneur to establish a business and manage it himself, trusting doctors only with the treatment process.

slide 13

13 Taxation. Having the form of ownership of an LLC or an individual entrepreneur, you can be a payer under the simplified taxation system (STS). Obtaining a license is the most difficult stage when opening a dental office: it is necessary to impeccably fulfill all the requirements of the SES. It is necessary to have certificates for the installed equipment, personal medical records of employees, copies of documents on their education and qualifications. In the office, everything should be arranged in accordance with the BTI plan. compliance

Slide 14

The license allows you to engage in a certain type of medical activity. Therapy, surgery, orthodontics and other types of services are declared separately. The licensing authority makes a decision to grant a license within a period not exceeding 45 days from the date of receipt of the application, and is not entitled to require other documents, except for those specified in the Federal Law "On Licensing Certain Types of Activities". fourteen

slide 15

2. MODERN FEATURES OF THE DEMAND FOR DENTAL SERVICES Dental problems among the population have increased due to poor ecology, an increase in the consumption of sweets and the natural laziness of Russians, manifested in irregular brushing of teeth. Rather, with the growth of the middle stratum of Russians, approaching Western standards in terms of living standards, the demands of patients for the quality of treatment and service are growing. Traditionally, going to the dentist is associated with terrible pain, so today's patients prefer to pay more to be met with a friendly welcome, reassure, give them a cup of coffee or a glass of juice in a cozy atmosphere, ask about life, and only then get down to business. fifteen

slide 16

The modern patient is more educated, often asking the doctor a proactive question: “What are you actually going to do in my mouth?” Knows that there are modern "soft" impression materials. Such a patient, at the sight of a dentist mixing plaster, can easily turn around and leave. Many patients even already know what a visiograph is and do not want to be irradiated with old-fashioned X-ray machines in the old fashioned way. It is the same with the equipment - once lying down in a comfortable chair from Castellini, the patient is unlikely to want otherwise. sixteen

Slide 17

The public sector is still afloat only due to the fact that doctors earn extra money in such clinics unofficially, for their own pocket. In such clinics, they work on outdated, worn-out equipment, which no one is going to update. The quality of such services can only be endured by those hardened by times of scarcity. 17

Slide 18

The private sector is represented by three categories Large clinics (sometimes with a branch network), where, no matter how you hide it, the costs of the in-line system still appear, such as interest, the struggle of doctors for patients, and high staff turnover. As a result of the impersonal reception, the patient sometimes does not even remember the name of the doctor, but the consequences of errors and flaws in treatment or in the service can easily spread to the entire clinic. Mini and micro clinics, or rather dental offices, where the owner himself works. Here, patients do not go to the brand, but to the name of the doctor who is responsible for everything. The quality of services here is higher, because if you make a mistake, you will be left without a clientele. But alas, such mini-salons, on the one hand, are very vulnerable (sometimes they work without proper documentation, which is long and expensive to collect), and besides, they offer patients a very limited set of services - such offices cannot afford a variety of equipment, and there is nowhere to put it. The fastest growing system is small private clinics for three or four chairs. This is the most promising direction, since in such a clinic, on the one hand, an individual approach to the client reigns, and on the other hand, the range of services and profitability are higher than in private offices. It is not for nothing that, apparently, it is the system of such small dental clinics that dominates the entire civilized world. eighteen

Slide 19

3. The specifics of the organization of the work of a new dental enterprise

19 The medical services market, according to experts, is growing at least 20% per year. One citizen spends an average of one thousand rubles a year on dental health. Whereas, according to the calculations of insurance companies, one patient needs about 100 euros for rehabilitation, or complete treatment. This means that the market is still at the stage of growth and saturation. To increase the market, a change in the legislative framework will be required, in particular, in the field of health insurance. It is difficult to say today whether they will be implemented.

Slide 20

Today, the dental services market is in a state of relative stability. The increase in prices in all previous years was due to an increase in the cash supply in the country and the strengthening of the ruble. The increase in costs (due to the growth of the euro, since the main suppliers of consumables are European companies) was passed on by clinics by prices to buyers of services. As a result, the growth in effective demand was leveled by the growth in prices for dental services, which led to the "fixation" of the market at another, higher price point with unchanged volumes. 20

slide 21

Rising prices have changed the price/quality ratio of dental services. Being forced to pay an increased price for treatment, consumers began to pay more attention to the range (breadth) of services offered and the level of service. The one who solves these two strategic tasks today when building a dental business will win in the competitive competition for the consumer. This circumstance will determine the direction of the dental market in the near future, and it is this circumstance that imposes a challenge on newcomers to approach the creation of a new generation of dental businesses - different from most of today's dentistry 21

slide 22

Cleanliness, tidiness, modern equipment, and the availability of qualified personnel alone are not enough to build a successful dental business. What's the point if you debug the treatment process "on the top five", if only one and a half diggers come to vote for your work with a wallet? approaching the creation of a clinic, it is primarily seen today not as a place where people are helped to get rid of dental diseases, but as an organizational structure designed to earn money. Such a cynical monetarist approach can cure any newcomer from naive desires to invest everything without a trace in "the best clinic in the city, where the best doctors in the city work." There is a rule of necessary and sufficient conditions in any science. 22

slide 23

Building a decent treatment process is a necessary condition for creating a modern dental business. But not enough. Compliance with SES standards during design is the same necessary condition, but also insufficient. Sufficient we call only those conditions that are directly related to the generation of financial flows and profit. 23

Slide 25

7. Contract management subsystem. Maintaining a register of external organizations. Preparation, negotiation and maintenance of contracts. Planning and control of execution of works under contracts. Keeping records of contracts. 8. Personnel management subsystem. Maintaining the organizational structure of SO, personnel data (according to form T2) about employees, doctors and medical personnel. Maintain information about the training, experience and competencies of employees. Management of training and retraining of personnel. HR reporting. An interface with common external systems is used for payroll calculation. 9. Subsystem of intellectual capital management. Structuring, evaluation and monitoring of intellectual capital in SO. Planning for the development of intellectual capital. Accumulation and use of knowledge (best practices) in SO. Analysis and obtaining competitive advantages from the use of intellectual capital. 10. Financial management subsystem. An interface is used with common external systems for accounting and management accounting, payroll, etc. 25

slide 26

In the treatment process, there are eight main types of services that it is desirable to accommodate everything under the roof of the clinic: 1. reception and consultations; functional diagnostics; 2. Therapeutic dentistry (treatment of caries, pulpitis, periodontitis, oral mucosa diseases), 3. Therapeutic periodontology and conservative treatment of periodontitis and periodontal disease in chronic course; 4. Surgical dentistry (extraction of teeth, treatment of purulent-inflammatory diseases of the oral cavity, surgical methods for the treatment of diseases of periodontal tissues, excision of benign neoplasms, etc.); physiotherapy; anesthesia; 5. teeth whitening, removal of tartar, smoker's plaque, etc. 6. orthopedic treatment of dentition defects, preparation for prosthetics, implantology, patient preparation for implantation; 7. orthodontics (treatment of dentoalveolar anomalies), treatment of congenital defects of the maxillofacial region, including defects acquired due to injuries or early diseases; 8. pediatric dentistry; 26

Slide 27

Today, only every fifth clinic provides its clients with all the listed types of dental services. And market development trends and marketing surveys of patients indicate that a good clinic is a full range of services and good customer service. One of the main trends in the dental services market is the consolidation of formats. There are quite a lot of offices in the city with only one equipped place for a dentist. In such medical institutions, there is no possibility of even X-ray diagnostics, not to mention some more complex medical manipulations. A promising direction for dental clinics will not be a narrow specialization, but the expansion of the range of services and universalization. 27

Slide 28

there is a tendency to create conglomerates - bringing together diversified participants to create a single offer. For example, the consolidation of dental and general medical clinics, the cooperation of diagnostic centers and clinics providing services, say, in the field of reproductive health. It is assumed that with the development of this process, it is possible to create multi-brand sites where the client can receive a full range of health services. 28

Slide 29

29 Why multi-brand sites and not multi-profile medical centers? Because it is difficult to embrace all medical services under one roof and equally successfully organize work in different branches of medicine. Because in the end, the question of quality will inevitably arise, one way or another, there will be a division into priority areas and related ones. And the client does not want to receive some kind of service, he needs each product to correspond to a certain, sufficiently high level.

slide 30

30 What can be called a locomotive in our field? In dentistry, dental implants have the greatest potential. This service will soon take a leading position in terms of demand from patients. And although today many people treat this service with some caution, in my opinion, the demand for it will actively grow. According to statistics, most of the adult population needs the restoration of one or more teeth. Today, implantation is the most natural way to replace lost teeth.

Slide 31

31 How is the balance of power in the market changing? What are the reasons? The experience of the clinics shows that there are no new major players in the dental services market. The composition of the companies actively involved in the promotion remained the same. In this sector, the struggle for market shares will continue. The attractiveness of the market for new companies has somewhat decreased. The reasons for this are the high entrance ticket (costs for equipment, premises, personnel search), difficult market conditions and staff costs. Generally, human resources have risen in price, the cost of specialists in medicine is on average 50%, and this is a lot.

slide 32

32 Organizational difficulties are increasing: the procedure for licensing activities has changed, licensing of quality examinations in dentistry and new labor protection rules are being introduced. Today, it is recommended that companies follow the path of service standardization. The structure of the organization should have a quality and standardization service, and internal and external trainings for doctors and contact personnel should be held regularly. Companies should set a goal: to provide the entire cycle of outpatient dental care, and move towards it. In the near future, the range of services will be supplemented by the possibility of accommodation in a hospital, and in the first half, patients of the clinics will be able to undergo dental treatment under general anesthesia.

Slide 33

THANKS FOR YOUR ATTENTION 33

View all slides