What does wwf. World Wildlife Fund (WWF). Reference


The first WWF projects in Russia began in 1988, and on July 1, 1994, the Russian representative office of WWF was opened. In 2004, WWF Russia ceased to be a representative office of the foreign NGO WWF International. The foundation registered as a Russian organization and started paying royalties to the WWF international secretariat for using the panda logo and abbreviation. Thus, contrary to a widespread myth, today WWF Russia is not a representative office of a foreign Foundation, but a national environmental organization.

For 20 years, the Foundation has implemented more than 300 field projects in 47 regions of Russia. What results has WWF achieved during this time? Here are some examples:

reserved lands

1. In total, over the years of work with the participation of WWF, more than 120 nature reserves, national parks and other specially protected natural areas with total area over 42.5 million hectares. It's bigger than the area of ​​Germany!

So, in 1997, Yakutia became the first Russian participant WWF Global Campaign "Gift to the Earth". The head of the Republic of Sakha (Yakutia) promised to create nature reserves on 25% of the territory of the republic. With the support of WWF, the region exceeded the plan by up to 30%! Later, 10 more regions of Russia joined the "Gift to the Earth" campaign.

2. In 2007, with the participation of WWF, the national parks Call of the Tiger, Udege Legend and Anyuisky were created in the Far East. And in 2009, WWF supported the creation of the Russian Arctic National Park. This first Russian Arctic national park took under the protection of walruses, polar bears, bird colonies and glaciers.

3. In 2012, with the support of WWF, the Beringia National Park was created in Chukotka. The park preserves the landscapes of the Chukotka Peninsula, thermal springs, monuments of ancient cultures of the Eskimos and Chukchi, polar bears, bighorn sheep, Pacific walruses, huge bird markets, salmon spawning grounds. And in 2013, the Shantar Islands National Park appeared in the Khabarovsk Territory with the participation of the Foundation - the pearl of the "Pacific necklace" of Russia.

rare beasts

Anyone who watches TV at least occasionally should notice how many catastrophes and natural disasters hit our planet. Of the latter, a powerful typhoon in the Philippines, which by the morning of October 19 claimed the lives of ten people. This archipelago has never seen anything like it. The abnormal heat in Russia this summer also shocked many. There seems to be something wrong with the planet. According to experts from the World Fund wildlife(WWF), on the planet, first of all, everything is bad with the environment. The picture they drew in the report “ living planet”looks very bleak: humanity consumes one and a half times more resources than the planet can reproduce, and the populations of tropical animal species are rapidly declining.

4. The Amur tiger conservation project was one of the first serious steps taken by WWF in Russia. The data of the last count showed that, thanks to the joint efforts of state and public environmental organizations, the number of tigers has stabilized at a level of more than 450 individuals. And in 2010, on the initiative, with the active support and participation of WWF, the International Tiger Conservation Forum was held in St. Petersburg. 13 states where this rare cat lives have adopted a program to save it.

5. Thanks to a project initiated by WWF, today about 400 purebred bison graze freely in the forests of the European part of Russia. The Foundation also began work on the return of the bison to North Caucasus: now in the region there are already about 90 free-living bison.

6. The rarest subspecies of cats in the world is the Far Eastern leopard. According to the 2013 record, its number has increased by 1.5 times and now amounts to at least 50 individuals. WWF allocated funds to equip anti-poaching brigades with everything necessary, provided fire fighting, conducted educational work with schoolchildren, and achieved the creation of the Leopard Land National Park.

7. WWF has created over 15 settlements Russian Arctic network of "bear patrols". These are groups of local residents who prevent conflicts between polar bears and people, thereby saving both.

8. Once upon a time, the leopard disappeared from the Russian Caucasus through the fault of man. In 2007, a program was approved to revive the population. in Sochi national park The Center for Breeding and Rehabilitation of the Persian Leopard appeared. With the support of WWF, leopards from Turkmenistan, Iran and the Lisbon Zoo arrived at the Breeding Center. They gave birth to their first four cubs in 2013.

9. Camera traps, purchased with funds from WWF supporters and partner organizations, gave experts the opportunity to observe the life and movements of a very secretive animal - the snow leopard.

10. The President of the Russian Federation signed amendments that toughened the punishment for the extraction and circulation of especially valuable animals. WWF took the initiative to adopt these changes. Maintenance, acquisition, storage, transportation, forwarding and sale rare species became a criminal offense, and the punishment for their extraction became much tougher.

Dense Russian forests

11. Using the example of a project in the Pskov region, WWF has developed an effective forestry management model. It allows you to grow a highly productive forest, get more profit and at the same time preserve the habitats of animals and plants.

12. Russia came in second place in the world after Canada in terms of the area of ​​forest areas certified according to international standards Forest Stewardship Council (FSC) - more than 38 million hectares. FSC certification helps to preserve ecosystems, social and protective functions of forests during industrial felling.

13. After a lengthy public campaign by WWF, Russia introduced a total ban on the felling of Korean cedar. The Foundation and its partners have also taken over 600,000 hectares of cedar and broad-leaved forests in Primorye on a long-term conservation lease. And WWF volunteers planted a million cedars in the habitats of the Far Eastern leopard.

Nature or money?

14. WWF launched a campaign to protect the population of gray whales on Sakhalin, which was threatened by oil production. The route of the subsea pipeline of the Sakhalin-2 project has been changed and bypassed the whale feeding area.

Even completely apolitical citizens with an education of eight classes and above understand that Baikal is a unique heritage of mankind, both for the present and for all future generations. His "drinking well", in which no one is allowed to spit: neither the current party in power, nor the regional chiefs, nor the oligarchs, nor even ordinary pulp and paper mill workers experiencing temporary financial difficulties. Not a single responsible environmental scientist can name the lake pollution threshold at which the amount of harmful emissions will turn into the “quality” of a huge garbage dump with irretrievably lost flora and fauna. It's like smoking or drinking. One smoker lives to be 100 years old, while thousands of others die of cancer in their 40s. The same is true for complex ecosystems.

15. A nationwide campaign of environmental organizations in defense of Lake Baikal and Perevoznaya Bay in the Far East from the construction of an oil pipeline ended in victory. Eastern SiberiaPacific Ocean". The threat to unique ecosystems was temporarily over.

16. Thanks to a long-term campaign by WWF and other public organizations, the construction project of the Evenk hydroelectric power station, dangerous for nature, was stopped, and all dams on the main channel of the Amur were excluded from the plans for the development of the Far East.

17. Completely banned retail sturgeon caviar. This is the first and necessary step to stop poaching and prevent the death of sturgeons.

18. 28,000 people signed a WWF appeal to Prime Minister V.V. Putin with a call to ban deforestation in the valley of the Bikin River in Primorsky Krai and defended the fate of the "Russian Amazon".

19. The WWF Global Earth Hour has become the most massive public event in the history of Russia and the whole world. This is a symbolic action: hundreds of millions of people around the world turn off the lights for an hour to show their concern for the future of the Planet and call for a careful attitude to the Earth's resources.

Areas of activity: Protection environment, conservation of biodiversity, creation and development of specially protected natural areas, environmental education

World Wildlife Fund(English) World Wildlife Fund) is one of the world's largest public charitable organizations, working for more than 40 years to protect nature around the planet. Every year WWF carries out over 1200 environmental projects, drawing the attention of millions of people to the problems of environmental protection and their solution.

The mission of WWF is to prevent the growing degradation natural environment planet and achieving harmony between man and nature. The main goal is to preserve biodiversity Earth.

WWF - history and structure

WWF in Russia The first projects of the World Wildlife Fund (WWF) in Russia began in 1988, and in 1994 the Russian Representative Office of WWF was opened. Since then, WWF has successfully completed more than 150 field projects in 40 regions of Russia and has invested more than $30 million to preserve and enhance the country's natural resources. In 2004, the World Wildlife Fund became a Russian national organization.

  • The Forest Program is the conservation of the biological diversity of Russian forests based on the transition to sustainable forest management and protection.
  • Work in specially protected natural areas - the creation of systems of protected natural areas (reserves, national parks, wildlife sanctuaries, etc.) in priority ecoregions that guarantee long-term conservation of biological diversity.
  • Protection of rare species - projects for the conservation of animal species that are on the verge of extinction: the Far Eastern leopard, the Amur tiger, bison, snow leopard, Siberian Siberian Crane.

Priority activities of WWF-Russia:

  • Development and maintenance of specially protected natural areas in Russia (reserves, national parks, wildlife sanctuaries, etc.);
  • Protection of rare species of animals and plants. Amur tiger, Amur leopard, snow leopard, bison are under the patronage of WWF;
  • Development of all-Russian and regional environmental legislation;
  • Creation of economic mechanisms for the conservation of biological diversity;
  • Support for environmental awareness and education.

In 1929, rumors that an outlandish black and white bear lives in the forests of China received real confirmation. A stuffed panda has been put on public display in Washington DC. Subsequent attempts to bring a live panda to America each time ended in the death of the animal. And only after the war, the Chinese, who, unlike the Americans and Europeans, knew how to handle pandas, began to take them to the largest zoos in the world. During the stay of panda Chi-Chi at the London Zoo, she was seen by one of the founders of WWF - scientist and animal artist Sir Peter Scott. He made a stylized portrait of a panda. And I decided that the image of this good-natured animal in need of protection would be beautiful symbol new fund.

WWF in Russia

The first projects of the World Wildlife Fund (WWF) in Russia began in 2009, and the WWF Russian Representative Office was opened in 2009. Since then, WWF has successfully completed more than 150 field projects in 40 regions of Russia and has invested more than $30 million to preserve and enhance the country's natural resources. In 2004, the World Wildlife Fund became a Russian national organization.

Main programs of WWF-Russia

  • The Forest Program is the conservation of the biological diversity of Russian forests based on the transition to sustainable forest management and protection.
  • Marine program - sustainable use of marine resources and protection of marine fauna and flora.
  • Climate program - prevention of climate change and adaptation to its consequences.
  • Work in specially protected natural areas - the creation of systems of protected natural areas (reserves, national parks, sanctuaries, etc.) in priority ecoregions that guarantee long-term conservation of biological diversity.
  • Protection of rare species - projects for the conservation of animal species that are on the verge of extinction: the Far Eastern leopard, Amur tiger, bison, snow leopard, Siberian Siberian crane.
  • Ecologization of the oil and gas sector of Russia - prevention and reduction of the negative impact of the oil and gas sector of the economy on the nature of Russia by increasing the environmental responsibility of companies.

Priority activities of WWF-Russia

  • development and maintenance of specially protected natural areas in Russia (reserves, national parks, wildlife sanctuaries, etc.);
  • protection of rare species of animals and plants. Amur tiger, Amur leopard, snow leopard, bison are under the patronage of WWF;
  • development of all-Russian and regional environmental legislation;
  • creation of economic mechanisms for the conservation of biological diversity;
  • support for environmental awareness and education.

Regions where WWF operates

WWF works in the areas most important for the conservation of wildlife diversity - in the so-called ecoregions. Worldwide, WWF has identified over 200 ecoregions (Global 200). There are fourteen such ecoregions on the territory of Russia, the most important being the Far East, the Altai-Sayans and the Caucasus.

Funding for WWF projects

Most of WWF Russia's environmental field projects are financed from abroad, but WWF makes great efforts to raise funds within the country. Today the fund has more than 5 thousand individual supporters in Russia, more than 25 companies have become members of the WWF Corporate Club.

"Direct Dialogue"

The work of the PD in the shopping center "MEGA"

New WWF supporter

"Direct Dialogue" is one of the WWF projects aimed at making it easier to become supporters of this organization. Thanks to him, people who want to help wildlife do not have to look for receipts and stand in line at the bank. One way to donate and become a WWF supporter is to donate money in person through a recruiter.

recruiters- specially trained people working in various in public places and at various exhibitions and events dedicated to the protection of wildlife. You can recognize a recruiter by a T-shirt and a shoulder bag with WWF symbols - a black and white panda. The recruiter's way of working is to approach the person, talk about some WWF project and offer to make a donation on the spot and become a supporter. If the person agrees, they fill out the receipt and give the person a copy (fraud protection). You can also ask the recruiter questions about the activities of the fund and its contact details. Although a recruiter can give a person a WWF badge, the desire to become a supporter must be confirmed in the future.

PD coordinator at present - Fedorov Oleg.



Plan:

    Introduction
  • 1 Symbolism
  • 2 Foundation reports
  • 3 WWF in Russia
  • 4 Presidents
  • Notes

Introduction

World Wildlife Fund(English) World Wildlife Fund, abbr. WWF) is an international public organization working in areas related to the conservation, research and restoration of the environment. It is the world's largest independent conservation organization with over 5 million supporters worldwide, operating in over 100 countries and supporting approximately 1,300 conservation projects worldwide.

The mission of the World Wildlife Fund is to prevent the growing degradation of the planet's natural environment and achieve harmony between man and nature. The main goal is to preserve the biological diversity of the Earth.


1. Symbolism

The symbol of the World Wildlife Fund is the giant panda.

In 1929, rumors that an outlandish black and white bear lives in the forests of China received real confirmation. A stuffed panda has been put on public display in Washington DC. Subsequent attempts to bring a live panda to America each time ended in the death of the animal. And only after the war, the Chinese, who, unlike the Americans and Europeans, knew how to handle pandas, began to carry them to the largest zoos in the world. During the stay of panda Chi-Chi at the London Zoo, she was seen by one of the founders of the World Wildlife Fund - scientist and animal artist Sir Peter Scott. He made a stylized portrait of a panda and decided that the image of this good-natured animal in need of protection would become beautiful symbol new fund.

Panda is one of the rare animals listed in the International Red Book.


2. Fund reports

The WWF Living Planet report is published every two years. It is called one of the world's most cited and authoritative sources of information about the environmental situation on the planet. The report is being developed by scientists from the Zoological Society of London and the World Ecological Footprint Network. The report defines the health of the planet in several ways: the state of animal populations, the use of natural resources by mankind, the use of renewable energy and resources, the amount fresh water consumed in production, etc.

However, not everyone trusts the WWF report. For example, the Western press notes that in the report for 2010, experts observed only 2.5 thousand species of living organisms, while there are more than 2 million of them on earth. At the same time, there were concerns that the sample was not random, but included mainly those species that are on the verge of extinction.


3. WWF in Russia

The first projects of the World Wildlife Fund (WWF) in Russia began in 1988, and in 1994 the Russian Representative Office of WWF was opened. Since then, WWF has successfully completed more than 150 field projects in 40 regions of Russia and has invested more than $30 million to preserve and enhance the country's natural resources. In 2004, the World Wildlife Fund became a Russian national organization.

Main programs of WWF Russia:

  • The Forest Program is the conservation of the biological diversity of Russian forests based on the transition to sustainable forest management and protection.
  • Marine program - sustainable use of marine resources and protection of marine fauna and flora.
  • Climate program - prevention of climate change and adaptation to its consequences.
  • Work in specially protected natural areas - the creation of systems of protected natural areas (reserves, national parks, wildlife sanctuaries, etc.) in priority ecoregions that guarantee long-term conservation of biological diversity.
  • Protection of rare species - projects for the conservation of animal species that are on the verge of extinction: the Far Eastern leopard, the Amur tiger, bison, snow leopard, Siberian Siberian Crane.
  • Ecologization of the oil and gas sector of Russia - prevention and reduction of the negative impact of the oil and gas sector of the economy on the nature of Russia by increasing the environmental responsibility of companies.

Priority activities of WWF-Russia:

  • development and maintenance of specially protected natural areas in Russia (reserves, national parks, wildlife sanctuaries, etc.);
  • protection of rare species of animals and plants. Amur tiger, Amur leopard, snow leopard, bison are under the patronage of WWF;
  • development of all-Russian and regional environmental legislation;
  • creation of economic mechanisms for the conservation of biological diversity;
  • support for environmental awareness and education.

Regions where WWF operates:

WWF works in the areas most important for the conservation of wildlife diversity - in the so-called ecoregions. Worldwide, WWF has identified more than 200 ecoregions (Global 200). There are fourteen such ecoregions on the territory of Russia, the most important are Far East, Altai-Sayan and Caucasus.

Funding for WWF projects

Most of WWF Russia's environmental field projects are financed from abroad, but WWF makes great efforts to raise funds within the country. As of the beginning of 2011, the foundation has more than 17,000 individual supporters in Russia who make regular donations. More than 30 companies are members of the WWF Corporate Club and finance environmental projects of WWF Russia.

Governing body

In 2004, WWF Russia turned from a representative office into a National Organization with its own board, which includes:

  • Leonid Grigoriev - President of the Institute of Energy and Finance
  • Alexander Gafin - Chief Editor Spears magazine
  • Nikolai Drozdov - TV journalist, academician of the Russian Television Academy,
  • Derk Sauer is president of Independent Media publishing house
  • Igor Akimov - President of TetraPak CJSC
  • Anton Komolov - TV and radio journalist
  • Svetlana Mironyuk - Editor-in-Chief of RIA Novosti
  • Allard Stapel - Adviser to the Director of WWF Holland

4. Presidents


Notes

  1. 1 2 WWF from 1961 to 2006 - www.panda.org/who_we_are/history/wwf_conservation_1961_2006/
  2. 1 2 3 4 5 6 WWF in Brief - panda.org/wwf_quick_facts.cfm
  3. WWF conservation projects around the world - www.panda.org/what_we_do/where_we_work/project/
  4. 1 2 Valentin Maltsev Will the planet survive us? - www.chaskor.ru/article/vyderzhit_li_nas_planeta_20589 . Private Correspondent (October 21, 2010).
  5. WWF Presidents of the Organization over its history - wwf.panda.org/who_we_are/organization/presidents/

The World Wide Fund for Nature (WWF) was founded in 1961. It became famous and financially independent already 10 years after its inception.

   Basic data:
Future plans

   In 1991, the World Wildlife Fund (WWF) developed a long-term program to preserve the full life of mankind - called "Care for the Earth". This program asks: How the best way behave according to natural resources? Answer: With the help of recycling! It is necessary to consistently restore everything that was used for human needs. Where trees have been cut down, new ones should be planted. It is also necessary to limit the pace of development of natural resources.
   The most important part of the program is actions aimed at reducing environmental pollution. It is effective to prevent losses or correct the situation at the initial stage. The key to the success of the campaign is education. WWF is spreading the word about what needs to be done to save the Earth. Now WWF has 27 national chapters and 5 associate members, as well as more than 5,000,000 individual members.
   Tropical jungle disappears every second on a site equal in area to 15 tennis courts. "Care for the Earth" has the goal of stopping this process.

   In 1998, the World Wide Fund for Nature (WWF, World Wide Fund for Nature) opened a project office in Odessa - the first in Ukraine. It was created mainly to work in the Ukrainian part of the Danube Delta. The Project Office was established by DCPO (WWF Danube-Carpathian Program Office) to implement the "Partners for Wetlands" project in the Ukrainian part of the Danube Delta in April 1998.
   Now the Ukrainian office of the World Wildlife Fund is implementing three projects: "Carpathian Ecoregion Initiative", "Partners for Wetlands", and one small project on the territory of Moldova. The official budget of this office is about a million dollars, in addition, he received additional funds through cooperation with the Ukrainian branch of the TACIS program (Technical Assistance for Community of Independent States). The Ukrainian office of WWF is not subordinated to other offices, it works independently. At first it was planned to support the Ukrainian office for three years, but in April 2001 its work was recognized as successful, so funding was continued.
   Bruises, such as the silver bruise (Polyommatus coridon), live mainly on dry, grassy slopes. In Europe, it protects biotopes that are disappearing, as well as rare inhabitants of these places.
   National organizations are involved in the protection of nature in specific regions. In the UK, a roe deer conservation program is being implemented.

   The World Wildlife Fund (WWF) is an international public organization that subsidizes the protection and study of endangered or rare species of animals, plants and their distribution areas. Its goal is to make a person think again and rationally approach the use of natural resources.

EXPANSION OF ACTIVITIES


   In 1988 the name of the fund was changed from World Wildlife Fund to World Wide Fund for Nature. The name was supposed to emphasize the new direction of the world organization. Security promotions certain types or territories was continued, but most of the campaigns were aimed at protecting the natural wealth of our planet. They are related to the protection of the atmosphere and water resources, as well as with the economical use of renewable and non-renewable sources of raw materials and energy. He began to influence pharmaceutical concerns so that they use not only environmentally friendly raw materials, but also clean technologies. The Foundation also influences the decision of various governments not to pollute the environment.
   At first glance, the desert, but unique in its composition, landscape of Antarctica is the last innocent natural region on our planet.

"RED CROSS"


   In 1961, the abbreviation WWW meant the World Wildlife Fund, that is, the World Wildlife Fund. The change in the name of the World Wide Fund for Nature was intended to underline the reorientation of the organization. So, at the beginning of its activities, the World Fund was limited only to the protection of endangered species of animals. Now the Foundation is implementing programs to preserve animals and their natural habitats.
   In Mexico, WWF is trying to save great monarchs who are threatened by collectors and deforestation.

FINANCING


   The foundation of WWF's success is financial support and wise use of Money. The money comes to the WWF account from three sources: membership fees, state subsidies, and donations from individuals and organizations. More than half of the money comes to the Foundation as charitable donations from organizations and individuals. The World Fund is assisted by intermediaries, sponsors and public organizations. WWF reaches out to the public through its own publications in newspapers and magazines, books, posters, libraries, intermediaries, media and advertising. The selection of programs that the World Fund undertakes to finance is carried out by a group of specialist consultants. WWF supports programs to protect wildlife and untouched areas. WWF initiatives include, for example, the protection of the Amazonian jungle and African elephants. The Fund's capabilities are closely related to funding issues. Part of WWF funds is invested to increase its capital.
   One of the first actions of WWF was the restoration of the number of rhinos.

FUND 40 YEARS


   Today WWF is an influential organization operating on 5 continents. The headquarters of the Foundation is located in Geneva. And back in 1961, when several people announced the creation of the World Wildlife Fund, no one paid any attention to it. Now the Fund unites 27 national branches and representative offices in 12 countries, as well as more than 5,000,000 individual members. For more than 40 years of its existence, WWF has implemented 11,000 projects in 130 countries of the world, and in the 80s it financed nature conservation projects total cost 325 million dollars. One of the first major projects was the Tiger project (1973). The Foundation cooperated with the Indian government and participated in programs for the protection natural environment Indian tigers. Experts managed to double the population, but tigers still need protection. An example of a successful campaign could be a program to save Antarctica and stop mining here.
   In the jungles of Koruna (Cameroon), observations are constantly made of local plants and animals.