Business plan for the production and sale of drinking water. How to start your own drinking water business. Mineral water bottling business

Any foods and liquids must be of good quality so that a person is not threatened with serious poisoning and illness. The requirements for water are even tougher, because without it no life is possible. But there are few reserves of pure natural water that can be drunk without pre-treatment. Tap liquid has to be passed through a filter, settled or boiled. But, when thirsty, there is no time and desire for such procedures. It is easier to buy bottled water in a store or order it home through a delivery service. There is never enough drinking water, and demand is growing. This enables the entrepreneur to develop a business plan for the production of drinking water and offer his range on the market.

To understand what investments are needed to implement the idea, it is advisable to prepare a business plan for the production of drinking water with calculations. It can be presented as a clear example to banks or other partners who decide to help financially.

Summary

It is planned to launch the production of carbonated and non-carbonated drinking water without any additives. The main activity is aimed at the production of non-alcoholic beverages.

Raw material will come from a personal well. The deposit was found, the quality and composition of water were determined in the state laboratory. The well is located in a forested area. There is no opportunity to establish production directly at the source. Therefore, the water will be pumped into tanks and delivered to the production located in the suburbs.

Premises: 2-storey building with an adjacent territory. The area of ​​the premises is 300 sq. m. On the 1st floor there will be a workshop and a warehouse, on the 2nd floor there will be rooms for staff and administration. The building needs repair and redevelopment, summing up communications.

Form of activity: LLC (limited liability company). Activity code No. 11.07 - "Production of soft drinks, various bottled drinking water."

Taxation - simplified (USN).

Service list

  • Production of drinking water, carbonated and non-carbonated.
  • Wholesale to grocery stores and supermarkets.
  • Address delivery to customers on call.

Production mode

Production: daily from 09.00 to 19.00.

Address delivery service: from 08.00 to 20.00.

Preparation of documents

Based on the fact that the raw materials will be used from our own well, you need to draw up documents for this site. Having received permission and the right to work, we hand over water for research to the state laboratory. Expert opinion in hand. Water does not contain large impurities, which will reduce the number of purification steps. The worse the water, the more expensive the production will be and the more difficult it will be to compete with water with better taste.

  • Permission from the administration to open a drinking water plant.
  • Lease agreement for the premises in which the production of drinking water will be located.
  • Conclusion of the SES on the possibility of opening a workshop in the selected area.
  • The conclusion of the fire department on safety conditions.
  • Quality certificates for equipment that will be used at the enterprise.
  • Certificate of water quality that will be supplied to the consumer. Without this passport, shops will not take goods to their shelves.
  • An agreement with the power supply company for the connection of a high-capacity line, because the production line is fully automated.
  • Employees must have a health book and an employment contract.

Project estimate

Let's move on to an important part of the business plan - calculations. This will allow you to determine the costs that will arise during the preparation stage for the launch of the bottled water line. We will reflect the expense items in the table:

Type of expenses Amount of investments, thousand rubles
Collection of documentation and business registration (water analysis, well design, coordination with inspection departments, product licensing) 250
Equipment of the production area
Blow molding machine for plastic bottles from 0.5 to 10 liters 800
Molds for containers 50
Line for automatic bottling of water into containers (up to 3 thousand bottles per hour) 900
Apparatus for sticking labels on a bottle and a stamp with a production date 300
Bottle cap screwing device 150
Saturator (apparatus for the formation of gases in water) 300
Bottle Wrapping Machine in General PET Film for Shipping 400
Submersible pump for pumping water from a well into a tank 100
Accessories for underground water supply connecting the pump and the tank 500
Water tanks 300
Ozonator for disinfection and saturation of water with oxygen 150
Coarse and fine filters 250
Station for industrial water treatment 2 500
Total 6 million 150 thousand

This is the cost of equipping a well and a water production workshop with equipment. Additionally, funds will be required for cosmetic finishing, furnishing, and communications.

Investment information is preliminary. The cost of equipment, finishing materials, different services may differ, because the performers and suppliers have not yet been selected. But preliminary investments of more than 10 million rubles are needed to start the production of drinking water. Transportation costs for the movement of raw materials from the well to the plant, delivery of products to customers, funds for the operation of production until the first profit is not taken into account. Let's add 1.5 million rubles to these costs. The final estimate is 11.5 million rubles.

Personnel issue

The production needs employees who will work at the groundwater extraction site and at the plant. For the full operation of the complex you will need:

  • Underground water extraction specialists - 2 people.
  • Driver for transportation of raw materials and bottled water - 2 people.
  • Equipment adjustment engineer - 2 people, shift work schedule.
  • Operator for the water production line - 2 people. in shifts.
  • Operator on the container blowing machine - 2 people. in shifts.
  • Finished goods warehouse manager - 2 people. in shifts.
  • Sales manager - 1 person, working mode 5/2
  • Dispatcher for receiving individual applications - 2 people. in shifts.
  • Production manager - 1 person.
  • Accountant with the functions of a personnel officer - 1 person.
  • Handymen - 4 people.
  • Cleaner of production and service areas - 2 people.

Perhaps, as the plant develops, it will be necessary to expand the staff. Payroll costs are reflected in the table:

Employee category Quantity, pcs. units S/P TOTAL
Water extraction specialist 2 15000 30000
Driver 2 18000 36000
Engineer 2 20000 40000
Operator 4 15000 60000
Warehouse Manager 2 10000 20000
Manager 1 20000 20000
Dispatcher 2 10000 20000
production manager 1 30000 30000
Accountant 1 25000 25000
Handyman 4 12000 48000
Cleaning woman 2 8000 16000
FZP 23 345000
Contributions 103500
General expenses 448500

The plant provides a shift work schedule for some employees. This is due to the daily work of production in order to quickly reach the required profitability of the enterprise.

We plan the timing of preparations for the opening

So that the preparation process does not drag out, we will set a time frame for each stage and follow this plan:

It will take about 6 months for the shop to operate at full capacity. The dates may change due to unforeseen circumstances. It is desirable that water becomes available to the consumer in the summer season. At this time, the demand for bottled water increases due to the high air temperature and increased thirst. You can quickly make a profit and analyze the profitability of the business.

Range and prices for water

The production is young and has not yet found its client. Therefore, you should not open a line of a wide range of bottled water. The list of products and cost will be reflected in the table:

As the payback is reached, water for children and mineral water can be added to the assortment.

What will we get as a result

Let us calculate the possible profit that the production of water should bring to the entrepreneur. We will take as a basis the implementation of the entire range, provided that there will be a daily shipment of 2000 bottles of various volumes.

Product type Quantity, pcs. Price per one. rub. Revenue per day, rub.
Drinking water, non-carbonated, volume 0.5 l 250 15 3750
Drinking water, non-carbonated, volume 1 l 250 20 5000
Drinking water, non-carbonated, volume 1.5 l 300 28 8400
Drinking water, non-carbonated, volume 5 l 250 80 20000
Drinking water, non-carbonated, volume 10 l 300 140 42000
Drinking water, carbonated, volume 0.5 l 100 18 1800
Drinking water, carbonated, volume 1 l 200 22 4400
Drinking water, carbonated, volume 1.5 l 200 32 6400
Drinking water, non-carbonated, volume 2 l 150 40 6000
TOTAL 97750

Provided that the daily revenue is 98,000 rubles and shipments are made at least 5 times a week, the monthly revenue is planned to be 1,960,000 rubles. Now you can calculate the profitability and net profit that will be received per month. Income and expenses will be reflected in the table:

At the initial stage, investments in the amount of 11.5 million rubles were made. The company will reach payback in 2.5 years. The term may change if the turnover for the month is higher than that taken as the basis for the calculation in the business plan.

Strengthening our position in the segment

There are many producers of drinking water on the market, so the struggle is going to be serious. You need to think over a strategy to consolidate your position in the market and attract an audience that is already buying bottled water. You will need the help of a specialist who knows the state of the niche and the position of other manufacturers. We will turn our attention to the production side in order to provide people with high-quality water.

At the initial stage, we focus on the delivery of water on an individual request, so that local residents learn about our products. For this:

  • Together with the supplier, we will launch a promotion designed for a large volume of delivery. For example, every 3rd bottle is a gift, or with a one-time payment for 10 bottles of water, a 10% discount on the entire volume.
  • Conduct a water tasting in a supermarket so that consumers evaluate the quality and submit an application.
  • Send out electronic and written messages about cooperation with enterprises, offices on favorable terms.
  • Offer services to kindergartens, schools, universities at a reduced price for a one-time application of at least 5 bottles.
  • Design a website where you can post information about your production and favorable terms of cooperation for retail and wholesale customers.

Follow the pricing policy of competitors so as not to get out of the general system by too high the cost of drinking water.

Eventually

It is possible to earn solid capital in the production of drinking water if there is finance for this, a good source of groundwater and an area for a workshop. Huge investments are required, because the process of purification of raw materials requires only a high-quality automated line. Do not be afraid of competition. Consumers usually prefer water from local producers, believing that it is unprofitable for a businessman to deceive his countrymen. But you should be prepared for frequent SES checks for the quality and composition of products so that there is no threat to the health of consumers.

Drinking water production: drinking water source + what documents are needed for opening + production stages + necessary equipment for drinking water production + personnel + advertising of a water production plant + how to sell the product + cost item and profitability.

Unfortunately, water from taps or wells is not the most environmentally friendly product. Unfiltered drinking liquid may have a cloudy or even yellow color, an unpleasant amount of dampness, and the like. Due to old water pipes, microbes can settle in the water, which later become the causes of many diseases.

To save themselves from trouble, many people buy purified bottled water.

As the saying goes, demand creates supply, so drinking water production can be your gold mine.

And the first thing to do before looking for equipment for the production of drinking water is to decide from which source you will extract it.

What are the sources for the extraction of water:

  1. Own well.
  2. Spring water in large volume.
  3. City water supply.

After you choose the appropriate option, you need to get approval from the SES and complete other documentation. It is worth talking about this stage in more detail.

Preparation of documentation

From SES, you should expect special attention to such a business. If there are even the slightest violations, your enterprise will not start its work. Therefore, as soon as the issue with the choice of source is resolved, it is necessary to take the water sample to the laboratory.

This is a mandatory step that will show how difficult the cleaning will be before sending the product to the buyer. It is best to take samples from several sources, and then choose the best option for you.

As soon as a positive result comes from the laboratory, you can start preparing other documents:

    First of all, we are preparing an appeal to the Federal Tax Service to open a business.

    The easiest way to open an individual entrepreneur is by choosing the type of taxation of the simplified tax system. Do not forget about the type of activity according to OKVED-2 - 11.07 " Production of soft drinks».

    We are looking for a place where the production of drinking water will take place.

    You need to rent or buy it. To operate a business legally, you must have a lease agreement or proof of ownership.

    What should be the room where the water production equipment will be located? You will need an area of ​​at least 50 m2. Pumps and filters take up a lot of space. The temperature in the room should be within 5-20°C above zero.

    If you want to sell water directly from your small plant, then it is better to look for premises somewhere in the city, closer to people, otherwise there will be too many logistics costs.

    If you decide to dig a well, then you need to look for a company that is engaged in drilling and conclude an agreement with it.


    And in the event that you want to connect to a local water utility, you must sign an agreement on the creation of a separate water supply line, which will be intended for sale on the drinking water market.

    You will have to beat the thresholds of the local city hall building for more than one day - be prepared for this.

    They must check the premises and equipment for the production of drinking water.

    You will have to meet with the sanitary and epidemiological service more than once.

    They will check the water not only before purification, but also after passing through the filters. If everything is fine, then you will receive a quality certificate.

    It is important to indicate its presence on the bottle in which water will be sold.

Be prepared to have a check at any time, so you should never deviate from the norm and risk the health of people, as well as your business.

These are the main documents that you need to get before starting work.

At this stage, you can not do without financial costs for their design:

Drinking water production technology for sale

Before the water reaches the consumer, it must be completely purified using special equipment.

Stages of water production and its purification using special equipment:

  1. Drilling a well or connecting to the city's water supply system.
  2. Then the water comes through the filter, where large elements that pollute the water are filtered out (coarse filter).
  3. Fine cleaning involves the removal of small impurities.
  4. The next step is production quality control. Workers should measure the presence of minerals or harmful impurities in the water.
  5. The product must be disinfected with special ultraviolet radiation (appropriate equipment is purchased for this).
  6. The ozonation stage is needed in order to saturate the water with minerals and protect it from the rapid loss of beneficial additives. There is no need to chlorinate the water.
  7. The last stage is another check of the water and bottling it with the help of special equipment. It should also stick labels, and most importantly, disinfect containers.

Water must comply with the general requirements of GOST of the Russian Federation (you can find out more at this link - https://docs.cntd.ru/document/gost-r-51232-98). If during the check you find violations, then be prepared to pay a fine and even lose your business.

Equipment for the production of drinking water

One of the most expensive stages is the purchase of equipment. Ready, as well as bottling in containers is expensive. Of course, you can try to buy everything separately - pumps, bottling lines, filters, etc., but in the end, most likely, you won't win anything.

You need to buy only high-quality equipment with a guarantee, because SES will check it before launch. If the service does not approve your purchase, then you will not start water production.

NameIf-
quality
Price for 1 unitOutcome
TOTAL: from 1,630,000 rubles
Ready-made cleaning complex
water and its spill
in containers from 2 to 19 liters

1 1 500 000 1 500 000
Container 19 l
400 200 80 000
Cash register
1 10 000 10 000
Desk
2 5 500 11 000
office chairs
2 3 500 7 000
Wardrobe
working staff
1 10 500 10 500
Mobile phone
2 5 000 10 000

In total, it will take you more than 1.5 million rubles to purchase equipment for production, personnel and a mini-office.

What employees should be in the state for the production of drinking water?

No need to save on employees and do everything yourself. As soon as demand starts to grow, you will all be out of time.

Even people without work experience can be hired to work near the equipment, because the whole process is almost completely automatic. They only need to monitor the correct operation of the mini-factory for the production of drinking water. Also, hire an assistant when the volume of work starts to increase - to delegate small tasks to him.

You can keep accounting on your own or hire a professional, but working remotely enough. This will save your costs, besides, accounting for individual entrepreneurs is quite simple, the constant presence of a specialist is not necessary.

Advertisement for drinking water business

So, equipment for the production of drinking water has already been purchased and put into operation. Now you face your business.

  • First of all, consider who your potential customers are. As a rule, offices, schools and kindergartens buy water. You can personally visit the nearest institutions to try to negotiate a profitable cooperation.
  • You can place an ad on the forums and websites of your city - this will not take a single penny from your budget (if you choose free sites).
  • Be sure to order print ads in local newspapers - they usually charge a low price for it.
Type of advertisingQuantityFinal price in rubles
TOTAL: from 20 000 rubles
Flyers
1 000 2 000
Banner
1 5 500
Monthly newspaper ad 1 12 000

How to sell products to the consumer?

All organizational stages, it would seem, have been passed. But now you need to think about how you will profit from the business.

What are the options for selling water?

  1. Organize your own delivery service. At first, one gazelle is enough, but as soon as things go up, you will have to hire drivers with a personal car or buy a fleet. But keep in mind that you will need at least 5 cars, and this is a very high cost.
  2. Draw up an agreement with the delivery service, which will independently deal with all issues related to the delivery of products.
  3. Sell ​​water in the premises where it is produced. The most economical option, but it may not be profitable, because the client must look for a car to deliver water from the plant to his home. Not everyone is ready to do some of the work for you, so this option is extreme, it is better not to resort to it.

Production of bottled drinking water.

How to extract and bottle water? Equipment
for the production of drinking water.

Drinking water production - costs and payback

The production of drinking water is a business that requires significant costs. Let's summarize how much you have to spend on organizing such a business.

Please note: we did not take into account the purchase of a gazelle. If you do not have a car to transport water or you are going to contract with a delivery service, then get ready for additional costs. A used gazelle will cost at least 700,000 rubles. And how much the contract with the company that will deliver drinking water will cost depends on how many orders you have.

Now let's talk about profitability:

  • 1 liter of water will cost you about 3-4 rubles.
  • You will sell it at a price of 10 rubles.
  • For 40 liters standard order - 2 bottles of 20 liters) you will earn from 240 rubles.

Further arithmetic depends only on your performance. If there is a demand for products, according to average indicators, you will recoup all costs in 1-1.5 years, and then you will receive a net profit.

Drinking water production- a good business, but it requires a lot of knowledge about what a quality product should be + you need to spend a lot of money to buy equipment for cleaning the product, etc.

However, if you develop a strong marketing plan and outperform your competitors, your business will thrive. After all, drinking water is a source of life, strength and energy, so the demand for products will never disappear.

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Such equipment is capable of producing ozonation from 50 to 500 liters of drinking water per hour. It is a single housing that does not require special installation. The technology does not consist in carbonation, but in filling drinking water with oxygen at the ionic level. The output is a liquid that contains 40 mg per 1 liter of dissolved oxygen.

Ozonation of mineral bottled drinking water in production is carried out immediately before bottling into containers. The ozone level in such liquids is 0.2-0.3 mg/l. They can be usable for quite a long time.

Ozonation occurs in a very short time, but nevertheless, it allows you to disinfect the product and the container. Ozone also affects the bottling system itself, the cap, bottle neck and other elements involved in the process. After the bottle is hermetically sealed, the ozone molecules turn into oxygen. This process renders the product practically sterile prior to consumption. Ozonation is mainly applied at the last technological stage.

In the end, it should be noted that on average in the industry, the production of drinking mineral bottled water has a profitability of about 30%. With such an indicator and subject to the full sale of products, the investment promises to pay off within 12 months. The term, accordingly, will increase if more expensive equipment is purchased and the production premises are bought out.

What equipment to choose for the production of mineral water

To organize a small production of mineral water, a novice entrepreneur needs to purchase special equipment. Depending on the available finances, this may be new or used equipment. There is also the option of purchasing each machine separately or purchasing a ready-made automated production line. For the production of mineral water, you need to buy the following elements: - borehole pump; - coarse and fine filter units or an automatic system; - bottle production equipment; - water tanks and tanks ;- machine for filling and corking bottles;- apparatus for the production of labels.

Mineral water production technology

The mineral water production technology consists of several stages. During the production process, water undergoes some treatment. Mineral water is pumped out by special pumps from wells 300-400 meters deep and lifted into storage tanks. Then the water enters the filter unit, where it is cleaned with filtration materials in two stages - coarse and fine cleaning, and is also disinfected with ultraviolet rays. Before filling the mineral water with CO², it is pre-cooled on a plate heat exchanger. After that, on a special production line, saturation with carbon dioxide occurs, the solubility of which in water depends on temperature and pressure. The preforms prepared in advance are fed into the machine for the production of bottles, where they are heated and the containers are shaped under pressure. At the last stage, mineral water is poured into PET bottles, corked with plastic stoppers, and a marked label is glued on. Finished products are packed in shrink film in 6 pieces, stored or immediately delivered to customers.

For the production of drinking water, leading suppliers use two types of natural resource:

  • Natural water extracted from environmentally friendly sources;
  • Natural water purified using special equipment or water treatment systems.

The general scheme for the production of drinking water is shown in the figure.

The production of water purified in the water treatment system includes the following stages of the technological process:

1. Extraction of water from a well, which is carried out using a special submersible pump and an underground pipeline. Thanks to special equipment, water is supplied to the water treatment area in a special large-capacity tank.

2. Water purification is carried out in several stages:

  • rough mechanical cleaning - allows you to remove large mechanical impurities from the water with a size of about 400 microns;
  • fine water purification - purifies a natural resource from suspended impurities with a size of at least 1 micron;
  • disinfection of water by modern methods - can be carried out using ultraviolet radiation, chlorination or ozonation.

After monitoring the chemical composition of water, the natural resource enters tanks made of stainless steel. By means of storage tanks, continuous production of drinking water is ensured.

3. Bottling of drinking water - is carried out on a specialized line, where the natural resource enters into separate containers of the required volume. As a rule, in factories, bottling of water takes place on an automatic machine, without the participation of people.

4. Containers with water are sealed and sent to the finished product warehouse. In order to protect products from counterfeiting and to mark the type of water, leading manufacturers put shrink caps of different colors on containers.

How bottled water is made. bottled water

Recently, more and more people are beginning to understand that drinking tap water is not entirely correct, since such water contains quite a lot of foreign impurities that do not have the best effect on health. For this reason, water bottled in plastic bottles at the factory (bottled) has become quite popular. For water to be considered bottled, it must meet certain chemical and physical requirements.

As a container for bottled water, plastic or glass containers with a volume of 250 milliliters to 22 liters are used. The composition of bottled water cannot include any additional elements (flavoring additives, food colorings, etc.), the calorie content of such a product cannot exceed zero percent.

Bottled water is divided into the following types according to its composition:

  • Mineral.
  • Artesian.
  • Purified or distilled.
  • Spring or well.

Benefits of bottled water

As the main advantage of bottled water, one can single out the indicator that it does not contain any harmful impurities in its composition. Water, before being poured into special containers, is cleaned in accordance with current regulations.

Another advantage of bottled water is the fact that it is bottled in containers of various volumes and you can take as much water with you as you need without the need for additional purification. And if you find some promotions (for example, like here https://www.truewater.ru/aktsii/), then you can also save on such water.

Disadvantages of bottled water

One of the main disadvantages of bottled water is that during the purification process, it is deprived not only of harmful substances, but also of beneficial minerals. In addition, it is practically impossible for an ordinary consumer to check the quality of bottled water and one has to rely on the honesty of the manufacturer.

  • Recruitment

The mineral water business has always been considered highly profitable. An endless resource base, combined with a wide selection of water bottling equipment (both domestic and foreign) make this business very attractive to investors. However, due to the saturation of the market for such products, starting a business for new players is becoming more and more difficult. The issue of sales in this case is always in the first place.

Mineral water bottling business

From year to year, new companies and mini-productions appear on the market for the production of drinking water. So how profitable is the mineral water business? We invite you to familiarize yourself with the feasibility study (business plan) for the production of mineral water at a mini-enterprise with a capacity of 12 thousand liters. water per shift.

Mineral water production technology

To begin with, we will briefly present the technological chain of mineral water production:

  1. Accumulation of water in receiving tanks. Mineral water from wells (300-400m) is lifted by a deep pump and fed through pipelines to storage tanks.
  2. Filtration. Water filtration is carried out on a filter block filled with sand and filter material.
  3. Disinfection. Disinfection of water is carried out by ultraviolet rays in the UV installation.
  4. Cooling. Water cooling takes place on a plate heat exchanger.
  5. Saturation with carbon dioxide.
  6. Blowing PET bottles (1.5l) on a special blow molding machine.
  7. Bottling and supply of finished water to the warehouse. Mineral water is poured into 1.5l PET bottles, sealed with corks, labels marked on the printer are pasted on the bottles. The bottles are packed in shrink films in 6 pieces, stacked on pallets and wrapped with a stretch film on a politizer. Then the finished product is sent to the warehouse.

How to start a mineral production business

Let's calculate the main indicators of economic efficiency of a mini-enterprise for the production of mineral water.

Initial data:

  • Production area: 400m2
  • Type of ownership: rent (120 thousand rubles/month);
  • Number of shifts: 1 shift (8 hours);
  • Line productivity per shift: 12,000 liters (8,000 bottles of 1.5 liters each);
  • Number of working days in a month: 22 days.
  • Capital cost of bottling equipment

What equipment to choose for the production of mineral water

Capital costs for the purchase of equipment for the production of mineral water will amount to 1,100,000 rubles.

Recruitment

The monthly cost of paying wages to employees will amount to 1,272,000 rubles.

How much money is needed to produce mineral water

The cost of production of one liter of mineral water is 8.94 rubles. The total expenses per month will amount to 2,363,600 rubles.

How much can you earn in the production of mineral water

Let's calculate the main indicators of economic efficiency of mineral water production, including the payback period of equipment.

Conclusion: The net profit of the enterprise for the production of mineral water will amount to 686.7 thousand rubles per month. The profitability of production with such indicators is 29%, and the payback period for equipment (not business) is only 1.5 months. It is worth considering that such indicators are possible only if 100% of the sale of all manufactured products, which is 264,000 liters of mineral water per month.

  1. Privacy.
  2. Summary.
  3. Stages of project implementation.
  4. Characteristic of the object.
  5. Marketing plan.
  6. Technical and economic data of the equipment.
  7. Financial plan.
  8. Risk assessment.
  9. Financial and economic justification of investments.
  10. Conclusions.

In this material:

Bottling of drinking water as a business is a very promising area. After all, the quality of tap water in apartments leaves much to be desired, and it can hardly be called drinking water. It is polluted with nitrates and pesticides, causing irreparable harm to human health. These factors are causing an increasing number of people to choose to buy bottled water.

Prospects for the bottled water market

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today, they are increasingly installed not only in office space, but also at home. Today, the total number of installed coolers exceeded 3 million units. As a result, the use of PET bottles has increased 6 times in recent years.

Now bottled water already accounts for 2/3 of the non-alcoholic products market. The service direction for the delivery of water in bottles of 5 and 19 liters to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is assumed that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach the level of 10-12 million units. To fill the specified market capacity, it will be necessary to increase the production capacity of water by 3-4 times. It can be assumed that after saturation the market will develop by analogy with the European one, about 10% per year.

But when entering the drinking water bottling market, it should be taken into account that this segment is one of the highly competitive ones. Every year, thousands of start-up entrepreneurs try their hand in this area. Therefore, before starting this business, it is necessary to conduct marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). You need not only a well-thought-out marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Water bottling business plan

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. This may be opening your own production line for bottling water, installing vending machines or kiosks selling drinking water.

Opening your own line for the purification of tap water and its further bottling is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think over a strategy for detuning from competitors and determine your advantages over them. These can be lower prices, a wide range (for example, selling extra sparkling water), quality service (free delivery for a certain order amount), or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters should be considered. For the operation of a small production, a water treatment plant (or filters), water containers, water collection tanks, and bottling equipment will be required. Only filtration installations will cost about 100,000 rubles. You will have to pay another 200,000 rubles for the bottling line. In total, the initial capital investment for production equipment will amount to about 400,000 rubles. This does not include installation services and connection of the object to electricity and water supply.

We must not forget about the need to issue permits, to conduct examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent every month.

At least 3 people are required to operate the production. Assuming that their salary is 20,000 rubles. per month, it will take 60,000 rubles. About 20,000 rubles more to pay for water supply and electricity. In the business plan, you need to take into account funds for advertising support: about 15,000 rubles. monthly. In total, variable costs will amount to about 150,000 rubles. per month.

When taking into account a quick start and access to monthly sales in the amount of 250,000 rubles. you can achieve a quick return on investment in production.

Funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk that will sell water is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally, a sleeping area with a high population density), conclude a lease agreement with the administration, and also find wholesale suppliers of artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in the capacity of tanks and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be represented as follows:

  1. Initial investment: 300,000 rubles. (buying a kiosk).
  2. Monthly expenses - 28,000 rubles, of which renting a place for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
  3. Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. At the same time, net profit (after paying tax of 6% according to the simplified tax system) is 30,080 rubles.

With this option, it will be possible to return the initial investment in 10 months, and then continue to work for profit. When opening several outlets, the monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling a similar amount of water, the revenue will be 60,000 rubles, and the net profit will be 44,180 rubles. The “break-even point” when selling water through the machine will be able to pass in 3 months. The calculation is very approximate, as it does not take into account the cost of electricity and advertising costs.

If laws are in place in the region of doing business to stimulate socially significant areas of work (which include water treatment), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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